Storytelling, Representation & Outdoor Communities with Aaron Lutze

This week on the Women’s MTB Network Podcast, I’m joined by Aaron Lutze — content creator, strategist, and co-founder of Outdoor Brand Camp. From athlete marketing at Red Bull, to launching Super Rider TV on YouTube, co-hosting the Second Nature podcast, and helping creators and athletes grow their voice and vision through Outdoor Brand Camp, Aaron has built his career around authentic storytelling and representation.

🎙️ In this episode:

• How Red Bull shaped his approach to athlete storytelling

• Creating inclusive content that actually centers women

• Launching Outdoor Brand Camp — what it is and why it matters

• Opening up conversations around athlete health and visibility

• What's next for Aaron across content, community, and creativity

👇 Explore Aaron’s Work:

• 🎧 Second Nature Podcast – https://podcasts.apple.com/us/podcast/second-nature/id1737242598

• 📺 Super Rider TV (YouTube) – https://www.youtube.com/@SuperRiderTV

• 🌐 Outdoor Brand Camp – https://electriccablecar.com/outdoor-brand-camp-launches/

• 📬 Super Rider Substack – https://superrider.substack.com/p/the-worlds-best-bike-videos-96

👇 Stay connected with us:

• 🎧 Women’s MTB Network Podcast – https://open.spotify.com/show/5VzJeOvXAbgA2vUOVM9ET4

• 📺 YouTube Channel – https://www.youtube.com/@WomensMTBNetwork

• 📸 Instagram – https://www.instagram.com/womensmtbnetwork/

• 🌐 Website – https://www.womensmtbnetwork.com