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Mastering Market Research - Turning Insights into Impact | Between Two Pixels Podcast
In this episode of Between Two Pixels, owners Josh Peters and Bryan Owen discuss the significance and methodologies of market research for brands ranging from small businesses to those earning up to $500 million annually. They cover types of research including market analysis, consumer insights, and performance measurement. The discussion also touches on using AI to enhance research, various research tools, and real-world examples illustrating how research drives business decisions. Join us as we explore actionable strategies to connect with your audience through well-informed marketing and content creation.
00:00 Introduction to Research Questions
00:41 Welcome to Between Two Pixels
02:06 Market Research Overview
02:59 Key Areas of Market Research
05:17 Philosophy and Approach to Market Research
08:40 Practical Applications and Examples
14:28 Understanding Customer Perception in Healthcare
14:42 Researching New Markets and Value Propositions
16:05 Insights from Focus Group Studies
17:36 Adapting Marketing Strategies for Different Demographics
21:11 Tools and Processes for Market Research
25:35 Leveraging AI in Market Research
27:11 The Importance of a Research-Driven Culture
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