TIETOJA TÄSTÄ JAKSOSTA
Okay, so you’re an Amazon 3rd Party Seller and you’ve decided that using Amazon ads (formerly AMS) could boost your sales and your business. Now how to start?
You could plunge into the 100s of technical podcasts, blog posts and youtube videos. But if you’re new to the whole ad platform, that’s going to be overwhelming. Instead, let us walk you through the basics and give some simple but battle-tested guiding principles for practical action to boost your sales.
You’ll learn
* What Amazon ads are – and the options
* What Amazon advertising can do to boost your sales
* The make-or-break relationship between the ads and product listing
* The hidden power of “intent” – what it is, why it matters
* How to find additional keywords – without overhelm
* How low price points impact the economics of advertising
* The simplest way to set up Amazon ads
* How to get Amazon to do the heavy lifting for you
* The simple hack to find the best keywords for your Amazon listing
* The one tool that covers pretty much all your keyword research needs
* The critical importance of 3 financial numbers
* Why low price points can kill your profit
Resources mentioned
* https://advertising.amazon.com/ – the login to amazon advertising (& Amazon’s explanations)
* Google Ad Quality Score Definition
* Helium10 Amazon Research Tool Suite
* Viral Launch Amazon Research Suite
* Merchantwords Google (and possibly Amazon) keyword suggestion & search volume tool
* Keyword Inspector (Reverse ASIN tool -meaning that you put in the ASIN -Amazon ID number – of a product into the tool and it gives a list of keywords for which the product is ranking)
Interviews with Amazon Ads experts on 10K Collective podcast:
* Amazon ad management with Brian Johnson of Canopy Management
* Amazon Advertising and profits with Mike Zagare of PPC Entourage
You could plunge into the 100s of technical podcasts, blog posts and youtube videos. But if you’re new to the whole ad platform, that’s going to be overwhelming. Instead, let us walk you through the basics and give some simple but battle-tested guiding principles for practical action to boost your sales.
You’ll learn
* What Amazon ads are – and the options
* What Amazon advertising can do to boost your sales
* The make-or-break relationship between the ads and product listing
* The hidden power of “intent” – what it is, why it matters
* How to find additional keywords – without overhelm
* How low price points impact the economics of advertising
* The simplest way to set up Amazon ads
* How to get Amazon to do the heavy lifting for you
* The simple hack to find the best keywords for your Amazon listing
* The one tool that covers pretty much all your keyword research needs
* The critical importance of 3 financial numbers
* Why low price points can kill your profit
Resources mentioned
* https://advertising.amazon.com/ – the login to amazon advertising (& Amazon’s explanations)
* Google Ad Quality Score Definition
* Helium10 Amazon Research Tool Suite
* Viral Launch Amazon Research Suite
* Merchantwords Google (and possibly Amazon) keyword suggestion & search volume tool
* Keyword Inspector (Reverse ASIN tool -meaning that you put in the ASIN -Amazon ID number – of a product into the tool and it gives a list of keywords for which the product is ranking)
Interviews with Amazon Ads experts on 10K Collective podcast:
* Amazon ad management with Brian Johnson of Canopy Management
* Amazon Advertising and profits with Mike Zagare of PPC Entourage
Englanti
Yhdistynyt kuningaskunta
TRANSKRIPTIO 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
HAE EDELLISIÄ EPISODEJA
Hae kanavan 10K Collective e-Commerce Podcast vanhoja jaksoja.
MUITA jaksoja TÄSSÄ PODCASTISSA
Paid search traffic is a terrific place to start your advertising efforts online. It flows logically out of your organic search efforts and can help you create a short-cut to success. People are looking for solutions and you have the opportunity to present your product as the solution. In this epis…
Entrepreneurship is not just about pursuing upside potential; it's also about managing risks effectively. When it comes to scaling e-commerce brands with minimal capital, having a robust supply chain strategy is crucial. In this blog post, we will explore the insights and expertise shared by Dayu Y…
In this blog post, we will explore the concept of Fulfilment FBM China and its benefits for e-commerce brand owners looking to scale their businesses with minimal capital. We'll delve into the insights shared by Dayu Yang, founder of EcommOps, and gain valuable knowledge on how to leverage Fulfilme…
Spending money on advertising on the social media websites can be incredibly valuable. Or you can waste a ton of time and money. In this episode we’ll help you dial up the former, and avoid the latter. Let’s start with a short-list of the sites we’re talking about.
What you’ll learn
The 3 “Big G…
Poor Branding in e-commerce
Effective branding is crucial for e-commerce businesses on Amazon. As an owner of a 6- or 7-figure e-commerce business, it's critical to identify signs of poor branding. You then need to work out their underlying causes. Only then can you improve your brand's performance…
Vastuuvapautusilmoitus: Tälle sivulle upotettu podcast ja kuvitus ovat peräisin Michael Veazey:ltä, joka on sen omistajan omaisuutta, eikä se ole sidoksissa Listen Notes, Inc:n tukemaan.
MUOKKAA
Kiitos, kun autoit pitämään podcast-tietokantaa ajan tasalla.
