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In this episode we discuss the evolution of communication and marketing over the past 25 years, highlighting the importance of personal connections in business, the skills gap in the workforce, and the impact of AI and technology on the industry.
Andy shares insights from his experience as the founder of OWB Creative Comms and emphasises the need for authenticity in a rapidly changing digital landscape.
Enjoy
Takeaways
- The transition from a small team to a larger organisation brings new opportunities.
- Personal connections in business are more important than ever.
- There is a growing demand for direct marketing and physical experiences.
- The skills gap includes both tech skills and soft skills like communication.
- Confidence and networking should be prioritised in education.
- AI can automate tasks but authenticity in content is crucial.
- Younger generations are focused on work-life balance and hold leadership accountable.
- The next generation board at DRPG empowers young voices in the company.
- Experiential learning is key for young people entering the workforce.
Chapters
Introduction to Andy Wilkinson and OWB Creative Comms
The Evolution of Communication and Marketing
Skills Gap: Technology vs. People Skills
The Future of Work: AI and Next Gen Boards
The Balance of AI and Authenticity
Inspiring the Next Generation in Creative Careers
Essential Skills for Future Generations
Navigating Technological Disruption in the Industry
Bridging the Gap Between Generations in the Workplace
Recommendations for Future Guests
