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As the industry shifts from search to chat, earned media has become one of the primary ways LLMs surface information about companies - which means partners who aren't thinking about communications are increasingly invisible. Gareth Pettigrew, who spent years in communications at Cisco and Okta, including leading Cisco's partner communications efforts, breaks down why PR matters more now than it ever has, why it doesn't have to be the heavy lift you think it is, and offers a practical week-by-week roadmap for MSPs ready to start - no budget or comms team required.
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Today’s headline news for Canadian IT solution providers:
Cisco says November price increases will be smallest of recent rounds
Cisco is preparing another round of price increases effective November 7, but the company says the adjustments will be more selective than previous increases.
CRN…
Erin Gertner, vice president of the Partner Organization and SMB sales at Cisco Canada
Cisco Partner Summit 2026 brought a wide range of announcements around artificial intelligence, security, customer experience, and the evolution of the company’s partner ecosystem. But for Canadian partne…
Today’s headline news for Canadian IT solution providers includes a potentially significant new AI services opportunity from Cisco, an effort by N-able to accelerate vulnerability remediation, and expanded cybersecurity and resilience capabilities from Dell Technologies.
Cisco Model Foundry …
Andrew Sage, Cisco’s vice president of global partners and distribution sales
Artificial intelligence is beginning to change the way technology moves through the IT channel, and Cisco believes the impact on distribution could extend far beyond simply automating transactions.
At Cisco Partn…
Alex Pujols, vice president of solutions engineering for Cisco‘s Global Partner Organization
Artificial intelligence isn’t just changing the technologies Cisco partners deliver. It’s changing the kinds of businesses they can build.
That’s a central theme of this episode o…
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