Ep53: Private pay group practice growth with Stephanie Korpal

Private-pay group practice growth requires more than just generating enquiries. It depends on communicating value, retaining clients, training clinicians and understanding the numbers behind sustainable growth.

In this episode of Your Group Practice, Dan King speaks with Stephanie Korpal, founder of Marble Wellness, about how she has built and leads a private-pay group practice with two locations, a team of specialist clinicians and an in-person workforce managed remotely.

Stephanie explains why private-pay clients evaluate therapy differently, how Marble Wellness positions deep therapeutic work as a meaningful investment and why strong marketing cannot compensate for weak client retention. She also shares the thinking behind Marble Wellness’s live 12-week retention training for every new clinician, regardless of experience.

In this episode, you’ll learn:

• How to market a general practice built around specialist clinicians
• Why the first eight sessions shape client trust, engagement and retention
• How clinician confidence, pacing and money mindset affect the client experience
• Which marketing and intake metrics practice owners should understand
• Why live onboarding and shared training strengthen team culture
• How professional community can save owners time, money and emotional energy

Stephanie’s approach challenges practice owners to look beyond lead generation and examine the entire client journey—from the first website visit and intake call to the quality of early sessions and long-term therapeutic progress.

For group practice owners building a sustainable private-pay model, this conversation offers practical ideas for aligning marketing, clinical quality, team development and business performance.

Transform Your Group Practice

Actionable insights for practice owners and clinicians who want to lead, grow, or exit with purpose. This is the podcast shaping a stronger mental health system — one practice at a time.

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About the Host

Dan King is a lawyer turned private equity founder with a passion for fixing burnout in mental health. With a background in M&A, Shark Tank deals, and psychology, he now leads Fireside Strategic — investing in group practices that put people first.

• LinkedIn: linkedin.com/in/danmking
• Website: firesidestrategic.com