SEO in 2026: What is working? (#858)
While the enterprise giants fight over AI agents, local businesses just need the phone to ring. Shannon Kinney, Founder of Dream Local Digital and a veteran of the newspaper-to-digital transition, argues that for 90% of businesses, “Global SEO” is a distraction. In 2026, the battle for local domina…
Are Local Advertisers Fed Up With Media, Or Is It Fake News?
In this episode, Gordon Borrell and Corey Elliott put their own assumptions about local advertisers to the test by bringing in Shannon Kinney, founder of Dream Local Digital, who has worked with more than 90,000 businesses. Together, they unpack what SMBs really think about marketing today: deep sk…
CEO Kelli Turner's 1st Podcast Interview: Audacy's Content-First Reorg
In her first-ever podcast interview ever, Audacy CEO Kelli Turner discusses the company's content-first strategy and how it will help a radio company remain relevant to digitally-obsessed local advertisers. She also describes how different Audacy might look like a decade from now. With Corey on vac…
With a Little Training, AI Marketing 'Interns' Could Supplant Agencies & Media Advisors
AI is quickly becoming a marketing advisor for small businesses -- perhaps even replacing ad agencies and trusted media advisors. But there are pitfalls. SMB marketing maven Shannon Kinney signs in as guest co-host for this episode and explains why businesses need to think of AI as a happy intern, …
From Forecast to Revenue: Turning Market Data into Sales Advantage
In today’s complex local media landscape, data alone isn’t enough. It’s how you use it that drives revenue.
In this episode, BIA’s Christina Hurley is joined by AdApt partners Jeff Gallop and Dave Buonfiglio, along with industry expert Shannon Kinney, to explore how BIA’s partnership with AdApt is …
The Truth About Marketing ROI Every Business Owner Needs to Know
Show Notes:
What actually drives results in marketing today is not more activity. It is better strategy.
In this episode of C Suite Secrets, Heather Parsons sits down with Shannon Kinney, founder of Dream Local Digital, to break down what truly moves the needle for business growth after work…
Ep. 60 Rethinking the ad sales relationship: what news orgs need to change
Shannon Kinney, founder of Dream Local Digital, joins host Nick Parker to talk about what local news organizations are getting wrong about advertising sales — and how to fix it. The conversation covers branded content, AI-powered sales prep, and why being a trusted business advisor matters more tha…
340 Shannon Kinney: Why today's media sellers must become trusted advisors
Local media sales has entered a new era. Advertisers no longer need a salesperson to launch a marketing campaign, buy digital ads or build an online presence, giving them more choices—and less patience for generic sales pitches—than ever before. According to Dream Local Digital founder and E&P "Ad …
[RE-RELEASE] Sales vs Marketing: Why You Need Both for Growth with Shannon Kinney
![[RE-RELEASE] Sales vs Marketing: Why You Need Both for Growth with Shannon Kinney](https://cdn-images-3.listennotes.com/podcasts/sales-as-service/re-release-sales-vs-x3qodzTbS10-zAJ1n4loKIO.300x300.jpg)
Most small business owners wrestle with the same question: is it a sales problem or a marketing problem?
I recently recorded our very first Sales as Service LIVE office hours - and Shannon Kinney, Founder & CEO of Dream Local Digital, joined me to dig into exactly that. Shannon brings more than 30 …
318: AI, Marketing: What is Working Now
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AI is changing the way we work, create, market, and grow—and if you’re a business owner, it can feel like the rules are changing every five minutes.
So what is actually working right now?
In this episode of Call Me CEO, I’m joined by Shannon Kinney for a practical and energizing co…
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