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Kevin Frank spent years trying to make his headlines perfect. What he eventually learned after Apple, after building LinkedIn's brand from the ground up, after writing Raising Creative Teams is that the best work doesn't come from the work. It comes from the relationships.
That realization didn't arrive in a boardroom. It started with a shark fin pun in a 1970s kids' magazine, a ski slope in Colorado, and a recruiter at Leo Burnett who told a young Kevin his ideas were good but his portfolio looked terrible. He spent two more years knocking on doors before he got his first job.
In this conversation, Kevin joins Munir and Rob to talk about what it actually takes to lead creative teams at scale. The difference between creativity that serves yourself and creativity that solves a real problem (see: the Quaker cereal zipper ad that never ran), how LinkedIn transformed from a job-hunting site for "white guys in cubicles" into a platform for the entire workforce, and why Steve Jobs reportedly told an engineer that 987 songs in your pocket was unmarketable no matter how technically brilliant.
He also opens his book Raising Creative Teams with two words that turn out to be the whole thesis: say thank you. Specifically. Often. And mean it.
Plus the mixtape! Kevin goes three for three on songs with "Thank You" in the title, and somehow makes it work.
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