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In this episode of CFO Weekly, Shirley Shu-Hurley, Chief Financial Officer at Hillsborough Transit Authority (HART), joins Megan Weis to explore why the finance seat is evolving from scorekeeper and controller into what Shirley calls the “decision architect” of the organization. Shirley is a finance leader with two decades of experience helping organizations navigate complexity, transformation, and growth. With credentials as a CPA, CFA, and MBA, she has built her career at the intersection of finance, operations, governance, and strategy, partnering with executive teams and boards to build scalable financial infrastructure, strengthen decision making, and create long-term value.
Drawing on a career that spans the energy sector, an entrepreneurship-focused MBA at Durham University Business School, a fractional CFO and strategy consulting practice, and finance leadership at a global donor-advised fund foundation, Shirley shares how she now applies that experience to public finance at HART. She unpacks her framework for evaluating organizational capacity, why she reframes finance's role from gatekeeper to system thinker, how governance can accelerate rather than slow decision making, and what mindset the CFO of the future will need.
What You'll Learn:
- Why the CFO role is evolving from financial operator to decision architect
- How to evaluate an organization's true capacity to execute its strategy
- A framework for classifying constraints as hard, policy, or preference
- Why an action-biased mindset produces better decisions under uncertainty
- How grassroots AI literacy programs build trust and adoption across teams
- Why system thinking will separate strategic CFOs from financial operators
- What the CFO role will look like in the next two to three years
Learn More About Shirley:
Episode resources:
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Previous guests include: Tom McDermott, CFO at Career Certified, Claire Bramley, CFO at Teradata, Chris Miles, Founder of Money Ripples, Ranil DeSilva, CFO & COO at CARE, Jordan Grumet, Financial Independence Expert & Host of Earn & Invest & William Washington, Global CFO at Baker McKenzie
Check out some of our most recent episodes:
- Driving Value Beyond Finance with Tom McDermott
- Why CFOs Are the Chief Everything Officers with Claire Bramley
- Why Traditional Financial Advice Fails and What To Do Instead with Chris Miles
- NGO Finance Secrets: CARE’s $900M Strategy with Ranil DeSilva
- What Lights You Up? with Jordan Grumet
- Become a Lean Six Sigma Master Black Belt with William Washington
If you are interested in joining CFO Weekly as a guest, please complete this form: fame.so/cfo-guest
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