Your brand, your rules: Personal branding tips from a B2B Social’s Rising 30 Star

Let’s get real: Personal branding might sound like a buzzword, but for B2B social media managers, it can make or break your next opportunity. In this episode of Behind the Post, we’re joined by none other than B2B Social’s Rising 30 star Chloe Maguire, the powerhouse behind Leapsome’s explosive social and community growth, including a jaw-dropping 2700% increase in impressions in one month. (Yep, you read that right.)

Chloe shares how social pros can find (and reclaim) their voice outside of brand guidelines, get past the fear of being “cringe” online, and stop over-curating every LinkedIn post. She breaks down how to develop a tone that feels real, set realistic goals for content creation, and design a LinkedIn profile that actually works for you, even if you only have an hour to spare.

Whether you’re a social media manager just starting to think about your personal brand or you're ready to take it to the next level, this episode is full of real talk, relatable advice, and tactical steps you can take today to build a brand that opens doors, and still feels like you.

Hot Topics:

• Why social media managers need to build a personal brand (even if they don’t want to)

• How to find your unique tone when you’ve been writing in your company’s voice all day

• The best way to overcome the fear of judgment when posting on LinkedIn

• Quick wins to upgrade your LinkedIn profile in under an hour

Need to get your hands on more tips, lessons, and advice from our B2B Social’s Rising 30 cohort of 2025? Get inspired in one click.