Episode 41 - How to Write in Multiple POV (with Casey Dunn)

98% of consumers say brand authenticity matters more than ever before when choosing which businesses to support. And readers are no different. They don’t just connect with books; they connect with the people who write them. Your brand story is the small but meaningful part of your life that explai…

Authors with clear, consistent, and recognizable voices are 3X more likely to gain readers’ trust, as well as their loyalty. For indie authors, especially, establishing our brand voice isn’t an optional “thing” to tick off a list! It’s what sets you apart in a sea of those who are publishing every…

It’s not either/or! The best self-publishing strategy for indie authors right now is something you’ve likely never heard of…until now. A lot of indie authors get stuck on the question of whether to publish exclusively on Amazon or “go wide.” But the truth is, most of the advice out there is either…

If your book isn’t selling well at all, it’s not JUST a “marketing problem.” It’s a (fixable) problem with your conversion rates. The best way to convert Amazon scrollers to buyers is what I call The Trifecta of Book Sales - the three elements that make or break your ability to turn browsers into…