When Your Why Is Clear but Your “What” Isn’t

This is your Tuesday edition of Wannabe Wisdom Diaries. I publish every week.

In this conversation (my first solo Substack Live 🙌), I talked about why it can feel so hard to define your work when you’re not offering one neat, obvious service.

When you are the brand, and your work lives at the intersection of voice, story, transformation, creativity, and lived experience, the “what” can take a while to name.

That’s why I keep coming back to the why.

I shared some of my own path through communications, acting, writing, hypnotherapy, and Substack, and why I believe your “why” is often the real engine behind everything you build. The offers may evolve and the format may change, but the deeper mission usually stays the same.

We also talked about Simon Sinek’s idea of starting with why, from his TED Talk How Great Leaders Inspire Action, and the strange challenge of building a business around your voice, plus the very real experimentation phase most of us go through while figuring out what we actually offer.

This one is for anyone trying to go from blocked to expressed and turn that into something valuable for their audience.

Apologies for getting cut off at the end, thanks to my glitchy internet. Thank you for bearing with me. 😅

👉 P.S. I’ll be doing these live videos every few weeks, and I’ll share the theme ahead of time. Please leave suggestions for topics in the comments. 🙌

✨There will also be chances to hop on live with me, especially if the topic connects to your work or creative journey. It’s a lovely chance to share what you’re building, get visible, and connect with my audience in real time.

✨ Paid subscribers will get first priority, then I’ll open spots to everyone else.

Before you go, I’d love to know where you are in your own naming process. This will help me choose future live topics and create resources that actually meet you where you are.

Thank you Monica Fernandes, Emmett Tatter, Nicole Starker Campbell, Ahmedina, Brian D Smith and many others for tuning into my live video! Join me for my next live video in the app.