Budgets, bidding & AI-powered campaigns: Best practices for 2026

Getting your bidding and budget dialled in has always been a vital part of campaign success, but it takes on new significance in the era of AI. The strategies and settings you use do more than manage spend - they’re how you signal your business priorities to the system, so it can more effectively deliver on those goals.

Join host Ginny Marvin as she sits down with Kristina Park and Carlo Buchmann, Google Ads product managers who specialize in budgets and bidding, to discuss modern best practices and the new capabilities AI is unlocking in these areas.

We cover:

Smart Bidding ‘cold starts’: Why you no longer need lots of conversion data to launch new campaigns with confidence.

Mastering fixed-budget events: How campaign total budgets and seasonality adjustments can maximize your promotions.

Finding growth: Using targets to scale with efficiency.

Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter: https://goo.gle/4ryu6uV

Find Ginny on LinkedIn at https://goo.gle/4aFEw4I and on X as @adsliaison / https://goo.gle/3N2Q22r

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