119 | Navigating the Crossroads of Creativity and Customer Insight in ABM
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Jon Busby and Minaz Tejani are joined by Nickie McDade, Marketing Director of Account Based Marketing (ABM) at the London Stock Exchange Group. They explore how creativity and customer insights intersect to shape effective ABM st…
120 | Customer-centric marketing: Being distinctive in B2B Tech
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How can being meaningfully different establish a brand’s presence in a competitive industry?
This week, host Jon Busby is joined by Bea Whelan, who brings a wealth of experience from her role at Sage. Alongside her, Debbie Clark …
127 | Five-steps for leveraging first-party data
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Turning data into gold...
In this episode of the Tech Marketing Podcast, Jon Busby, Michele Reale, and Jonathan Sedger break down the magic of our latest event—where we revealed how first-party data, when used right, can be your …
129 | Mastering marketing impact: Creativity, alignment and AI
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Uncover the keys to driving impact in a tech-driven world.
Join Jon Busby and Minaz Tejani as they continue their chat with Cat Dutton, VP of Global Marketing at Pegasystems.
The conversation explores how to drive real marketing …
Boost Sales Fast: Sell Value Like a Pro in a Tough Market w/ Jon Busby, Team Busby
In the face of new tariffs, it's essential to train your sales team to emphasize the value of your products, helping to justify higher pricing. This video will guide you on how to communicate these changes to your team without causing alarm or prompting them to consider leaving their jobs. By focus…
140 | Time to rethink partner tech strategy and eliminate buyer’s remorse
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In this episode of The Tech Marketing Podcast, Jon is joined by Seb Tyack as they prepare to exhibit at the first ever PartnerTech X event. Seb, MD of Channel Solutions at Twogether, shares his expertise on how partner experience…
143 | Leading with purpose, curiosity, empathy and the drive to empower
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This week on the Tech Marketing Podcast, Jon Busby is joined by Brad Spikes, VP of Strategic Ventures and Marketing at Northwest Center, for a conversation that blends career reflection with strategic foresight.
Brad discusses h…
144 | The secret to navigating marketing complexity
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Leading with curiosity.
The latest episode of The Tech Marketing Podcast sees Jon Busby speaking with Luis Felipe Sanchez, Executive General Manager (SVP), Global Partner Marketing at Xero. With a career spanning Intuit, Dext, …
Don't Start with AI - Start with Why, with Jon Busby
Jon Busby, Director of Product and Technology at Pretzl, joins Felix to discuss why most AI transformations fail before they start. Leading both a four-brand merger and AI implementation simultaneously, Jon explains why boards focusing on "what AI should we use" miss the point entirely, how his tea…
How Jon Busby Created His Photography Business With a Unique Niche
Today's guest is U.K.-based photographer Jon Busby who created a unique business photographing hats. Listen in as Jon tells us all about how he came up with this idea, and how he is now running a thriving business. You won't want to miss this episode!
موتور جستجوی پادکست
می توانید از وب سایت ما برای جستجوی پادکست های3,827,307و قسمت های196,238,072بر اساس افراد، مکان ها یا موضوعات استفاده کنید.
I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
ویرایش
از کمک شما برای بروز نگهداشتن پایگاهدادههای پادکست سپاسگزاریم
