TIETOJA TÄSTÄ JAKSOSTA
In this conversation with Kim Payne from 9rok we discuss the roles of language, of personalisation, of price and of effort in communicating the value of professional services. Expensive wine tastes better, in part, because it's expensive. The drawers from Ikea seem more valuable because of the effort you put into constructing them. We discuss how financial advisers, super funds, real estate executives and others can apply these principles in the way they communicate with their clients and members.
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HAE EDELLISIÄ EPISODEJA
Hae kanavan Behavioural Finance with Simon Russell vanhoja jaksoja.
MUITA jaksoja TÄSSÄ PODCASTISSA
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In this conversation with Conor Wynn we discuss his PhD research related to cultural change at a large engineering firm. The discussion covers the role of incentives versus personality & identity; the use of simple decision-making heuristics versus detailed analysis; the need to follow procedur…
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Vastuuvapautusilmoitus: Tälle sivulle upotettu podcast ja kuvitus ovat peräisin Simon Russell:ltä, joka on sen omistajan omaisuutta, eikä se ole sidoksissa Listen Notes, Inc:n tukemaan.
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