# Michelle Calcote King
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Top podcast episodes featuring michelle calcote king.
The AEI Professional Project Awards: Why AEC Firms Should Pursue Them
In this episode of "Spill the Ink," Steven Gallo sits down with Nick Piteo, PE, a principal at Simpson Gumpertz & Heger and chair of the AEI Professional Project Awards jury. Nick pulls back the curtain on what the jury is actually looking for, why the collaboration between marketers and engineers …
How to Submit for IFLR1000 (And Actually Get Ranked)
In this episode of "Spill the Ink," Michelle Calcote King sits down with Shailyn Tirado, Global Head of Research at Legal Benchmarking Group, to discuss what it takes to succeed in the IFLR1000 rankings process. Shailyn explains the program's three-pronged research methodology, what firms consiste…
Know Before They Go: Knowledge Transfer as an AEC Marketing Strategy
In this episode of "Spill the Ink," Steven Gallo talks with Barbara Stiles, FSMPS, CPSM, senior consultant in the Strategic Growth Advisory practice at Stambaugh Ness, about why institutional knowledge is one of the most valuable — and most vulnerable — assets an AEC firm has, and what marketing an…
What Actually Gets You in the Lawdragon 500
In this episode of "Spill the Ink," Michelle Calcote King talks with Katrina Dewey, founder of Lawdragon, and Alison Preece, director of rankings and content, about how the Lawdragon 500 actually works. They cover the selection process behind Lawdragon's 36 guides, what separates a targeted, journa…
What AEC Marketers Need to Know About Pursuit Intelligence Tools
In this episode of Spill the Ink, Steven Gallo talks with Troy Meyer, Director of Marketing & Insights at Kantiv, about what pursuit intelligence tools actually are, how they differ from general AI platforms and what AEC marketers need to evaluate before choosing one. Before Troy joined Kantiv, he …
Think Like an Editor: Getting Published in Law360
In this episode of Spill the Ink, Ellen Jones, Senior Editor of Expert Analysis at Law360, pulls back the curtain on what actually gets attorneys published in one of legal media's most widely read outlets. Law360 distributes newsletters to more than 3 million recipients every business day, and its …
Think Like an Editor: Getting Published in Law360
In this episode of Spill the Ink, Ellen Jones, Senior Editor of Expert Analysis at Law360, pulls back the curtain on what actually gets attorneys published in one of legal media's most widely read outlets. Law360 distributes newsletters to more than 3 million recipients every business day, and its …
Inside the Inbox: What Gets a Pitch Read at Roads & Bridges
Gavin Jenkins, Head of Content at Roads & Bridges (Endeavor Business Media), reads dozens of pitches a week deciding what gets covered and what doesn't. In this episode of Spill the Ink, Jenkins joins host Steven Gallo to walk through what actually catches his attention in a pitch email, how newswo…
[Counsel Cast Chambers] Law Firm PR: The Metric That Predicts Growth | Michelle Calcote King
![[Counsel Cast Chambers] Law Firm PR: The Metric That Predicts Growth | Michelle Calcote King](https://cdn-images-3.listennotes.com/podcasts/counsel-cast/counsel-cast-chambers-law-uMwXgakP2Sy-BA4QsDtL1ef.300x300.jpg)
How can you measure whether law firm PR is helping your firm grow?
In this Counsel Cast Chambers episode, Karin Conroy revisits her conversation with Michelle Calcote King, Principal and President of Reputation Ink, about excess share of voice, the gap between your firm’s share of visibility and it…
How to Deliver Holiday Greetings Without the December Dash
A holiday greeting that goes out on time starts with one person who owns the project and a team willing to plan earlier than feels necessary. In this episode of "Spill the Ink," host Michelle Calcote King talks with Jessi Bruton, group creative director at Reputation Ink, about how law firms, AEC f…
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