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Classical oboist turned Wharton MBA and healthcare VC Lisa Rhoads couldn't find a white shirt that fit, cost less than $1,000, and survived a spilled glass of wine, so she and her daughter Bryn, a Parsons-trained stylist, rebuilt it from scratch as The Anteros. They redesigned the collar, cut, and button spacing for women and sourced from a sister-run Italian mill and ultra-fine Australian Merino.
Free shipping at theanteros.com with code WOMANSPLAIN.
We talk about getting into closed European mills, the double button at the chest, three to five rounds per color, cutting the wholesale markup with an affiliate-style model, natural fibers without the fearmongering, a petite pant that's reproportioned instead of hemmed, and running a company between Italy and New York.
The inaugural Womansplain Summit is October 16 at The Malin Chelsea, NYC, keynoted by Robinhood CIO Stephanie Guild. 120 seats, most already spoken for: luma.com/7bxd1137
The Womansplain Collective+ is open: founder matching, member dinners, and priority Summit access. womansplainpod.com/membership
Find The Anteros: theanteros.com | IG @the.anteros | brynrhoads.substack.com Find Womansplain: IG @womansplainpod | hello@womansplainpod.com | womansplainpod.com/newsletter
