Reigniting Education Journeys with a Personalized Approach: Terah Crews, Chief Executive Officer at ReUp Education

"In many ways, they're worse off than people who had never gone to school at all." That's how Terah Crews describes the 43 million Americans who hold some college credit but no degree because they’re often saddled with debt and lacking economic opportunity.
The company she leads, ReUp Education, is focused on reconnecting these “stop outs” to their education journey by working with institutions to reduce the friction points to re-entry and by using personalized, long-term outreach that meets people where they are. “Everybody has their unique journey back. Some are going to come back relatively quickly. Others will need time to reorganize their life to get ready to take that step back to school,” she explains.
ReUp’s results in states like New Jersey and Michigan suggest the approach is working, but Crews realizes more needs to be done to change the institutional policies that drove people away in the first place. “It's a journey we're on to make our higher education system more aligned to the adult learner.”
In this hopeful conversation with Futuro Health CEO Van Ton-Quinlivan, you’ll also hear about the policies Crews singles out as surprisingly stubborn barriers to adult re-enrollment and why AI’s ascendance may accelerate interest in continuous learning.