Lana Mack

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With tranquil energy and peaceful thoughts, I welcome you to an extremely curated, meticulously
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edited, easygoing and tame podcast.
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This is Domesticated Housecat, the interview show.
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Wrong.
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Get ready for a wild fucking ride.
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The FCC and cowards aren't welcome here.
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This is Without Sensor, the GRM interview podcast.
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Fuck yeah, buddy.
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Oh man.
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The song gets me pumped right there.
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And I'm not just saying that because I'm on enough stimulants to kill a large zoo animal
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right now.
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That gets me going.
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All right.
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So for those of you who know us and for those of you who don't, as always, my name is Josh
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and I'm here with my good buddy co-host, Adam.
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Howdy.
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And if you're listening to us live on Discord or if you're enjoying the recording sometime
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in the distant future, we welcome you to the inaugural episode of Without Sensor, the GRM
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interview podcast.
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And you know, I have to say, what a way this is to start off with the guest that we have
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with us tonight, to have secured a guest of such high caliber, a legitimate music industry
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heavyweight.
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You know, Adam, it seems like we've just overthrown a small South American country's government
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with the coup that we just pulled off by getting this guest on with us tonight.
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Yeah, that's a true story.
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I believe it.
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And so without further ado, I won't keep you people all waiting.
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Let me do my best Bruce Buffer announcer voice.
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She has been known by many names, the Duchess of Data, the monarch of marketing, a Jackie
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of all trades.
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She's been called the Swami of spreadsheets, the Nexus of networking, the actual Empress
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of entrepreneurial energy.
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She is a straight up unadulterated savage.
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Ladies and gentlemen, our guest tonight is the Lana motherfucking Mack.
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Yeah, buddy.
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Get up on your, everybody get up.
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Get up for that.
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If you are not fucking standing and applauding right now, you need to go home and rethink
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your fucking lives because that shit is fire.
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Lana, thank you for joining us tonight.
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Thanks for having me.
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I honestly need you to introduce me into every room.
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Yes, every room you walk into.
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Honestly, I mean, listen, if you're down, don't fucking tempt me because I will show
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up at places that you may be at just to do that for no reason unannounced.
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Yeah.
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Before we get underway with the questions, I do want to get into a bit of a story that
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I think summarizes Lana Mack.
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This is a woman that I've known for four years who works at Cosmica, the record label side.
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So I was invited to the Cosmica office party that was hosted at the Paramount.
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And who do I see working her tail off in all facets is Lana Mack organizing the party,
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setting up the decorations.
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But not only that, she was also doing her photo booth business known as Twin Wolf Entertainment.
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That was their first job that they got.
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And then we have DJ Rubes, who also is Lana's husband.
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So I see Lana as this multifaceted person that just pulls all the puppet strings and
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is just a master at her craft, a Jackie of all trades.
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Every moniker that we just gave her, just all of that.
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I absolutely love and adore Lana.
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So this is why we are doing this, to give her the acknowledgement.
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We are acknowledging her and giving her recognition that she deserves.
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So just wanted to say that real quickly.
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Wow.
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Yeah.
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I mean, honestly, that's so truthful, but so beautiful.
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Adam, thank you so much for inviting me and having the space to, I don't know, to talk
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about all of these things because yeah, you're right.
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Like that room was set up.
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What happened?
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Can you tell us a little bit about that night from your perspective?
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Because what I saw was that you were somebody that was working all angles and not only advancing
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yourself, but everybody that you love around you.
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I thought that was very cool.
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So if you have anything to share about that specific night, I guess, go ahead and share
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your thoughts.
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Yeah.
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I mean, honestly, that night was once a year, we like to put together a party to just kind
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of give back to everybody that's really been supportive in our journey.
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And that's really embedded in all of us.
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It's not just me, but everybody on the Cosmogatim is very, very similar.
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But one thing about that night in specific is that I work on the design or the party
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comité.
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And it's like one thing about being an independent label is that you have to wear many hats
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and it's just something that you have to do to keep moving forward together as a team.
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So yeah, like you mentioned marketing, design, and yes, now my hyperactive body just thinks
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that I need to have a business on the side because I just love running things.
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I love running.
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I love it.
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It's just something that's really embedded in me.
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But yeah, that night, I know that every year we have these parties and from last year running
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those things, I just want every year, how do I do what we did last year?
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How to continue to give back?
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And I know we were talking about a photo booth and we knew about this party because it happens
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at the end of the year, close to the end of the year.
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So this was something that I've been thinking about for months.
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I knew I wanted to start a business and my husband was like, you've been doing photography
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before so this is just the perfect opportunity.
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What about a photo booth?
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And I think for the longest time, I've been wanting to have a business.
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I wanted to start something.
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I'd done it before and I wanted to, what can I do to bring it?
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What can I put my whole heart and soul into and grow like a plant and grow it that's going
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to give back?
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And my husband, he sees me better.
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I see people and I see artists and I can tell them what's good for them.
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But for me, it's hard to do that for myself.
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But my husband was like, why don't you do this photo booth?
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It's not going to take up your time or whatever.
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I mean, it will but it's not like being the photographer.
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I can separate myself from the business and still run it.
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So I tried it and the Cosmica event was coming up.
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And yeah, he was also doing the DJing.
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He had been like, I mean, there's so many stories.
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I don't even know how to tell it so succinctly but definitely I knew that there was this
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space where we're going to need music and all of us at Cosmica were going to be busy.
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So we wanted to have someone who create the vibes and the photo booth, I was like, okay.
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My husband was like, he already got me sold on it.
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I was like, yeah, that's a good idea.
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Let's bring it together.
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And I mean, yeah, I just brought it up and people were like, if you feel impelled and
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you think you've got this and let's go.
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So the team approved it and I brought them in and it just was perfect.
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It worked out.
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Yeah, I definitely say that it was one of the focal points of the night because everybody
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was just kind of flocking over to the photo booth.
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And I mean, it was cool because there was prints available that people could grab and
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there was fun props that people were putting on and having fun with.
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So I definitely think it was one of the highlights of the night.
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Sorry, you were going to say something?
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Oh, no, I was just going to agree.
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Yeah, that's true.
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I did notice that a lot of people were engaging with it.
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And I think that's one of the things when you throw a party, right?
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How are you going to entertain people outside of trying to connect and whatnot?
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And the other thing is what can they take home?
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It's developing as an independent company.
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You can't gift bags minimum 200 per person if we're trying to be really super cool and
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people are going to take home stuff.
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But what about this photo booth that it's going to cover a lot of people?
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It's unlimited photos and it's catered.
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This booth is different.
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I mean, I don't know how deep you want to get it.
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You want to talk about the selection of this photo booth and why this was the one or like.
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Or you know what?
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I guess we could save it for the portion of the interview where it'll be directed towards
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Twin Wolf Entertainment.
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All right.
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And that'll probably come up a bit later.
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But something else just to further add on to that specific night.
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I'm not sure if you brought this up already.
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I don't think you did, but you also did the graphic design for the the the notes.
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It was a note, but it was it was like a card with all the dates that the Cosmica artist
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would be performing.
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And you also came up with the design for the the it wasn't exactly like an invitation,
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but it was it was more for everybody else to know where the Cosmica artist could be
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found for different tour dates and things like that.
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But you also had like the Cosmica logo that you there were there was a theme to it and
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you also had a hand in that.
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So you just had your hand in everything in that that night.
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Oh, yes, it was definitely a team effort.
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I always want to stress that there was a whole team behind us.
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But like executing and plotting and planning, like I did have a heavy hand in that.
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The design and all of that.
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Yes, like we do have a team and we we I did a survey.
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I asked everybody what they felt and I pulled from it and I was like, OK, you know, we knew
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that Gabby Moreno at the time was going to release her song that was going to help introduce
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it to the Americana space because she'd been releasing a lot of just Latin music and we
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are a lot of music in Spanish specifically.
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And so she wanted to release this her introduction to the Americana world.
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And I was like, you know, we thought about this, you know, this kind of like Southwest
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kind of vibe with our logo that kind of looked like a disco ball.
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And we're like, what about like a disco kind of Americana vibe?
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And we're like, yeah, let's go with it.
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I took all of the feelings from everybody from the team and we created a mood board.
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And I want to say Jeanette and Vane, two of my colleagues that work on the marketing team
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as well, were great with ideas in like what we could do and like what they imagine.
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And I just you know, I ran with it.
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We have, you know, not like we just we just get like, OK, you know, we listed out what
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we wanted to do.
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I put together a map and then we we just divided it and hammered it out.
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But it does get to the point where, you know, everybody does so much that, you know, this
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you can't really do a lot.
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But I was I remember in the weeks coming to that party, like I don't think I was sleeping.
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I was I was getting to these like I was having like 12 hour work days to like make sure that
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the designs, the decorations even coming in.
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I remember shout out to my brother.
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He was he was like not even part of Cosmica, but he was staying up with me because he was
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like he was like, you know, you seem so passionate about everything that you're doing and you're
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cutting.
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But he he came over to like, you know, help decorate and even help me with putting stuff
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up at the at the venue.
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So yeah, yeah, a lot of work.
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I mean, we'll we'll wrap it up after I mentioned this thing quickly.
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Yeah, one thing that I kept I met your brother that night.
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And one thing that I kept repeating was like, man, look at your sister go like just, you
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know, networking with people and, you know, having your husband on stage as DJ Rubase
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and this photo booth and, you know, doing all the decorations like you just.
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Yeah, it's just I think it's the perfect summary of who you are is that you just you do everything
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you're you're you're the Jackie Walters, man.
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And I mean that in the best way possible.
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So I guess now I kind of want to pivot to more to other questions.
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So my first question to you is this one's kind of a little bit on the serious side.
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How did you expect the course of your life to go versus what actually happened?
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So did you already have an idea of what your life was going to be at a young age or did
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you find the answers as you were getting older and maybe finding your own purpose?
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Or hopefully I explained that question well enough.
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Oh, wow.
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We're just going to jump into these hardcore questions.
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Yes, because that's how we do it here.
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Yeah, we just get right to the hard stuff.
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Yeah. The reason I want to get to is because not everybody has the answers to life right
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away at 13 years old or at 18 years old.
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That there's people I mean for myself and I don't know if I'll be speaking for Josh,
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but we think this podcast thing is now becoming our calling.
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And for you, did you have those answers when you were younger or did they come to you as
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you were getting older and finding your way through life?
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Oh, absolutely.
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I did not know what I was doing at a young age.
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I would even say my late 30s I was still trying to figure things out.
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But no, I think I wanted to be a single auntie, never a mother and travel the world living
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life like an artist.
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I probably imagined myself writing a blog or something and making handmade art projects
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and that was it.
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I literally just let the wind blow me wherever I would go.
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Like, oh, that seems like a good way to go.
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But versus what actually happened, I'm happily married with a preteen.
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I'm split between my entrepreneurial job and I'm an artist as well as a project.
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I'm coordinating projects at a record label.
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So no, I didn't know what I was doing.
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I didn't know where I was going, but this is where I ended up.
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Yeah, this is really comforting to hear.
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I'm like, this makes me happy.
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And there's still a chance, Adam.
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Yes, you can still turn around.
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It's not too far gone yet.
237
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Yeah, no.
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So my follow up question to you is what instances in your life did you feel you were being cued
239
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in the right direction?
240
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So I guess another way to phrase that is, did you feel that there were affirmations
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when you were doing photography or in the course of your career, were there things that
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you felt like you were going in the right direction?
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In my Cosmica career or like my personal career?
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Any part of your life?
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I think like when I was doing photography, I did before I was at Cosmica, I was writing
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my own photography.
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I was a newborn photographer, maternity, which is completely different from what I'm doing,
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by the way.
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But I started off by myself.
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It was like I took a course, I was studying multimedia and I learned camera, like photography
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as one of the classes for it.
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And I started to just take photos of my friends and of my son.
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And then people were just starting to ask me if I did it for money.
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Like, hey, can I hire you?
255
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And eventually, I was just doing it, it was such a small amount, like $100, maybe $200.
256
00:17:06,840 --> 00:17:10,840
But then eventually I was like, what if I raised my prices?
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And I was charging a full photographer amount and people were actually paying me at that
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full amount without hesitation.
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And that I think was when I was like, okay, all right, this is legit.
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I was meant to be in business.
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Did you have confidence in yourself at that time when people were handing, well, not handing,
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but when you were getting paid the value that you thought you were worth, did you have doubts
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or imposter syndrome when things started going really well?
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Absolutely.
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Even because I was doing everything, because I was trying to explore and try to figure
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out what I wanted to do in photography specifically, but I was hired to do a wedding.
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I know I can do it.
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I have confidence because if I'm assigned to a job, I'm going to do it.
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I'm going to put everything that I can and make sure that this is attached to my name,
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that I'm going to do everything that I can to make sure that it went the best that it
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could.
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But I would take these jobs on and I would be so excited.
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I'm like, I'm ready to do it.
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But then the day of, I would be like, who the fuck did you think you were?
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Are you serious?
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We're going to have to talk to people.
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We're going to have to show up.
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We're going to have to look at people in the face and be like, yes, I've done this several
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times nowhere.
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I didn't do wedding photos before.
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I was just like, okay, I'll try.
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I'll do this.
283
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I know I can.
284
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Yeah, imposter syndrome was a thing, 100%.
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Do you have anything to add?
286
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I wanted to ask you, Lana, when you were a kid, what did you want to be when you grew
287
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up?
288
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What was your dream job when you were a kid?
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I was a showboat.
290
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I wanted to sing.
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I remember I would have a brush and I would use it as my microphone.
292
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We had mirrors set up at the house where I could turn around in four angles.
293
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So I would turn on the radio and I would put the music on and I would just sing in all
294
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four angles, as if the camera was like, okay, each mirror was a different camera and I was
295
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just seeing on different sides.
296
00:19:24,240 --> 00:19:27,800
But that was the first thing.
297
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Do you find it strange that you're tying everything together?
298
00:19:32,160 --> 00:19:37,080
You're involved in music in some capacity and now you have photography and everything
299
00:19:37,080 --> 00:19:38,080
that you already do.
300
00:19:38,080 --> 00:19:45,240
Do you think it's interesting that it's all coming together with your skills at Cosmica?
301
00:19:45,240 --> 00:19:49,920
Maybe in the future it'll be something that applies to Twin Wolf Entertainment.
302
00:19:49,920 --> 00:19:58,160
Do I find that everything that I've done links?
303
00:19:58,160 --> 00:20:05,880
You mentioned that as a child you enjoyed music or wanted to be in music.
304
00:20:05,880 --> 00:20:10,760
Now everything in your life is kind of coming together, I suppose.
305
00:20:10,760 --> 00:20:19,280
Yeah, I'm really shocked because I honestly like to be the musician and only this that
306
00:20:19,280 --> 00:20:27,280
I discovered by being around it is there's just so much work and that's a lot of discipline.
307
00:20:27,280 --> 00:20:31,920
When it came to me doing music as a child, I couldn't get past that hump.
308
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Like, no, I'm not doing these lessons.
309
00:20:33,360 --> 00:20:34,440
No, I'm not doing that.
310
00:20:34,440 --> 00:20:40,440
So that it all came together, I am not so shocked because another thing that I noticed
311
00:20:40,440 --> 00:20:43,840
was that I gravitated to musicians.
312
00:20:43,840 --> 00:20:49,880
I realize now most of my friends that I did have growing up, we all connected by music,
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for music and through music.
314
00:20:53,440 --> 00:20:57,320
I kind of feel like my body led me to this moment.
315
00:20:57,320 --> 00:21:00,980
I don't think that there was anything that I could have done to stop me from being here
316
00:21:00,980 --> 00:21:04,420
because I feel like I just gravitated to it.
317
00:21:04,420 --> 00:21:10,320
Even my husband himself is a musician and I don't know, I've dated many people.
318
00:21:10,320 --> 00:21:15,920
I had many different options and this one is a musician.
319
00:21:15,920 --> 00:21:18,800
So music just was there.
320
00:21:18,800 --> 00:21:23,000
Yeah, I don't think I had a choice here.
321
00:21:23,000 --> 00:21:28,160
So follow up question, when and what parts of your life made you realize that you had
322
00:21:28,160 --> 00:21:32,360
purpose and value?
323
00:21:32,360 --> 00:21:38,040
You may have actually already answered that, but if you want to maybe answer that question
324
00:21:38,040 --> 00:21:40,960
anyways.
325
00:21:40,960 --> 00:21:42,440
The purpose and value.
326
00:21:42,440 --> 00:21:50,360
Yeah, if there's any specific parts or if there was a specific scenario, some particular
327
00:21:50,360 --> 00:21:55,340
moment in your life where you realize you had purpose and value and maybe you've already
328
00:21:55,340 --> 00:22:00,800
kind of explained it with your photography and perhaps with this new business venture
329
00:22:00,800 --> 00:22:02,800
with Twin Wolf Entertainment.
330
00:22:02,800 --> 00:22:07,520
Yeah, I think specifically, yeah, like you said with the photography.
331
00:22:07,520 --> 00:22:13,880
I kind of just like touched on it, but just being called upon.
332
00:22:13,880 --> 00:22:19,760
I think one specific, I mean it happened many times, but like I closed down my photography
333
00:22:19,760 --> 00:22:25,680
once I started working at Cosmica to focus more on Cosmica and I would still get phone
334
00:22:25,680 --> 00:22:30,180
calls from people that were like insisting that I like, please, like they just wanted
335
00:22:30,180 --> 00:22:33,620
me to take their photos and I was just like, wow.
336
00:22:33,620 --> 00:22:38,040
And then the other moment too, like, and this happened many times, many, many times when
337
00:22:38,040 --> 00:22:42,920
I was doing wedding photography, the bride and the groom would always want me to ride
338
00:22:42,920 --> 00:22:47,200
with them in their limo.
339
00:22:47,200 --> 00:22:52,160
And like when I would sit down to go eat, I would go like, you know, naturally I'm going
340
00:22:52,160 --> 00:22:53,920
to go sit with the staff.
341
00:22:53,920 --> 00:22:55,840
So I'd go back and they're like, are you serious?
342
00:22:55,840 --> 00:22:57,720
Like this, and this would happen often.
343
00:22:57,720 --> 00:22:58,720
Like they're like, you're the artist.
344
00:22:58,720 --> 00:23:01,400
And I would be like, what?
345
00:23:01,400 --> 00:23:02,400
This is insane.
346
00:23:02,400 --> 00:23:05,200
And they're like, no, I'm tired to take your photos.
347
00:23:05,200 --> 00:23:08,880
And they were like, no, you sit at the table over here.
348
00:23:08,880 --> 00:23:12,640
So I mean, things like that, just by like my work, right?
349
00:23:12,640 --> 00:23:16,480
Like I knew like, okay, there's something that I'm doing that is making people feel
350
00:23:16,480 --> 00:23:20,400
like, you know, that they want me here.
351
00:23:20,400 --> 00:23:23,200
Right.
352
00:23:23,200 --> 00:23:30,400
So how would you measure your own happiness and satisfaction out of life?
353
00:23:30,400 --> 00:23:36,960
He just he just nails you with all the philosophical questions.
354
00:23:36,960 --> 00:23:37,960
Doesn't he?
355
00:23:37,960 --> 00:23:38,960
Just get your soul.
356
00:23:38,960 --> 00:23:40,960
How do you live here?
357
00:23:40,960 --> 00:23:41,960
I see him every day almost.
358
00:23:41,960 --> 00:23:44,240
And I'm just like, I don't even know.
359
00:23:44,240 --> 00:23:46,600
He's constantly questioning my own existence.
360
00:23:46,600 --> 00:23:51,760
So let's see.
361
00:23:51,760 --> 00:23:55,400
I want to say my time.
362
00:23:55,400 --> 00:24:01,400
I think that like the freedom of being able to do what I want when I want to do is is
363
00:24:01,400 --> 00:24:05,800
is the the highest level of satisfaction and happiness for me.
364
00:24:05,800 --> 00:24:07,800
And that comes from my choices.
365
00:24:07,800 --> 00:24:08,800
Right.
366
00:24:08,800 --> 00:24:09,800
Like I don't have to be a cosmic.
367
00:24:09,800 --> 00:24:13,120
I choose to be a cosmic cosmic is really a passion project.
368
00:24:13,120 --> 00:24:17,400
And even though I put my whole time and effort, I want to put like three quarters of my life
369
00:24:17,400 --> 00:24:20,280
and effort into into cosmic.
370
00:24:20,280 --> 00:24:23,200
It's because I love that shit.
371
00:24:23,200 --> 00:24:27,360
Like it is like a Rubik's Cube that I want to fucking solve.
372
00:24:27,360 --> 00:24:29,080
So I'm getting jacked up right now.
373
00:24:29,080 --> 00:24:30,080
I'm beating my chest.
374
00:24:30,080 --> 00:24:31,080
I'm like, I'm ready.
375
00:24:31,080 --> 00:24:33,720
Yeah, this is making this game.
376
00:24:33,720 --> 00:24:35,640
You get us fired up right now.
377
00:24:35,640 --> 00:24:37,520
Oh, my God.
378
00:24:37,520 --> 00:24:40,040
I mean, I'm getting fine with get myself up here.
379
00:24:40,040 --> 00:24:43,840
No, but seriously, like I love puzzles.
380
00:24:43,840 --> 00:24:44,960
I love to solve.
381
00:24:44,960 --> 00:24:46,640
I love to solve anything.
382
00:24:46,640 --> 00:24:49,520
So you know, when I have like, all right, Lana, here's a room.
383
00:24:49,520 --> 00:24:50,520
You have an artist.
384
00:24:50,520 --> 00:24:53,140
We want to release here your tools.
385
00:24:53,140 --> 00:24:54,140
What do you do?
386
00:24:54,140 --> 00:24:58,840
And it's like, oh, my God, let's fucking go crack.
387
00:24:58,840 --> 00:25:03,160
You know, the pencil starts going penciling.
388
00:25:03,160 --> 00:25:04,640
And anyway, yeah.
389
00:25:04,640 --> 00:25:07,520
So we will be getting shortly to close me.
390
00:25:07,520 --> 00:25:10,280
And you could tell us about everything that you do there.
391
00:25:10,280 --> 00:25:13,000
And one last final personal question.
392
00:25:13,000 --> 00:25:17,380
What is a personal philosophy or idea you've adopted to keep yourself grounded?
393
00:25:17,380 --> 00:25:24,760
So what what keeps Lana grounded with all the things going on in life?
394
00:25:24,760 --> 00:25:29,920
Family, friends, work, maybe some of the current events that are going on currently.
395
00:25:29,920 --> 00:25:31,920
What would keep what keeps you centered?
396
00:25:31,920 --> 00:25:34,240
And who's centered here?
397
00:25:34,240 --> 00:25:40,200
And I'm just no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no,
398
00:25:40,200 --> 00:25:44,300
I am time, you know, isn't forever.
399
00:25:44,300 --> 00:25:50,800
And I try to think about that every day and that people are forever because it's really
400
00:25:50,800 --> 00:25:56,600
easy to like, you know, fall into a rut where you're where you're not valuing people because
401
00:25:56,600 --> 00:25:58,740
you see them every day or you do things every day.
402
00:25:58,740 --> 00:26:03,940
So I want to like hold the preciousness of our relationship and remember that like that
403
00:26:03,940 --> 00:26:06,000
person doesn't have to be around me.
404
00:26:06,000 --> 00:26:08,120
These people don't have to be around me.
405
00:26:08,120 --> 00:26:10,040
I don't have to be around them.
406
00:26:10,040 --> 00:26:12,960
And you know, we might not be here together forever.
407
00:26:12,960 --> 00:26:18,000
So I tried to like, remember that time is like precious and that people are precious
408
00:26:18,000 --> 00:26:21,120
and that I'm very lucky to be where I am.
409
00:26:21,120 --> 00:26:22,120
And yeah, often.
410
00:26:22,120 --> 00:26:23,120
Oh, here's one.
411
00:26:23,120 --> 00:26:28,000
And I post this like once every like two years, like that I'm a speck in the universe.
412
00:26:28,000 --> 00:26:32,840
I just want to remember how I'm nothing like no one will know me if I die.
413
00:26:32,840 --> 00:26:33,960
And like, that's it.
414
00:26:33,960 --> 00:26:35,320
Like, that's it.
415
00:26:35,320 --> 00:26:39,640
You know, maybe maybe maybe Adam will remember me for like a good two months.
416
00:26:39,640 --> 00:26:41,800
But like after that, like dust.
417
00:26:41,800 --> 00:26:43,040
I'm fucking dust.
418
00:26:43,040 --> 00:26:44,080
No, we're trying to.
419
00:26:44,080 --> 00:26:45,080
That's not true.
420
00:26:45,080 --> 00:26:47,320
We're trying to make you immortal with this podcast.
421
00:26:47,320 --> 00:26:48,760
That that is our objective.
422
00:26:48,760 --> 00:26:49,760
That is true.
423
00:26:49,760 --> 00:26:55,480
And anything short of that, then we will commit seppuku ritual suicide in our shame for not
424
00:26:55,480 --> 00:26:56,960
achieving that goal.
425
00:26:56,960 --> 00:26:58,560
All right.
426
00:26:58,560 --> 00:27:02,040
Well, I give me the blood so I can start drinking it.
427
00:27:02,040 --> 00:27:03,760
So oh, yeah, there you go.
428
00:27:03,760 --> 00:27:04,760
Now we can.
429
00:27:04,760 --> 00:27:05,760
Yeah, yeah.
430
00:27:05,760 --> 00:27:06,760
We're down with that.
431
00:27:06,760 --> 00:27:07,760
We're down with that.
432
00:27:07,760 --> 00:27:08,760
Yeah, it's good.
433
00:27:08,760 --> 00:27:09,760
All right.
434
00:27:09,760 --> 00:27:13,520
So we're going to move over to the Cosmica record label, which is something that you
435
00:27:13,520 --> 00:27:14,520
are involved with.
436
00:27:14,520 --> 00:27:19,600
So what services does Cosmica provide as a label?
437
00:27:19,600 --> 00:27:21,520
Well that's going to depend on your deal.
438
00:27:21,520 --> 00:27:24,440
And it's also going to depend on your needs as an artist.
439
00:27:24,440 --> 00:27:32,120
But for the most part, we offer the distribution, marketing support, guidance to your release.
440
00:27:32,120 --> 00:27:38,000
And that could be anywhere from like inception through the release itself and post.
441
00:27:38,000 --> 00:27:45,360
We also have a dedicated team of professionals to bounce ideas.
442
00:27:45,360 --> 00:27:50,160
And we also help keep an eye on your project to keep it put together or to make sure that
443
00:27:50,160 --> 00:27:53,640
everything is flowing as you intend it as an artist.
444
00:27:53,640 --> 00:27:54,640
Okay.
445
00:27:54,640 --> 00:27:58,560
And how did you become a part of Cosmica?
446
00:27:58,560 --> 00:27:59,760
Okay.
447
00:27:59,760 --> 00:28:03,040
Well that one is fun.
448
00:28:03,040 --> 00:28:09,020
So during my multimedia studies, I was an intern at Pure Music.
449
00:28:09,020 --> 00:28:13,960
You know, when MySpace was a thing, I was out there making MySpace pages and doing stuff
450
00:28:13,960 --> 00:28:16,280
like that.
451
00:28:16,280 --> 00:28:19,960
I was studying multimedia heavily because of MySpace.
452
00:28:19,960 --> 00:28:27,040
So I wanted to learn HTML to be super cool and customize everything and be unique.
453
00:28:27,040 --> 00:28:35,680
But then later, fast forward to Cosmica, they formed a joint venture with Pure Music.
454
00:28:35,680 --> 00:28:44,340
And Pure Music was very gracious and offered Cosmica this office and a space in their office.
455
00:28:44,340 --> 00:28:54,480
So Gil, head of Cosmica artists and the management, he was looking for an intern for a social
456
00:28:54,480 --> 00:28:56,960
media manager at the time.
457
00:28:56,960 --> 00:29:06,080
And the person at Pure, my supervisor that had hired me for Pure threw my name in the
458
00:29:06,080 --> 00:29:07,440
hat.
459
00:29:07,440 --> 00:29:09,480
And he interviewed me.
460
00:29:09,480 --> 00:29:15,800
I came in and I will have to tell you, in my head, I can interview.
461
00:29:15,800 --> 00:29:17,160
I'm a good interviewer.
462
00:29:17,160 --> 00:29:22,000
I know I'm very confident, but in my head before I got there to the interview, everything
463
00:29:22,000 --> 00:29:25,280
in my body was telling me, who the fuck do you think you are?
464
00:29:25,280 --> 00:29:27,560
Why are you, do you think you can do this?
465
00:29:27,560 --> 00:29:28,560
All you do is take pictures.
466
00:29:28,560 --> 00:29:29,560
What are you going to do?
467
00:29:29,560 --> 00:29:31,800
Show them all your newborn baby photos?
468
00:29:31,800 --> 00:29:33,960
Is that what, you know?
469
00:29:33,960 --> 00:29:35,240
That was happening.
470
00:29:35,240 --> 00:29:38,160
And I just was like, I pushed through it.
471
00:29:38,160 --> 00:29:40,160
It was very hard, but I got there.
472
00:29:40,160 --> 00:29:42,360
I did the interview.
473
00:29:42,360 --> 00:29:47,640
I want to say that within the, like I arrived at home, they were like, you're on, that's
474
00:29:47,640 --> 00:29:48,640
it.
475
00:29:48,640 --> 00:29:52,280
There's other people that you're the, we're going to get through it, but we know you're
476
00:29:52,280 --> 00:29:53,280
the one.
477
00:29:53,280 --> 00:29:54,920
So that was wild.
478
00:29:54,920 --> 00:30:00,480
Maybe, hey, that's another one of like how I think value or whatever, how I knew value
479
00:30:00,480 --> 00:30:06,360
that, like being able to show up, even though my body was like, don't do it.
480
00:30:06,360 --> 00:30:07,360
I was like, well, why?
481
00:30:07,360 --> 00:30:09,240
Like, it's like, I think I can do it.
482
00:30:09,240 --> 00:30:10,240
No, you can't.
483
00:30:10,240 --> 00:30:14,240
And I show up and then I get hired and I'm like, what the fuck just happened?
484
00:30:14,240 --> 00:30:15,240
Like that.
485
00:30:15,240 --> 00:30:16,240
Yeah.
486
00:30:16,240 --> 00:30:17,240
And look at you now.
487
00:30:17,240 --> 00:30:23,680
I mean, you, you, you're running the label side to start from social media management
488
00:30:23,680 --> 00:30:29,120
and just moving through the ranks and wearing multiple hats at the, or, you know, in the
489
00:30:29,120 --> 00:30:30,560
course of your experience.
490
00:30:30,560 --> 00:30:36,720
And actually my follow-up question is what has been your experience at Cosmica, whether
491
00:30:36,720 --> 00:30:44,680
that's been some grand moments, you know, achievements that Cosmica has had and maybe
492
00:30:44,680 --> 00:30:47,040
some lessons that you've learned along the way.
493
00:30:47,040 --> 00:30:50,680
What has been your experience with Cosmica?
494
00:30:50,680 --> 00:30:54,960
I mean, first of all, like shout out to Gil Castellum.
495
00:30:54,960 --> 00:30:57,160
He's an amazing, amazing human being.
496
00:30:57,160 --> 00:30:58,640
Yes, he is.
497
00:30:58,640 --> 00:30:59,640
Absolutely.
498
00:30:59,640 --> 00:31:01,360
He is, he is everything.
499
00:31:01,360 --> 00:31:08,280
Like even from like just creating the space where, you know, it's like, you know, just
500
00:31:08,280 --> 00:31:15,520
creating the space where, where, where we can just grow and, and, and, and be and, and
501
00:31:15,520 --> 00:31:17,080
bring people along on the way.
502
00:31:17,080 --> 00:31:19,040
Like it is incredible.
503
00:31:19,040 --> 00:31:25,640
And so I just very grateful, very grateful, but good things being in spaces I just never
504
00:31:25,640 --> 00:31:30,760
imagined and counting opportunities beyond like my wildest dreams.
505
00:31:30,760 --> 00:31:35,160
I mean, I don't know, is this, is this a good moment to like, you know, to, to bring up
506
00:31:35,160 --> 00:31:40,520
like some wild like projects that I've been a part of that I just never thought that I
507
00:31:40,520 --> 00:31:41,520
would be a part of?
508
00:31:41,520 --> 00:31:42,520
Yeah.
509
00:31:42,520 --> 00:31:43,640
I mean, let's, let's, let's get into it.
510
00:31:43,640 --> 00:31:49,120
I mean, I as well take this opportunity to really lace into it.
511
00:31:49,120 --> 00:31:50,360
Okay.
512
00:31:50,360 --> 00:31:54,320
So I mean, I don't know where to start.
513
00:31:54,320 --> 00:31:59,440
Like I guess one of the biggest things that happened when I first started working is,
514
00:31:59,440 --> 00:32:00,440
have you guys heard of the Maria's?
515
00:32:00,440 --> 00:32:01,440
I don't know.
516
00:32:01,440 --> 00:32:02,440
Have we?
517
00:32:02,440 --> 00:32:03,440
Have we?
518
00:32:03,440 --> 00:32:04,440
Jesus.
519
00:32:04,440 --> 00:32:05,440
Of course we've heard of the Maria's.
520
00:32:05,440 --> 00:32:06,440
Yes.
521
00:32:06,440 --> 00:32:07,440
Okay.
522
00:32:07,440 --> 00:32:13,600
So when I started working as a social media manager, we got this email from Maria's and
523
00:32:13,600 --> 00:32:16,640
at the time I, you know, I hadn't heard of them, to be honest.
524
00:32:16,640 --> 00:32:21,720
I want to be a hundred percent Frank, but I like looked at the DM and you know, the
525
00:32:21,720 --> 00:32:25,320
person writing was Maria and she was like, you know, just letting us know how much of
526
00:32:25,320 --> 00:32:29,040
a fan she was of Carla Morrison and that, you know, her music deeply inspired her and
527
00:32:29,040 --> 00:32:31,920
was wondering if there was like an opportunity to connect.
528
00:32:31,920 --> 00:32:35,720
And I think she was just trying to genuinely reach out to like connect with Carla.
529
00:32:35,720 --> 00:32:38,600
So this was like more of like a collaboration thing.
530
00:32:38,600 --> 00:32:44,680
And I was, I just started working on Cosmica and I was like, I brought this opportunity
531
00:32:44,680 --> 00:32:49,800
or I saw, I looked it up and I was like, okay, I think I don't know you was the video that
532
00:32:49,800 --> 00:32:50,960
was out at the time.
533
00:32:50,960 --> 00:32:53,840
And I was just, I saw this video and I was like, holy shit.
534
00:32:53,840 --> 00:32:58,680
Like if this is what this artist can do with like, you know, at this stage of their life,
535
00:32:58,680 --> 00:33:02,520
like I can't imagine what they can fucking do with like, you know, with the team behind
536
00:33:02,520 --> 00:33:03,780
them.
537
00:33:03,780 --> 00:33:07,560
So I like brought it up and I, I, you know, it was like a meeting and I was like, Hey
538
00:33:07,560 --> 00:33:12,760
Gil, like I have to tell you, like, I don't know procedure, but like this, you know, this
539
00:33:12,760 --> 00:33:15,240
band came across and I showed it to him.
540
00:33:15,240 --> 00:33:19,440
And before I showed it to him, like he kind of was just like, oh boy.
541
00:33:19,440 --> 00:33:23,360
And I later found out like, it's kind of like no, no, I don't know about this.
542
00:33:23,360 --> 00:33:26,240
I don't know if you do, but like, it's kind of like, you know, you just start and you
543
00:33:26,240 --> 00:33:28,080
can't really just be the A and R person.
544
00:33:28,080 --> 00:33:32,440
Cause you're like just starting and you come in and you're like, I brought in a band and
545
00:33:32,440 --> 00:33:38,320
I guess that's just like not, not best practice or whatever, but I, I, I didn't know.
546
00:33:38,320 --> 00:33:42,320
I was just like, Hey, this band is incredible and they reached out to us.
547
00:33:42,320 --> 00:33:43,820
So what do I do?
548
00:33:43,820 --> 00:33:46,560
And sure enough, like Gil, like his jaw dropped.
549
00:33:46,560 --> 00:33:49,040
He was like, they're really fucking good.
550
00:33:49,040 --> 00:33:52,360
Can we get them in the, in, can you get them in the building?
551
00:33:52,360 --> 00:33:56,160
And you know, I just, you know, I forward the email to him.
552
00:33:56,160 --> 00:33:57,880
Like I didn't like do any of that.
553
00:33:57,880 --> 00:33:58,880
That was all him.
554
00:33:58,880 --> 00:34:01,040
And but that, you know, that's it.
555
00:34:01,040 --> 00:34:09,200
That was my, that was my first fucking like instance or that's my first like, you know,
556
00:34:09,200 --> 00:34:11,400
moment at Cosmica.
557
00:34:11,400 --> 00:34:15,480
That's a hell, that's a hell of a way to start like your career.
558
00:34:15,480 --> 00:34:21,760
Cause because you didn't know that there were limits or guidelines or rules of, you know,
559
00:34:21,760 --> 00:34:29,740
no nose of not pitching an artist to, you know, I guess a superior, right?
560
00:34:29,740 --> 00:34:36,360
You actually, you actually helped Gil facilitate the relationship that would develop between
561
00:34:36,360 --> 00:34:39,760
the Maria's and Cosmica management.
562
00:34:39,760 --> 00:34:43,520
You are, I mean, there are so many things that had to go right, right?
563
00:34:43,520 --> 00:34:46,880
But you're kind of like, yeah, have you ever seen Lord of the Rings?
564
00:34:46,880 --> 00:34:49,440
Oh yeah, absolutely.
565
00:34:49,440 --> 00:34:53,260
The scene where the beacons being lit, that's what you are a lot of you.
566
00:34:53,260 --> 00:34:59,640
You had to relay this pivotal information to Gil Gostellum to, yeah.
567
00:34:59,640 --> 00:35:03,920
I mean, if that first beacon doesn't get lit, then the Maria's maybe never become the Maria's.
568
00:35:03,920 --> 00:35:04,920
All right.
569
00:35:04,920 --> 00:35:05,920
And it's possible.
570
00:35:05,920 --> 00:35:06,920
Oh my God.
571
00:35:06,920 --> 00:35:07,920
I'm just saying.
572
00:35:07,920 --> 00:35:11,560
I mean, I mean, high possibilities that they could have done it without, but for real,
573
00:35:11,560 --> 00:35:14,440
honestly through Cosmica, a different story for sure.
574
00:35:14,440 --> 00:35:15,440
I guess we'll never know.
575
00:35:15,440 --> 00:35:16,960
We'll never know.
576
00:35:16,960 --> 00:35:17,960
We'll never know.
577
00:35:17,960 --> 00:35:18,960
Yeah.
578
00:35:18,960 --> 00:35:19,960
Absolutely.
579
00:35:19,960 --> 00:35:20,960
Okay.
580
00:35:20,960 --> 00:35:28,040
So how have you impacted and contributed overall to the success of Cosmica?
581
00:35:28,040 --> 00:35:29,960
Oh, man.
582
00:35:29,960 --> 00:35:31,880
Oh, I mean, there's so much.
583
00:35:31,880 --> 00:35:32,880
There's so much.
584
00:35:32,880 --> 00:35:35,600
The Maria's to start off, but let's let's get into more of the details.
585
00:35:35,600 --> 00:35:38,280
That's probably all she needed to say is the Maria's and that's it.
586
00:35:38,280 --> 00:35:39,280
Just sit down.
587
00:35:39,280 --> 00:35:45,040
Oh, I mean, the label.
588
00:35:45,040 --> 00:35:49,200
When I started working at Cosmica, I did the social media and then there was like an opening
589
00:35:49,200 --> 00:35:52,400
in the label and I was like, you know, hey, what's over here?
590
00:35:52,400 --> 00:35:55,160
And Gil was like, do you want to learn?
591
00:35:55,160 --> 00:35:56,160
He's so cool.
592
00:35:56,160 --> 00:36:00,120
He's just like, if this is something that, you know, if you're gravitating towards them,
593
00:36:00,120 --> 00:36:01,120
why don't you explore it?
594
00:36:01,120 --> 00:36:10,760
Like he's just like, it's just so, I don't know, like encourages you to follow your heart.
595
00:36:10,760 --> 00:36:13,640
So I was just like, all right, I'll start doing this.
596
00:36:13,640 --> 00:36:19,640
When I got into the label, there was just so much to learn from it and there was a lot
597
00:36:19,640 --> 00:36:22,640
going on.
598
00:36:22,640 --> 00:36:34,840
My time from 20, I want to say 2020 through now, I created like, I structured our label
599
00:36:34,840 --> 00:36:41,480
release process through, and this is like the wildest thing, but through Asana because
600
00:36:41,480 --> 00:36:46,640
it costs us nothing, you know, up to 15 members and it's free, right?
601
00:36:46,640 --> 00:36:51,360
So we're a team of eight and I was like, I'm going to create the structure.
602
00:36:51,360 --> 00:36:52,360
What's that?
603
00:36:52,360 --> 00:36:53,360
Like a sauna?
604
00:36:53,360 --> 00:36:54,360
Like a sauna.
605
00:36:54,360 --> 00:36:55,360
Absolutely.
606
00:36:55,360 --> 00:36:56,360
Yes.
607
00:36:56,360 --> 00:37:00,080
This place where you go and it's hot and it's like, you get sweaty and you like, Oh no,
608
00:37:00,080 --> 00:37:01,080
sir.
609
00:37:01,080 --> 00:37:02,080
No, no, sir.
610
00:37:02,080 --> 00:37:03,520
Asana like shout out to Asana.
611
00:37:03,520 --> 00:37:04,880
This is, I'm not, oh, it's a person.
612
00:37:04,880 --> 00:37:05,880
Oh my God.
613
00:37:05,880 --> 00:37:06,880
I'm an idiot.
614
00:37:06,880 --> 00:37:07,880
No, no, no, no.
615
00:37:07,880 --> 00:37:10,640
It's a platform and I'm by no means like I don't work for Asana.
616
00:37:10,640 --> 00:37:11,640
Nobody gives me money.
617
00:37:11,640 --> 00:37:12,880
Obviously we don't pay for it.
618
00:37:12,880 --> 00:37:19,440
So under 15 members, you don't pay, but I structured our release project through Asana
619
00:37:19,440 --> 00:37:24,400
so that I can have no, you know, no, no charge.
620
00:37:24,400 --> 00:37:28,200
Like it's, it's free to run our releases, right?
621
00:37:28,200 --> 00:37:33,520
Like structure our releases and I, and I won't have to be present.
622
00:37:33,520 --> 00:37:34,560
It's self run, right?
623
00:37:34,560 --> 00:37:35,760
Like it's, it's a system.
624
00:37:35,760 --> 00:37:40,600
I set it up from start from inception to, to post even post.
625
00:37:40,600 --> 00:37:46,960
It's set up to every single item that you would need for your label, whatever it's there.
626
00:37:46,960 --> 00:37:52,120
I also created the marketing review, which is like similar to just having like a dashboard
627
00:37:52,120 --> 00:37:58,220
with all of your pieces of your, of your release on one spot so that anytime somebody needs
628
00:37:58,220 --> 00:38:02,960
something it's like, you know, I got everything that I need.
629
00:38:02,960 --> 00:38:07,360
And I mean, there's a lot more.
630
00:38:07,360 --> 00:38:15,360
This one isn't more like, I didn't like, it's not like I made this for Cosmica, but this
631
00:38:15,360 --> 00:38:17,160
was an opportunity that fell into my lap.
632
00:38:17,160 --> 00:38:22,800
I don't know if I contributed to success, but I was a part of it.
633
00:38:22,800 --> 00:38:29,520
Which one is, so I don't even know if this is the best way to say it.
634
00:38:29,520 --> 00:38:31,080
Now let's keep going.
635
00:38:31,080 --> 00:38:32,080
Let's keep going.
636
00:38:32,080 --> 00:38:33,080
I think this is it.
637
00:38:33,080 --> 00:38:34,080
I think those two are the ones.
638
00:38:34,080 --> 00:38:35,080
That's it.
639
00:38:35,080 --> 00:38:41,320
You also in the past had done a music video.
640
00:38:41,320 --> 00:38:45,840
I mentioned you for an artist that you've worked with formally.
641
00:38:45,840 --> 00:38:49,240
That was Irene Diaz you helped shoot a music video.
642
00:38:49,240 --> 00:38:53,400
So you also have that as another feather in your cap.
643
00:38:53,400 --> 00:38:54,400
Yeah.
644
00:38:54,400 --> 00:39:02,420
So that one was really fun because I learned to do video through the multimedia.
645
00:39:02,420 --> 00:39:09,760
And I was like, you know, I think we were just like, you know, you have artists and
646
00:39:09,760 --> 00:39:11,240
you know, your budget isn't the best.
647
00:39:11,240 --> 00:39:14,120
So we want to do what we can with whatever we can.
648
00:39:14,120 --> 00:39:15,720
And I was like, how about I shoot this?
649
00:39:15,720 --> 00:39:17,120
We can just like run off.
650
00:39:17,120 --> 00:39:23,600
And I loved working with those girls because it was something that I have that I lack that
651
00:39:23,600 --> 00:39:25,880
I love like discovering through people.
652
00:39:25,880 --> 00:39:29,440
And my thing is I'm always about like getting business done.
653
00:39:29,440 --> 00:39:34,040
So like my mind was like heavily weighing on like, let's get some business.
654
00:39:34,040 --> 00:39:37,000
Let's, let's, let's get to it and cross it off.
655
00:39:37,000 --> 00:39:42,520
But they like specifically Irene was like, when I do a project, I want to have fun.
656
00:39:42,520 --> 00:39:43,520
Okay.
657
00:39:43,520 --> 00:39:47,480
Like, can I at least like think of a project when I, when I do it, I want to have the best
658
00:39:47,480 --> 00:39:48,600
time.
659
00:39:48,600 --> 00:39:55,800
And so that was like the thing that like kind of shifted my, my mind a lot because it was
660
00:39:55,800 --> 00:39:57,680
like, yo, she's right.
661
00:39:57,680 --> 00:40:00,840
Like, why are we doing a project if we're not having fun?
662
00:40:00,840 --> 00:40:09,000
So that project was a reason for us to run away to a desert, get a video and just like,
663
00:40:09,000 --> 00:40:14,440
I mean, this place was like in like, I think I want to say it was pioneer town and it was
664
00:40:14,440 --> 00:40:17,480
like a place of Irene's friend.
665
00:40:17,480 --> 00:40:20,560
And they, you know, let us have the space for the night.
666
00:40:20,560 --> 00:40:25,420
I think they Airbnb it and beat, but they let us have the space just to shoot the video,
667
00:40:25,420 --> 00:40:29,240
just because you know, they, they, they cared deeply about Irene and her music.
668
00:40:29,240 --> 00:40:35,500
So like, we have this opportunity to run away and be like, you know, at this wonderful location
669
00:40:35,500 --> 00:40:38,480
alone and really good food up.
670
00:40:38,480 --> 00:40:40,080
Shout out Carolyn Cardoza.
671
00:40:40,080 --> 00:40:42,360
She's such an amazing chef.
672
00:40:42,360 --> 00:40:46,640
She made us some really good food, but anyway, I shot this video.
673
00:40:46,640 --> 00:40:50,440
I I edited that same night.
674
00:40:50,440 --> 00:40:56,400
And then the next day, like we, we were piecing it together and making sure that everything
675
00:40:56,400 --> 00:40:57,400
was good.
676
00:40:57,400 --> 00:41:00,680
And then I think down, I think like later down the week I finished it and that was it.
677
00:41:00,680 --> 00:41:05,720
Like I'm not going to say that it was like, yo, this is like the best masterpiece, but
678
00:41:05,720 --> 00:41:08,960
it was something that like, that means a lot, right?
679
00:41:08,960 --> 00:41:10,680
Like it was an experience.
680
00:41:10,680 --> 00:41:11,680
It was a moment.
681
00:41:11,680 --> 00:41:17,280
And it was also like something that we figured out that we could do, like, you know, another,
682
00:41:17,280 --> 00:41:18,800
another thing that we could do together.
683
00:41:18,800 --> 00:41:19,800
So right.
684
00:41:19,800 --> 00:41:24,640
And one of the additional things in, in addition to doing that music video is that you were
685
00:41:24,640 --> 00:41:29,480
also a manager for a stint.
686
00:41:29,480 --> 00:41:35,160
So in addition to all the things you've already done, there was a time when Lana Mack was
687
00:41:35,160 --> 00:41:36,160
a manager.
688
00:41:36,160 --> 00:41:37,160
Yes.
689
00:41:37,160 --> 00:41:41,840
There was a time where I wanted to try on the manager hat.
690
00:41:41,840 --> 00:41:42,840
I wanted to learn.
691
00:41:42,840 --> 00:41:45,400
I mean, I, I still, I still am that way.
692
00:41:45,400 --> 00:41:48,400
Like where I see something and I'm like, I want to figure that out.
693
00:41:48,400 --> 00:41:51,760
Um, and just because I want to know, oh, go ahead.
694
00:41:51,760 --> 00:41:52,760
I'm sorry.
695
00:41:52,760 --> 00:41:53,760
Go ahead.
696
00:41:53,760 --> 00:41:54,760
Yeah.
697
00:41:54,760 --> 00:41:55,760
Just because I want to learn.
698
00:41:55,760 --> 00:42:01,080
Like, I think like one thing I know, I know you asked before and it was like, did I really
699
00:42:01,080 --> 00:42:02,080
know?
700
00:42:02,080 --> 00:42:06,400
I know like some point in my life, I wanted to be a business owner and I know like to
701
00:42:06,400 --> 00:42:10,120
be a business owner, you need to really learn all the factions of your business.
702
00:42:10,120 --> 00:42:11,120
Right?
703
00:42:11,120 --> 00:42:13,000
I'm not, I'm not ever going to own a record label.
704
00:42:13,000 --> 00:42:14,000
I, I'm Gil.
705
00:42:14,000 --> 00:42:15,000
Don't worry.
706
00:42:15,000 --> 00:42:17,000
There's I'm not your competition.
707
00:42:17,000 --> 00:42:18,160
I don't like this life.
708
00:42:18,160 --> 00:42:21,560
This is, there's a lot of, a lot of pressure.
709
00:42:21,560 --> 00:42:28,040
Um, and that, you know, as an owner, but as a business, like person, like I, I wanted
710
00:42:28,040 --> 00:42:31,680
to like learn everything, just learn the different.
711
00:42:31,680 --> 00:42:37,000
So like, I was like, okay, I see management and I know that management is a really good.
712
00:42:37,000 --> 00:42:39,860
There's a lot of skills that you could, you take, you could learn from management.
713
00:42:39,860 --> 00:42:40,860
So I did that.
714
00:42:40,860 --> 00:42:44,200
I took on Irene and I was managing her for a while.
715
00:42:44,200 --> 00:42:45,200
Yes.
716
00:42:45,200 --> 00:42:46,460
And I managed to grow.
717
00:42:46,460 --> 00:42:47,560
This is, this is a good one.
718
00:42:47,560 --> 00:42:54,960
In 2021 to 2022, I managed to grow her gross revenue by 751%.
719
00:42:54,960 --> 00:42:55,960
I did the math.
720
00:42:55,960 --> 00:42:56,960
Yes.
721
00:42:56,960 --> 00:42:57,960
I fucking know the numbers.
722
00:42:57,960 --> 00:42:58,960
Yes.
723
00:42:58,960 --> 00:43:04,720
I was going to actually bring that up as a point to add to your management skills that
724
00:43:04,720 --> 00:43:09,440
if you were to return, this is the kind of results that you can get with Lana Mac.
725
00:43:09,440 --> 00:43:16,960
If she dared to return to management, but nonetheless, there is one other noteworthy
726
00:43:16,960 --> 00:43:22,760
thing that was tangentially related, but cannot be forgotten.
727
00:43:22,760 --> 00:43:32,480
It is the, the Fiona Apple album known as cut or, oh my God, I'm forgetting the Fetch
728
00:43:32,480 --> 00:43:33,480
the Bull Cutters.
729
00:43:33,480 --> 00:43:34,480
I apologize.
730
00:43:34,480 --> 00:43:35,480
Yes.
731
00:43:35,480 --> 00:43:41,680
And I think it actually won a Grammy for, I forgot what category it was under.
732
00:43:41,680 --> 00:43:42,680
Best alternative.
733
00:43:42,680 --> 00:43:43,680
Best alternative.
734
00:43:43,680 --> 00:43:44,680
Right.
735
00:43:44,680 --> 00:43:47,720
And you yourself contributed to that.
736
00:43:47,720 --> 00:43:52,560
So can you tell us about how you contributed to that album?
737
00:43:52,560 --> 00:43:53,560
Okay.
738
00:43:53,560 --> 00:44:01,000
First of all, I need to tell you like coming from this position of full gratitude, like
739
00:44:01,000 --> 00:44:05,320
there is no fucking like line of connection from me and Fiona.
740
00:44:05,320 --> 00:44:09,960
So don't even start coming at me like, let me talk to Fiona cause that's not how it worked
741
00:44:09,960 --> 00:44:10,960
out.
742
00:44:10,960 --> 00:44:12,760
This was a pure case of opportunity.
743
00:44:12,760 --> 00:44:16,360
I was in the right place at the right time.
744
00:44:16,360 --> 00:44:18,080
So you want me to tell you the story?
745
00:44:18,080 --> 00:44:19,080
Is that what we're?
746
00:44:19,080 --> 00:44:20,080
Yes, go ahead.
747
00:44:20,080 --> 00:44:21,080
Let me, this is juicy.
748
00:44:21,080 --> 00:44:22,080
We got it.
749
00:44:22,080 --> 00:44:23,080
We got, we got to get scoop.
750
00:44:23,080 --> 00:44:24,080
All right.
751
00:44:24,080 --> 00:44:27,240
This is a wild one because I haven't told many people at all.
752
00:44:27,240 --> 00:44:31,200
Like this is kind of something that just, I kind of like, I don't know how to fucking
753
00:44:31,200 --> 00:44:33,800
tell it like to be honest, but here it is ready.
754
00:44:33,800 --> 00:44:36,360
So this is COVID time.
755
00:44:36,360 --> 00:44:38,680
It just fucking has been announced.
756
00:44:38,680 --> 00:44:42,440
This is like late March, getting close to April.
757
00:44:42,440 --> 00:44:43,440
It's fresh.
758
00:44:43,440 --> 00:44:47,800
All the stores have been, you know, you can't go anywhere.
759
00:44:47,800 --> 00:44:53,480
I get this call from David Garza who's on, you know, the, the reason why Cosmica exists.
760
00:44:53,480 --> 00:44:56,560
He is the legend, the David Garza.
761
00:44:56,560 --> 00:45:03,320
Anyway, he calls me because I'm, you know, I do multimedia stuff and I like have helped
762
00:45:03,320 --> 00:45:10,360
him along with, you know, some, some of the multimedia tasks that he's given to me.
763
00:45:10,360 --> 00:45:16,680
And he comes to me and he's like, you know, there's this thing like, you know, Fiona Apple
764
00:45:16,680 --> 00:45:22,880
has come to him for a Fiona is very specific or very particular and does not want like,
765
00:45:22,880 --> 00:45:29,880
uh, any, any digital, like she wants, you know, handmade, no digital touching this.
766
00:45:29,880 --> 00:45:35,360
So she comes to David Garza because he has this very specific, beautiful handwriting
767
00:45:35,360 --> 00:45:39,920
and it is like very known to him because he's been doing it for so long.
768
00:45:39,920 --> 00:45:42,960
She wants this handwriting to be part of her album.
769
00:45:42,960 --> 00:45:48,600
She wants him to, to, to do the design and all of that, but there's the problem of translating
770
00:45:48,600 --> 00:45:49,640
it to the digital.
771
00:45:49,640 --> 00:45:51,480
So this is where he calls Lana Max.
772
00:45:51,480 --> 00:46:00,380
So he calls me, this is where I come in and he's like, Hey, we have three days to do this
773
00:46:00,380 --> 00:46:05,920
project and it's a little crazy because the art stores are closed.
774
00:46:05,920 --> 00:46:07,760
I can't go because of it.
775
00:46:07,760 --> 00:46:14,160
So like, all I have is this like paper, this like crumpled, wrinkled some coffee stained
776
00:46:14,160 --> 00:46:15,640
paper.
777
00:46:15,640 --> 00:46:21,120
And he has to handwrite all the lyrics to, you know, and the three days and I have to
778
00:46:21,120 --> 00:46:22,120
translate it.
779
00:46:22,120 --> 00:46:23,840
And he was like, will you do this?
780
00:46:23,840 --> 00:46:27,600
And like, he could have told me like, he was going to do it for a baguette and like some
781
00:46:27,600 --> 00:46:29,820
pickles or like a piece of bacon, you know?
782
00:46:29,820 --> 00:46:32,160
And I would have been like, fucking yes.
783
00:46:32,160 --> 00:46:33,560
Like Fiona Apple, are you kidding me?
784
00:46:33,560 --> 00:46:35,240
I would do it for a fucking donut.
785
00:46:35,240 --> 00:46:37,920
Like I would do it for nothing.
786
00:46:37,920 --> 00:46:46,360
But he was like, you know, take this project on and you know, and whatever, all the good
787
00:46:46,360 --> 00:46:47,360
stuff with it.
788
00:46:47,360 --> 00:46:49,520
And I was like, you know, you had me at Fiona.
789
00:46:49,520 --> 00:46:56,760
So we do this, but you know, we have to like, let the team know that like for three days,
790
00:46:56,760 --> 00:46:59,460
I won't be able to do anything.
791
00:46:59,460 --> 00:47:02,060
So he's really great.
792
00:47:02,060 --> 00:47:06,460
He has already asked Gil, you know, permission from Gil, like, hey, I want to take her away
793
00:47:06,460 --> 00:47:08,640
from Cosmic and do these things.
794
00:47:08,640 --> 00:47:11,060
So all right.
795
00:47:11,060 --> 00:47:13,920
So here's the setting.
796
00:47:13,920 --> 00:47:18,680
We have no like way for me to get to him and take photos.
797
00:47:18,680 --> 00:47:27,440
His wife, one of the most loving, artful, like kindest people, like helps us by like
798
00:47:27,440 --> 00:47:31,240
studying everything about like good lighting and photography to get like a good even.
799
00:47:31,240 --> 00:47:37,000
I can't remember if she had like her cell phone or she had like a decent camera, but
800
00:47:37,000 --> 00:47:41,240
she was like, whatever, you know, she studied everything so that she can get some good proper
801
00:47:41,240 --> 00:47:44,340
lighting on this on his handwriting on a sheet of paper.
802
00:47:44,340 --> 00:47:47,400
Like it was even lit, evenly lit.
803
00:47:47,400 --> 00:47:51,680
And you know, she's like, I'm looking at like, you know, all of these settings so that I
804
00:47:51,680 --> 00:47:55,940
can make sure that like everything is perfect and like such a wonderful human.
805
00:47:55,940 --> 00:47:58,240
Anybody who knows her, you know, would say the same.
806
00:47:58,240 --> 00:48:00,080
She gets me like all of the photos.
807
00:48:00,080 --> 00:48:01,220
He's like pumping them out.
808
00:48:01,220 --> 00:48:02,220
He sends them to me.
809
00:48:02,220 --> 00:48:05,280
I'm taking every like every soon.
810
00:48:05,280 --> 00:48:08,800
He's probably as soon as he said, you know, finishes one out, he sends it to me and I'm
811
00:48:08,800 --> 00:48:13,080
like just taking I'm taking the whole thing and I'm like just translating.
812
00:48:13,080 --> 00:48:16,240
I'm taking it and I'm putting it into the digital space.
813
00:48:16,240 --> 00:48:19,680
But can you you have to remember the paper is wrinkled.
814
00:48:19,680 --> 00:48:22,040
There's like some of them have coffee stains.
815
00:48:22,040 --> 00:48:23,920
Some of them like it's all he has.
816
00:48:23,920 --> 00:48:24,920
It's his own reserve.
817
00:48:24,920 --> 00:48:27,960
So he's like, you know, this is the best that we can do.
818
00:48:27,960 --> 00:48:34,800
We take this is, you know, we take the lyrics, you know, he cuts out the titles.
819
00:48:34,800 --> 00:48:35,840
He makes them so pretty.
820
00:48:35,840 --> 00:48:39,040
And then I'm just putting them on this paper.
821
00:48:39,040 --> 00:48:40,040
No expectations.
822
00:48:40,040 --> 00:48:45,400
I'm just very grateful to be like even asked to do something like that.
823
00:48:45,400 --> 00:48:46,400
He sends it to her.
824
00:48:46,400 --> 00:48:47,760
You know, there's a lot of back and forth.
825
00:48:47,760 --> 00:48:51,340
You know, everything looks great, but maybe this could be a little bit tilted or like maybe
826
00:48:51,340 --> 00:48:54,200
you can switch this age with this letter over here.
827
00:48:54,200 --> 00:48:56,320
And just it's a lot of back and forth.
828
00:48:56,320 --> 00:49:01,600
A lot of like I want to say like like 12 hour shifts or even longer, like we're just like
829
00:49:01,600 --> 00:49:04,600
straight like I'm on Photoshop.
830
00:49:04,600 --> 00:49:07,360
I've never been like that tethered to my computer.
831
00:49:07,360 --> 00:49:11,000
So for so long, we pump it out and everything is good.
832
00:49:11,000 --> 00:49:14,760
And then, you know, he's like, I think he even like alluded before he was like, you
833
00:49:14,760 --> 00:49:21,080
know, she's very grateful and she's just so like so happy that, you know, we could do
834
00:49:21,080 --> 00:49:25,400
this and that, you know, he's just I just kept getting messages like, you know, of how
835
00:49:25,400 --> 00:49:29,240
happy and how like, you know, how how grateful she was.
836
00:49:29,240 --> 00:49:33,080
And I never made the connection with her, but I never thought that I would, you know,
837
00:49:33,080 --> 00:49:34,080
be included.
838
00:49:34,080 --> 00:49:36,320
I just thought like, OK, whatever, I'll do this.
839
00:49:36,320 --> 00:49:40,680
And this is like my my like I'll only I will know moment.
840
00:49:40,680 --> 00:49:45,160
But then like, I get the dedication page, the special thanks portion.
841
00:49:45,160 --> 00:49:49,980
And then he's like, and I first got it and like, I didn't really like look through it.
842
00:49:49,980 --> 00:49:51,400
You know, I just was doing the work.
843
00:49:51,400 --> 00:49:55,360
But then I I get to my name and I fucking flipped.
844
00:49:55,360 --> 00:49:57,080
I like screamed.
845
00:49:57,080 --> 00:49:58,160
I started crying.
846
00:49:58,160 --> 00:50:00,760
I was like, what the fuck?
847
00:50:00,760 --> 00:50:06,040
Like just hyperventilating because she was going to include my name and also Malouz.
848
00:50:06,040 --> 00:50:09,000
Malouz is Debbie Garza's cat.
849
00:50:09,000 --> 00:50:11,200
So fucking cute little.
850
00:50:11,200 --> 00:50:12,520
Yeah, sweet baby.
851
00:50:12,520 --> 00:50:14,440
Maybe we could ask. Oh, sorry.
852
00:50:14,440 --> 00:50:16,120
Go ahead. Oh, that's it.
853
00:50:16,120 --> 00:50:19,600
Malouz and I got credit for for our hard work.
854
00:50:19,600 --> 00:50:21,800
Yeah, our good buddy, Josh, over here just got a cat.
855
00:50:21,800 --> 00:50:24,560
Now he's a cat enthusiast. Oh, yeah.
856
00:50:24,560 --> 00:50:25,680
Welcome to the club.
857
00:50:25,680 --> 00:50:29,760
Yeah. A stray, a random stray cat decided to live in my shed and tell the story
858
00:50:29,760 --> 00:50:30,800
because it's actually pretty good.
859
00:50:30,800 --> 00:50:35,520
So so this cat basically had been living in my shed for a couple of months, I think,
860
00:50:35,520 --> 00:50:38,840
because I had stopped having I live by like a wildlife area.
861
00:50:38,840 --> 00:50:41,760
So I had a lot of like, you know, field mice and things like that.
862
00:50:41,760 --> 00:50:45,880
So I had stopped seeing them around for a while and I said, oh, man, this is cool.
863
00:50:45,880 --> 00:50:47,200
And so I figured out there was a cat in there.
864
00:50:47,200 --> 00:50:50,440
So you know what? I'm going to feed this fucking cat just to give it.
865
00:50:50,440 --> 00:50:52,160
Hey, we're doing an even exchange here.
866
00:50:52,160 --> 00:50:54,920
You're you're killing all these mice, so I got to deal with them in my house,
867
00:50:54,920 --> 00:50:57,880
in my garage. And I'll keep you fed when they're not around.
868
00:50:57,880 --> 00:51:02,160
So, you know, I started leaving out food and then, you know, it's
869
00:51:02,160 --> 00:51:04,680
I know we talked about this on their podcast, but it was just kind of a weird
870
00:51:04,680 --> 00:51:09,080
coincidence because, you know, my wife, like we have our one daughter.
871
00:51:09,080 --> 00:51:14,320
And after my wife had her, she just was out of it with the postpartum depression.
872
00:51:14,320 --> 00:51:15,240
It was a really bad thing.
873
00:51:15,240 --> 00:51:19,360
So we went through a lot with that and we decided, hey, you know, it's just kind of one and done.
874
00:51:19,360 --> 00:51:23,480
And so a couple of our friends recently have had their second children.
875
00:51:23,480 --> 00:51:27,760
And it's kind of been making me feel like, you know, you know, you just feel like some kind of way about it.
876
00:51:27,760 --> 00:51:30,760
You just kind of as I don't I don't want to see that.
877
00:51:30,760 --> 00:51:32,280
You know, I can't have it, that kind of thing.
878
00:51:32,280 --> 00:51:34,040
And I was just feeling kind of emotional and sad about it.
879
00:51:34,040 --> 00:51:37,400
And then this this little cat comes in to my life.
880
00:51:37,400 --> 00:51:41,120
And my wife's like, oh, no, we're we're adopting this cat somehow.
881
00:51:41,120 --> 00:51:42,000
And so I said, all right.
882
00:51:42,000 --> 00:51:45,760
So kept feeding her for a few days, slowly introduced her in the house.
883
00:51:45,760 --> 00:51:48,640
We got three dogs that, you know, chased her around for a little bit.
884
00:51:48,640 --> 00:51:52,640
But, you know, it's been like, I don't know, three weeks now that the cat's been living with us.
885
00:51:52,640 --> 00:51:56,520
Got her a collar, got, you know, got her a cat tower up on the the one area.
886
00:51:56,520 --> 00:51:58,040
So the dogs can't get to her.
887
00:51:58,040 --> 00:52:02,720
And yes, I adopted this stray cat that just rolled in at the right time in my life
888
00:52:02,720 --> 00:52:05,520
when I was feeling like, oh, I wanted to have, you know, another kid.
889
00:52:05,600 --> 00:52:10,000
Well, now I got another fur kid essentially that is now living with me.
890
00:52:10,000 --> 00:52:11,560
So, yeah, it's a good, good.
891
00:52:11,560 --> 00:52:13,800
So congratulations.
892
00:52:13,800 --> 00:52:15,360
And absolutely, absolutely.
893
00:52:15,360 --> 00:52:17,680
They're your second child's right there for sure.
894
00:52:18,000 --> 00:52:21,640
Oh, yeah. Are you are you intending on having a Christmas tree?
895
00:52:21,920 --> 00:52:23,560
Oh, yeah, no, we the cats already.
896
00:52:23,560 --> 00:52:27,800
So I have above my front door, there's like a second story.
897
00:52:27,800 --> 00:52:30,920
It's kind of like a landing area that's just, you know, you can't get nobody.
898
00:52:30,920 --> 00:52:31,800
People can't get up there.
899
00:52:31,800 --> 00:52:33,360
But the cat loves to go up there.
900
00:52:33,360 --> 00:52:36,640
And I have these fake Christmas trees that are lit up there.
901
00:52:36,880 --> 00:52:40,160
And the second she saw those go up, she rolls up there
902
00:52:40,160 --> 00:52:43,280
and just is sitting in the like the middle of the tree,
903
00:52:43,280 --> 00:52:45,280
just looking out the window, thinking everything's great.
904
00:52:45,280 --> 00:52:48,160
So so, yeah, so she likes the trees, I guess.
905
00:52:48,160 --> 00:52:49,920
Climb around. Now you have a new master.
906
00:52:49,920 --> 00:52:51,040
Yeah, now I have a new master.
907
00:52:51,040 --> 00:52:53,200
This cat basically tells me what to do, tells me to jump.
908
00:52:53,200 --> 00:52:56,720
If I'm allowed to go to the bathroom or not, she's like, yeah, you may you may go.
909
00:52:57,280 --> 00:52:58,880
You know, it's the law, Josh.
910
00:52:58,880 --> 00:53:01,200
It's the law. You can ask permission.
911
00:53:01,360 --> 00:53:03,200
Yeah, I actually saw a photo of Lana.
912
00:53:03,200 --> 00:53:05,720
I think it was in one of your stories that you were sitting down.
913
00:53:05,720 --> 00:53:07,920
I think you're working and you had your laptop out.
914
00:53:07,920 --> 00:53:11,720
And I don't know what you had to do, but you had your cat next to you.
915
00:53:11,720 --> 00:53:13,840
Like, well, this is my life now.
916
00:53:13,840 --> 00:53:16,800
I don't know what the hell you said, but you you're alluding to the fact
917
00:53:16,800 --> 00:53:20,760
that you can't go anywhere that you know Eric was Eric.
918
00:53:20,760 --> 00:53:23,840
Eric was doing the laundry and he was folding it and he was like,
919
00:53:23,840 --> 00:53:24,760
oh, I have the laundry.
920
00:53:24,760 --> 00:53:27,040
And then I looked down and I was like, oh, a moment's on my leg.
921
00:53:27,040 --> 00:53:29,040
So yes, you can't.
922
00:53:29,520 --> 00:53:31,320
Yes, you're just going to die there.
923
00:53:31,320 --> 00:53:34,640
I will say that is a great excuse to not help with laundry
924
00:53:34,640 --> 00:53:37,040
because the other thing happened and my wife was doing the laundry
925
00:53:37,040 --> 00:53:38,680
and she's like, oh, hey, you want to come and put some in?
926
00:53:38,680 --> 00:53:39,880
I'm like, you know what? The cat's on me.
927
00:53:39,880 --> 00:53:41,520
I can't. Yeah, I can't do it. Sorry.
928
00:53:41,520 --> 00:53:43,640
Sorry about that. No, it's law. It's law.
929
00:53:43,640 --> 00:53:46,840
My my son says it. He's like, oh, no, it's law. You can't know.
930
00:53:46,840 --> 00:53:48,720
I'm going to start. I'm going to start saying that.
931
00:53:48,720 --> 00:53:49,600
And then, you know, it's going to happen.
932
00:53:49,600 --> 00:53:52,120
My wife will turn into Judge Dredd and she'll say, I'm above the law.
933
00:53:52,120 --> 00:53:53,560
You're going to do this right now.
934
00:53:54,800 --> 00:53:57,280
Yeah, fair. It's fair.
935
00:53:58,120 --> 00:54:00,160
She's going to also like who said that?
936
00:54:00,160 --> 00:54:01,880
Who fucking told you? He was like, that's true.
937
00:54:01,880 --> 00:54:04,400
I'm going to be like, Lana, Lana, Lana, Lana, that told me.
938
00:54:04,400 --> 00:54:07,120
And she's like, I'm not going to have a word with her.
939
00:54:07,120 --> 00:54:08,760
It's over.
940
00:54:08,760 --> 00:54:09,680
I'm getting over.
941
00:54:09,680 --> 00:54:12,480
So I have to ask real quickly.
942
00:54:12,960 --> 00:54:18,800
So I understand that we're approaching the, I think, close to our mark.
943
00:54:19,120 --> 00:54:21,000
And we're good. We're good.
944
00:54:21,000 --> 00:54:21,880
All right. Cool.
945
00:54:21,880 --> 00:54:25,240
Because there is a substantial amount of questions that we had to ask.
946
00:54:26,400 --> 00:54:27,480
Fucking. Yeah.
947
00:54:27,480 --> 00:54:29,280
Are you are you going to edit? Are you going to like?
948
00:54:29,280 --> 00:54:30,080
How are you going to fit this?
949
00:54:30,080 --> 00:54:32,320
Because I know I've seen I've seen them an hour.
950
00:54:32,320 --> 00:54:33,720
I don't. 30 minute podcasts.
951
00:54:33,720 --> 00:54:36,440
Yeah. So you probably haven't seen our other shit that we do.
952
00:54:36,440 --> 00:54:39,600
But I mean, there was one we did a three hour fucking episode.
953
00:54:39,880 --> 00:54:42,920
Yeah. One day because we just had so much shit to talk about.
954
00:54:42,920 --> 00:54:44,840
And we could go forever.
955
00:54:44,840 --> 00:54:48,880
I mean, it's shit, Adam, with the knowledge that he has of you
956
00:54:49,040 --> 00:54:52,360
could probably talk to you for 12 hours straight and not finish the question.
957
00:54:52,400 --> 00:54:54,320
Yeah. I don't think we're going to go 12 hours.
958
00:54:54,320 --> 00:54:56,160
No, we're not going to 12 hours.
959
00:54:56,160 --> 00:55:00,600
But I know I know of Adam when when I have a phone call with Adam,
960
00:55:00,600 --> 00:55:03,560
if I see the phone is ringing, I have to like set aside
961
00:55:03,560 --> 00:55:06,080
at least three hours because I know and it's not just Adam.
962
00:55:06,120 --> 00:55:11,160
It's also me. Like I know I sometimes I hold Adam hostage and poor Adam.
963
00:55:11,320 --> 00:55:14,560
Yeah. Well, actually, I mean, it's it serves a purpose, though,
964
00:55:14,560 --> 00:55:16,840
because we're talking we're talking business.
965
00:55:16,840 --> 00:55:20,280
I mean, sometimes we'll call and we'll talk about like Genesis of Wooster.
966
00:55:20,280 --> 00:55:23,400
Like, bro, did you see that post like that he made with all the colors
967
00:55:23,400 --> 00:55:26,520
and like the aesthetic and the mood and this persona that he's putting?
968
00:55:26,880 --> 00:55:29,760
We go nuts, man. Like we deep dive into that shit.
969
00:55:29,760 --> 00:55:31,760
Oh, yeah. Well, listen, he and I do the same thing.
970
00:55:31,760 --> 00:55:32,600
He does the same thing with me.
971
00:55:32,600 --> 00:55:34,360
We do we do the same shit.
972
00:55:34,360 --> 00:55:38,920
We'll talk for like three hours about something that CM Punk said on wrestling
973
00:55:38,920 --> 00:55:42,920
and how it analyzes into our lives and how we can turn that into us
974
00:55:42,920 --> 00:55:45,280
making money somehow. I don't know. It always goes to that.
975
00:55:46,040 --> 00:55:48,560
How can we make money on this? Oh, cool. Let's try and see what happens.
976
00:55:48,560 --> 00:55:53,840
Yes. So again, I hope we're not holding you hostage,
977
00:55:53,840 --> 00:55:56,320
but I do want to be mindful of your time.
978
00:55:56,320 --> 00:56:00,120
So if we end up if you want to tap out at some point, hopefully
979
00:56:00,120 --> 00:56:02,720
because there is two other categories that we want to go over,
980
00:56:02,720 --> 00:56:06,360
which was Twin Wolf Entertainment and of course, DJ Rubez.
981
00:56:06,360 --> 00:56:10,080
But I was thinking maybe if, you know, if you feel like calling it
982
00:56:10,080 --> 00:56:12,280
at some point after the.
983
00:56:13,720 --> 00:56:18,600
Gozmika portion that we could just call it and we can have a part two of this
984
00:56:18,600 --> 00:56:22,040
and that way, you know, we can make both ends happy
985
00:56:23,040 --> 00:56:25,000
so that you can go to sleep at a reasonable hour.
986
00:56:25,000 --> 00:56:28,480
So I don't hold you till three, three in the morning.
987
00:56:28,480 --> 00:56:30,320
But you tell me, you tell me.
988
00:56:30,320 --> 00:56:34,400
I'll let you know. I'll let you know when the OK, when the meter starts going down.
989
00:56:34,400 --> 00:56:35,680
All right. OK. All right.
990
00:56:35,680 --> 00:56:40,840
So getting back to Gozmika and everything that we just discussed.
991
00:56:41,880 --> 00:56:45,560
So when it comes to working with artists,
992
00:56:45,560 --> 00:56:49,480
how does Gozmika strategize an artist's use of social media?
993
00:56:49,480 --> 00:56:54,480
Are all the social media is seen as equal or is if an artist is blowing up
994
00:56:54,480 --> 00:56:56,960
on TikTok and maybe not so much on Instagram,
995
00:56:56,960 --> 00:57:04,280
do you lean into TikTok or do you dedicate more time to Instagram?
996
00:57:04,280 --> 00:57:07,080
Or is everything seen on equal equal grounds?
997
00:57:09,760 --> 00:57:11,960
So are those three three different questions?
998
00:57:12,800 --> 00:57:17,720
No, it's just one. It's it's it's why you love it.
999
00:57:17,720 --> 00:57:19,720
Because Adam does this all the time.
1000
00:57:19,720 --> 00:57:22,800
He asked these super long questions and they're good questions.
1001
00:57:22,800 --> 00:57:26,440
But really, it should maybe be broken into like parts.
1002
00:57:26,440 --> 00:57:28,040
Yes. You know, but yeah.
1003
00:57:28,040 --> 00:57:31,520
All right. So how many questions that I want to answer.
1004
00:57:31,520 --> 00:57:33,440
But you got to you got to you got to like.
1005
00:57:33,440 --> 00:57:35,600
All right. I'm going to truncate it and just leave it at this.
1006
00:57:35,600 --> 00:57:42,480
How do you strategize social media with with artists that are part of Gozmika there?
1007
00:57:43,560 --> 00:57:48,160
All right. Well, I want to say we strategize based on the art
1008
00:57:48,160 --> 00:57:57,600
exceeding style, right, like their audience and like. Basically,
1009
00:57:57,600 --> 00:58:00,720
like each artist is different. They're their own person.
1010
00:58:00,720 --> 00:58:04,800
So like depending on like whatever their their personal goals are
1011
00:58:04,800 --> 00:58:09,480
or, you know, whatever it is that that they want to do,
1012
00:58:09,480 --> 00:58:11,880
you know, we try to help them achieve that. So.
1013
00:58:14,040 --> 00:58:15,480
I mean, that's basically it, right?
1014
00:58:15,480 --> 00:58:19,960
Like it's it's it's the strategy is tailored to to their needs and their style.
1015
00:58:20,920 --> 00:58:26,120
OK. And when you guys approach them about information, because.
1016
00:58:27,000 --> 00:58:30,680
For artists, they care about the music mostly, right?
1017
00:58:30,680 --> 00:58:35,400
And as far as like the business end goes, maybe they need to know the bare minimum.
1018
00:58:35,400 --> 00:58:41,560
So how do you guys approach them with how do you guys disseminate information to them?
1019
00:58:41,560 --> 00:58:46,360
You mean like if if they're more heavy based on the art
1020
00:58:46,360 --> 00:58:51,240
and not necessarily paying attention to like the the social media or
1021
00:58:51,240 --> 00:58:53,480
the business of their music, the business side of.
1022
00:58:53,480 --> 00:58:55,480
Yeah. Oh, OK. Yeah.
1023
00:58:56,840 --> 00:58:58,840
I mean, honestly, like.
1024
00:58:59,880 --> 00:59:02,720
We don't really pry into the artists.
1025
00:59:02,720 --> 00:59:07,640
We're more of like, you know, we help them deliver their music.
1026
00:59:07,640 --> 00:59:12,040
And if we're not managing them, so it's not something that we just jump into,
1027
00:59:12,040 --> 00:59:14,520
because that's a management kind of situation.
1028
00:59:15,400 --> 00:59:20,960
But if they are asking and they're like, yo, how do I deal with financials?
1029
00:59:20,960 --> 00:59:22,560
Right. And we deal with that.
1030
00:59:22,560 --> 00:59:26,200
But business side, like if we if they're worried about like.
1031
00:59:28,480 --> 00:59:32,320
Their their music and how to like and how to make money,
1032
00:59:33,040 --> 00:59:36,800
you know, then we'll we'll look at the business side.
1033
00:59:36,800 --> 00:59:40,720
Look at the different options and opportunities that they that they have
1034
00:59:40,720 --> 00:59:45,040
given to what is, you know, in their in their field.
1035
00:59:45,040 --> 00:59:49,800
So, for example, if this person is like really great with their tick tock,
1036
00:59:50,840 --> 00:59:54,920
then we try to figure out how to leverage that, you know, those those those.
1037
00:59:57,160 --> 01:00:00,480
Just the what's working for them and how to make it better.
1038
01:00:00,480 --> 01:00:03,320
Yeah, I think that's pretty.
1039
01:00:07,800 --> 01:00:08,920
Yeah. OK.
1040
01:00:08,920 --> 01:00:11,000
And business side to like.
1041
01:00:12,400 --> 01:00:14,520
Specifically, like
1042
01:00:15,000 --> 01:00:17,760
anything in particular with the business, like.
1043
01:00:19,360 --> 01:00:20,760
Adam, I guess.
1044
01:00:20,760 --> 01:00:24,440
What's I guess maybe, you know, digital streaming platforms,
1045
01:00:24,440 --> 01:00:28,040
do they pay attention to their stream counts?
1046
01:00:28,040 --> 01:00:33,320
For like Tidal or even Spotify and you tell them what the number for each of those
1047
01:00:33,320 --> 01:00:36,560
is like the revenue that they generate from each of them.
1048
01:00:36,560 --> 01:00:39,000
And do they care about that information?
1049
01:00:40,600 --> 01:00:42,640
Hmm. Some of them do, some of them don't.
1050
01:00:42,640 --> 01:00:44,760
Some of them is purely about the art.
1051
01:00:44,760 --> 01:00:49,480
But the ones that do care about like what what strings are pulling each,
1052
01:00:49,480 --> 01:00:51,480
I find that are like.
1053
01:00:52,840 --> 01:00:56,600
They have a they have a more grasp of what they're doing.
1054
01:00:56,600 --> 01:01:01,240
They have a more grasp in control with with with
1055
01:01:01,800 --> 01:01:04,960
with how they operate, which I really I really enjoy. Right.
1056
01:01:06,840 --> 01:01:10,200
But I think that's really our role, right, like to show them that data
1057
01:01:10,200 --> 01:01:13,560
so that they can make those decisions, because we really aren't a controlling
1058
01:01:13,560 --> 01:01:17,720
label at all, to be honest, like we're more like Gil likes to say,
1059
01:01:17,720 --> 01:01:21,800
we're artist friendly, which is we just present the facts and like, you know,
1060
01:01:21,800 --> 01:01:25,560
here's here's what in our experience, what these numbers can either,
1061
01:01:25,560 --> 01:01:29,360
you know, do for you and and and what it can like not do for you.
1062
01:01:29,680 --> 01:01:32,360
And the decision is always ultimately up to them.
1063
01:01:32,760 --> 01:01:36,840
Only thing that we're really hard on that we're like, I would see like us
1064
01:01:36,920 --> 01:01:40,600
stepping in as if, you know, if that music doesn't align with our
1065
01:01:40,680 --> 01:01:45,000
like vision or our mission statement, like then we are like we won't release that.
1066
01:01:45,000 --> 01:01:46,800
You can self release. Thank you.
1067
01:01:48,400 --> 01:01:50,840
And as far as as far as social media goes,
1068
01:01:50,840 --> 01:01:55,400
how much of that is a collaboration where an artist
1069
01:01:55,880 --> 01:01:58,880
is trying to think of something that they could post on social media, like a,
1070
01:01:59,320 --> 01:02:02,720
you know, like a content strategy, right? Oh, yeah.
1071
01:02:02,760 --> 01:02:05,200
Is that is that something they take the lead on
1072
01:02:06,280 --> 01:02:10,040
by themselves and then you guys are supplemental to that or you?
1073
01:02:11,400 --> 01:02:15,040
It's a collaboration between, you know, because we got the record label and the artist.
1074
01:02:16,000 --> 01:02:19,640
It's always different because each artist, again, I'm sorry,
1075
01:02:19,640 --> 01:02:22,280
that's the answer, but it's it's always different because, you know,
1076
01:02:22,280 --> 01:02:26,160
your younger artists are going to come in heavy with the social media.
1077
01:02:26,200 --> 01:02:29,640
They're actually going to teach us a fucking few things about social media,
1078
01:02:29,640 --> 01:02:30,680
to be honest.
1079
01:02:30,680 --> 01:02:34,720
And the older ones are like, you know, we fucking live to life.
1080
01:02:34,760 --> 01:02:36,840
We can make money. We don't need social media.
1081
01:02:36,840 --> 01:02:40,800
But, you know, in reality, you do need to have face.
1082
01:02:40,840 --> 01:02:45,080
You need to show face on your on on your like socials.
1083
01:02:45,240 --> 01:02:49,160
If the only reason why I would say it doesn't sound like
1084
01:02:49,160 --> 01:02:53,800
I wouldn't push you to do it is if you're not feeling organic in that space.
1085
01:02:53,840 --> 01:02:58,040
If Tick Tock isn't you like I would try to figure out.
1086
01:02:58,040 --> 01:03:00,840
I would encourage you to find you in Tick Tock,
1087
01:03:00,880 --> 01:03:04,800
but I would never push you to do it because I don't it's going to show.
1088
01:03:04,840 --> 01:03:08,240
It's going to be like my label made me down.
1089
01:03:08,240 --> 01:03:10,760
And it's like, all right, fuck off to talk.
1090
01:03:11,480 --> 01:03:13,080
Yeah, you're just going to make it worse.
1091
01:03:13,080 --> 01:03:15,000
Nobody wants to see that. All right. Yeah, right.
1092
01:03:15,400 --> 01:03:18,200
Yeah, we don't we're not pushing you literally just it.
1093
01:03:18,200 --> 01:03:20,160
We're not telling you to dance the dance.
1094
01:03:20,200 --> 01:03:23,040
We're literally saying like be you on Tick Tock.
1095
01:03:23,080 --> 01:03:27,560
That's it. And, you know, you'll find it if you if you, you know,
1096
01:03:27,560 --> 01:03:29,960
if you're determined, you're going to find that rhythm.
1097
01:03:29,960 --> 01:03:32,640
And if you're not, then you can have someone help you.
1098
01:03:32,640 --> 01:03:35,880
But ultimately, like, look, you're making something.
1099
01:03:35,880 --> 01:03:37,960
You're making a music video. You're making a song.
1100
01:03:38,400 --> 01:03:42,160
And you can put them on all the distribution platforms.
1101
01:03:42,200 --> 01:03:44,200
And it's it's you know what I think of it.
1102
01:03:44,200 --> 01:03:46,240
I think of it as like passive income.
1103
01:03:46,240 --> 01:03:50,960
If you're not going to release it on that on that like platform,
1104
01:03:50,960 --> 01:03:55,000
if you're not going to, you know, put it out on Tick Tock and talk about it,
1105
01:03:55,000 --> 01:03:56,960
then you're not going to get more money.
1106
01:03:57,520 --> 01:03:58,560
It's just not going to happen.
1107
01:03:58,560 --> 01:04:02,840
So, you know, you take you have these opportunities, just take advantage of them.
1108
01:04:02,840 --> 01:04:04,400
And it's maybe it's not you.
1109
01:04:04,400 --> 01:04:09,080
Maybe you're not like you're not doing DIY videos on Tick Tock
1110
01:04:09,080 --> 01:04:11,680
or you're not like dancing or whatever.
1111
01:04:11,680 --> 01:04:16,160
But like figure out what it is that you do that, you know,
1112
01:04:16,160 --> 01:04:19,400
you you found your space, you made your music, you know,
1113
01:04:20,080 --> 01:04:23,840
make that music, connect to the people and find them through these spaces
1114
01:04:23,840 --> 01:04:27,720
so that, you know, it's a kind of win win situation. Right. Yeah.
1115
01:04:28,720 --> 01:04:30,880
But I'm not never never going to force you.
1116
01:04:30,880 --> 01:04:34,080
And if you're I think like if you're doing really well in one platform
1117
01:04:34,080 --> 01:04:37,880
and you're not like, say, an Instagram, like,
1118
01:04:38,760 --> 01:04:44,000
I think it would be great if you did, because if you did pick up in Instagram
1119
01:04:44,000 --> 01:04:46,520
or if you're doing great in Instagram and not on Tick Tock,
1120
01:04:46,520 --> 01:04:49,680
I think it'd just be good to have presence in that space
1121
01:04:49,680 --> 01:04:54,000
so that you can learn how like, you know, where your fans are and all of that.
1122
01:04:54,000 --> 01:04:56,720
Because it's just another avenue for you to connect with people.
1123
01:04:58,680 --> 01:05:01,040
Yeah. Different ways for you to present the material.
1124
01:05:01,040 --> 01:05:07,880
It does seem like Tick Tock has more of a friendly audience to it.
1125
01:05:07,880 --> 01:05:10,600
I can't really speak on why Instagram feels like.
1126
01:05:10,600 --> 01:05:14,600
I mean, for our stuff that we post for, you know, Instagram, it feels
1127
01:05:14,600 --> 01:05:16,600
I don't know if it feels like we're being suppressed
1128
01:05:16,600 --> 01:05:20,800
or what the hell is going on with like the algorithm or whatever it might be.
1129
01:05:20,800 --> 01:05:25,200
But when it comes to music on Tick Tock, I mean, maybe I'm speaking anecdotally,
1130
01:05:25,520 --> 01:05:29,240
but it feels like there's people that are more receptive,
1131
01:05:29,240 --> 01:05:32,360
they're open to just music in general.
1132
01:05:32,360 --> 01:05:36,320
And that seems like a generally favorable platform
1133
01:05:36,320 --> 01:05:38,520
for new artists to be seen and heard.
1134
01:05:38,520 --> 01:05:40,520
Oh, yeah, I agree.
1135
01:05:40,520 --> 01:05:45,520
I think I mean, I think it's just that like it's what the purpose of the platform is, right?
1136
01:05:45,520 --> 01:05:50,760
Like it's it's these short instances and made for people to connect, right?
1137
01:05:50,760 --> 01:05:52,520
Like that's that's the vibe.
1138
01:05:52,520 --> 01:05:54,760
That's like the the.
1139
01:05:56,120 --> 01:05:57,320
I mean, that's the basis of that.
1140
01:05:57,320 --> 01:06:00,560
And then in Instagram, it's more of like a visual.
1141
01:06:00,560 --> 01:06:01,920
So you're curating a space.
1142
01:06:01,920 --> 01:06:05,160
So like, yeah, it's going to be a little little more suppressed
1143
01:06:05,160 --> 01:06:06,760
because it's not like a visual.
1144
01:06:06,760 --> 01:06:10,760
A little more suppressed because it's not you're not showing everybody your day to day.
1145
01:06:10,760 --> 01:06:14,600
Like Tick Tock is like a it's kind of like you're walking with somebody with Tick Tock.
1146
01:06:14,600 --> 01:06:16,320
You're like joining them for their day.
1147
01:06:16,320 --> 01:06:17,840
They're like, here I am with my coffee.
1148
01:06:17,840 --> 01:06:19,520
And then Instagram is more curated.
1149
01:06:19,520 --> 01:06:24,560
So, you know, it's it's definitely going to have a more of a I don't know.
1150
01:06:25,280 --> 01:06:27,200
Well, curated, a curated vibe, right?
1151
01:06:27,200 --> 01:06:30,040
Yeah, I guess it's a fair answer.
1152
01:06:30,040 --> 01:06:32,040
So it is a fair answer.
1153
01:06:32,040 --> 01:06:33,960
I guess it's a fair. Wow.
1154
01:06:33,960 --> 01:06:36,040
I'd be so hostile. Jesus.
1155
01:06:36,040 --> 01:06:37,040
Damn it.
1156
01:06:37,040 --> 01:06:43,120
So we're kind of winding down towards the Cosmica section of the interview.
1157
01:06:43,120 --> 01:06:48,240
So one question I want to follow up with is how does Cosmica navigate a release strategy
1158
01:06:48,240 --> 01:06:51,520
release strategy that is acceptable to both parties?
1159
01:06:51,520 --> 01:06:56,440
So if you have any specific examples of where, you know, you were working with an artist
1160
01:06:56,440 --> 01:07:00,080
that things kind of went swimmingly for both sides because it was, you know,
1161
01:07:00,080 --> 01:07:02,200
mutually pleasing to both sides.
1162
01:07:02,200 --> 01:07:04,520
Hmm. A strategy.
1163
01:07:05,800 --> 01:07:07,800
That was mutually pleasing.
1164
01:07:08,640 --> 01:07:11,080
I mean, does that ever does that ever actually happen?
1165
01:07:11,080 --> 01:07:15,720
Is there is it always just there's a fight every single time or, you know?
1166
01:07:15,720 --> 01:07:17,720
Oh, yeah. Guns out every time.
1167
01:07:17,720 --> 01:07:20,920
No, no. Honestly, like.
1168
01:07:22,600 --> 01:07:23,600
Yeah, I mean.
1169
01:07:24,720 --> 01:07:28,760
There's been artists that come out with like amazing strategy
1170
01:07:28,760 --> 01:07:33,840
and like we're literally just like, you know, we're just re re re posting
1171
01:07:33,840 --> 01:07:37,360
what they're doing because, you know, like the music is great.
1172
01:07:37,360 --> 01:07:39,040
The the branding is on point.
1173
01:07:39,040 --> 01:07:40,560
Like the messaging is great.
1174
01:07:40,560 --> 01:07:42,760
Like, yeah, absolutely.
1175
01:07:42,760 --> 01:07:45,160
So how do we what we.
1176
01:07:46,680 --> 01:07:48,240
How do we what's your question?
1177
01:07:48,240 --> 01:07:49,360
How do you navigate?
1178
01:07:49,360 --> 01:07:56,360
How does Cosmica navigate a release strategy that is mutually acceptable to both parties?
1179
01:07:56,360 --> 01:08:00,160
Oh, yeah. So, yeah.
1180
01:08:00,160 --> 01:08:01,160
Meeting artist and label.
1181
01:08:03,160 --> 01:08:05,760
Yeah, I mean, I mean, we just.
1182
01:08:06,760 --> 01:08:08,760
I don't know. I don't really know how to answer that.
1183
01:08:08,760 --> 01:08:10,760
So, all right. Well, if you if you don't have an answer,
1184
01:08:10,760 --> 01:08:13,160
we'll just go ahead and skip that for now.
1185
01:08:13,160 --> 01:08:14,960
And then I guess to wrap it up.
1186
01:08:14,960 --> 01:08:20,160
So Cosmica had a great twenty twenty three with I mean, Gabby Murano, man.
1187
01:08:20,160 --> 01:08:24,760
I mean, some of the stuff that she's done being involved in,
1188
01:08:24,760 --> 01:08:29,960
being involved with a music score for a film.
1189
01:08:29,960 --> 01:08:34,480
I forgot which one it was, but she also made it out to the White House
1190
01:08:34,480 --> 01:08:38,680
and she performed at Dodger Stadium for the Guatemala night,
1191
01:08:38,680 --> 01:08:41,360
which I actually went to and I hit you up about.
1192
01:08:41,560 --> 01:08:43,680
I was like, so I was so excited for some reason.
1193
01:08:43,680 --> 01:08:47,760
I'm like, holy crap, there's a Cosmica artist at Dodger Stadium, which was really cool.
1194
01:08:47,960 --> 01:08:53,080
So what does twenty twenty four have in store for Cosmica?
1195
01:08:53,080 --> 01:08:56,280
If for whatever information you're able to share.
1196
01:08:57,880 --> 01:08:59,560
Oh, my gosh. OK.
1197
01:08:59,560 --> 01:09:04,160
Well, I already mentioned, you know, Gabby's got the movie is radical.
1198
01:09:04,160 --> 01:09:07,720
It's a Genio Derbes, Genio Derbes film
1199
01:09:08,680 --> 01:09:10,420
just came out in theaters, by the way.
1200
01:09:10,420 --> 01:09:14,320
And also Gabby, I mentioned before, is
1201
01:09:15,220 --> 01:09:18,760
releasing her introduction to the Americana.
1202
01:09:18,760 --> 01:09:23,660
This woman is always releasing music and writing it on her own terms.
1203
01:09:23,660 --> 01:09:29,060
You know, this this Americana space is not typically explored
1204
01:09:29,820 --> 01:09:31,960
by the Spanish speaking population.
1205
01:09:31,960 --> 01:09:38,260
And so the fact that she's writing this music and both languages is enormous
1206
01:09:38,260 --> 01:09:40,260
because it's, you know,
1207
01:09:40,920 --> 01:09:45,060
these spaces, especially like the Latin space in nowadays is
1208
01:09:45,420 --> 01:09:48,120
it's becoming more saturated.
1209
01:09:48,120 --> 01:09:52,520
So to find this, you know, space that's not saturated,
1210
01:09:52,520 --> 01:09:55,320
I think is going to be a really interesting
1211
01:09:55,320 --> 01:09:58,920
choice for Gabby because it's going to she's going to stand out.
1212
01:09:58,920 --> 01:10:02,160
I mean, she's already she's already like standing out.
1213
01:10:02,260 --> 01:10:03,320
Her voice is incredible.
1214
01:10:03,320 --> 01:10:06,660
She's an incredibly humble artist.
1215
01:10:06,660 --> 01:10:11,460
And yeah, so that's a major one.
1216
01:10:12,320 --> 01:10:15,560
We have an artist. I know we've talked about it, Adam.
1217
01:10:15,560 --> 01:10:18,360
Oh, yeah, we have real quick story.
1218
01:10:18,960 --> 01:10:21,720
I don't know if I'm allowed to disclose this information, but
1219
01:10:22,420 --> 01:10:26,620
there's this artist that both Lana and I really appreciate.
1220
01:10:26,620 --> 01:10:29,720
Her name is Evita, but she's formerly known as Augustine.
1221
01:10:30,060 --> 01:10:32,120
And she was great in everything.
1222
01:10:32,120 --> 01:10:35,160
And I think Lana had mentioned
1223
01:10:36,320 --> 01:10:38,720
an artist that I am quite fond of that I
1224
01:10:39,760 --> 01:10:43,220
randomly, I guess, stumbled upon or maybe you have mentioned, but
1225
01:10:43,220 --> 01:10:45,220
I checked out her music.
1226
01:10:45,220 --> 01:10:46,260
I really enjoyed it.
1227
01:10:46,260 --> 01:10:49,500
And this artist that we are speaking about is Miranda Del Sol.
1228
01:10:49,860 --> 01:10:55,820
And Lana happened to have a few songs available that I got to hear.
1229
01:10:55,820 --> 01:11:00,600
I'm sorry if I if I'm putting you on a blast here,
1230
01:11:00,600 --> 01:11:03,920
but I have to say, I really enjoyed the music. And I think.
1231
01:11:05,660 --> 01:11:08,460
One one of the things to be a highlight in 2024
1232
01:11:08,460 --> 01:11:10,520
is going to be Miranda Del Sol without a doubt.
1233
01:11:10,520 --> 01:11:13,280
Absolutely. And I first want to give credit where credit is due.
1234
01:11:13,280 --> 01:11:16,160
Miranda Del Sol is the reason why we are connected.
1235
01:11:16,160 --> 01:11:20,360
Cosmica shout out to Ysenia Vargas, who was working at Cosmica label.
1236
01:11:20,360 --> 01:11:24,320
At some point, she was the one who was like, yo, this person,
1237
01:11:24,320 --> 01:11:26,520
I really think that this is the one.
1238
01:11:26,520 --> 01:11:29,120
And Ysenia reached out to Miranda.
1239
01:11:29,120 --> 01:11:31,960
And then shortly after, Ysenia
1240
01:11:33,960 --> 01:11:35,880
started working somewhere else.
1241
01:11:35,880 --> 01:11:40,440
Amical amicable partying like there's nothing just in it's just somewhere else.
1242
01:11:40,940 --> 01:11:45,400
Well, you said you said is gone and Miranda writes back.
1243
01:11:45,400 --> 01:11:49,480
And it's way far ahead, like from when she wrote.
1244
01:11:49,480 --> 01:11:52,080
It was like, I want to say, even almost a year.
1245
01:11:52,800 --> 01:11:57,480
And, you know, as a common courtesy, like at the label, I think at the at the time,
1246
01:11:57,480 --> 01:12:01,080
we were just like, OK, well, we'll respond because we don't want to be rude.
1247
01:12:01,080 --> 01:12:03,400
But like, we're usually eight. Right.
1248
01:12:03,400 --> 01:12:07,380
There's eight of us. And, you know, to take on a project like it has to be,
1249
01:12:07,380 --> 01:12:12,480
everybody has to like be on board because it's not just one person
1250
01:12:12,480 --> 01:12:14,600
that's going to handle this project.
1251
01:12:14,600 --> 01:12:17,400
There's a lot of us and we all and it takes a village.
1252
01:12:17,400 --> 01:12:23,400
It really does. So like when Miranda came, we were all at capacity and we but we.
1253
01:12:23,400 --> 01:12:26,880
But I was like, well, let's just do the courtesy thing and let's just,
1254
01:12:26,880 --> 01:12:30,740
you know, have a conversation with her because, you know, she was like, oh,
1255
01:12:30,740 --> 01:12:32,000
I just want to be on the show.
1256
01:12:32,000 --> 01:12:34,340
You know, she was like, oh, I just got this email.
1257
01:12:34,340 --> 01:12:36,780
I don't know why, you know, got to me a year later,
1258
01:12:36,780 --> 01:12:38,480
but I'm interested in meeting with you all.
1259
01:12:38,480 --> 01:12:43,380
So we meet with her and she's just this phenomenal human being.
1260
01:12:43,380 --> 01:12:47,000
Like we we find out so many good things about Miranda.
1261
01:12:47,000 --> 01:12:51,080
Like, first of all, she didn't have her representation and she's put herself on the map.
1262
01:12:51,080 --> 01:12:56,000
She's she was, you know, listed in Glamour magazine right under the Maria's mind you.
1263
01:12:56,300 --> 01:13:00,140
Like and we're just like blown away by like all of all of the attention.
1264
01:13:00,140 --> 01:13:04,680
She's gone over herself on top of being like a student at NYU.
1265
01:13:04,680 --> 01:13:10,540
Like she's like just killing it with her sounds and just very on tick tock.
1266
01:13:10,540 --> 01:13:11,380
She was just.
1267
01:13:12,380 --> 01:13:19,580
She's so great, like just a lot of a lot of views and just you could tell like she was hungry.
1268
01:13:19,800 --> 01:13:23,100
Yeah, if you don't mind me interjecting real quickly,
1269
01:13:24,040 --> 01:13:26,840
one other thing that I really enjoyed about her was
1270
01:13:26,840 --> 01:13:31,540
so I had gone through her Instagram profile and one thing that I really enjoyed
1271
01:13:31,540 --> 01:13:39,440
was this post that she made about her brother, who I think was diagnosed with with autism.
1272
01:13:39,440 --> 01:13:42,840
And I love the fact that she was just.
1273
01:13:43,880 --> 01:13:51,740
So speaking so love lovingly about her brother and how much she she loves him.
1274
01:13:51,740 --> 01:13:56,980
She loves him and and you know, she wants to raise awareness for autism.
1275
01:13:57,300 --> 01:14:03,980
And I'm like, man, that that really hit me in the really hit me in the heart.
1276
01:14:03,980 --> 01:14:05,240
So I'm like, I love this girl.
1277
01:14:05,240 --> 01:14:06,640
She makes great music.
1278
01:14:06,640 --> 01:14:07,580
She has a good heart.
1279
01:14:07,580 --> 01:14:11,240
And I could I just wish all the best things for her.
1280
01:14:11,400 --> 01:14:15,980
And I think with the music that I've some of the music that I've heard that you showed me,
1281
01:14:16,740 --> 01:14:19,440
I think better things are on the way for her in 2024.
1282
01:14:19,440 --> 01:14:23,160
Absolutely. Yeah, she's a very thorough, thorough, thorough human.
1283
01:14:23,160 --> 01:14:24,760
And and yeah, she's.
1284
01:14:25,960 --> 01:14:27,860
She's got a sweet, sweet side to her.
1285
01:14:27,860 --> 01:14:29,560
Very, very, very caring.
1286
01:14:30,360 --> 01:14:36,360
But yeah, to match that energy for 2024, I know, you know, I showed it to Adam.
1287
01:14:36,360 --> 01:14:39,960
I will never show the world saw my project now.
1288
01:14:39,960 --> 01:14:43,600
So you just have to be ready for it, because when it comes, it's going to hit you.
1289
01:14:43,600 --> 01:14:46,760
And you're going to be like, I wasn't ready, but I told you.
1290
01:14:46,760 --> 01:14:49,160
Today, I told you today, like
1291
01:14:49,960 --> 01:14:53,360
you listen to the podcast and you would be prepared.
1292
01:14:53,360 --> 01:14:56,640
So if you don't want to be prepared, don't listen to the podcast.
1293
01:14:56,640 --> 01:15:03,440
Right. But and if do you have anything else to add about Cosmica or I mean, there's so much.
1294
01:15:03,440 --> 01:15:04,960
I mean, there's also hundreds of the Alps.
1295
01:15:04,960 --> 01:15:07,760
I work on that project directly.
1296
01:15:09,160 --> 01:15:13,160
And he's released some really, some really beautiful stuff that's kind of just like.
1297
01:15:13,160 --> 01:15:18,080
I mean, he's like, you know, he's he's putting his music out there
1298
01:15:18,080 --> 01:15:19,480
and he's putting his name out there.
1299
01:15:19,480 --> 01:15:25,480
But this next set, like that he's doing, like I know he wanted to release this year.
1300
01:15:25,480 --> 01:15:28,080
And I and I'm most for the most part, I'm like, you know what?
1301
01:15:28,080 --> 01:15:29,280
Go ahead, let's release it.
1302
01:15:29,280 --> 01:15:30,480
It's what you want.
1303
01:15:30,480 --> 01:15:31,680
And I've done that before.
1304
01:15:31,680 --> 01:15:35,960
But for this one, like I just had to like, I just had to tell him like, hey,
1305
01:15:36,280 --> 01:15:40,960
like this music is so incredibly good that like, I'm like, I'm like, I'm like,
1306
01:15:40,960 --> 01:15:44,680
this music is so incredibly good that like, I would be so sad if you just like,
1307
01:15:44,680 --> 01:15:46,360
let it go into the wind.
1308
01:15:46,360 --> 01:15:52,080
Like it deserves it deserves like the love and attention, like like like the first born,
1309
01:15:52,080 --> 01:15:54,680
you know, not like the second, the second, third.
1310
01:15:55,360 --> 01:15:58,680
How long has he been holding on to it?
1311
01:15:58,680 --> 01:15:59,480
It's not too long.
1312
01:15:59,480 --> 01:16:02,920
I think he gave it to us like early this maybe quarter.
1313
01:16:02,920 --> 01:16:04,920
I want to say.
1314
01:16:04,920 --> 01:16:08,760
I want to say like in June, you know, and he was like, oh, I feel like it was a quick one.
1315
01:16:08,760 --> 01:16:13,080
It was like. So what are we in December?
1316
01:16:14,080 --> 01:16:16,840
It's been a while. I want to say like at least five months.
1317
01:16:17,360 --> 01:16:20,360
And he was like, I want to I want to I want to go.
1318
01:16:20,360 --> 01:16:23,800
And I was like, no, like, it's so good.
1319
01:16:23,800 --> 01:16:28,520
It I feel like, you know, it's like giving a lot of Negro with like.
1320
01:16:29,400 --> 01:16:32,400
I don't know. It's just too pretty.
1321
01:16:32,400 --> 01:16:34,920
Anyway, that that one's twenty twenty four. OK.
1322
01:16:34,920 --> 01:16:39,800
We have to get on on the label that's also releasing
1323
01:16:41,320 --> 01:16:44,440
Brian just released title this year, but twenty twenty four.
1324
01:16:44,440 --> 01:16:46,040
We're talking about twenty two.
1325
01:16:46,040 --> 01:16:49,520
Plus, do we have some major one on the label?
1326
01:16:53,480 --> 01:16:55,640
I bring out my label projects.
1327
01:16:58,360 --> 01:17:00,440
I can't think of them at the top of my head.
1328
01:17:00,440 --> 01:17:02,120
No worries, then. I mean,
1329
01:17:02,120 --> 01:17:05,960
so I think for now, if you're cool with it, we
1330
01:17:06,960 --> 01:17:10,520
we'd love to have you for a second part to talk about
1331
01:17:10,840 --> 01:17:14,680
some of your entrepreneur entrepreneurial endeavors
1332
01:17:14,680 --> 01:17:17,840
with DJ Brubase and Twin Wolf Entertainment.
1333
01:17:19,080 --> 01:17:22,880
I feel like this is a natural break, and I hope this paints a
1334
01:17:23,640 --> 01:17:28,080
a colorful picture of the hopefully at this point,
1335
01:17:28,640 --> 01:17:30,720
the immortalized Lana Max.
1336
01:17:30,720 --> 01:17:34,160
So if you have anything else you wanted to add,
1337
01:17:34,920 --> 01:17:36,840
Josh, did you have anything you wanted to say?
1338
01:17:37,200 --> 01:17:39,600
Well, I did want to.
1339
01:17:39,600 --> 01:17:41,920
I was curious about about DJ Brubase.
1340
01:17:41,920 --> 01:17:43,160
I didn't want to. I didn't want to.
1341
01:17:43,160 --> 01:17:44,600
But it's fine. I think that would be.
1342
01:17:44,600 --> 01:17:45,960
So that was teasing.
1343
01:17:45,960 --> 01:17:49,160
Yeah. And I will say this to Lana Mac
1344
01:17:49,560 --> 01:17:53,280
as being the one who is in charge or whatever of DJ Brubase.
1345
01:17:53,520 --> 01:17:56,000
I have I have a challenge for DJ Brubase. All right.
1346
01:17:56,000 --> 01:18:00,760
And that is for him to release some sort of fucking music.
1347
01:18:01,080 --> 01:18:05,840
OK, because Millennial Frog released one album from Concept
1348
01:18:05,840 --> 01:18:08,880
to release with album art and everything in seven days.
1349
01:18:08,880 --> 01:18:10,080
All right. What are the numbers?
1350
01:18:10,080 --> 01:18:12,080
Tell us the numbers. 100 downloads.
1351
01:18:12,080 --> 01:18:14,720
100 downloads. 100 downloads.
1352
01:18:14,720 --> 01:18:17,520
And I am musically illiterate.
1353
01:18:17,520 --> 01:18:22,000
OK. And somehow some miracle.
1354
01:18:22,000 --> 01:18:22,840
I was able to do that.
1355
01:18:22,840 --> 01:18:28,040
So I challenge him, someone who is likely actually talented
1356
01:18:28,480 --> 01:18:32,840
at music to to do that, to make his album and to put it out.
1357
01:18:33,160 --> 01:18:35,440
And maybe hopefully when you return,
1358
01:18:35,760 --> 01:18:37,160
I can have a response to that.
1359
01:18:37,160 --> 01:18:39,280
All right. So I have a follow up question for DJ Rube.
1360
01:18:39,280 --> 01:18:42,480
Or maybe you could speak on behalf of him.
1361
01:18:42,480 --> 01:18:45,040
But will he be releasing music and.
1362
01:18:45,040 --> 01:18:51,200
For us to listen to on Spotify or whatever digital streaming platforms.
1363
01:18:51,200 --> 01:18:54,160
I guess we'll have to find out after the break.
1364
01:18:54,160 --> 01:18:56,160
Oh, my gosh. All right.
1365
01:18:56,160 --> 01:18:58,960
And anyways, tell him if he wants to, he can go.
1366
01:18:58,960 --> 01:19:00,560
I put it on everything. It's on the Apple.
1367
01:19:00,560 --> 01:19:02,760
It's on the Spotify. It's on all that nonsense.
1368
01:19:02,760 --> 01:19:06,640
So if he wants to listen to it to be inspired and be mad
1369
01:19:06,640 --> 01:19:08,000
and be like, God, this is terrible.
1370
01:19:08,000 --> 01:19:10,240
I can do way better than this. Then then please do.
1371
01:19:10,480 --> 01:19:12,840
Give me one more fucking download so I can have a hundred and one.
1372
01:19:12,840 --> 01:19:13,600
Thank you.
1373
01:19:13,600 --> 01:19:22,040
Yeah. So do you have anything else to add, Miss Lottomack?
1374
01:19:22,960 --> 01:19:25,040
No, let's go on break.
1375
01:19:25,040 --> 01:19:27,160
All right. Let's go on break. All right.
1376
01:19:27,160 --> 01:19:28,800
I'm going to get some chips. I'll be back.
1377
01:19:28,800 --> 01:19:30,840
All right. A couple of questions here.
1378
01:19:30,840 --> 01:19:33,680
A couple of questions there, you know.
1379
01:19:33,680 --> 01:19:34,920
You know what I'm saying, Bada boom.
1380
01:19:34,920 --> 01:19:37,400
Realist guys in the room. All right. Here we go.
1381
01:19:37,400 --> 01:19:38,600
All right. All right. Go ahead, Adam.
1382
01:19:38,600 --> 01:19:39,360
We just back in. All right.
1383
01:19:39,360 --> 01:19:41,760
So we have we've returned, correct?
1384
01:19:42,200 --> 01:19:43,160
That's correct. All right.
1385
01:19:43,160 --> 01:19:47,400
We have returned and we have Bada Mac V.
1386
01:19:48,160 --> 01:19:51,760
Lana, mother fucking Mac. Get it right, Adam. Jesus.
1387
01:19:51,800 --> 01:19:54,120
I apologize. I did not introduce your property.
1388
01:19:54,120 --> 01:19:55,920
You show some fucking respect.
1389
01:19:55,920 --> 01:19:58,320
Yeah. Put some respect on her name.
1390
01:19:58,320 --> 01:20:00,200
We've been trying to.
1391
01:20:00,200 --> 01:20:01,880
I'm trying, damn it.
1392
01:20:01,880 --> 01:20:06,360
So now we're going to lean into Twin Wolf Entertainment.
1393
01:20:06,960 --> 01:20:10,360
What is Twin Wolf Entertainment?
1394
01:20:10,360 --> 01:20:12,360
Yeah, it's my business.
1395
01:20:12,360 --> 01:20:14,280
No, honestly.
1396
01:20:15,520 --> 01:20:18,040
Honestly, it was it was
1397
01:20:19,440 --> 01:20:23,520
it came from my husband where he was like this person.
1398
01:20:23,840 --> 01:20:27,240
Me being that person was always like, man, I want something.
1399
01:20:27,240 --> 01:20:28,480
I want something so bad.
1400
01:20:28,480 --> 01:20:32,800
I want something for me to grow and to like put as much attention
1401
01:20:32,800 --> 01:20:35,160
and energy that I do for Cosmica for myself.
1402
01:20:36,200 --> 01:20:39,200
And my husband kept hearing me say that he kept hearing it every day.
1403
01:20:39,200 --> 01:20:42,320
And then one day we, you know, we talked about it earlier.
1404
01:20:42,320 --> 01:20:46,200
He was just like this, you know, this photo booth.
1405
01:20:47,440 --> 01:20:51,040
Twin Wolf Entertainment came from the name was
1406
01:20:51,640 --> 01:20:54,240
it's kind of like the underdog kind of feeling.
1407
01:20:54,240 --> 01:20:56,400
Shout out to Reese.
1408
01:20:56,400 --> 01:20:59,560
My colleague, Reese, is an amazing human.
1409
01:20:59,560 --> 01:21:02,600
And she's one of those people that listen and then was like,
1410
01:21:03,120 --> 01:21:04,920
hey, here's a thing for you.
1411
01:21:04,920 --> 01:21:07,560
And that thing happens to be like the thing that you need
1412
01:21:07,720 --> 01:21:08,960
because she's such a good listener.
1413
01:21:08,960 --> 01:21:10,080
She gave me this book.
1414
01:21:10,080 --> 01:21:14,120
It was about this book recommendation about wolves
1415
01:21:14,440 --> 01:21:17,440
and how like the wolf was misunderstood because, you know,
1416
01:21:17,600 --> 01:21:21,520
just like women were right, like women were treated like they were
1417
01:21:21,520 --> 01:21:22,920
like these angry people.
1418
01:21:22,920 --> 01:21:25,040
And yeah, man, we can get fucking angry.
1419
01:21:25,040 --> 01:21:26,400
But like, it's not us.
1420
01:21:26,400 --> 01:21:29,680
It's just the way people were treating the women and people,
1421
01:21:29,680 --> 01:21:32,840
the way they're treating the wolves, like the wolves were looked at.
1422
01:21:32,840 --> 01:21:36,400
Like they were these like aggressive beasts, but they're not aggressive.
1423
01:21:36,400 --> 01:21:39,120
It's just the way that they were viewed. Right.
1424
01:21:39,920 --> 01:21:42,960
And I thought that was so mind blowing to me.
1425
01:21:42,960 --> 01:21:46,480
I was like, wow, like this wolf is just misunderstood.
1426
01:21:46,480 --> 01:21:48,680
Like it's not even an aggressive creature.
1427
01:21:48,680 --> 01:21:52,880
Like it's just like the way that it's viewed, its perspective. Right.
1428
01:21:53,240 --> 01:21:54,480
So I like that a lot.
1429
01:21:54,480 --> 01:21:59,960
I felt like I wanted a wolf in any in my title.
1430
01:21:59,960 --> 01:22:04,640
I wanted it to be like the wolf is like this like creature that like,
1431
01:22:04,640 --> 01:22:07,920
you know, it's viewed upon as like an aggressive animal, but it's really not.
1432
01:22:07,920 --> 01:22:10,200
Like it's protective of its of its child.
1433
01:22:10,200 --> 01:22:13,800
Like it takes care of it, takes care of its business.
1434
01:22:13,800 --> 01:22:16,080
And it like does whatever it needs to do.
1435
01:22:16,080 --> 01:22:18,440
And I love that. So twin wolf.
1436
01:22:19,360 --> 01:22:22,080
I don't I'm not into the.
1437
01:22:24,440 --> 01:22:28,880
The astrological signs, but it's my brother was growing up
1438
01:22:28,880 --> 01:22:33,360
and I had like a big like I really looked up to him.
1439
01:22:33,360 --> 01:22:36,720
I really did. And I remember he used like his name.
1440
01:22:36,720 --> 01:22:41,960
He loved because he was a he his his name.
1441
01:22:41,960 --> 01:22:44,200
He would always like like usernames or whatever.
1442
01:22:44,200 --> 01:22:48,200
He would use the Sagittarius symbol and I would always like remember that.
1443
01:22:48,200 --> 01:22:50,680
Like, oh, he really like relates to it.
1444
01:22:50,680 --> 01:22:54,880
So I would always think of Gemini because I was I was born in May
1445
01:22:55,640 --> 01:23:00,360
and I'm a Gemini and I don't really like it's not the thing. Right.
1446
01:23:00,360 --> 01:23:01,920
But I just looked up to my brother.
1447
01:23:01,920 --> 01:23:05,840
So I thought, like, all right, this sounds like a good a good name, a twin wolf.
1448
01:23:06,560 --> 01:23:08,800
So the twin wolf was taken. Go on.
1449
01:23:08,800 --> 01:23:13,840
Is is is the twin wolf aspect, the what you're describing as.
1450
01:23:15,040 --> 01:23:18,560
One side, like the duality of people
1451
01:23:18,560 --> 01:23:23,280
perceiving the wolf to be aggressive and the other half being docile.
1452
01:23:23,280 --> 01:23:28,160
Because I thought my my impression of it was that you it was you and your husband.
1453
01:23:28,160 --> 01:23:30,320
Like you were one wolf and he was the other.
1454
01:23:30,320 --> 01:23:35,520
But this is more speaking to both sides of yourself that, you know, you can be docile,
1455
01:23:35,520 --> 01:23:39,840
but you're also just as aggressive or you can be you can be dangerous, too.
1456
01:23:41,360 --> 01:23:45,040
It's both. It's actually it's absolutely OK. All right. Right.
1457
01:23:45,040 --> 01:23:48,800
Yeah, because I am the aggressive one and he is the gentle creature.
1458
01:23:50,800 --> 01:23:53,680
But together, like, you know, we're a great team.
1459
01:23:53,680 --> 01:23:56,560
But also it is that it is that there's a duality.
1460
01:23:56,560 --> 01:24:00,400
Like, I think growing up, like, you know, I grew up with like, um.
1461
01:24:01,760 --> 01:24:05,120
Like my background and the way we were raised, we got spanked a lot.
1462
01:24:05,120 --> 01:24:08,880
You know, we got that was that was just the way that was the way that we were raised with.
1463
01:24:08,880 --> 01:24:13,520
Oh, it was the way it was the way it was the way it's not the way it's not the way anymore.
1464
01:24:13,520 --> 01:24:14,960
But it was the way it was.
1465
01:24:14,960 --> 01:24:20,320
You know, yeah, it was one of the ways it was one of it was not the best way, but it was always.
1466
01:24:21,120 --> 01:24:24,960
So then, you know, like the more I studied that kind of behavior,
1467
01:24:24,960 --> 01:24:28,000
because I didn't want that in my life. Right. My husband is so gentle.
1468
01:24:28,000 --> 01:24:31,200
Like I gravitated to someone the opposite of that kind of life.
1469
01:24:31,200 --> 01:24:33,520
So because this is what I wanted to see myself.
1470
01:24:34,080 --> 01:24:37,600
So when I picked this person and I like, you know, I learned that, like,
1471
01:24:37,600 --> 01:24:40,320
you know, the wolf like was looked at in this way.
1472
01:24:40,320 --> 01:24:44,960
But then, like, well, you know, what what led the wolf to be that way.
1473
01:24:44,960 --> 01:24:49,040
Right. So it was like its environment, it's, you know, how it's protected, whatever.
1474
01:24:49,040 --> 01:24:50,880
So like just learning that about it.
1475
01:24:50,880 --> 01:24:53,360
And I was just like blown away, like, oh, man, like,
1476
01:24:53,360 --> 01:24:57,920
you know, I grew up feeling like I was like an aggressive person.
1477
01:24:57,920 --> 01:25:00,160
But like, it wasn't really me being aggressive.
1478
01:25:00,160 --> 01:25:06,000
It was it was what made me like what I've was raised or what I've learned in my behaviors and whatnot.
1479
01:25:06,000 --> 01:25:08,240
And then I learned like I wasn't aggressive.
1480
01:25:08,240 --> 01:25:11,840
Like, I just needed to like learn how to communicate.
1481
01:25:11,840 --> 01:25:17,440
So like all of that, like, was just like, OK, I love this idea for this business.
1482
01:25:17,440 --> 01:25:21,280
And it is maybe I need to develop it a little bit more.
1483
01:25:21,280 --> 01:25:24,880
But it make it like less and more of a symbol.
1484
01:25:24,880 --> 01:25:26,880
But like, for me, that's what it means.
1485
01:25:26,880 --> 01:25:34,160
It's it's just like the ability to like it's it's the underdog that like it's the it's the like
1486
01:25:35,200 --> 01:25:41,440
miss miss not misinterpreted, but like, yeah, just misunderstood, like kind of creature.
1487
01:25:41,440 --> 01:25:46,560
But that is it. But it's really like a fucking it's it's like lowest point.
1488
01:25:46,560 --> 01:25:48,400
It's its best feature.
1489
01:25:48,400 --> 01:25:53,280
So and that's that's that's all I wanted to like convey.
1490
01:25:53,280 --> 01:25:55,680
That's what I'm developing, at least when we'll to be.
1491
01:25:55,680 --> 01:26:01,120
It's like it's to like for anybody who ever thought that they had like this like fucking like,
1492
01:26:01,680 --> 01:26:06,640
you know, this this thing that that is supposed to be like not good.
1493
01:26:06,640 --> 01:26:08,800
And it's actually your superpower.
1494
01:26:08,800 --> 01:26:11,120
So that that's where I'm trying to go with Twin Wolf.
1495
01:26:11,120 --> 01:26:15,120
But the full like purpose of it is like, yes, it is a photo booth.
1496
01:26:15,120 --> 01:26:16,160
It is this business.
1497
01:26:16,160 --> 01:26:22,080
It is what's going to get me to like to have something that can grow
1498
01:26:22,800 --> 01:26:28,880
and continue to like help me get what I ultimately want, which is my freedom, right?
1499
01:26:29,520 --> 01:26:30,240
My time.
1500
01:26:30,240 --> 01:26:30,480
Yeah.
1501
01:26:30,480 --> 01:26:31,040
Time.
1502
01:26:31,040 --> 01:26:34,800
Tell tell tell her about like what how we talk about like reality.
1503
01:26:34,800 --> 01:26:39,440
It's so we we we call our like regular day jobs, the matrix jobs.
1504
01:26:40,240 --> 01:26:44,880
And we we constantly talk about we need to escape the fucking matrix.
1505
01:26:44,880 --> 01:26:46,160
We need to get out of it.
1506
01:26:46,160 --> 01:26:48,240
Yeah, because it's it's not for us.
1507
01:26:48,240 --> 01:26:52,000
It's it's taken us 30 plus years to figure that out, obviously,
1508
01:26:52,000 --> 01:26:53,520
because we're in our mid 30s.
1509
01:26:53,520 --> 01:26:56,560
But it is not our jam at all.
1510
01:26:56,560 --> 01:26:58,160
And we converse.
1511
01:26:58,160 --> 01:26:59,520
That's why we started this whole thing.
1512
01:26:59,520 --> 01:27:00,800
That's why we got this going.
1513
01:27:01,440 --> 01:27:04,240
And we've been doing it and busting ass for so long is because, OK, cool.
1514
01:27:04,240 --> 01:27:04,960
This is the beginning.
1515
01:27:04,960 --> 01:27:06,080
This is the start of it.
1516
01:27:06,080 --> 01:27:10,080
You know, getting an LLC, getting you know, there's all these legal hoops that the matrix
1517
01:27:10,080 --> 01:27:14,160
wants you to jump through and all these things that they make it seem unattainable.
1518
01:27:14,160 --> 01:27:18,160
And really, it's really not that it's fairly easy to do.
1519
01:27:18,160 --> 01:27:18,800
I mean, yeah, it sucks.
1520
01:27:18,800 --> 01:27:19,840
You got to figure some shit out.
1521
01:27:19,840 --> 01:27:22,720
But yeah, we talk about this all the time about getting out.
1522
01:27:22,720 --> 01:27:26,000
And yes, what you said, the freedom aspect of it, that's what it is.
1523
01:27:26,000 --> 01:27:30,960
It's we're we're purchasing our freedom back from the man with with our time right now
1524
01:27:30,960 --> 01:27:31,680
is what we're doing.
1525
01:27:31,680 --> 01:27:38,880
Yeah, we just I mean, we're hoping by doing this that eventually we will escape the matrix
1526
01:27:38,880 --> 01:27:44,400
and we will be able to operate as freely as we choose to do so.
1527
01:27:44,400 --> 01:27:48,320
And, you know, maybe there's there'll be some financial benefits.
1528
01:27:48,320 --> 01:27:48,800
Yeah, maybe.
1529
01:27:50,320 --> 01:27:56,960
But yeah, so like because you started this business, I imagine you had to file an LLC.
1530
01:27:56,960 --> 01:27:58,320
Was that difficult for you?
1531
01:27:58,320 --> 01:28:03,440
And yeah, what was your experience like filing an LLC for this project?
1532
01:28:03,440 --> 01:28:05,200
Was it how was it?
1533
01:28:06,320 --> 01:28:08,240
Oh, yeah, it's a lot of reading for sure.
1534
01:28:08,240 --> 01:28:11,840
It's like it's like documents embedded in documents.
1535
01:28:11,840 --> 01:28:17,360
And it's like it's it's easy in the sense that you it's like step by step, right?
1536
01:28:17,360 --> 01:28:21,040
Like you fill in a form, but it's hard in the sense that there's so much to read.
1537
01:28:21,040 --> 01:28:22,560
And it's like most of that.
1538
01:28:22,560 --> 01:28:26,320
I look up, it's like, well, you know, you can get all this information, you can read it,
1539
01:28:26,320 --> 01:28:30,720
but it's best to always like, you know, have a lawyer to check all those
1540
01:28:30,720 --> 01:28:32,960
or like a business manager look into it.
1541
01:28:32,960 --> 01:28:37,840
So, I mean, for me, it's not it wasn't so hard.
1542
01:28:37,840 --> 01:28:39,680
It's it's a lot of like reading.
1543
01:28:39,680 --> 01:28:42,480
It's what we do for work anyway, like, right.
1544
01:28:42,480 --> 01:28:49,440
I'm constantly reading like the, you know, the terms, everything like that's
1545
01:28:49,440 --> 01:28:50,640
that's literally what I do.
1546
01:28:50,640 --> 01:28:53,520
I did. I just retired my parents, you know, a couple of months ago.
1547
01:28:53,520 --> 01:28:55,680
So like, it's not it's not a big deal.
1548
01:28:56,480 --> 01:28:57,920
Oh, yeah. Oh, yeah.
1549
01:28:57,920 --> 01:28:59,040
I learned how to retire.
1550
01:28:59,600 --> 01:29:02,800
You know, I went through the whole retirement shit with them just to make sure.
1551
01:29:02,800 --> 01:29:09,840
And, you know, it's it's it's fucking it's the Latin fucking job as the as the as the fucking.
1552
01:29:09,840 --> 01:29:15,280
It's usually the first child, but I'm, you know, the I'm the like fucking responsible one.
1553
01:29:15,280 --> 01:29:16,560
You know, there you go.
1554
01:29:16,560 --> 01:29:17,200
There you go.
1555
01:29:17,200 --> 01:29:20,560
And so there so I learned how to do all that shit.
1556
01:29:21,120 --> 01:29:23,840
Yeah. When you said retire them, I thought you took them out to the desert.
1557
01:29:23,840 --> 01:29:25,920
You're like, yeah, look at the flowers.
1558
01:29:25,920 --> 01:29:27,360
I fucking took them out.
1559
01:29:27,360 --> 01:29:30,240
I put bags over their heads and I fucking said goodbye.
1560
01:29:30,240 --> 01:29:32,240
Put concrete to the and let them roll.
1561
01:29:32,240 --> 01:29:34,640
Yeah. Well, I'm a fucking wolf.
1562
01:29:34,640 --> 01:29:36,240
So exactly. That's how it works.
1563
01:29:38,080 --> 01:29:40,000
No, I learned how to retire them.
1564
01:29:40,000 --> 01:29:42,080
So, yeah, anyway, it was easy.
1565
01:29:42,080 --> 01:29:43,840
So I'll see. It's a lot of reading.
1566
01:29:43,840 --> 01:29:47,520
It's a lot of like, make sure you remember to do this at this time.
1567
01:29:47,520 --> 01:29:51,040
And I said a lot of like tabs like, don't forget to do this.
1568
01:29:51,040 --> 01:29:52,160
Don't forget to pay that.
1569
01:29:52,160 --> 01:29:53,760
Don't forget to check in in a year.
1570
01:29:53,760 --> 01:29:55,760
The shit expires in a couple of months.
1571
01:29:55,760 --> 01:29:56,640
Like all of that.
1572
01:29:56,640 --> 01:30:02,000
Oh, yeah. That that shit is the one that gets me the most is when you file the LLC
1573
01:30:02,000 --> 01:30:05,200
and then they want you to file something, a statement of information,
1574
01:30:05,200 --> 01:30:07,680
which is the same shit you already filed within 90 days.
1575
01:30:07,680 --> 01:30:09,920
Or else you have to pay a fine if you don't do it.
1576
01:30:09,920 --> 01:30:13,600
Right. And I'm like, this is the same shit I already gave you.
1577
01:30:14,160 --> 01:30:18,000
What do I got to do this again for and pay another twenty five dollars or whatever it is?
1578
01:30:18,000 --> 01:30:20,480
It's just a man trying to keep us down.
1579
01:30:20,480 --> 01:30:24,000
Yeah. I just try to stop you from becoming independent.
1580
01:30:24,720 --> 01:30:28,080
If you can't do the paperwork, then you know, you suck in the matrix.
1581
01:30:28,080 --> 01:30:28,800
Yeah, exactly.
1582
01:30:28,800 --> 01:30:32,480
I still get I still get things from some guy that used to live at my house.
1583
01:30:32,480 --> 01:30:34,880
I don't know. Ten years ago, 15 years ago.
1584
01:30:34,880 --> 01:30:36,480
And it's to his business.
1585
01:30:36,480 --> 01:30:41,920
And he owes the state twenty five thousand dollars in back taxes because he didn't pay.
1586
01:30:41,920 --> 01:30:44,880
He didn't pay the eight hundred dollar minimum in 2001.
1587
01:30:44,880 --> 01:30:45,920
The franchise. So now it's.
1588
01:30:45,920 --> 01:30:49,360
Yeah. So now in 23 years, it's turned into 25 grand.
1589
01:30:49,360 --> 01:30:50,640
Jesus. Yeah.
1590
01:30:50,640 --> 01:30:54,160
Because if you don't pay, if you don't declare like I didn't make anything,
1591
01:30:54,160 --> 01:30:57,200
even if you didn't like you'll get you'll get the you'll get the fucking.
1592
01:30:57,200 --> 01:30:59,600
Yeah, like the minimum like, all right, well, then you owe us this.
1593
01:31:00,160 --> 01:31:03,840
Yeah. Oh, yeah. That's we've we've already accounted that into our expenses for 2024.
1594
01:31:03,840 --> 01:31:05,440
The eight hundred dollars we're going to have to pay for that.
1595
01:31:05,440 --> 01:31:07,440
And we're like, well, this is just money that's gone.
1596
01:31:07,440 --> 01:31:08,160
You know, oh, well.
1597
01:31:10,160 --> 01:31:11,440
So insane.
1598
01:31:11,440 --> 01:31:17,040
Real quickly. So as far as the equipment of the photo booth business goes,
1599
01:31:17,040 --> 01:31:19,360
what did what did you pick and why did you pick it?
1600
01:31:20,240 --> 01:31:25,600
Oh, yeah. I mean, that was a fun one because I mean, and like I consider myself like.
1601
01:31:25,600 --> 01:31:28,640
I don't know. I always get giddy when I think about my mind and I'm like,
1602
01:31:28,640 --> 01:31:34,160
damn, how do you think of that? But like I was looking up like, what can I do?
1603
01:31:34,160 --> 01:31:36,960
Like my husband was like, OK, photo booth. And I'm like, what?
1604
01:31:36,960 --> 01:31:39,440
How do I pick this machine? Like, how do I do this research?
1605
01:31:39,440 --> 01:31:43,680
And I looked up like an expo. I was like, fuck, yeah, like an expo.
1606
01:31:43,680 --> 01:31:46,880
That's where I'm going to find like everybody that's going to be coming up
1607
01:31:46,880 --> 01:31:49,040
with like the best fucking machines that they have.
1608
01:31:49,040 --> 01:31:51,360
So I look and there's like hundreds, right?
1609
01:31:51,360 --> 01:31:56,640
Like I'm going through many like I start a spreadsheet and look at all the machines.
1610
01:31:56,640 --> 01:32:00,080
I'm comparing like all the features and then I'm like, OK, what is, you know,
1611
01:32:00,080 --> 01:32:02,560
ideally, what can I afford now? Like, what is it?
1612
01:32:02,560 --> 01:32:06,320
What is it that I can invest in that I'm not going to have to like pay on credit?
1613
01:32:06,320 --> 01:32:11,040
So like I find this machine and it's like completely different from everyone else's
1614
01:32:11,040 --> 01:32:17,600
because it's like most machines are like those like rectangle, like white ones that are like,
1615
01:32:17,600 --> 01:32:21,520
you know, they stand on their own and then they have like a printer or whatever.
1616
01:32:21,520 --> 01:32:23,280
But this one is like a different shape.
1617
01:32:23,280 --> 01:32:28,560
And then what stood out to me the most is that like this one was customizable.
1618
01:32:28,560 --> 01:32:33,120
So like if you were a person that knew how to do graphic designer, in my case,
1619
01:32:33,120 --> 01:32:37,920
multimedia, like this would be perfect for me because I could design everything myself
1620
01:32:37,920 --> 01:32:41,200
and then put it everything directly into the machine.
1621
01:32:41,200 --> 01:32:46,800
So like knowing that I worked for this music company and how like I always understood
1622
01:32:46,800 --> 01:32:50,000
the pain of like, OK, how do we market ourselves?
1623
01:32:50,000 --> 01:32:53,600
Like, you know, you're having a party, you're doing these things like what,
1624
01:32:53,600 --> 01:32:55,200
you know, what's going to be beneficial to you?
1625
01:32:55,200 --> 01:33:01,200
So it's like, yes, like having unique opportunities that you can showcase your stuff,
1626
01:33:01,200 --> 01:33:03,600
but like make it fun with this photo booth.
1627
01:33:03,600 --> 01:33:07,520
Like one of the things that I was able to do for Quill's makeup, for example,
1628
01:33:07,520 --> 01:33:12,000
when we did our like show, I was able to like make the start screen,
1629
01:33:12,000 --> 01:33:14,240
which is like the button where you press to start.
1630
01:33:14,240 --> 01:33:21,040
I turned it into like a really cool graphic of like it's cycling through our artists.
1631
01:33:21,040 --> 01:33:26,800
I don't know, Adam, you got to see it, but like it's like basically look like a cool fucking reel
1632
01:33:27,440 --> 01:33:28,400
because that's what it is.
1633
01:33:28,400 --> 01:33:30,640
It's like the size is like the reel.
1634
01:33:31,520 --> 01:33:34,800
And so like I just made like this graphic that cycled through all of the artists
1635
01:33:34,800 --> 01:33:39,120
that were at Cosmica at the time and you could just like see them all.
1636
01:33:39,120 --> 01:33:44,480
And then the other thing was that I could design like the printing, like the,
1637
01:33:44,480 --> 01:33:48,160
what would it actually the visual, so I could add QR codes.
1638
01:33:48,160 --> 01:33:54,240
I can add to like, you know, any, that I also included the design as Adam was talking about earlier,
1639
01:33:54,240 --> 01:34:01,440
like the design that I put together for the whole party that was included in the visual as well
1640
01:34:01,440 --> 01:34:06,880
with the QR code that also led to another website that had the same like visuals
1641
01:34:06,880 --> 01:34:10,640
that was all designed in the same branding style.
1642
01:34:10,640 --> 01:34:15,360
So, I mean, that was it for me, like this machine, like also the shape, right?
1643
01:34:15,360 --> 01:34:18,640
The shape is a beauty dish, so, or like a beauty mirror.
1644
01:34:18,640 --> 01:34:23,120
So it looked, and it's really funny because I got it and I have a beauty mirror myself.
1645
01:34:23,920 --> 01:34:28,320
And like, I don't know, I always say, I say I'm giddy about my mind,
1646
01:34:28,320 --> 01:34:30,160
but then sometimes some things surprise me.
1647
01:34:30,160 --> 01:34:33,280
I had this machine and it was sitting next to my beauty mirror
1648
01:34:33,280 --> 01:34:34,800
and it like hit me right then and there.
1649
01:34:34,800 --> 01:34:37,760
I was like, oh my God, this machine is called a beauty mirror.
1650
01:34:38,640 --> 01:34:41,120
And it's because it looks like a beauty mirror.
1651
01:34:41,920 --> 01:34:45,600
Like, I think my husband heard me and then he was just like, are you serious?
1652
01:34:45,600 --> 01:34:48,080
So like, that was a wild moment.
1653
01:34:48,080 --> 01:34:48,800
Yeah.
1654
01:34:48,800 --> 01:34:50,800
I mean, that it's different, right?
1655
01:34:50,800 --> 01:34:52,640
Like it's so it's like, it's different.
1656
01:34:52,640 --> 01:34:53,440
It stands out.
1657
01:34:53,440 --> 01:34:55,280
It looks good and it's customizable.
1658
01:34:55,280 --> 01:34:56,320
Like that was it for me.
1659
01:34:56,320 --> 01:35:03,520
Yeah, definitely one person that I, I reached out to this guy, his name is Gallo,
1660
01:35:03,520 --> 01:35:07,840
and he works at the Pomona Fox Theater or Fox Pomona Theater.
1661
01:35:07,840 --> 01:35:12,960
I forgot what order it is, but this guy along with this woman,
1662
01:35:12,960 --> 01:35:14,240
he works with Rachel Bull.
1663
01:35:15,280 --> 01:35:18,720
They had something similar, but it was just basically an iPad.
1664
01:35:18,720 --> 01:35:25,280
And I'm like, oh my God, what, what a weird coincidence that, you know, I see this thing.
1665
01:35:25,280 --> 01:35:27,760
I'm like, man, I got to reach out to this guy and tell her about Lana's
1666
01:35:28,800 --> 01:35:31,520
photo booth that is incredible.
1667
01:35:31,520 --> 01:35:34,880
I mean, the thing is like a, it's a very beautiful machine, right?
1668
01:35:34,880 --> 01:35:39,440
And I'm hoping like in the future, he, I could reach out to him again and just kind of, you know,
1669
01:35:39,440 --> 01:35:40,000
let him know.
1670
01:35:40,800 --> 01:35:43,280
But I guess this is going to segue to my next question.
1671
01:35:43,280 --> 01:35:47,280
Like what kind of clientele are you looking for for this particular project?
1672
01:35:49,200 --> 01:35:54,240
If you, if you have any people or any clients that you would like to have in the future in mind.
1673
01:35:55,280 --> 01:35:56,400
Oh yeah, a hundred percent.
1674
01:35:56,400 --> 01:36:03,040
I mean, any client that is like, like me, right? Who is infatuated with like customizing
1675
01:36:03,040 --> 01:36:05,040
and having some things really unique.
1676
01:36:05,040 --> 01:36:10,320
I mean, I, ideally I wish, and I know like, you know, it's, it's probably not in the budget
1677
01:36:10,320 --> 01:36:15,360
of an artist, a developing artist, but ideally artists specifically for your release shows.
1678
01:36:15,360 --> 01:36:23,120
Like it is the best like way to like, uh, Luna Luna, I was able to use, uh,
1679
01:36:23,120 --> 01:36:28,160
my machine because my name was thrown out. Thankfully, like the team, um, at Cosmica,
1680
01:36:28,160 --> 01:36:32,720
they, they, you know, they work with other artists and Luna Luna was one that we manage,
1681
01:36:32,720 --> 01:36:36,000
they manage and they, you know, they put my name in the fold.
1682
01:36:36,000 --> 01:36:40,240
And then I was hired to bring my machine for that night.
1683
01:36:40,240 --> 01:36:46,240
And it was so perfect because it was a release night and they wanted, you know, their album
1684
01:36:46,240 --> 01:36:51,600
was being, or it was an EP, the LL one. And they were like, um,
1685
01:36:51,600 --> 01:36:56,320
uh, like they, they got a basic package and I, you know, I, I went a little over and beyond
1686
01:36:56,320 --> 01:37:00,080
because I wanted them to have like the full experience. So I did the fully customized for
1687
01:37:00,080 --> 01:37:06,240
them where I asked them to send me like a music video. And then I just made the button,
1688
01:37:06,240 --> 01:37:11,120
the start button in the shape of their logo so that it was like, you know, it was, it was
1689
01:37:11,120 --> 01:37:16,480
fully customized to, to their album. So like the front of it was rotating through like
1690
01:37:16,480 --> 01:37:20,480
the music video with the button that looked exactly like their logo. And then I was like,
1691
01:37:20,480 --> 01:37:23,520
it looked exactly like their logo. And then when it printed, it had, you know,
1692
01:37:23,520 --> 01:37:27,440
all of their information that led to like a page, you know, thinking their,
1693
01:37:27,440 --> 01:37:32,800
their fans and also like linking their music. So there's, there's more opportunity for their music
1694
01:37:32,800 --> 01:37:38,320
to be exposed. So like they're releasing a muse, their album, it links to the album. Like it's a
1695
01:37:38,320 --> 01:37:42,800
full circle kind of moment, you know, for the artists, because it's like the branding is there
1696
01:37:42,800 --> 01:37:47,760
and it's off. And the best part that I loved was the whole night. Like I was there, um,
1697
01:37:47,760 --> 01:37:53,920
working it with, um, the attendant at the time, it's my brother. Um, and you know, he and I were
1698
01:37:53,920 --> 01:37:58,880
both like, you know, just watching and observing. And, you know, when people asked about it,
1699
01:37:59,440 --> 01:38:04,320
they were like, you know, is this, does this cost any money? I was like, no, because the band,
1700
01:38:04,320 --> 01:38:10,160
you know, purchases for you as a gift. And so like everything was free. And then just the feeling
1701
01:38:10,160 --> 01:38:15,920
that the fans were just like, Oh, that's so sweet. Like, Oh, wow. That's so thoughtful. Like, so, so
1702
01:38:15,920 --> 01:38:20,480
for me right then and there, I was like, Oh my gosh, like, it's such a, it's such a gift from,
1703
01:38:20,480 --> 01:38:23,760
you know, the person who's throwing the event. First of all, if you're throwing an event,
1704
01:38:23,760 --> 01:38:27,600
you're not going to be with your fans. Like, you're not going to have time to like see every,
1705
01:38:27,600 --> 01:38:32,400
every single person, but like this machine will capture all the photos of everybody who takes
1706
01:38:32,400 --> 01:38:36,800
photos with it. Right. And then I give them a gallery of the photos afterwards. So they get
1707
01:38:36,800 --> 01:38:41,680
to see their fans one by one, right? Like every single person that takes a photo. The second part
1708
01:38:41,680 --> 01:38:48,160
is that they feel the people that are taking the photos feel like they get a piece of something to
1709
01:38:48,160 --> 01:38:54,640
take home a memorabilia. Right. And they, and it's an unlimited, like there's no, I don't give you
1710
01:38:54,640 --> 01:39:00,800
like a set, a number of pictures you can take because this, this thing is so, so cheap to like
1711
01:39:01,600 --> 01:39:06,480
not, not that the pictures are cheap, but that this like to, to, to run this machine, it doesn't
1712
01:39:06,480 --> 01:39:12,960
cost a lot at all. So like, I think it's like, I want to say like less than 10 cents per photo for
1713
01:39:12,960 --> 01:39:20,320
me. So like, she already knows the numbers. She knows the numbers. It's like seven cents. Right.
1714
01:39:20,320 --> 01:39:25,920
Yeah. Seven cents. So like, you know, it's, it's nothing like it is, it is such a gift,
1715
01:39:25,920 --> 01:39:31,600
honestly. And this is the best way to make your money stretch. Right. Like that is, you know,
1716
01:39:31,600 --> 01:39:35,200
you can have every single fan take a photo and they could take it home with them. And now they
1717
01:39:35,200 --> 01:39:40,320
have this piece to, to, to share with social media. I mean, there's just so many, so many different
1718
01:39:40,320 --> 01:39:48,080
combinations, but yes, the true, uh, customer client is, you know, somebody who is very detailed
1719
01:39:48,080 --> 01:39:53,520
oriented with like the, and, and also is very giving. They want to give something to someone.
1720
01:39:53,520 --> 01:40:00,640
And, and, and, and that's it. Like, yeah, I think, I mean, hopefully I'm doing this justice, but
1721
01:40:00,640 --> 01:40:08,000
you're definitely the best thing you can offer to anybody as a gift is selling or not even selling
1722
01:40:08,000 --> 01:40:12,240
capturing an experience. Right. And this is what the photo, the photo booth business that you're
1723
01:40:12,240 --> 01:40:18,240
creating is doing. And, uh, I think that's very cool. I mean, that's a great story to hear.
1724
01:40:18,240 --> 01:40:23,680
Oh yeah, absolutely. And I think too, even, even someone who is a potential client, who is maybe
1725
01:40:23,680 --> 01:40:29,440
not as giving and is just all about, you know, being greedy, it's a great PR move regardless.
1726
01:40:29,440 --> 01:40:35,840
If you're not interested in fucking making people happy, that's fine, but it is a excellent PR move
1727
01:40:35,840 --> 01:40:40,080
to just let these people come in and take their pictures and they feel like they got something
1728
01:40:40,080 --> 01:40:44,560
out of it, which is something that I feel when you go to events and you don't, you know, you're
1729
01:40:44,560 --> 01:40:48,240
not getting anything memorable. You're just kind of going to pay the ticket. Yeah. And you're just
1730
01:40:48,240 --> 01:40:53,280
done. And then that's it. You experience it. It's over. But to have this piece of memorabilia,
1731
01:40:53,280 --> 01:40:57,920
which is really kind of what it is, you know, when you do it at twin Wolf, from what I've seen,
1732
01:40:57,920 --> 01:41:01,680
cause I mean, I haven't been to one yet, but that has shown me a bunch of stuff. And it is truly a
1733
01:41:01,680 --> 01:41:07,360
piece of memorabilia from the event and you get to take it with you. It didn't cost you anything as
1734
01:41:07,360 --> 01:41:13,040
a fan. And you know, really, if somebody was maybe on the fence about you as a, as a band, you may
1735
01:41:13,040 --> 01:41:16,960
be able, or an event or whatever you are, you might be able to sway them to the, to the good side,
1736
01:41:16,960 --> 01:41:20,880
just by giving them this, this photo that they got to take. Yeah. And think about this. I mean,
1737
01:41:20,880 --> 01:41:25,840
for the bands themselves, I mean, every time you take a photo, that brief exchange that you have
1738
01:41:25,840 --> 01:41:33,920
with somebody, when that artist, you know, gets, or when those people get those photos, they're
1739
01:41:33,920 --> 01:41:36,880
going to be talking about it forever. I mean, they might take a picture on social media and be like,
1740
01:41:36,880 --> 01:41:40,560
Hey, do you remember this photo? And like the artists themselves might be like, dude, I remember
1741
01:41:40,560 --> 01:41:45,840
you. Like they remember their fans. That's kind of like a great thing for the artists as well.
1742
01:41:45,840 --> 01:41:53,280
Not just for the fans. Yeah. So I mean, yeah, I'm very stoked about your business. I hope it
1743
01:41:53,280 --> 01:42:00,320
continues to grow. I hope you achieve great things. And yeah. So I do have like a few more
1744
01:42:00,320 --> 01:42:06,480
follow up questions. So how do you plan on building your network and maintaining professional
1745
01:42:06,480 --> 01:42:09,680
relationships going forward? And maybe we'll have one more question after that.
1746
01:42:11,840 --> 01:42:16,400
In general, or for my photo booth or your photo booth business? Yes. Twin Wolf entertainments.
1747
01:42:16,400 --> 01:42:25,280
Yeah. So like, I feel like I want to like start getting into like, working with other businesses,
1748
01:42:26,240 --> 01:42:33,760
introducing my booth with events, any opportunities where there's going to be a stream that's already
1749
01:42:33,760 --> 01:42:38,480
there, as opposed to me building out from nothing with this photo booth, I think would be really
1750
01:42:38,480 --> 01:42:46,480
easy. But the next move. So just trying to find like other businesses, like I have a friend who
1751
01:42:47,040 --> 01:42:55,920
has been, she's the one who I met when I first started my photography business, and she owned a
1752
01:42:55,920 --> 01:43:03,440
tattoo shop at the time. And I know that she just opened up a like, a salon. So I thought like that
1753
01:43:03,440 --> 01:43:09,520
would be a really good place to like, host a party between businesses. So that's the next move is
1754
01:43:09,520 --> 01:43:15,920
just like, hosting events, like, or being a part of an event that's already like, developed its name
1755
01:43:15,920 --> 01:43:21,600
or whatever, and bringing my booth so that more people can be exposed to it. And that way, like,
1756
01:43:22,960 --> 01:43:29,840
I can meet people face to face because I feel like when I was working the booth, that's when I got to
1757
01:43:29,840 --> 01:43:36,480
talk to people and hear them and understand like, the great stuff that people want to get from these
1758
01:43:36,480 --> 01:43:45,120
things. So yeah, so that's, I think that's the next move. And just as a last question, is there
1759
01:43:45,120 --> 01:43:52,400
a dream scenario that you have with Twin Wolf Entertainment, whether that's meeting the perfect
1760
01:43:52,400 --> 01:43:58,080
client, whether that's, you know, working, let's say like Golden Voice, and maybe you're being sent
1761
01:43:58,080 --> 01:44:05,200
out to one of their venues to have this photo booth business, or rather the photo booth operating at
1762
01:44:05,200 --> 01:44:09,840
one of their venues, or maybe it's working with a specific artist, do you have a dream scenario
1763
01:44:10,880 --> 01:44:17,840
with this photo booth business? I didn't really have a dream scenario. But now that you're talking
1764
01:44:17,840 --> 01:44:26,000
about it, like, I mean, yeah, like, having somebody like Golden Voice or, I mean, to be honest,
1765
01:44:26,000 --> 01:44:31,120
and we talk about them all the time, Jose Galvan and the Paramount, like, I would really like to
1766
01:44:31,120 --> 01:44:37,440
have my booth back there at that spot. I know Gozmica did the party there. But like, honestly, if I
1767
01:44:37,440 --> 01:44:41,760
go halfsies with someone, it would be Jose, because Jose has been such a great, like,
1768
01:44:42,880 --> 01:44:48,640
mentor on the side, like, I don't think he intended to be, but he, like, when I check in with him,
1769
01:44:48,640 --> 01:44:52,480
he gives me some really good guidance. And when we talk about business, like, he gives me some
1770
01:44:52,480 --> 01:44:58,480
good pointers. So if there was a way that, like, my business could help his business or, you know,
1771
01:44:58,480 --> 01:45:03,040
his side of the business, I think that would be a dream scenario, because then it's just not me
1772
01:45:03,040 --> 01:45:10,160
winning. It's multiple people winning. So are you talking specifically about Chito Chavaricul, the
1773
01:45:10,160 --> 01:45:16,800
promotion? Yes. Okay, I just wanted to clarify. But you also mentioned the Paramount as well,
1774
01:45:16,800 --> 01:45:23,040
if you could, you know, have a reoccurring thing at that. Right, exactly. Oh, that's awesome. Yeah.
1775
01:45:23,600 --> 01:45:29,760
I'd be the go-to person. Yeah, I mean, we, we, we, here at GameRage, we have talked
1776
01:45:30,880 --> 01:45:38,880
vehemently about Jose, and we're big fans of him. And yes, he is the, you know, such a supporter of
1777
01:45:38,880 --> 01:45:45,440
the music community and someone like yourself and Gozmica and just all around great guy, KCRWDJ,
1778
01:45:45,440 --> 01:45:51,040
talent buyer at the Paramount. Awesome dude. And yeah, if you got anything else you want to add,
1779
01:45:51,040 --> 01:45:57,840
I think we're going to wrap it up here, because we're already pushing pretty, pretty lengthy,
1780
01:45:58,880 --> 01:46:04,080
pretty lengthy time for this podcast. But we'll get back to you hopefully with DJ Rubez and maybe
1781
01:46:04,080 --> 01:46:09,840
both of you can talk about the project itself. But if you got anything else you wanted to. Yeah,
1782
01:46:09,840 --> 01:46:17,120
that would be sweet. I mean, if you guys are down to both appear, like I would love to hear you guys
1783
01:46:17,120 --> 01:46:22,400
talk about this project as a duo, maybe in the future, if you're willing to do that. But if you
1784
01:46:22,400 --> 01:46:27,840
got anything else to add, like let us, let us know. I mean, nothing to add, just,
1785
01:46:30,320 --> 01:46:35,120
no, just like I was going to say a cat joke, but I didn't think of one too quickly, but. Ah, damn,
1786
01:46:35,120 --> 01:46:40,240
now you got me wanting to hear a cat joke. Well, I was trying to think, but it didn't come. For the
1787
01:46:40,240 --> 01:46:45,920
sequel, for part two with DJ Rubez, I hope that we can open with a cat joke. That would be,
1788
01:46:47,040 --> 01:46:52,160
that'd be enough time. Hopefully we'd be, we'd get a cat joke in there. Yeah. All right. I can
1789
01:46:52,160 --> 01:46:59,600
develop one. But anyways, so before we go though, I do want you, it's, it's important as unfortunate
1790
01:46:59,600 --> 01:47:03,920
as it is for you to plug all of your social medias and where people can find you. I would like you
1791
01:47:03,920 --> 01:47:07,440
to give you the opportunity now to say it. So anybody listening can go check you out and follow
1792
01:47:07,440 --> 01:47:18,480
you. Oh my gosh. Yes. Uh, twin wolf entertainment at, uh, in, on my Instagram and twin wolf
1793
01:47:18,480 --> 01:47:25,040
entertainment.com. If you want to follow my, give my business a follow and just find out all of,
1794
01:47:25,040 --> 01:47:28,800
all of the perks and everything that we can do. If you're in LA, of course, I mean, in anything
1795
01:47:28,800 --> 01:47:32,560
outside of LA, I don't know. You might have to fly me out, which is fine. You can do that. That's
1796
01:47:32,560 --> 01:47:38,880
cool. Yeah. It's not a big deal. It's no biggie. Not really. Yeah. No. And, and you know, to the
1797
01:47:38,880 --> 01:47:42,160
people listening, oh, sorry, did you have any more things to plug before I cut you off? So rudely.
1798
01:47:43,280 --> 01:47:47,840
Um, root base. I mean, we didn't really get to crack into him, but please, if you were into the
1799
01:47:47,840 --> 01:47:52,560
tech house world and you love tech house music and you really just want that base in your face,
1800
01:47:52,560 --> 01:48:01,280
it's root base. Come on. He's the one, um, R O U X B A I S I know we made it difficult for you to
1801
01:48:01,280 --> 01:48:05,200
just try to hear and spell it, but I did that for you. So you don't have to do that work. Um,
1802
01:48:06,320 --> 01:48:12,240
and twin wolf entertainment is spelled exactly how it sounds. There's no spaces. Yes. There's no
1803
01:48:12,880 --> 01:48:17,200
anything in between the words themselves. And also there's your personal, I mean,
1804
01:48:17,200 --> 01:48:21,200
do you, did you want to plug your personal Instagram account or is that not relevant?
1805
01:48:22,080 --> 01:48:28,080
No, I don't. I mean, I don't, not yet. No, cause there's just no, you know, I, I put some,
1806
01:48:28,080 --> 01:48:34,240
put so much love and effort into twin wolf and root base that this one isn't, isn't, isn't there
1807
01:48:34,240 --> 01:48:39,280
yet. Okay. Yeah. We'll just leave it. But I have good cat stories. I mean, I always share pictures
1808
01:48:39,280 --> 01:48:46,800
of my cat. So Lana dot Dell dot Mac. All right. For all the cat lovers, cat stories for all the
1809
01:48:46,800 --> 01:48:52,800
cat lovers that, uh, want to see what are your cat's names again? Kit and Kittlin. There's kit,
1810
01:48:52,800 --> 01:48:58,160
kit Roman, and there's Justin. Justin is always outside. So you don't really see him the most.
1811
01:48:58,160 --> 01:49:05,280
Justin just doesn't eat. It's, there's a fight, right? Like it's, he hates kit, kit hates Justin's
1812
01:49:05,280 --> 01:49:13,200
mutual. So we just kind of keep them apart. I feel that. Or, or, you know, like have you ever
1813
01:49:13,200 --> 01:49:17,840
seen the cartoons with the cats or the animals fight and there's just like stars and clouds.
1814
01:49:17,840 --> 01:49:21,920
Like that's literally what they look like every day. So we were just like, you guys, you guys,
1815
01:49:21,920 --> 01:49:27,360
you guys please. I saw that one. Oh, sorry. You saw what the one video that you posted of, uh,
1816
01:49:27,360 --> 01:49:33,040
it was like a soap opera, soap opera audio. And then all you just see is like one of your cats
1817
01:49:33,040 --> 01:49:40,480
whack the crap out of the other one. Super, super funny clip. Yeah. Yeah. I mean, that's how they are.
1818
01:49:40,480 --> 01:49:45,440
They're very sneaky. Um, they're, they're a lot better now. That was before we were, um,
1819
01:49:46,160 --> 01:49:50,800
trying to get them acclimated, but now when they first started hanging out, they were just bopping
1820
01:49:50,800 --> 01:49:56,080
each other. And it was crazy. Cause it's very like, it's very, you could see it, you know,
1821
01:49:56,080 --> 01:50:01,200
you could see them like trying to hold it in like, Oh, I shouldn't, but I can't help it. He just
1822
01:50:01,200 --> 01:50:07,200
looks like something I went up back. And you're like, Oh my God. Yeah. I definitely caught that
1823
01:50:07,200 --> 01:50:14,000
moment. What's been your experience with your cat and your dogs? Oh my, oh, the cat, when she gets
1824
01:50:14,000 --> 01:50:19,840
mad or they get too close to her, she just smacks them right in the face. And then they back off.
1825
01:50:19,840 --> 01:50:23,760
And then she, she literally stares them down and does the, yeah, you want to do that again? You
1826
01:50:23,760 --> 01:50:27,680
want some more of this? And then they go, nah, nah, I'm good. I'll pass. And then they'll, you
1827
01:50:27,680 --> 01:50:32,000
know, cause dogs have short-term memory loss or something. So they forget. And then 20 minutes
1828
01:50:32,000 --> 01:50:35,840
later, they're right back in doing the thing that pissed her off. Oh yeah. I just, I just got hit
1829
01:50:35,840 --> 01:50:39,520
in the head. Oh yeah. And then, and then they'll stop and go, wait, did this, was this bad last time?
1830
01:50:39,520 --> 01:50:43,040
And before they can react, she whacks them again. And they're like, Oh yeah, that was bad. Maybe I
1831
01:50:43,040 --> 01:50:46,960
shouldn't do that again. And then we repeat the cycle for 12 hours a day while they're awake. And
1832
01:50:46,960 --> 01:50:51,440
then, you know, then that goes. So yeah, they, they, they fight, but not too bad. Not too bad.
1833
01:50:51,440 --> 01:50:56,640
It's just a wackier two here and there. So anyways, all right. Well to everyone who's listening,
1834
01:50:56,640 --> 01:51:01,920
please go, since you'd never listened to me when I fucking tell you to do it, do us the favor and
1835
01:51:01,920 --> 01:51:08,000
at least do us a solid and go follow Lana Mac and twin Wolf entertainment and DJ Ru base. Cause
1836
01:51:08,000 --> 01:51:12,880
God knows you assholes don't follow us. You'll listen. You'd listen like a motherfucker, but you
1837
01:51:12,880 --> 01:51:17,440
don't follow us on anything, which doesn't, I cannot figure that out for the life of me, but
1838
01:51:17,440 --> 01:51:21,440
Hey, it is what it is. Uh, shout out to the Belgians. Cause I know the Belgians are listening.
1839
01:51:21,440 --> 01:51:25,200
Oh yeah. Belgium is our number one. They put up the numbers. They put up the fucking numbers.
1840
01:51:25,200 --> 01:51:30,080
They are the goat as far as listeners go. I don't know why them and the CIA, they also listen to us
1841
01:51:30,080 --> 01:51:35,040
as well. Oh yeah. We have suspicions that the CIA is listening to us. Cause we found out that some
1842
01:51:35,040 --> 01:51:40,720
of the listeners are from like 20 minutes from where the CIA, like the headquarters, they're like
1843
01:51:40,720 --> 01:51:46,400
right outside of it. So we have a suspicion, but uh, anyways, so to everyone out there,
1844
01:51:46,400 --> 01:51:50,400
thank you for listening. I'm not even going to say our shit. Cause you fucking already know,
1845
01:51:50,400 --> 01:51:55,440
just go follow us or whatever. Listen to our shit game rage magazine.com. Uh, thank you all
1846
01:51:55,440 --> 01:52:02,400
for listening and stay tuned for part fucking two, where it will be Lana Mac and DJ Ru base.
1847
01:52:02,400 --> 01:52:04,960
Is that, is that guaranteed Lana? Can we, can we have that or no?
1848
01:52:06,560 --> 01:52:08,960
I don't know. I'll have to talk to his manager. We'll figure it out.
1849
01:52:08,960 --> 01:52:12,640
I think I just made it happen though. I think I just, by saying it, I think I just made it
1850
01:52:12,640 --> 01:52:15,920
like a thing. Cause, cause then people are going to be disappointed. If I get emails from the
1851
01:52:15,920 --> 01:52:20,400
Belgians wondering where this next episode is, I'm coming to hunt you down. I'm just letting you know,
1852
01:52:20,400 --> 01:52:24,640
Lana. All right. I'm just letting you know. Yeah. And uh, who knows maybe DJ Ru base is going to be
1853
01:52:24,640 --> 01:52:32,400
in hopefully Europe in the future for this. Yeah. Maybe. I don't know. It's just what I heard. I
1854
01:52:32,400 --> 01:52:38,080
mean, if y'all want to drive out to London or fly out to London and go to a, you know, a tech house
1855
01:52:38,080 --> 01:52:42,800
show with Ru base, I'm just saying if you want to go, Hey Belgians, you're not that fucking far.
1856
01:52:42,800 --> 01:52:46,800
You might as well just fucking go on vacation. Yeah. Just saying. Well, anyways, yeah. All right.
1857
01:52:46,800 --> 01:53:08,800
All right. Yeah. That'll wrap it up. So thank you all for listening and we will catch you on the next one.
1858
01:53:46,800 --> 01:54:06,800
Bye.