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What did your parents actually drink — not what they taught you about wine, but what was in the fridge? This week is a solo essay about that question, and the pattern it reveals: every generation rejects the wine its parents loved. Jug wine became Robert Parker's scores. The boomers' big Napa Cabs gave way to Gen X skepticism and then the millennial natural-wine rebellion. And now Gen Z, who aren't rejecting a style of wine so much as opting out of wine altogether. Jon walks through why that's happening, why chasing them with cans and edgy labels backfires, and what actually works instead — making space, and getting out of the way. The bottle changes. The table doesn't. New episodes Tuesday mornings.
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This week: Hillary Cole — former Air Force intelligence officer and author of Vineyards of War — on what wine and warfare have always had in common.Hilary spent ten years in intelligence (a Russian linguist reassigned to counterterrorism on 9/11) before a glass of Barolo rerouted her life into wine…
The most personal essay Jon has shared on this show.
It starts at a graduation — a giant fairground hall, his son crossing a stage on a monitor from thirty rows back, eighteen years condensed into a four-second walk. After the ceremony, Jon drove back to a Hilton Garden Inn next to a freeway becaus…
This week: Michael Amorosia — founder of The Amorosia Cellar and former frontman of the faceless hardcore band REACTIONS — on why “wine is failing the room,” and how to make it the move for the next generation.
Michael went from covering his face on stage (so fans reacted to the music, not the imag…
This week: Karen MacNeil —author of The Wine Bible, creator of WineSpeed, and founder of Come Over October — on the improbable road from a runaway teenager drinking 89-cent Bulgarian reds to the most decorated wine writer in America.
Karen grew up poor in the Nevada desert, ran away at fourteen, an…
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