# John Jantsch
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john jantsch (born April 2, 1960) is an author, speaker, and marketing consultant who specializes in assisting small businesses. He is the author of Duct Tape Marketing, The Referral Engine, and The Commitment Engine.
== Early career ==
Jantsch grew up in Kansas City and attended the University of Kansas.
The Marketing Channel AI Can't Commoditize
AI has made competent marketing easier to produce, but much harder to trust. As content, ads, and emails begin to sound the same, referrals become one of the few marketing channels that cannot be easily commoditized. John Jantsch explains how to build a systematic referral strategy, create stronger…
AI Is Rewriting How Customers Choose Your Business
AI is reshaping the customer journey by changing how buyers find, evaluate, trust, and select businesses before making direct contact. John Jantsch and Sara Nay explain how small businesses can adapt the Marketing Hourglass for AI search, improve their visibility in tools such as ChatGPT, and ident…
John Jantsch I The Self-Reliant Entrepreneur
This week on the podcast, Michael and Brian talk with John Jantsch, author of the Self-Reliant Entrepreneur. John is best known for his bestselling book, Duct Tape Marketing. Together we discuss his career, and most importantly, his unique collections of meditations designed to help support entre…
Stop Solving the Wrong Problems in Your Business (Rerun)
What if the reason your business feels stuck isn't effort, but misdiagnosis? In this episode, John Jantsch talks with Kevin D. St. Clergy about blind blaming—the habit of fixing the wrong problems while real growth opportunities go unnoticed. They explore how cognitive bias in business decision mak…
[Re-Release] How to Get Leads Without Social Media (For Solopreneurs Who Hate Posting)
![[Re-Release] How to Get Leads Without Social Media (For Solopreneurs Who Hate Posting)](https://cdn-images-3.listennotes.com/podcasts/the-life-first/re-release-how-to-get-leads-7d15YyigxnX-jW_3eTFSk2E.300x300.jpg)
You've been told you need to become a full-time content creator to grow your business. Post every day. Fight the algorithm. Do the newest TikTok dance. But what if you hate social media, and still need leads?
In this episode, Carly and Joe break down practical lead generation strategies for solopre…
How to Remove Yourself as the Bottleneck and Build a Scalable Agency with John Jantsch | Ep #928
Would you like to learn how to accelerate your agency growth? https://www.agencymastery360.com/training
John Jantsch is the founder of Duct Tape Marketing, a marketing agency he built over 30 years and the author of the bestselling book Duct Tape Marketing. He has since licensed his systematic mar…
9 Shifts Every Marketing Agency Needs to Make
Marketing agencies are under pressure as AI lowers the value of execution, clients expect more for less, and the traditional agency model becomes harder to sustain. John Jantsch outlines nine shifts agencies and marketing consultants need to make—from owning a clear point of view and productizing t…
Every New Customer Costs Me More, the Marketing Hourglass
A dental practice is on an acquisition treadmill — every new patient comes from ads that cost more each year, and nothing is built for the patients they already have. Brian and Dave move the problem from "buy more patients" to the back half of the marketing hourglass, the seven-stage model populari…
9 Shifts Every Marketing Agency Needs to Make (Rerun)
Marketing agencies are under pressure as AI lowers the value of execution, clients expect more for less, and the traditional agency model becomes harder to sustain. John Jantsch outlines nine shifts agencies and marketing consultants need to make—from owning a clear point of view and productizing t…
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