# Joanna Piacenza

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The most trusted retail brands / top mistakes brands make to lose trust

What retail brands do you trust the most? Have any brands lost your trust over the past year and a half? The data intelligence company Morning Consult has released a new report about trust in retail brands and how people’s shopping habits have changed over the course of the COVID-19 pandemic. Joann…

The fastest growing brands in 2021: how the pandemic shaped our purchasing

One of the big themes from 2021? Learning to live with the pandemic, and purchasing considerations reflected this trend. Joanna Piacenza (https://twitter.com/jpiacenza), the Head of Industry Intelligence at Morning Consult, shares some of the key takeaways from her company's recent report about the…

Morning Consult on Most Trusted Brands: Auto & Mobility

Morning Consult recently released its newest report titled, Most Trusted Brands: Auto & Mobility. Joanna Piacenza, the head of industry intelligence at Morning Consult, appeared on this episode of the Auto Remarketing Podcast to discuss the report, what the market research firm described as “sticki…

Ford, Chrysler, Uber: The most and least trusted car and travel brands

The pandemic caused serious disruption in travel, from the hospitality and tourism industry down to finding a used car to buy. As a result, it really upended and solidified which brands Americans trust in the transportation sector. Morning Consult is a global data intelligence company and over the …

What the 5 types of workers want from their jobs

The last couple of years have caused dramatic changes to the workforce, the type of jobs people want to do, what people want out of a job, and where they want to do it. The global data intelligence company Morning Consult recently released a report that analyzed how the workforce and its expectatio…

Americans rank most trusted brands: 'Do you trust this brand to do the right thing?'

Which brands do Americans trust the most? The global data intelligence company Morning Consult has released its Most Trusted Brands report, so we called Joanna Piacenza, Head of Industry Intelligence at Morning Consult to find out which brands are the most trusted in America, why, and how the list …

Meta, Crocs, and cream cheese - the fastest growing brands of 2022

Every year, Morning Consult releases a report on the fastest growing brands based on consumer polls. In 2022, Crocs made a comeback, Major League Baseball was big (in a year when the Phillies played in the World Series…coincidence?), and for some reason, people were really into Great Value cream ch…

Tiny kids, big influence: how Gen Alpha is shaping our future

The global data intelligence company Morning Consult has a new report out called “A Brand’s Guide to Gen Alpha.” It’s a look at the next generation of consumers, a generation that is still taking shape. Joanna Piacenza, head of industry intelligence for Morning Consult, talks about the report and t…

Why Brands Should Put Out Statements About Their Company vs. The Most Recent Global Issue

Joanna Piacenza, Head of Industry Intelligence for Morning Consult, recently joined the show to discuss why Americans want to see companies stick up for their employees, not politics. Hosted on Acast. See acast.com/privacy for more information.

Is Playing It Safe The Biggest Risk Your Brand Can Take?

Gravity Research’s Joanna Piacenza has a knack for driving enterprise growth through research-backed thought leadership and integrated marketing strategy. As VP of thought leadership and marketing, she excels at translating proprietary research into executive-ready narratives and strategic communic…