From CMO to CRO: Best Practices and Cautionary Tales From a B2B Legend
In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Latané Conant, Chief Revenue Officer at 6sense.
Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on L…
Redefining Revenue: How AI Is Rewriting the Rules for Sales and Marketing Leaders
Latane Conant, the Chief Revenue Officer for 6sense, a Revenue Intelligence Platform is joining us on the podcast for a conversation on how AI is reshaping go-to-market strategy, transforming SDR and RevOps roles, and redefining what it means to lead a revenue team.This isn’t about surface-level au…
What CROs really want from RevOps this year —featuring Epsilon, Cloudinary, and 6sense [Special episode]
![What CROs really want from RevOps this year —featuring Epsilon, Cloudinary, and 6sense [Special episode]](https://cdn-images-3.listennotes.com/podcasts/the-sales/what-cros-really-want-from-5rIMS1RP9N4-UtnG_vy4wiT.300x300.jpg)
What do today’s CROs really need from RevOps in 2025?
In this special episode of The Sales Compensation Show, we go behind the scenes with three leading CROs to explore how the RevOps role is evolving—and what it takes to become indispensable to the executive team.
Joining Forma.ai Founder & CEO Na…
Latané Conant, CMO of Parloa, Author of No Forms. No Spam. No Cold Calls.
In this episode of Highs of Innovation, I had the pleasure of sitting down with Latané Conant, CMO of Parloa, and former CMO of 6sense. Latané is the author of the book titled No Forms. No Spam. No Cold Calls.
This was not a tactical marketing conversation. It was a leadership and innovation mas…
Building the Case for Brand as a New CMO with Latané Conant
Latané Conant is the Chief Market Officer of Parloa, AI agents that turn customer conversations into lasting loyalty. Prior to Parloa, she led both global sales and marketing teams in both CMO and CRO roles at 6Sense, Appirio, and Ariba. She wrote the book No Forms. No Spam. No Cold Calls. Latané j…
Ep. 1 - No Forms, No Spam, No Cold Calls: A New Perspective on Marketing & Sales - with Latané Conant
The fastest way to double your revenue isn't doubling your leads, but getting marginally better at converting the ones you already have.In this episode of LEADERS IN B2B MARKETING, host Sammy Gebele catches up with Latané Conant, Marketing Executive & Author of "No Forms. No Spam. No Cold Calls," t…
Ride the Agentic Wave with Latané Conant
At the intersection of AI and CX is the Agentic Wave. A shift McKinsey estimates could be worth TRILLIONS of dollars.
Ready to unlock that opportunity?
Every other week, Latané Conant, Chief Market Officer of Parloa, explores what it takes to confidently lead the biggest CX transformation in a ge…
Fixing Broken Customer Service Before Agentic AI Arrives With Parloa
Why are companies preparing for agent-to-agent customer service when many customers still cannot get a chatbot to answer a straightforward question?
In this episode of Tech Talks Daily, I speak with Latané Conant, Chief Marketing Officer at Parloa, about the state of customer experience and what b…
#549 Latané Conant: Why Are 75% of Customer Insights Ignored?
Latané Conant is a four-time CMO, author, community builder, and Chief Market Officer at Parloa, and we spoke about why companies spend heavily trying to understand customers while often making it harder for those same customers to talk to them. After having “spent millions of dollars… trying to un…
Snowflake’s CMO Reinvents Her Playbook Every Year. Here’s How.
Denise Persson is the Chief Marketing Officer of Snowflake, the AI Data Cloud company. With over 10 years in the role, one of the longest CMO tenures in enterprise tech, she has helped take Snowflake from roughly $1 million in revenue to more than $4 billion. She now leads a marketing team of about…
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giants.
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