# Weber Shandwick
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weber shandwick (incorporated as CMGRP) is a public relations firm formed in 2001 by merging the Weber Group (1987), Shandwick International (1974), and BSMG (2001).
== History ==
=== Origins ===
weber shandwick was formed in 2001 by merging the Weber Group, Shandwick International and BSMG (formerly Bozell Sawyer Miller Group). Shandwick International acquired consumer PR firm Mona, Meyer, McGrath & Gavin in 1988.
Why storytelling matters in project management
Emma meets Zoë Arden, author of Story-Centred Leadership: Crafting cultures of change. The pair discuss storytelling – why it's a great skill to master as a project professional and how to do it well. Zoë is a fellow at the University of Cambridge Institute for Sustainability Leadership and was pre…
Spencer Schrage - Managing Director of North America - M&C Saatchi Consulting
Spencer Schrage is an accomplished brand and business strategist who currently serves as the Managing Director of North America for M&C Saatchi Consulting, a role he stepped into in early 2026 to lead the agency's regional consulting division, focusing on brand repositioning and go-to-market strate…
Campbell Hanley — Managing Director, Weber Shandwick Japan
"Leadership, I think it's really walking the talk."
"I think it comes from within, being genuinely very interested in people."
"You can't win every battle, and you're crazy if you try to."
"Let's look at the spirit of what they're trying to achieve."
"To be successful in Japan, I think you have…
Building community starts with 'yes'
Kyle Moschen, a senior media relations manager at Weber Shandwick based in Seattle, was chosen as the commencement speaker for Nashua Community College's 2026 ceremony. He stopped by NH Business Review's podcast studio to chat about his experience at NCC jump-started his career and how he learned t…
Showing Up Is the Whole Strategy with Monique Kelley, Author of Redefining Networking
Eighty percent of PR professionals know they need to network. Fewer than half actually do it. Monique Kelley has the answer.
From a decade on the agency side at Weber Shandwick, to leading internal and external communications at Takeda Pharmaceuticals, to a full-time professorship at Boston Univers…
How to Use Synthetic Audiences in PR with Dan Gaynor
Imagine knowing exactly how an influential tech reporter, an analyst, or a key regulator will react to your pitch or announcement before you hit send. Traditional market research, focus groups, and media monitoring are important for your PR strategy, but can take weeks, cost tens of thousands of do…
How Three Communication Leaders Use Nostalgia to Reconnect Iconic Brands With Culture
In this episode of Adspeak by ADWEEK, host Rob Klara sits down with three communication leaders to explore how iconic brands can turn major anniversaries into opportunities for cultural relevance and future growth. Sona Iliffe-Moon, Chief Communications Officer at Yahoo; Gina Pesko Laughlin, VP and…
How EU Sustainability Regulations Are Reshaping CDMO Manufacturing
“Rather than saying that there’s a gap from the industry, I think there’s a listening gap from our governments.”
Neha Dave is an independent EU Government Affairs Advisor based in Brussels, with more than 20 years of experience across the EU institutions, agency-side consulting at Weber Shandwick, …
17. Ian Rumsby - Accessibility, Curiosity and Judgement
Ian Rumsby has a theory on judgment that cuts against everything you've heard about experience. Most people assume tough situations sharpen your judgment automatically. Ian's spent decades watching that fail: plenty of people go through brutal experiences and come out the other side with terrible j…
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