# Seth Godin

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POP In: Are You a Linchpin or a Bottleneck?

Does your expertise make the people around you more capable or does everything come through you? There's a difference between being a linchpin and being a bottleneck. If you're a linchpin, you're indispensable because you make everyone around you better. If you're a bottleneck, you're indispensable…

I Will Live a Life of Expectation (12 I wills)

I will live a life of expectation, knowing Christ will come again. This is the last of the Twelve I Wills, and it puts the other eleven in perspective. What we see around us is not it. History is going someplace, and God is raising up an army of artists to prepare a way for the coming of the Lord.…

She Left Her Desk Job to Build Her Author Brand | MK Williams

This week I'm chatting with MK Williams about how she became an entrepreneur and built a YouTube business that helped new writers to self-publish. This is what enabled her to fund and fuel her dream of being a full-time fiction writer. For the last decade she's built a platform that freed her from …

From Intention to Action: Season 4 Recap

What does it really take to build a better business? Across Season Four of The Entrepreneur’s Studio, one idea kept surfacing: what you do matters more than what you say. In this special recap episode, producer and host Stephen Roach revisits standout moments from conversations with Mark Manson, Ti…

Owned, paid and earned media, explained

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A Manual Focus Basics episode, and the foundation for our three earlier pieces on owned, paid and earned channels in the AI era. James and Hannah explain owned media (what you control), paid media (attention you buy) and earned media (what others choose to say about you), starting from Forrester's …

PR 101, a basics guide to public relations

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A Manual Focus Basics episode. James and Hannah go through public relations from the start: the CIPR's definition, the disciplines PR covers, how it differs from advertising, and what makes a story worth covering, with Seth Godin's Purple Cow as the test. Hannah takes listeners through Muck Rack's …

Strategy vs campaign vs creative vs execution, explained

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A Manual Focus Basics episode. James and Hannah separate four words that marketing teams use interchangeably: strategy, the choice of who you serve and why they should pick you; a campaign, a time-bound push that carries part of the strategy; creative, the idea the audience meets; and execution, th…

Seth Godin on Breaking the Cycle of Competition by Winning Your Own Game

On this episode of Christopher Lochhead: Follow Your Different, we continue on our greatest hits with a conversation that seems very relevant today: marketing innovator and bestselling author Seth Godin. Seth Godin advocates for permission-based marketing, urging marketers to build genuine connect…

Important Research on Adding Value and Profitablity to Your Portfolio

This week I want to look at what the first ten months of 2026 can teach us about how we invest — and why broad diversification keeps looking like the smartest seat in the house. I start with a Ben Carlson piece from November 1. If you’ve been picking individual tech and AI stocks lately, it has fel…

How to Avoid Founder Burnout (Prevention & Recovery)

Burnout coaching with me: https://www.catburton.co.uk/ If you're a startup founder, solo founder or small business owner who is exhausted but can't switch off, you're not alone. I'm Cat, a burnout coach and former co-founder, CTO and CPO of a games and AI startup. My third burnout ended with me re…