What Data Scientists Can Teach Us About Marketing with Rick B. & Carole Lawson
For many service businesses, marketing can feel like throwing random things at a wall and seeing what sticks. Sometimes, you get lucky. But in the ever-shifting landscape of new Google algorithms and increasingly tech-savvy competitors, luck isn't gonna cut it.
That's why the best marketing is …
AI and Predictive Analytics: The Next Step in Targeting
What if you could predict exactly when and where your next customer will convert? AI-powered predictive analytics is making that possible, helping advertisers shift from educated guesses to data-driven certainty. In this episode, we explore how AI is revolutionizing audience targeting, media buying…
AI, Personalization, and Privacy: Striking the Right Balance
Consumers expect personalized ad experiences, but they also demand stronger privacy protections. So how can advertisers deliver relevant ads while staying compliant with evolving privacy laws?
In this episode, we explore how AI-driven personalization is reshaping advertising—and the challenges of b…
How Trust is Replacing the Marketing Funnel
Carole Lawson, Co-Founder and Chief Data Officer of MarketStorm, explains why the traditional marketing funnel no longer reflects how customers make decisions, and why marketers need a new approach to trust, influence, and measurement. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-how-trust-is-replac…
EP15 — The Demand Generation CMO: Carole Lawson on Marketing Beyond the Funnel
The traditional marketing funnel is changing.
As customers move between Google, ChatGPT, social platforms, websites, and other AI-powered experiences, marketers can no longer think about discovery and demand as a simple linear journey.
In this episode of The Agentic CMO, Carole Lawson, Co-Founder &…
Winning the Messy Middle: Home Services Marketing in the AI Era | MarketStorm
Home services marketing has a hidden battleground, and most owners never fund it. It is the messy middle, the 40 to 100 days a homeowner spends circling a project before they ever search your name. Rick Brown and Carole Lawson of MarketStorm have spent years mapping that window, and what happens in…
208. The Data Is Technical, but the Decision Is Human with Carole Lawson
Programmatic advertising gives us more data, automation, and targeting options than ever. But behind every impression, click, and conversion is a real person whose circumstances, attention, and needs can change.
In this episode of the Programmatic Digest Podcast, Hélène Parker speaks with Carole L…
Entity SEO In The Age Of AI
The customer journey isn't a straight line anymore, and last-click attribution may be giving marketers the wrong picture of what's actually driving revenue.
Matthew Bertram sits down with Carol Larson of Marketstorm to explore how AI, changing buyer behavior, fragmented platforms, and longer decisi…
Targeting Tomorrow’s Customers Today: Carole Lawson and Rick Brown of MarketStorm on Predictive Marketing
In this episode of The Entrepreneur’s Logbook, Zachary speaks with Carole Lawson and Rick Brown, co-founders of MarketStorm, an AI-driven advertising and demand-generation firm that helps brands reach customers long before they’re ready to buy. Rick and Carole share how they built MarketStorm from …
526. Influence Matters in the AI Search Era
In this episode, host Michael Marchuk talks with Rick Brown and Carole Lawson, co-founders of MarketStorm about influencing AI to help your organization be found as search changes from the traditional Google keyword search paradigm.
Carole, a recognized thought leader on the death of traditional S…
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