Blackened! When Does A Gimmick Become Real Craft?

WEBVTT
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Welcome to the Whiskey Chasers, where we talk about our passion for whiskey and its history, either amongst ourselves or while interviewing distilleries.
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Oh, while enjoying a glass.
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I'm Steve.
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I'm Nick, and I'm Chris.
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Please enjoy responsibly while enjoying this week's episode of The Whiskey Chasers.
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I'm gonna pop this tin, Steve.
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I'm struggling with it.
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We're gonna smoke.
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We're gonna smoke something while we drink something.
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We are drinking blackened, if we didn't actually say it.
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Yes.
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Out loud.
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Just the regular old blackened.
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Blackened by Metallica.
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Yep.
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This is their well, it's their bottle.
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Blackened is Metallica's bottle, but made by not Metallica.
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Not Metallica, yeah.
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Surprisingly.
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Dave Pickerel is the master blender of this.
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And Dave, so correct me if I'm wrong, Dave Picker did uh a class.
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Like he offered before, sorry, before Barstown Bourbon Company did their contract distilling.
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Yes.
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Uh he went out.
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Dave did his thing where he went out to distilleries.
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You could hire him, pretty much do that, where he'd come in, he'd find the match bill, help distill it, and start you off, right?
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Yeah, yeah.
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So he got his start at Makers Mark way back in the day.
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So he he was uh in the military, he was in at went to West Point, all that kind of good stuff.
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He joined Maker's Mark in '94.
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Now, in 94, Makers Mark is kind of a craft whiskey distillery.
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Like at that point, they're they're they're fairly small.
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And he's considered like a crap, he's considered the Johnny Appleseed of craft whiskey because of those classes that you're talking about.
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So he goes out, he meets with a bunch of people.
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Uh he found a consulting firm called Oakview Spears.
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Yes.
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He did another bottle that we or another company that we did.
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I forget who it was.
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Yeah, he's done J.
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Rieger.
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He worked with them.
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Uh Copper Fox, Garrison Brothers, all those guys took his class and did that with him.
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Um, Whistlepig is also another one where he's become pretty famous with them.
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Um, he was Master Distillery for Hill Rock Estates in New York.
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So he's done a whole lot of Hillrock?
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Hillrock, yep.
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Oh, you know who owns Hillrock now, right?
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Sazerac.
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They acquired it.
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No, it so Hillrock, the bottle looks like Caribou Crossing, but it has a horse on the outside of it.
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Oh, really?
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Yeah, like white engraving.
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Yeah.
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So he also went to work at Mount Vernon to recreate George Washington still uh to do the to that that project that Mount Vernon has done with them.
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So he's done a lot of the recreation with that, and then he got into this.
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So when we were talking about doing a celebrity bottle, yeah, I was like, this is the gimmick of all gimmicks.
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Oh, uh, but and so I was like, I don't want to do this one because it's like this is just like a nonsense thing, especially when we get into the the thing that makes it special.
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Uh, but then I looked, Dave Picker's the one that creates it.
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Okay, this is credibility.
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This is a guy that does a lot of this kind of stuff.
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Right.
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This this is something.
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Um, he's a chemical engineer by trade.
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Oh, so that's how he got started before he did any of this stuff.
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But he's from the army, yeah.
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Uh yeah, he was in the military.
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Okay, um, got his chemical engineering degree from West Point.
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Oh, so he was like military military, yeah, yeah, military, military.
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So, yeah, so he's done like a ton of that kind of stuff.
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So he knows the molecule kind of stuff, the sciencey stuff.
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And so then you hear what they do to this bottle.
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Um, and and the thing that makes this bottle special is the uh the finishing process.
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So during the finishing, uh, this is in black brandy barrels, which I don't I'm gonna look that up.
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I'm still very curious where Andy is.
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Um, but uh Metallica is played to it, and so he set up this sonic room for during the finishing where a playlist is played to these barrels.
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When you say set up the sonic room, do we know what this?
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I'm curious too.
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We know a lot about it.
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What is this sonic room?
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So it there's a lot of like heavy bass subwoofers in this room, and they're playing their music, playing this music, and the vibrations hitting the barrels, and the the the woofers are like set up next to barrels in certain angles and stuff.
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I'm all for that.
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Uh so it's it's actually a little bit more scientific than I thought it was.
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You also can look up each batch and you can download the playlist.
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That's cool, so you can see what gimmicky stuff goes, they're doing it right because there's a lot of cool gimmicks.
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It's kind of a fun gimmick, especially if you're into Metallica like I am.
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Like, like Metallica's legit.
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Yeah, and I'm guessing fade to black, blackened that's kind of what they're getting after here.
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Also, it's done here in Columbus.
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So the finishing is done here.
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So the the the that Sonic room is here in Columbus.
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They're playing that somewhere in Columbus, yeah.
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So it's at sweet labor distilling.
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I looked it up, and it's sweet water distilling is the place, which is probably just a warehouse someplace.
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Because they're not making the whiskey, they're just finishing.
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But it's like a they're putting it to sleep, it's like a whiskey lullaby, dude.
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Metallica come from Columbus.
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No, I I tried to figure out if there was like a meaning behind it being in Columbus.
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There's not, it's purely business.
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We are in the middle of of you know, uh distribution stuff and all that.
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That's the only reason it's here.
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It's purely business.
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Uh, tax reasons, and then so it goes from here and gets bottled and gets shipped out.
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Yep, it's not even bottled here.
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I think it is bottled here.
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I think it's it's finished and bottled here.
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So it's blended acoustically finished and bottled in Ohio using source straight bourbons and rise.
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Acoustically finished, yes.
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You ready for that tobacco there, Steve?
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Yes, what do we got?
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Catch it, catch it.
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Oh, there it is.
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So to go along with black and hearth and home, black house, black house, black house.
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Black house is the pipe tobacco that put hearth and home on the on the the marquees lineup, at least on the map.
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Okay.
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They are so back in uh 2011, I believe.
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Uh 2011, Russ Olette was at the Chicago Pipe Show.
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They had a contest for who could come up with the closest version of the 25-year-old Balkan Sabrani based on just like memory.
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Okay.
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And he comes up with this blend and it wins, overwhelmingly wins.
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And then they they were like, Well, and then so many people were like, You gotta make it.
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So he started making it.
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What the combinations that he used is interesting.
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Let me look up the blend here.
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Oh, yeah, and that was the thing, is he developed that really quickly.
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People were kind of like, wow.
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So it contains latiquia, obviously, bright, fragrant orientals, sweet Virginias, a touch of dark-fired Kentucky, which is interesting.
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And then to help simulate the effects of long-term aging, he used a bit of Parique and unflavored black Cavendish.
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So, and this has been aged.
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This tens from at least 2014, I want to say 2015.
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Um, and it had a good seal on it.
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So it's been aged a minute.
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By the way, I found something out the other day that Chris, you and Steve might be pissed at if we can't get it.
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But MB Roland once did a release called Dark Fired Kentucky.
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Oh, wow.
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That's amazing.
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I don't know what is in it, I don't know what it's made of, but they did a release called Dark Fired Kentucky.
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Now, before anybody gets too excited, uh, I like all the marquee lineup, it this is no longer made.
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So there's that.
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And I'm not sure.
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I don't know what Hearth and Home is up to at this point.
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Yeah.
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I've seen I've I've never seen any of their stuff at a like a shop.
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I've I've found it in like in used places or or like uh you know to buy off second second hand stuff, or their website, pipes and cigars.
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Yeah.
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Uh there's a few shops that'll stock it, but for the most part, but the thing is Sutliff was making their stuff.
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And when Sutliff went out, so did they.
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So I'm not sure what they're doing.
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I'm not sure if they're gonna start using.
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I mean, it's so many companies.
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Uh look at Seattle Pipe Club.
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Yeah, same thing.
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Now that went to Cornell and Deal.
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I don't think Russellette's gonna sell his stuff, but he needs to find another manufacturer, if that's the case.
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I don't know what he's gonna do.
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Or if he I don't think he just gave up.
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I mean, the dude's too like and everybody loves that dude.
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And he's really good at what he does.
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So I don't know what's gonna happen with that.
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Oh, this is rich.
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I got it in a tiny bowl here, and it's really um it's um thick.
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It is thick, yeah, it's concentrated, and I like it.
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There's a lot of flavor going.
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What do you think there, Nick?
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You're looking at the tin.
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I mean, the the smell alone.
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It's smelly.
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It does smell.
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It's barbecue.
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I mean, this is like how do I so to explain my kind of barbecue to the the world, to the listeners.
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My pork butt and my brisket take a lot of pepper and a lot of herbs and a lot of salt.
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I mean, a lot of white pepper, a lot of black pepper, so a lot of different types of pepper.
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This is that when it's done.
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Even Princess said, so the chef has said uh nosing the seasoning, it's a lot of intense pepper, but by the time it's done, it's this savory with a little bit of peppery and maybe a little bit of sweet barbecue sauce.
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I mean, that that's this that's the that's the smell of this.
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Like, holy crap.
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What's interesting is so it's a Balkan Sabrani match, which is a creamier Balkan style English blend, but I don't know if it's the age or what.
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This is the strongest tobacco I've smoked in a minute.
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This is pretty strong, flavor, flavor-wise, and and even the effects of even nicotine wise, yeah.
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Yeah, it's it's punching like a it's it's punching pretty good, yeah.
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And I got it in a tight bowl, and I'm saying, and you it looks like your ball's pretty tight there, Steve.
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Yeah, I think that's the way to smoke a little packed it a little tighter.
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This thing's really kind of well.
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What's funny is after you guys lit up, the like the smell, I can understand packing a punch.
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The smell of this is like opening the the smoker after you lit the fire and you let it go and you open it up right away, so all that smoke comes in your face.
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You're like, I got I gotta I just gotta go through it and see what's going on.
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But it's so pleasant.
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It is.
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It's a good this is a really good flavor to back of a tobacco.
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I would, I did, and the thing is, I know I've had this before, and I don't remember it being like remember it being more uh balk and forward.
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This is more like the dark fired.
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Kentucky's kind of hitting a little bit.
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This is oaky with Atlatiquin's woodsy, yeah.
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Yeah, woodsy, very woodsy, leather and all the good things with the English blend.
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But instead of the the Orientals taking over and creaming it out, it's almost like the dark fired's taken over and it's becoming more of a charcoal-y.
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I would agree, yeah.
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Like a burnt wood kind of thing.
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Barbecue, yeah.
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It's really good, man.
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Uh to go back to uh Angels Envy, yeah.
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Wes Henderson.
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Yes.
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Uh Wes Henderson played a role or did an offering with Black End.
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He split off soon after that to do his own brand.
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That I'm sorry to anyone that likes it.
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It sucks.
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It's the worst.
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It's Angels Envy before Angels Angels Envy became good.
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True story is is is the the brand, and it's uh what Angels Envy used to be price-wise, 90 some bucks for all offerings across the board.
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Sourced at the wazoo, split from Angels Envy.
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He's doing his own thing.
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I don't know why.
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Port finishes was the main thing for that.
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It's it's he's he's trying to recreate Angels Envy white port line cast was the what they use in a six-year Kentucky Straight Burper was what their their collaboration was.
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The price tag was a little rough for the true story, not for black end.
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Yeah, true story was a little um and that one for for the Wes Henderson one was you was made with uh Rob Diedrich, who was the master distiller and blender for Blacken and co-creator of Metallica.
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Okay.
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So this is before Dave joined in.
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Oh and kind of took it over.
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Interesting.
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Okay.
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Um, so uh yeah, so Dave kind of came in a little bit later and and changed some stuff.
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Yeah.
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I I think that he did a good job changing some things because I looked at the blackened uh brandy.
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So blackened brandy for that.
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Uh blackened brandy doesn't is not a real thing.
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So there is no like marketing, there is no like brandy call blackened brandy.
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Uh, it's just a dark brandy.
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Like red grapes?
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Like a red, like red grapes instead of white grapes for cognac.
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Uh, the they are standard oak barrels that previously held highly aged dark brandy.
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Picker specifically sought out barrels that had heavily charred on the inside.
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So a heavy char and deeply saturated, a rich grape, apricot, and honey fruit notes.
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Contrast the spicy rye and sweet bourn blend.
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I was gonna say this is a blend of type different types of whiskies.
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No, they are they aged or or finished in the brandy?
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They're finished in the brandy barrels.
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Uh, and that's where the sonic thing happens.
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So it's not during the aging.
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No, only during the finishing.
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I thought it was throughout the entire aging process.
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No.
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Oh.
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You know what's interesting on the bottle?
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There's nothing on there that says Metallica.
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There isn't.
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Which is kind of amazing considering like that's kind of a plug, and they don't even have like an in, like, there's nothing on there that says Metallica.
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Uh it other than uh born in cask forged by sound.
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So it's not even like obvious.
00:14:07.039 --> 00:14:09.919
You'd have to like know or or look it up.
00:14:10.480 --> 00:14:13.759
It's not like there's anything on there that says like biometallica, you know what I mean?
00:14:13.840 --> 00:14:14.720
So that's kind of cool.
00:14:14.879 --> 00:14:17.600
I think that kind of lends itself to being a little bit more legit.
00:14:17.840 --> 00:14:21.440
I almost got it and I didn't because I wanted to try just their bass offering.
00:14:21.600 --> 00:14:23.360
But they do have a Rye the Lightning.
00:14:23.840 --> 00:14:24.720
Rye the Lightning.
00:14:24.879 --> 00:14:27.919
Yeah, Rye La Rye the Lightning is just their album.
00:14:28.080 --> 00:14:32.399
Uh so a Rye the Lightning that also came out, and that was on the shell, it's on the shelves now.
00:14:33.759 --> 00:14:35.440
What do they do differently with that one?
00:14:35.600 --> 00:14:38.159
It's a rye, uh but the same process, same drink.
00:14:41.120 --> 00:14:41.679
So different casts.
00:14:41.759 --> 00:14:43.600
Oh, so different casts, different casts, okay.
00:14:44.399 --> 00:14:46.000
But still the same finishing process.
00:14:46.320 --> 00:14:47.279
Madeira and rum.
00:14:47.440 --> 00:14:47.759
Yep.
00:14:48.000 --> 00:14:52.720
You guys heard the the song by Metallica Whiskey in the Jar?
00:14:52.879 --> 00:14:53.360
What?
00:14:53.600 --> 00:14:54.240
No way.
00:14:54.480 --> 00:14:55.919
I'm not a Metallica fan.
00:14:56.000 --> 00:14:59.200
I I I I probably have heard more than I thought I had.
00:14:59.600 --> 00:15:00.559
I don't know if I've heard any.
00:15:00.720 --> 00:15:01.600
Oh, you'd like that song.
00:15:01.679 --> 00:15:08.399
Uh Steve, so it's actually it's actually Whiskey in the Jar is an old Irish song.
00:15:08.639 --> 00:15:09.919
From Metallica?
00:15:10.159 --> 00:15:11.679
No, it's an old Irish song.
00:15:11.840 --> 00:15:15.120
Uh and uh that it's been covered by a lot of people.
00:15:15.200 --> 00:15:16.879
The Dubliners did it, the Dubliners.
00:15:17.039 --> 00:15:18.000
Uh, a lot of people have done it.
00:15:18.159 --> 00:15:20.559
If you were to listen to the original Steve, you'd love it.
00:15:20.639 --> 00:15:20.879
Yeah.
00:15:21.120 --> 00:15:21.840
Love it.
00:15:22.080 --> 00:15:25.919
Uh, and literally Metallica took it and did a rock version of it.
00:15:26.000 --> 00:15:29.360
And it's just, it's freaking awesome because they did it justice.
00:15:29.600 --> 00:15:33.759
Like it's it's actually like the legit Irish song, but rock version.
00:15:34.320 --> 00:15:35.440
And both of them are made.
00:15:35.919 --> 00:15:37.919
I'm gonna make sure you listen to those later.
00:15:38.159 --> 00:15:38.960
Both of them.
00:15:39.120 --> 00:15:41.919
Um, they're both great, and I love them.
00:15:42.080 --> 00:15:47.440
The beginning of the Metallica Whiskey in the Jar uh is such an icon for me.
00:15:47.519 --> 00:15:50.000
Like, it just brings back massage every time I listen to it.
00:15:50.080 --> 00:15:52.720
Because that was like my number one song I'd listen to in the gym.
00:15:52.879 --> 00:15:54.399
It was the first song I ever played.
00:15:54.480 --> 00:15:58.320
Like, like every every gym session was the first song on my playlist.
00:15:58.559 --> 00:16:02.159
So kind of got me into like pumped, you know, to to hit the weight.
00:16:02.399 --> 00:16:02.879
Pump-up songs.
00:16:02.960 --> 00:16:03.840
Yeah, my pump-up song.
00:16:03.919 --> 00:16:05.279
Yeah, I've always loved it.
00:16:05.360 --> 00:16:06.799
And you know, nobody ever talks about that.
00:16:06.879 --> 00:16:09.679
When something comes in Metallica, they talk about this, that, or the other.
00:16:09.759 --> 00:16:11.919
I always like whiskey in the jar.
00:16:12.000 --> 00:16:13.279
Yeah, so good.
00:16:13.519 --> 00:16:17.120
But anyway, whiskey, whiskey in the jar, Metallica, blackened.
00:16:17.360 --> 00:16:18.799
That's what we're talking about.
00:16:19.360 --> 00:16:21.759
American whiskey remastered.
00:16:22.159 --> 00:16:23.200
That's what it says.
00:16:24.240 --> 00:16:27.039
I do need to make a correction from what I said earlier.
00:16:27.440 --> 00:16:30.879
I said that Dave Pickerel took over for Rob Dietrich.
00:16:31.360 --> 00:16:32.399
It's the reverse.
00:16:32.639 --> 00:16:34.480
Dave Pickerel died in 2018.
00:16:35.039 --> 00:16:44.720
I wondered if Rob Dietrich took over at that point, which means that this one is made previous to that.
00:16:45.039 --> 00:16:47.840
Yeah, because it says remastered by Dave Pickerel.
00:16:48.080 --> 00:16:52.559
Yeah, so so this would be from before 2018.
00:16:53.039 --> 00:16:54.799
Now I just bought this off the shelves.
00:16:55.120 --> 00:16:58.080
I think that that just because he's dead, they're still making it with his name on it.
00:16:58.399 --> 00:16:59.759
Maybe he came up with it.
00:16:59.840 --> 00:17:00.399
He came up with it.
00:17:00.639 --> 00:17:04.880
He came up with it, and then but Rod Dietrich is now the guy taking over and and and doing it.
00:17:05.039 --> 00:17:06.880
So yeah, so I don't I don't know.
00:17:07.200 --> 00:17:15.279
Because I've seen quite a few offerings of blackened that weren't original.
00:17:15.359 --> 00:17:17.599
They're they're like the they're like the Wes Henderson.
00:17:17.759 --> 00:17:20.000
They're yeah, they they did a whole series about that.
00:17:20.240 --> 00:17:27.680
And so they they didn't um uh when they did that, uh, it was called the Masters of Whiskey series.
00:17:27.920 --> 00:17:28.079
Okay.
00:17:28.400 --> 00:17:32.720
And so they they did a whole bunch of different different uh companies.
00:17:33.039 --> 00:17:40.960
So the I my mind goes to they lost their main guy and now they're trying to figure it out.
00:17:41.200 --> 00:17:43.519
But yeah, but that was also back in 2019.
00:17:43.680 --> 00:17:45.599
Yeah, so this is that was a long time ago.
00:17:45.759 --> 00:17:49.119
Um, so I think you just got a bad bottle, and I think that's all I've got.
00:17:49.279 --> 00:17:50.000
I've never had one.
00:17:50.079 --> 00:17:52.559
I I I had the the that one.
00:17:52.799 --> 00:17:53.839
No, it's the Angels.
00:17:54.319 --> 00:17:55.119
You got to try it.
00:17:55.279 --> 00:17:55.759
Okay, yeah.
00:17:55.839 --> 00:17:56.400
So you tried it.
00:17:56.640 --> 00:17:57.279
So I tried it.
00:17:57.359 --> 00:18:01.359
I also tried Wes's true story outside of Angel's Land.
00:18:02.559 --> 00:18:04.720
Yeah, that's another true story is his brand.
00:18:04.960 --> 00:18:05.680
True story is his brand.
00:18:06.000 --> 00:18:06.640
Okay, yeah.
00:18:07.119 --> 00:18:09.119
Uh, yeah, anyhow.
00:18:09.359 --> 00:18:21.039
Uh no, Blackened has always been one that I have um strayed away from because the story always feels gimmicky, yep, very gimmicky.
00:18:22.319 --> 00:18:23.440
Metallica story?
00:18:23.680 --> 00:18:25.200
This the black end of the bottle.
00:18:25.440 --> 00:18:29.200
Yeah, because the story the sonic aging and all that kind of stuff.
00:18:29.519 --> 00:18:31.599
There's more gimmicky things though than that.
00:18:31.680 --> 00:18:33.759
I this is less gimmicky than oceans.
00:18:34.319 --> 00:18:35.599
Oceans, I think.
00:18:35.680 --> 00:18:37.200
Now Jefferson's Oceans, yeah.
00:18:37.440 --> 00:18:49.680
Now that you understand the difference between this is aged and then finished, but finished with the Sonic music, whatever the Sonic makes more sense to me because it's breaking up the barrel, you know, and parting that into the mix.
00:18:50.240 --> 00:18:57.200
If you hear what people normally say is this is aged, aged, not finished, with the sonic waves.
00:18:57.440 --> 00:18:59.200
This sounds just like Jefferson's.
00:18:59.279 --> 00:19:01.039
Like, what are we throwing on a boat?
00:19:01.119 --> 00:19:04.160
And Jefferson's doesn't have a really good band.
00:19:05.519 --> 00:19:06.240
You know what I mean?
00:19:06.480 --> 00:19:14.079
There's also one called Route, yeah, route something, and then it's in a in a pickup truck, yeah, semi-truck, semi-truck.
00:19:14.160 --> 00:19:17.680
And they just roll around across America and then call it aged.
00:19:18.240 --> 00:19:24.480
But and there's also one, there's also one local to Ohio that does uh uh railroad, yeah.
00:19:25.519 --> 00:19:32.000
So what what's what that begs the question of what we should do ours aged underwater?
00:19:32.240 --> 00:19:32.720
Underwater?
00:19:32.880 --> 00:19:33.359
Yeah, yeah.
00:19:33.440 --> 00:19:35.200
What's gonna be that's unique?
00:19:35.359 --> 00:19:36.079
Yeah, how about that?
00:19:36.240 --> 00:19:36.640
There you go.
00:19:36.799 --> 00:19:37.519
We're under the water.
00:19:37.759 --> 00:19:38.079
You know what?
00:19:38.160 --> 00:19:44.559
There's not a lot of room in a submarine, and so like you'd only have a couple of barrels, so those are gonna be awful expensive.
00:19:45.839 --> 00:19:48.319
Do the sailors get to enjoy it, right?
00:19:48.400 --> 00:19:48.880
Yeah.
00:19:49.119 --> 00:19:51.599
Master Sailor has to be on on the trip.
00:19:51.920 --> 00:19:55.599
So he he tries it along the way to let them all right, it's ready.
00:19:55.680 --> 00:20:00.319
Let's uh the uh Paul McCartney ought to do that, call it yellow submarine.
00:20:00.400 --> 00:20:00.960
Yeah, there we go.
00:20:02.720 --> 00:20:06.799
As far as the taste goes, I'm I'm keeping my mind open.
00:20:07.039 --> 00:20:09.519
Yeah, I don't I don't like it so far.
00:20:09.759 --> 00:20:14.480
That being said, I like everything else about it, so like I'm not, you know.
00:20:15.200 --> 00:20:17.519
Oddly, I also don't like it.
00:20:17.680 --> 00:20:21.200
And the reason I don't like it is because it's pretty heavy on the brandy finish.
00:20:21.359 --> 00:20:23.279
Yeah, and it's kind of light on the whiskey.
00:20:23.599 --> 00:20:24.720
Yeah, don't brandy proof.
00:20:25.039 --> 00:20:25.839
Hold on.
00:20:26.240 --> 00:20:29.519
You Chris, you don't like it because it's heavy on the brandy finish?
00:20:29.680 --> 00:20:31.039
This might be a first of its kind.
00:20:31.200 --> 00:20:32.319
Yeah, but what is going on?
00:20:32.559 --> 00:20:55.599
But if it's in the way of have you ever had have you ever had a Coca-Cola where it was with a cup with ice and you drank most of the Coca-Cola, and a lot of the ice was left over, then the ice melted, and you went back and drank some, and it was extremely watered down Coca-Cola, but there was still enough Coca-Cola in there that was more Coca-Cola than water, but it's not good.
00:20:56.000 --> 00:20:58.480
You get have you ever had that where you're like it's really water?
00:20:58.880 --> 00:21:08.160
Like sometimes watered down stuff's fine, but with that Coca-Cola, it's really not because it's also kind of flat at that point, and there's not enough flavor for it to really, it's very watery.
00:21:08.319 --> 00:21:18.079
So that's in that aspect, I feel like I'd rather have brandy on its own, but when it's put into whiskey like this, the whiskey's not kind of full measure.
00:21:18.319 --> 00:21:21.920
It makes the brandy taste kind of like that coke.
00:21:22.079 --> 00:21:24.400
Yeah, a little spread a little too thin.
00:21:24.559 --> 00:21:30.640
Yeah, I would say that maybe the whiskey isn't the best whiskey, and the finishing takes over.
00:21:30.799 --> 00:21:34.880
And so it's it's too brandy forward, it's too sweet, too fruity.
00:21:35.200 --> 00:21:41.359
Without any sort of without thing to like back it up, and maybe if it's at a higher proof, it might be better because of that.
00:21:41.519 --> 00:21:44.640
Because I think that would kind of balance out that that sweetness to it.
00:21:45.279 --> 00:21:49.680
So maybe the sonic finishing is working too well, too well, yeah.
00:21:51.119 --> 00:21:59.680
Yeah, I think because I the the science behind it is that it is vibrating it, it's getting more touches on the barrel, it's possibly knocking stuff off.
00:22:00.160 --> 00:22:03.680
The barrel releasing more of the brandy.
00:22:03.839 --> 00:22:08.880
So, like what they're saying is supposed to be happening, could be happening, right?
00:22:09.200 --> 00:22:10.000
Maybe too much.
00:22:10.319 --> 00:22:17.680
But at the same time, could they be reusing these brandy barrels over and over, like over-exhausting?
00:22:18.240 --> 00:22:18.799
I hope so.
00:22:18.960 --> 00:22:23.200
I hope they do more because now, like I said, this to me, this is too much brandy flavor.
00:22:23.359 --> 00:22:27.519
I I think if you were to overuse a finished barrel, you just wouldn't get any finished product.
00:22:27.839 --> 00:22:32.559
I think the problem it the the the deficit is with the whiskey itself.
00:22:32.799 --> 00:22:34.960
Not that it's terrible, it's just not enough.
00:22:35.200 --> 00:22:36.559
And again, maybe a higher proof.
00:22:36.799 --> 00:22:40.000
I think a higher proof or something with stronger flavor, either one.
00:22:40.160 --> 00:22:50.079
I don't know what blend they're doing, but uh it's not it's not uh it would be like a car with really big tires, but it's kind of a chintzy little frame.
00:22:50.960 --> 00:22:52.240
Feels weird, right?
00:22:52.960 --> 00:22:58.559
Like, can you imagine like big old truck tires on like some like like Volkswagen Beetle or something?
00:22:58.640 --> 00:23:00.480
Like a little overkill, you know what I mean?
00:23:00.559 --> 00:23:03.519
So like the I think the finish is overkilling the whiskey.
00:23:04.160 --> 00:23:12.480
Not that the finish is bad, it's just not there's not enough like there's not enough room on the page, you know?
00:23:12.799 --> 00:23:17.599
And it actually for me it leaves it feeling kind of thin because of it.
00:23:18.400 --> 00:23:20.000
And it's too spread out, not enough.
00:23:20.400 --> 00:23:23.759
I think it's I think it's a low proof that's causing me the most issue with it.
00:23:24.079 --> 00:23:25.920
And there's not much on the nose at all.
00:23:26.160 --> 00:23:29.440
You smell yeah, there's there's not much kind of nondescript.
00:23:30.319 --> 00:23:34.480
Yeah, and it's uh it's a combination of bourbons and rice in here.
00:23:34.799 --> 00:23:37.279
Uh we don't have any idea where they're from.
00:23:37.440 --> 00:23:40.559
Um, but in Kentucky and Tennessee.
00:23:40.880 --> 00:23:47.039
Yeah, it's the more I drink it, the more the more of that finish I'm getting, and there's just no like precursor to it.
00:23:47.599 --> 00:23:52.480
It just is too sweet because of it, yeah, and yeah, it doesn't have the the backbone to go with it.
00:23:52.559 --> 00:23:59.759
And so it's it's like drinking juice from concentrate or like added added sugars and added flavors versus 100% juice.
00:24:00.000 --> 00:24:01.440
Yeah, it's it's lacking.
00:24:01.519 --> 00:24:04.799
Yeah, it almost makes it come across kind of artificial, doesn't it?
00:24:04.960 --> 00:24:05.519
Yeah.
00:24:05.839 --> 00:24:18.000
So sweet amber distilling company uh sources for this, or they get their bot their sort of yeah, this is a it's a they they buy barrels from sweet amber distilling, or that's the company's people that do this.
00:24:18.079 --> 00:24:19.119
That's sweet amber.
00:24:19.440 --> 00:24:35.599
So they don't officially name their partners, but there is some that uh uh they speculate that it's MGP and Alberta distilling in Canada.
00:24:35.759 --> 00:24:39.279
That but well, that would be a rye and a bourbon, I mean it makes sense.
00:24:39.599 --> 00:24:48.480
But if it's from Kentucky and Pitt and Tennessee, I was gonna say, but if it is outside of America, they do have to say Canadian or whatever it is.
00:24:48.720 --> 00:24:52.079
So it's not Canadian whiskey, but it could be MGP.
00:24:52.160 --> 00:24:55.119
I mean, but it says Kentucky, Tennessee.
00:24:55.359 --> 00:24:57.519
Yeah, Kentucky and Tennessee is where they source from.
00:24:57.759 --> 00:24:58.720
So I have no idea.
00:24:58.960 --> 00:24:59.359
Yeah.
00:25:00.160 --> 00:25:03.599
And so it's just it's some some bourbon, some rye.
00:25:03.680 --> 00:25:05.200
Uh, probably different places.
00:25:05.279 --> 00:25:15.680
Uh, my assumption is that they they buy cheap barrels and uh we might be talking 1792 Bardstown or Dickle.
00:25:16.160 --> 00:25:17.599
Maybe could be some Dickle.
00:25:17.920 --> 00:25:20.079
It says black and a bold collaboration.
00:25:20.640 --> 00:25:22.559
That's what in the back.
00:25:22.640 --> 00:25:34.240
It says black and a bold collaboration, the finest hand selected whiskies, an unrivaled composition of craft and creation, born and cast fortune sound.
00:25:34.400 --> 00:25:35.759
I don't have a problem with this bottle.
00:25:36.000 --> 00:25:38.000
It's not trying to be anything other than what it is.
00:25:38.319 --> 00:25:41.119
I wouldn't call it a bold anything though.
00:25:41.920 --> 00:25:46.160
But I'd like that they don't have Metallica written all over the side.
00:25:46.799 --> 00:25:51.759
It's almost like they know, like, like, or they feel like they can sell it without that.
00:25:52.160 --> 00:25:52.400
Yeah.
00:25:52.720 --> 00:25:53.359
That's a cool thing.
00:25:53.680 --> 00:25:54.319
What's the price tag?
00:25:54.480 --> 00:25:56.000
What are we selling for?
00:25:56.160 --> 00:25:57.599
Uh, it's not very expensive.
00:25:57.839 --> 00:25:58.400
Well, that's good.
00:25:58.480 --> 00:26:00.880
I figured it'd be like 80 bucks being Metallica.
00:26:01.039 --> 00:26:02.480
Do you know what the top means?
00:26:02.880 --> 00:26:04.079
M for Metallica?
00:26:04.160 --> 00:26:05.359
Is that an M is that an M?
00:26:05.519 --> 00:26:06.720
Oh, maybe it is.
00:26:06.880 --> 00:26:09.839
It looked like an IVI, but I think that that's an M.
00:26:10.160 --> 00:26:10.880
1v1.
00:26:11.759 --> 00:26:12.240
Oh, yeah.
00:26:12.319 --> 00:26:20.799
I think it's that it kind of looks like the neuromanerals uh IVI, which is like what 151 or 151 or 151?
00:26:21.839 --> 00:26:22.480
I don't know my.
00:26:22.799 --> 00:26:23.039
I don't know.
00:26:23.119 --> 00:26:25.119
It looks like my roma neutrals, but it's an M.
00:26:25.200 --> 00:26:28.079
Now that you said it's like it's one of those optical illusions.
00:26:28.160 --> 00:26:31.039
Until you said that, I didn't see an M, but now I can't not see an M.
00:26:31.200 --> 00:26:32.079
So maybe that's it.
00:26:32.240 --> 00:26:34.720
M for Metallica, which would make sense.
00:26:34.880 --> 00:26:35.200
Yeah.
00:26:35.359 --> 00:26:36.799
This is batch 149.
00:26:36.880 --> 00:26:42.480
Do they do every time they put out a batch, they change the so they've only done this a horror 149 times?
00:26:42.640 --> 00:26:43.200
Yeah, yeah.
00:26:43.359 --> 00:26:43.680
All right.
00:26:43.920 --> 00:26:44.880
Which might say something.
00:26:44.960 --> 00:26:47.119
They've been out for a minute.
00:26:47.440 --> 00:26:48.480
It's been a minute, yeah.
00:26:48.720 --> 00:26:50.319
Okay, well, that you know, that's great.
00:26:50.480 --> 00:26:50.640
Yeah.
00:26:50.960 --> 00:26:52.799
I hate to I hate to shit on this.
00:26:52.880 --> 00:26:54.160
Yeah, I really don't want to.
00:26:54.559 --> 00:26:56.400
It's not our flavor, it's just not our flavor.
00:26:56.799 --> 00:26:58.880
That doesn't mean it's bad, and other people would like it.
00:26:58.960 --> 00:27:04.960
Yeah, I just think it needs more oomph, but I like that they're not billboarding their crap on it.
00:27:05.119 --> 00:27:09.200
Yeah, I like that there's actually a uh as opposed to what Nick believes.
00:27:09.279 --> 00:27:11.359
I actually think there's some innov innovation going on here.
00:27:11.519 --> 00:27:13.680
Yeah, what I believe more than just a gimmick.
00:27:13.759 --> 00:27:15.279
Yeah, I believe the sound thing.
00:27:16.160 --> 00:27:23.839
I mean, I I think if you were to put uh you know whiskey in anything and jostle it around in the barrel, we've talked about that, that has an actual effect.
00:27:23.920 --> 00:27:26.400
Yeah, so the vibrations with the sound, okay.
00:27:26.480 --> 00:27:29.279
The music part is a little gimmicky, but why not use the bass?
00:27:29.359 --> 00:27:35.440
Yeah, I like the rhythm, rhythmic uh pulsations might make the you know, I don't know.
00:27:35.519 --> 00:27:37.359
I don't know crescendo.
00:27:37.440 --> 00:27:44.799
I I will say different music is gonna make different potentially could make but like scientifically could make batches taste differently.
00:27:45.039 --> 00:27:45.839
Sure, yeah.
00:27:46.000 --> 00:27:46.960
So I like that.
00:27:47.119 --> 00:27:57.680
Yeah, when I when I did more research into it, I realized that this was like putting subwoofers, positioning them near the barrels in order to create the vibrations and stuff.
00:27:57.839 --> 00:28:04.960
So I get there's actually some science going on here, like there is something happening here that is not just some gimmicky thing.
00:28:05.200 --> 00:28:09.599
Metallica doesn't seem to have that big of a role in this, like they don't seem to do a lot with it.
00:28:09.680 --> 00:28:11.279
It's not like they're picking anything.
00:28:11.440 --> 00:28:11.599
Right.
00:28:11.759 --> 00:28:12.480
I think that they are.
00:28:12.559 --> 00:28:17.599
I think this is purely a they they represent the brand kind of thing.
00:28:17.839 --> 00:28:18.640
They're making some money off of it.
00:28:18.799 --> 00:28:22.480
They're making some money off of it, but they're not they're not part of the process in any way.
00:28:22.799 --> 00:28:32.240
So they're not like it is this is more of your classic celebrity endorse barrel where it's like they they have nothing to do with it, they're slaping their name on it kind of thing.
00:28:32.400 --> 00:28:38.160
The Sonic thing is where they're doing something, and just something, something somebody else is playing their music to the work.
00:28:39.119 --> 00:28:39.920
Contributing to it, yeah.
00:28:40.079 --> 00:28:44.400
Yeah, and so um, I am maybe a little bit curious now.
00:28:44.640 --> 00:28:53.519
There is a company, I think it's in Pennsylvania, that puts the barrels in a garage where they work on motorcycles.
00:28:53.759 --> 00:28:55.920
Oh, so there's the five o'clock.
00:28:56.000 --> 00:28:57.119
Yeah, five, something, yeah.
00:28:57.279 --> 00:29:05.119
Yeah, so there's there's motorcycle engines revving at it and stuff, to which I worry a little bit about gas and fumes and stuff.
00:29:05.519 --> 00:29:06.640
Also drinking alcohol.
00:29:06.799 --> 00:29:07.759
What do you have to worry about?
00:29:07.920 --> 00:29:08.240
Come on.
00:29:08.400 --> 00:29:09.599
I don't want it to taste like gas.
00:29:10.640 --> 00:29:11.279
You just want to taste it.
00:29:11.759 --> 00:29:14.400
Yeah, I'm not worried about gas at it.
00:29:14.799 --> 00:29:18.240
But it's the carbon carbon monoxide diet.
00:29:18.559 --> 00:29:19.920
If you smell it, you can taste it.
00:29:20.079 --> 00:29:21.920
So you can get into it.
00:29:22.000 --> 00:29:24.480
Um so if you can smell farts, you can taste farts?
00:29:24.720 --> 00:29:25.039
For sure.
00:29:25.200 --> 00:29:30.160
You if you don't even taste or taste a fart, if you don't even taste a fart, I don't know what to tell you.
00:29:30.559 --> 00:29:32.559
Uh so but I kind of want to try that one.
00:29:32.640 --> 00:29:37.039
Now I don't I need to look at it again to see if it's finishings again, if it's a finishings thing.
00:29:37.279 --> 00:29:46.880
But if it's a finishing, uh, I'd be curious about it just to see if maybe that it may maybe that adds a little bit of credibility to the whole vibration thing.
00:29:47.119 --> 00:29:51.839
I mean, they've played music uh uh up to plants before, and plants have died.
00:29:51.920 --> 00:29:54.240
They've played different music up to plants before and they thrived.
00:29:54.720 --> 00:30:02.079
So, I mean, music does play a part, and I think it's less to do with like the appreciation and more to do with the vibration.
00:30:02.240 --> 00:30:08.960
Yeah, like scientifically tangent, tangible things like vibration and and cadence, you know what I mean?
00:30:09.039 --> 00:30:13.200
A rhythm, whatever tune, pitch, tone, whatever it is.
00:30:13.279 --> 00:30:16.319
Yeah, um, but that goes back way back in the day.
00:30:16.400 --> 00:30:21.680
They talked about bells were used for healing, different pitches, different tuning forks and vibrations and things would heal.
00:30:21.759 --> 00:30:32.319
And they still use modern medicine, still uses that for certain things to this day, with uh syncope and uh things with your ear and all that other stuff that they'll use different tones and whatnot.
00:30:32.559 --> 00:30:44.000
I mean, I don't think you can rule out the fact that that does play an actual effect on physical elements, like like a bottle, like a barrel of bourbon is gonna have an effect with music played on it.
00:30:44.079 --> 00:30:45.359
I I do think so.
00:30:45.599 --> 00:30:49.200
I don't know how much it's gonna matter what playlist is played.
00:30:49.359 --> 00:30:50.240
No, I don't think so.
00:30:50.319 --> 00:30:53.119
Um, I don't think we're gonna be able to pick apart that that flavor.
00:30:53.440 --> 00:30:54.799
This one is definitely a thing.
00:30:55.119 --> 00:30:57.359
This was played by this album, and this one was played by this album.
00:30:57.440 --> 00:30:58.880
You gotta tell you the difference.
00:30:59.119 --> 00:30:59.359
Right.
00:30:59.519 --> 00:31:00.400
I don't think about that.
00:31:00.480 --> 00:31:06.960
But yeah, but in terms of just vibrations in general, I can maybe see some something with that.
00:31:07.359 --> 00:31:11.440
And the like the company here in Ohio that does railroad uh stuff, right?
00:31:11.599 --> 00:31:19.039
I don't know anything about that to know if they're like running on a railroad or if it's just like being aged in a rail in like a box car sitting somewhere.
00:31:19.519 --> 00:31:20.079
Jostling around.
00:31:20.559 --> 00:31:26.079
But if it's jostling around, then I think that there is something to that in the finishing process.
00:31:26.480 --> 00:31:32.400
I don't think there's enough in the aging process to permit like rust and hobo.
00:31:33.519 --> 00:31:39.440
We start getting into like the uh the whole uh the the whole idea of aging at chi.
00:31:40.559 --> 00:31:41.119
At sea.
00:31:41.440 --> 00:31:44.160
We get we get into cheat.
00:31:44.640 --> 00:31:47.200
How much how much do you actually get at chi?
00:31:47.599 --> 00:31:49.279
I mean at the qi.
00:31:49.599 --> 00:31:51.119
At sea, you get a lot of jostling.
00:31:51.519 --> 00:31:52.240
Well, we talked about that.
00:31:52.400 --> 00:31:55.839
Now the old boats, maybe so much, but not the new boats, maybe less.
00:31:56.000 --> 00:32:00.559
Yeah, maybe there's they're still moving around an old pirate ship and put it in a hole, right?
00:32:00.640 --> 00:32:09.680
But for aging, there's I don't I think that's too much time and not a like not a uh for finishing, it's a shorter amount of time.
00:32:09.920 --> 00:32:12.720
Um, you're trying to extract flavors from the barrel.
00:32:12.799 --> 00:32:14.480
That's kind of your whole goal there.
00:32:14.720 --> 00:32:20.079
So I I can see where there's maybe some something to it uh in a finishing world.
00:32:20.240 --> 00:32:23.680
Um, and at least in this bottle, I think it worked pretty well.
00:32:23.839 --> 00:32:27.680
Yeah, like I said, I think the finishing came out maybe a little too strong for me.
00:32:28.000 --> 00:32:30.240
Yeah, if anything, it's too finished.
00:32:30.640 --> 00:32:35.359
The tobacco is very good, like you said, it is strong, yeah, it's a pungent tobacco.
00:32:35.599 --> 00:32:38.319
Um I haven't had one of those for a while.
00:32:38.640 --> 00:32:43.119
It's nice sometimes to have a really like kick kick you in the face strong tobacco.
00:32:43.200 --> 00:32:48.240
You because you can kind of forget that like you are smoking, you know what I mean?
00:32:48.319 --> 00:32:56.319
Sometimes I feel like because you get so used to certain flavors and stuff that you do want it, like something to really like throw you for a loop.
00:32:56.960 --> 00:33:03.920
And I like this because I like I said, I still don't really have much of a palate for smoking yet.
00:33:04.160 --> 00:33:07.440
I don't have much of a flavor profile for smoking.
00:33:08.400 --> 00:33:14.240
Usually it's more of uh how it makes me feel than uh like a flavor that I like.
00:33:14.480 --> 00:33:22.799
So um I like the latiquias and things because they have a bit of a punch to them or the uh the um more obvious flavor.
00:33:22.960 --> 00:33:26.799
Yeah, more obvious flavor or the the spiciness of a purique.
00:33:27.119 --> 00:33:36.799
Uh like I can I can taste a little bit of a like a pepper note or whatever going on there, but I can't taste, I can't tell you flavor profiles of a tobacco.
00:33:36.880 --> 00:33:38.640
Like I couldn't blend a tobacco.
00:33:39.200 --> 00:33:48.240
Um but uh but something like this that has just more punch to it, I just know there's some depth there and I can taste something.
00:33:48.400 --> 00:33:55.279
I still don't really know what, but I can taste things in it, and it's got some depth to it.
00:33:55.680 --> 00:34:04.720
I mean it's for me, it's an interesting concept of you know, mixing those English flavors with the Priek and the Darkfired Kentucky.
00:34:04.880 --> 00:34:10.239
And I don't know if I've ever really had a straightforward English or Balkan blend that was done that way before.
00:34:10.800 --> 00:34:17.360
And then the Cavendish as well would just add some sweetness, which I think is why it tastes a little bit more barbecue-y.
00:34:17.519 --> 00:34:17.840
Yeah.
00:34:18.320 --> 00:34:22.639
But I just love that idea, and I don't think I have tried a whole lot with it.
00:34:22.719 --> 00:34:27.840
But the idea of an English with a healthy amount of parik and dark fired.
00:34:27.920 --> 00:34:35.280
I don't I don't know how much of this, those components are in this, um, but they're enough for me to really detect them, you know.
00:34:35.440 --> 00:34:35.679
Yeah.
00:34:35.840 --> 00:34:39.039
So and it could just be the aging as well, they've married together really well.
00:34:39.119 --> 00:34:46.960
Yeah, but I I would like to kind of and honestly, if they don't make a blend, a whole lot of blends like that, I might that might be one that I try to blend myself.
00:34:47.119 --> 00:34:47.760
Yeah.
00:34:48.000 --> 00:34:53.119
So uh I did look up Hearth and Home to see where they might be or what might be going on.
00:34:53.360 --> 00:34:55.840
They are no more, they have been discontinued.
00:34:56.159 --> 00:34:58.239
So um, but they might come back.
00:34:58.480 --> 00:35:05.039
That doesn't mean they're it was it was the uh the house brand for the major for pipes and cigars is what this was.
00:35:05.119 --> 00:35:07.760
Yeah, but the tobacco was come came from Selllift.
00:35:08.320 --> 00:35:15.119
And when production agreements manufacturing setups shifted it to Celllift, Hearth and Home Lineup was was discontinued.
00:35:15.360 --> 00:35:16.960
Does it say what Russ is doing?
00:35:17.039 --> 00:35:25.920
Because that's the thing, it's just there's a lot of companies that have either sold out or repositioned in the market or whatever, but I got a feeling Russ isn't done.
00:35:26.079 --> 00:35:29.199
Yeah, he's not gonna quit making his blends.
00:35:29.360 --> 00:35:30.320
I wouldn't think so.
00:35:30.719 --> 00:35:33.760
He made some really effing good stuff you can't get anymore.
00:35:34.079 --> 00:35:37.360
Uh then he made one called an uh arcade uh Acadia.
00:35:38.559 --> 00:35:39.599
God, that stuff was good.
00:35:40.000 --> 00:35:43.920
I can't remember the it was a it was a H H, Hearth at Home, Acadia.
00:35:44.320 --> 00:35:45.440
Boy, that stuff was amazing.
00:35:45.920 --> 00:35:46.639
Expensive.
00:35:47.519 --> 00:35:48.159
Yeah.
00:35:48.719 --> 00:35:51.440
For for the time nowadays, probably even more.
00:35:51.519 --> 00:35:58.079
But I I got a feeling, I gotta think that they're not completely seasoned, you know.
00:35:58.800 --> 00:36:00.400
They're gonna have to reposition themselves.
00:36:00.480 --> 00:36:02.320
But it has been like a year or two or three.
00:36:03.440 --> 00:36:08.000
So enough time for Seattle to go to uh Cornell and Deal and stuff.
00:36:08.639 --> 00:36:17.199
Russ, uh Russ Olet returned a local brick and mortar pipe shop community in Albert Albany, New York.
00:36:17.440 --> 00:36:18.559
So he just quit?
00:36:18.880 --> 00:36:22.880
He's just blending stuff for a for a pipe shop for local, wow.
00:36:23.519 --> 00:36:29.039
That dude was pipes and cigars, like he was like the for Here and Home, like he was the guy.
00:36:29.199 --> 00:36:33.519
What older show, but he I mean he was making a lot of videos and everything.
00:36:33.679 --> 00:36:34.559
Well, Alberta.
00:36:34.719 --> 00:36:37.920
Well, unless they sell online, but I so it's uh it's a blending counter.
00:36:38.000 --> 00:36:40.159
He it works on a part-time basis.
00:36:40.639 --> 00:36:42.000
So he just retired, that's it.
00:36:42.159 --> 00:36:47.360
Yep, talking shop with local pipe smokers, dispelling blends, and working uh directly with directly with enthusiasts.
00:36:47.599 --> 00:36:52.079
Son of a uh he is still experimenting and has new independent blending projects in the works.
00:36:52.480 --> 00:36:55.599
Imagine living there, being lucky enough to live there, and he moves in.
00:36:55.760 --> 00:36:57.840
You know, I'd be there every freaking day, dude.
00:36:58.239 --> 00:37:00.079
This this caught my eye.
00:37:00.239 --> 00:37:07.440
Uh, he is talking shop with local pipe smokers, dispensing blending knowledge, and working directly with enthusiasts.
00:37:07.599 --> 00:37:10.400
I wonder if we could have our own blend created by him.
00:37:10.719 --> 00:37:12.320
Maybe we could can we recreate this?
00:37:12.480 --> 00:37:13.519
Because this is amazing.
00:37:13.920 --> 00:37:15.760
And with with a touch more dark fire?
00:37:16.000 --> 00:37:16.400
Yeah, yeah.
00:37:16.719 --> 00:37:27.199
Just give it I I bet you, me, uh uh just the club could go together and be like, hey, what what what would make a good blend?
00:37:27.360 --> 00:37:31.119
What would be the things you would be looking for and see if he would make us a blend?
00:37:31.280 --> 00:37:34.400
Can we tobacco in our once you saw our passion for it?
00:37:34.559 --> 00:37:34.719
Yeah.
00:37:34.960 --> 00:37:38.079
Can he age tobacco in our uh bourbon barrel or rye barrel?
00:37:38.559 --> 00:37:40.800
Well, he would just tell us what to do and tell us where to source it from.
00:37:41.039 --> 00:37:48.960
No, I mean like literally that dude would give you all the tools to the oh yeah, so but also he works there Mondays, Wednesdays, and Fridays in the afternoons.
00:37:49.039 --> 00:37:51.360
So if we just want to go to this pipe shop and sell it.
00:37:51.840 --> 00:37:53.039
What would we call it?
00:37:53.519 --> 00:37:54.239
I I don't know.
00:37:54.559 --> 00:37:58.320
Whiskey chasers, uh just just basically whiskey tampers.
00:37:58.559 --> 00:37:59.119
Whiskey tampers.
00:38:01.840 --> 00:38:03.199
Yeah, we'd have to come up with a name.
00:38:03.440 --> 00:38:05.119
Yeah, something like that.
00:38:07.360 --> 00:38:08.400
Something, yeah.
00:38:09.519 --> 00:38:11.360
Dark fired whiskey chasers.
00:38:12.880 --> 00:38:14.559
And that might be a little bit, I don't know.
00:38:14.719 --> 00:38:16.320
Yeah, no, yeah, yeah.
00:38:16.800 --> 00:38:17.840
No, you can take that up.
00:38:18.159 --> 00:38:19.840
You can take it their own way, I feel like.
00:38:20.159 --> 00:38:21.039
Go to the no pile.
00:38:21.199 --> 00:38:23.760
I mean, yeah, we'll throw that one in the no pile.
00:38:24.000 --> 00:38:26.800
I can just imagine this the smell for what you guys are smoking.
00:38:29.360 --> 00:38:33.599
But yeah, so uh that'd be really interesting if he'd be up for doing something like that.
00:38:33.760 --> 00:38:34.320
That would be cool.
00:38:34.400 --> 00:38:36.559
Yeah, I think that'd be really, really cool.
00:38:36.719 --> 00:38:38.480
Um, he just threw in the F in town.
00:38:38.559 --> 00:38:39.920
I mean, a lot of people were getting fed up with it.
00:38:40.000 --> 00:38:42.639
Yeah, you know, it's the government that's putting a squeeze on everybody.
00:38:42.800 --> 00:38:43.199
Yep.
00:38:43.440 --> 00:38:45.280
That's why people like Sutliff for going out.
00:38:45.440 --> 00:38:47.440
It's just I mean the just the taxes and stuff on the city.
00:38:47.599 --> 00:38:50.000
And Mac Baron, when Mac Baron went out, what the F.
00:38:50.320 --> 00:38:53.440
I mean, there's a lot of Mac Baron blades that I yeah, yeah.
00:38:53.679 --> 00:38:56.880
And I mean, I got a few, but like when they're gone, they're gone, dude.
00:38:57.199 --> 00:38:59.760
Like, and nobody's picking those up.
00:38:59.920 --> 00:39:10.239
I was hoping somebody was gonna pick up um, you know, old dark fired and uh bold Kentucky, especially bold Kentucky, yeah, uh, and some of their HH line.
00:39:10.480 --> 00:39:11.119
I don't know.
00:39:11.280 --> 00:39:17.519
There's just only so many companies out there that are still, you know, that are staying above all this stuff.
00:39:17.679 --> 00:39:17.840
Yeah.
00:39:18.000 --> 00:39:24.639
I mean, if if I I don't think Cornell and Deal is going anywhere anytime soon, but if for some reason they did, I mean, it's just like cash in.
00:39:24.800 --> 00:39:34.079
At that point, I think what I would do is I would take probably like 20 grand and just buy up all the pipe tobacco I could, and then never buy another another ounce of pipe tobacco again in my life.
00:39:34.559 --> 00:39:35.599
No, I would just keep it and smoke.
00:39:35.760 --> 00:39:37.440
I mean, I gotta have enough to smoke.
00:39:37.599 --> 00:39:39.360
And I have some, but I'm dipping in.
00:39:39.440 --> 00:39:41.280
I'm gonna have to restock at some point.
00:39:41.679 --> 00:39:44.880
There's so much I have some, I'm dipping in.
00:39:46.880 --> 00:39:54.719
If I woke up tomorrow and pipe to back pipe smoking was gone, which could happen with today's world, uh, do I have enough?
00:39:54.880 --> 00:39:58.000
The answer to that is I'll take no thousands.
00:39:58.320 --> 00:40:00.480
You have stuff I can't even find.
00:40:00.800 --> 00:40:01.119
Yeah.
00:40:01.280 --> 00:40:06.000
Well, there's a lot of stuff I have that people can't, but there's also stuff that I want to have.
00:40:06.159 --> 00:40:09.039
If I didn't buy that stuff before it was gone, I wouldn't have it now.
00:40:09.199 --> 00:40:10.079
You get what I'm saying?
00:40:10.320 --> 00:40:12.719
So I need to buy some stuff now before it's gone.
00:40:12.960 --> 00:40:14.079
So I just in case.
00:40:14.400 --> 00:40:18.320
But here's the thing: you bought those before you knew they were done.
00:40:18.559 --> 00:40:20.400
I just knew, I just had an intuition.
00:40:20.559 --> 00:40:22.719
It was just same thing with uh Mac Baron.
00:40:22.800 --> 00:40:24.320
I got some good Mac Baron stuff in there.
00:40:24.800 --> 00:40:44.480
But if we knew where, you know, place people like Russ there that is in New York, like if you can go to those places, you can you can get some blends and stuff, and like that's what I think is gonna happen is you're gonna have to just find these little pipe shops and travel to them and do them.
00:40:44.880 --> 00:40:46.559
Do you think and like try their blends?
00:40:46.800 --> 00:40:49.280
Do you think the same will become that'll always be around?
00:40:49.519 --> 00:40:49.760
Yeah.
00:40:50.239 --> 00:40:55.360
Do you think the same will become of stuff like this if we knew where this came from and we knew the quality?
00:40:55.599 --> 00:41:11.280
So right now we're under the impression this this came about because of someone that started at makers started their own uh project of uh helping others distill.
00:41:11.679 --> 00:41:14.559
We're under that impression, oh, it's it's gonna be worth it.
00:41:14.719 --> 00:41:16.719
Now we're not sure because they're gone.
00:41:17.760 --> 00:41:37.360
Is there a chance at some uh point in the whiskey uh community of the future we have this idea that oh man, this this guy held such a high uh regard that we are going to want their stuff, we're gonna want to seek them out, we're gonna want to go there, we're gonna have them blend.
00:41:38.239 --> 00:41:45.920
Yes and no, I think that uh most people that drink whiskey don't know where their whiskey comes from.
00:41:46.159 --> 00:41:48.880
That's I I don't think that's they don't know or don't care.
00:41:49.119 --> 00:41:49.679
Both both.
00:41:49.920 --> 00:41:50.639
Okay, yeah, okay.
00:41:50.880 --> 00:41:53.360
I think that they know it comes from makers market, right?
00:41:53.599 --> 00:41:57.039
They don't know that Dave Pickerel was the master blender or master distiller.
00:41:57.760 --> 00:42:04.960
So when those guys leave and move on to other places, most of the clientele doesn't go with them.
00:42:05.519 --> 00:42:14.000
So most people are not saying, I want this, I want, I want this brand because it's it's the master distiller is this.
00:42:14.639 --> 00:42:15.519
It's the other way around.
00:42:15.679 --> 00:42:20.159
It's that I like this brand, and the master distiller happens to be this guy.
00:42:20.320 --> 00:42:24.480
When that guy leaves, uh one, I probably don't even notice.
00:42:24.639 --> 00:42:28.719
Like I think most people don't notice or care all that much.
00:42:28.960 --> 00:42:31.920
Um, because the the primary super into it, you know.
00:42:32.239 --> 00:42:33.920
Yeah, we're talking about the average drinker.
00:42:34.239 --> 00:42:35.599
Yeah, the average drinker, yeah.
00:42:35.679 --> 00:42:37.519
Um, because the line is gonna stay the same.
00:42:37.599 --> 00:42:41.440
That recipe has already been made, they're not gonna change it when a new master distiller comes in.
00:42:41.760 --> 00:42:49.679
Quality might lose a little bit or maybe whatever, maybe, but but honestly, the main line isn't gonna change at all, it's gonna be all the other little projects that they have.
00:42:49.840 --> 00:43:12.880
So, like, we know that little book is really cool, and we know that because of the stories between Fred and Freddie No, yeah, and and Booker No and all those guys, like they're the ones that are making that bottle, and we like little book because of the story that is made in the background of Freddie No, Booker No, Fred No, all those guys.
00:43:13.039 --> 00:43:13.199
Okay.
00:43:13.360 --> 00:43:14.880
Now, they're also good at their job.
00:43:15.039 --> 00:43:24.960
We like their product, but part of the reason that we like them is because of that story, and we're following the master distiller more than we are the bean product.
00:43:26.159 --> 00:43:28.320
Most of the time that's not true.
00:43:28.639 --> 00:43:42.079
Most of the time you are following a product because it's a bean product, or a Heaven Hill product, or whatever, whatever product it is you like, they come out with something new and you're excited to try it because this brand has a flavor.
00:43:42.559 --> 00:43:47.679
You just don't put together that that flavor is not the brand's flavor, it's the master distiller's flavor.
00:43:47.840 --> 00:43:54.400
And when they lose, leave and move on, something changes, but you don't really notice it or care all that much.
00:43:55.119 --> 00:43:59.760
So, with that same mentality, that same understanding, do you think select?
00:44:00.159 --> 00:44:04.320
Celebrity bottles will die out with a celebrity or live on past them?
00:44:04.480 --> 00:44:05.440
Yeah, I think it depends.
00:44:05.519 --> 00:44:10.800
I think if I I think that there will be lots of people that buy with that will buy this bottle because it's a Metallica bottle.
00:44:11.039 --> 00:44:11.280
Right.
00:44:11.760 --> 00:44:16.159
Will they buy travelers because you said Chris Tableton or whatever?
00:44:16.559 --> 00:44:21.199
Um but if it's not good, they'll only buy it once.
00:44:21.679 --> 00:44:26.159
You know, and I mean I I think it might shift a little.
00:44:26.320 --> 00:44:30.480
So I don't think he makes any money off of it, but uh Jack Daniels Sinatra.
00:44:30.639 --> 00:44:31.119
There you go.
00:44:31.199 --> 00:44:36.159
I mean, Sinatra's not around anymore, but that bottle is still iconic because he was iconic.
00:44:36.239 --> 00:44:36.400
Right.
00:44:36.639 --> 00:44:42.800
So if they came out with uh something for Elvis Presley and it was legit, yeah, I think people would buy that.
00:44:42.960 --> 00:44:45.440
So he's timeless, therefore the bottle will be timeless.
00:44:45.599 --> 00:44:51.440
Metallica, I love them, they're great, they're amazing, but I don't think of them as like a timeless, you know, band.
00:44:51.760 --> 00:44:54.000
Like the Beatles are probably timeless.
00:44:54.079 --> 00:44:54.239
Yeah.
00:44:54.480 --> 00:44:56.719
Well, they are timeless, they're not probably, they are timeless.
00:44:56.800 --> 00:44:57.360
You know what I mean?
00:44:57.599 --> 00:44:58.559
They transition through.
00:44:58.719 --> 00:45:03.440
So I love Metallica, Metallica's great, but is Metallica gonna persevere a hundred years from now?
00:45:03.599 --> 00:45:04.320
Probably not.
00:45:04.400 --> 00:45:04.639
Yeah.
00:45:04.880 --> 00:45:09.039
Whereas like people, a hundred years from now, people will still listen to Elvis Presley.
00:45:09.119 --> 00:45:11.760
It will be like still a legendary sound.
00:45:11.920 --> 00:45:13.280
Frank Sinatra, same thing.
00:45:13.440 --> 00:45:14.639
Metallica, not so much.
00:45:15.440 --> 00:45:16.320
I just don't think so.
00:45:16.480 --> 00:45:31.119
So if it if it's if it can transcend time and culture and pop culture and norms and you know, popularity and all this stuff, then yeah, I think a bottle in that it with that name on it would would would make it.
00:45:31.599 --> 00:45:33.440
If but if it's not, then not so much.
00:45:33.519 --> 00:45:34.239
You get what I'm saying?
00:45:34.400 --> 00:45:39.440
So like Sinatra, I think Jack Daniels Sinatra is something that's gonna last just as long as Jack Daniels is gonna last.
00:45:39.760 --> 00:45:47.119
So we as a podcast have have created this emphasis on celebrity bottles, celebrity endorsed, right?
00:45:48.400 --> 00:45:57.440
The rest of the world sounds like we don't really care, unless it's someone like Elvis or or Sinatra or this this black house tobacco.
00:45:57.519 --> 00:46:01.199
Like we we know who created it, we care, it matters.
00:46:02.880 --> 00:46:12.960
Is it worth saying celebrity endorsed is not the end all be all in the sense that who cares about the celebrity?
00:46:13.519 --> 00:46:15.039
It's whether you like it or not.
00:46:15.119 --> 00:46:16.480
Yeah, or kind of like sourced.
00:46:16.719 --> 00:46:30.480
Yeah, so I think with with like bottles like this one, where Metallica is not involved, um, then it is uh either uh paying tribute to Metallica uh or a money grab.
00:46:30.559 --> 00:46:33.440
It's one of those, it's one of those two, you know, what in whatever way that shapes out.
00:46:33.679 --> 00:46:37.199
Very seldom would it be just good on its own and then also with a name on it.
00:46:37.360 --> 00:46:37.840
Yeah, exactly.
00:46:37.920 --> 00:46:39.519
Like it would just go it on its own.
00:46:39.760 --> 00:46:44.960
Yeah, like Jack Daniels Sinatra is an example of one that is not endorsed by Sinatra.
00:46:45.199 --> 00:46:48.480
Sinatra was dead before that bottle came out, and like his family didn't.
00:46:48.800 --> 00:46:50.320
His family said, Yeah, go for it.
00:46:50.480 --> 00:47:02.800
Uh so like this is just Jack Daniels paying tribute to somebody that really liked their bottle, and then the master distiller in the background came out with this bottle and like created whatever that was.
00:47:03.199 --> 00:47:11.599
So uh because of that, it's become a specialty release that if you like Sinatra, you might get, or if you like Jack Daniels, you might get.
00:47:11.840 --> 00:47:15.519
Um yeah, Jack Daniels Sinatra would be good without the Sinatra on it.
00:47:15.760 --> 00:47:16.079
Exactly.
00:47:16.159 --> 00:47:24.320
Yeah, whereas like this uh this bottle's not meant to be timeless, they're not gonna make Blacken 20 years from now.
00:47:24.719 --> 00:47:27.760
Like it's not that brand's not gonna be around anymore in 20 years.
00:47:28.239 --> 00:47:31.360
They're gonna now sweet Amber or whatever, the people behind it.
00:47:31.519 --> 00:47:32.000
They'll be around.
00:47:32.400 --> 00:47:36.000
They might be around, uh, but they'll be doing something completely different, right?
00:47:36.079 --> 00:47:39.039
And it won't be anything related to this at all.
00:47:39.360 --> 00:47:49.679
Now, if you go back to like Traveler, where it's Chris Stapleton that is heavily involved in it, and he's part of the thing, then it'll be a thing as long as Chris Stapleton is a thing.
00:47:49.920 --> 00:48:00.239
So, or as long as his music is is well known, because you'll have people that will follow him, and because he's part of it, it's gonna continue to change with him.
00:48:00.480 --> 00:48:06.079
Yeah, I will say that I think the process, this finished process, is something that could could last longer than the bottom.
00:48:06.239 --> 00:48:06.960
So I would agree with that.
00:48:07.280 --> 00:48:12.480
I I could see other people using this, or even the same company for different bands or what whatever it is.
00:48:12.639 --> 00:48:19.039
Uh, I think the idea, hell, I think there's people that like things that were played with Mozart was played while we're crafting this thing.
00:48:19.119 --> 00:48:21.599
Uh people like that uh uh aspect, that idea.
00:48:21.679 --> 00:48:22.719
I I think that makes sense.
00:48:22.800 --> 00:48:28.239
Yeah, but it's also like uh I I this may sound harsh-ish.
00:48:29.199 --> 00:48:36.239
Blackened, the way you describe it, is the equivalent to McConaughey's version of wild turkey.
00:48:36.480 --> 00:48:50.239
In the sense that there's a name tied to it without if you didn't if you were not around in the era of commercials, you had no idea that McConaughey was involved with wild turkey.
00:48:50.400 --> 00:48:51.280
Same with Maton.
00:48:52.559 --> 00:48:53.280
Like you don't know that.
00:48:53.760 --> 00:48:56.320
There's no crazy weird gimmick going on with Wild Turkey.
00:48:56.639 --> 00:49:00.320
No, but it's the idea that you don't know that some mistake is tied to it.
00:49:00.400 --> 00:49:02.719
Yeah, long branch is good because it's a mesquite.
00:49:03.119 --> 00:49:03.440
There we go.
00:49:03.760 --> 00:49:06.400
Uh wild turkey product, it just tastes effing amazing.
00:49:06.639 --> 00:49:10.800
I think transitions, and I think it'll go longer than Matthew McConaughey.
00:49:11.119 --> 00:49:16.480
Matthew McConaughey's name will drop off of that bottle, but they will keep making it because it's good, it's a good product.
00:49:16.639 --> 00:49:18.960
He got lucky that he got his name on a good bottle.
00:49:19.280 --> 00:49:19.840
It's the same idea.
00:49:20.239 --> 00:49:20.880
The other way around.
00:49:21.039 --> 00:49:22.639
Well, this one is kind of the other way around.
00:49:22.719 --> 00:49:27.039
I think well, I think the idea is good, but I just don't think the whiskey's that good.
00:49:27.280 --> 00:49:35.599
I mean, uh, if Matthew McConaughey came out tomorrow and said, uh, I believe um, I believe in aliens, um, I am an alien.
00:49:35.920 --> 00:49:39.679
Uh I I like to um procreate with aliens.
00:49:40.000 --> 00:49:41.119
Like, like if he said that craziest.
00:49:42.639 --> 00:49:49.199
If he said the craziest stuff that everybody canceled Matthew McConaughey or whatever it was, uh, I would still drink Long Branch.
00:49:49.280 --> 00:49:49.679
I like it.
00:49:49.840 --> 00:50:01.280
Honestly, if Matthew McConaughey came out and did some sort of horrendous thing and everybody was like, Oh, we can't you know, I would still drink long and actually I would love it because it'd probably be cheaper.
00:50:01.519 --> 00:50:02.239
It's really good.
00:50:02.320 --> 00:50:05.920
Like, I like that doesn't mean I agree with what if he did something crazy.
00:50:06.079 --> 00:50:08.400
I wouldn't agree with what he like, you know, what he did.
00:50:08.559 --> 00:50:11.599
But I would still like the I think the whiskey's better than he is.
00:50:11.760 --> 00:50:12.239
There we go.
00:50:12.400 --> 00:50:19.599
So if this is not if Matt Metallica sucked tomorrow, I'd be like, well, yeah, Metallica sucks now, I guess.
00:50:19.679 --> 00:50:21.280
And also that whiskey sucks real bad.
00:50:21.360 --> 00:50:21.840
You know what I mean?
00:50:22.000 --> 00:50:22.639
Well, here's the thing.
00:50:22.719 --> 00:50:29.039
If this was if this was quality whiskey with the same finishing process, would you be saying the same thing?
00:50:29.280 --> 00:50:36.320
Yeah, if this tasted as good, if I if I enjoyed this the way I enjoyed long branch, I enjoy long branch, then it wouldn't matter.
00:50:36.400 --> 00:50:40.400
Uh Metallica would be a plus, which is kind of the McConaughey, not the biggest McConaughey.
00:50:40.559 --> 00:50:44.400
I mean, not saying I don't like McConaughey, but I'm not like, oh my god, Matthew McConaughey.
00:50:44.880 --> 00:50:49.840
Um, the last real actor that I can be like, oh, I'm such a huge fan is probably Kurt Russell.
00:50:50.000 --> 00:50:51.039
Like, you know what I mean?
00:50:51.119 --> 00:50:54.320
Like, I can't think of another actor that I'm like, oh my god, I'm such a fan, you know.
00:50:54.480 --> 00:50:58.400
Matthew McConaughey, okay, whatever, you know, but I like the whiskey.
00:50:58.639 --> 00:51:00.639
I do really like Metallica.
00:51:01.360 --> 00:51:03.360
This sucks, in my opinion.
00:51:03.519 --> 00:51:07.920
But if if this was great plus Metallica, that's a win-win.
00:51:08.000 --> 00:51:09.199
Yeah, you get what I'm saying?
00:51:09.519 --> 00:51:12.800
So I'm really with long branch McConaughey is not really a plus.
00:51:12.880 --> 00:51:14.320
Yeah, just a side note.
00:51:14.480 --> 00:51:19.760
Yeah, I think that when it comes to celebrity indoor stuff, you will buy it once because of the celebrity, right?
00:51:20.079 --> 00:51:26.639
Uh, and then if you like it, then you would continue to buy it because the product is good.
00:51:27.119 --> 00:51:30.800
So the celebrity gets you a fur a first sale, gives you eat your foot in the door.
00:51:31.039 --> 00:51:32.880
The the bottle gives you the second sale.
00:51:33.440 --> 00:51:34.559
I think that's kind of how it works.
00:51:36.639 --> 00:51:40.400
Yeah, and so like and like I I think that the lots of people like this.
00:51:40.559 --> 00:51:45.760
It's very sweet, it's it's pretty fruity, it's 90 proof, so it's not that easy drinker.
00:51:46.639 --> 00:51:47.440
It's 50 bucks.
00:51:47.599 --> 00:51:50.880
Like, I can see why this is still around, and I can see why it's popular.
00:51:51.119 --> 00:51:59.119
Uh, I they have they have a line of like five different versions of this now, and so and they've partnered up with other distilleries to do it with them.
00:51:59.519 --> 00:52:05.760
So, and Angel Zenby is a great one to do it with because they're a finishing company, so they do a lot of finishings.
00:52:05.920 --> 00:52:10.159
So, whether the bottle itself is good or not, that's for you to decide.
00:52:10.400 --> 00:52:18.079
Well, and there's few times that on this podcast that we will shin on a bottle and I'll say this is not good or this is junk, or they made it.
00:52:18.320 --> 00:52:20.960
I'm actually not saying that with this bottle, I'm not saying it's bad.
00:52:21.119 --> 00:52:22.559
I'm saying I don't like it.
00:52:22.719 --> 00:52:25.360
Yes, I really don't think it's a bad product.
00:52:25.840 --> 00:52:29.119
Um, we've had a lot of products on here that I'm like, that's a bad product.
00:52:29.199 --> 00:52:30.159
Nobody should drink it.
00:52:30.239 --> 00:52:32.639
It's not good, it's overpriced, it's this, that, and the other.
00:52:32.719 --> 00:52:33.679
I could pick it apart.
00:52:33.920 --> 00:52:36.400
This one, I just specific specifically don't like it.
00:52:36.639 --> 00:52:37.760
It just isn't my flavor.
00:52:37.920 --> 00:52:38.400
It's just not mine.
00:52:38.639 --> 00:52:41.199
Yeah, and so it's not a bad but I don't think it's bad.
00:52:41.360 --> 00:52:41.920
Yeah, yeah.
00:52:42.159 --> 00:52:44.719
It's just not for us, I think.
00:52:45.119 --> 00:52:48.800
Uh Nick, I'm assuming you don't like it either because you haven't talked much about it.
00:52:49.199 --> 00:52:50.239
Uh you might like it.
00:52:50.960 --> 00:53:16.000
No, uh, it's um this this uh this this in my mind might be a step above or below an everyday drinker, no thinker, in the sense that there's not much to it that I like.
00:53:17.920 --> 00:53:18.719
It's there.
00:53:19.840 --> 00:53:27.280
Um there's alcohol involved and there's sweetness involved.
00:53:27.599 --> 00:53:30.639
That that's um about it.
00:53:30.880 --> 00:53:32.480
I don't I don't want to shit on this.
00:53:32.559 --> 00:53:34.559
Uh the I know tie to metallic.
00:53:34.960 --> 00:53:36.559
We're not we're not shitting on it.
00:53:36.719 --> 00:53:37.280
We just don't like it.
00:53:37.440 --> 00:53:38.880
Well, I I just said I don't like it.
00:53:39.119 --> 00:53:39.840
There's not much to it.
00:53:39.920 --> 00:53:40.320
I'm not sure.
00:53:40.400 --> 00:53:42.320
But but it's not that I it's not that it's bad.
00:53:42.400 --> 00:53:43.679
I think there's people out there that would like it.
00:53:43.920 --> 00:53:47.360
Oh, there's people out there that would like to be like, and the price point is not you're gonna be disappointed.
00:53:47.599 --> 00:53:47.920
Yes.
00:53:48.159 --> 00:53:50.400
Uh I think the name Blackened is interesting.
00:53:50.559 --> 00:53:53.679
I again I like that they didn't like push their name on here.
00:53:53.840 --> 00:53:53.920
Right.
00:53:54.159 --> 00:54:02.239
But I do I am kind of surprised they didn't do like Inner Sandman or something like that, like one of their better known songs, or even Fade to Black or or something.
00:54:02.639 --> 00:54:10.239
Um Blackened is cool, but it what I do see that also, I also think of like a fish, you know what I mean?
00:54:10.559 --> 00:54:11.199
Blacken seafood.
00:54:11.519 --> 00:54:14.480
Like like a blackened, yeah, fish, or something like that.
00:54:14.639 --> 00:54:18.880
I what I don't think of, or even like I think of a charred barrel.
00:54:19.039 --> 00:54:20.480
This has none of that.
00:54:20.880 --> 00:54:22.159
This has nothing to do with that.
00:54:22.320 --> 00:54:23.360
It just has nothing to do with it.
00:54:24.000 --> 00:54:28.960
Well, I guess the barrel the blackened it was black uh uh brandy, right?
00:54:29.519 --> 00:54:31.840
I guess which they made up for the name of this.
00:54:32.159 --> 00:54:33.760
They made it black black brandy.
00:54:33.920 --> 00:54:40.159
You know, uh maybe they should have gone with a brandy and just made a brandy, straight brandy, brandy finished in uh no, just a brandy.
00:54:40.960 --> 00:54:46.800
Maybe yeah, you could you could finish the list of you could finish black brandy, but uh, maybe a brandy would be good.
00:54:47.039 --> 00:54:48.880
Blackened brandy, that sounds good.
00:54:49.039 --> 00:54:50.000
That rolls off the tongue.
00:54:50.079 --> 00:54:54.159
A blackened brandy, sure, a really dark brandy, yeah, yeah.
00:54:54.320 --> 00:54:54.880
Why not?
00:54:54.960 --> 00:54:55.840
Uh that might be good.
00:54:56.079 --> 00:54:57.519
Don't use cognac, yeah.
00:54:57.599 --> 00:54:58.320
I mean, that would be good.
00:54:58.400 --> 00:54:59.760
I mean, I'd be all for that.
00:55:00.400 --> 00:55:01.840
Yeah, could be good.
00:55:02.079 --> 00:55:05.119
I think I struggle at the price tag.
00:55:05.360 --> 00:55:05.760
50 bucks.
00:55:06.079 --> 00:55:08.159
I think 50 bucks is too much for this, yes.
00:55:08.239 --> 00:55:12.559
Yeah, for a celebrity bottle under 80, I think is is way better.
00:55:12.880 --> 00:55:14.000
Let's take away the celebrity.
00:55:14.639 --> 00:55:16.159
Plus, let's take away celebrity.
00:55:16.320 --> 00:55:18.079
Well, if you take away celebrity, what are we talking about?
00:55:18.239 --> 00:55:18.880
There we go.
00:55:19.119 --> 00:55:20.960
Yeah, that this isn't a bottle for us.
00:55:21.039 --> 00:55:22.000
This is not made for us.
00:55:22.159 --> 00:55:22.480
Fair.
00:55:22.639 --> 00:55:23.440
This is not for us.
00:55:23.599 --> 00:55:25.519
That may that's the struggle I have.
00:55:25.840 --> 00:55:31.280
This bottle at 50 bucks, because it's a celebrity endorsed bottle, like that's a good price.
00:55:31.519 --> 00:55:38.960
And I think I honestly think if we were talking about this bottle without a celebrity endorsed for 50 bucks, I would still be saying, I like what they're doing.
00:55:39.039 --> 00:55:39.920
Yeah, it's not for me.
00:55:40.000 --> 00:55:43.119
Yeah, it's I like what they're doing, I appreciate what they're doing.
00:55:43.360 --> 00:55:44.480
It's not junk.
00:55:44.559 --> 00:55:46.480
I don't like how it's sourced, sure.
00:55:46.559 --> 00:55:51.920
Like beautiful, I don't mind that sourced, but they should probably be a little bit more transparent about where it's going from.
00:55:52.159 --> 00:56:00.159
About where it's coming from you're very quickly to put on there that it was bottled in Columbus, Ohio by by this brand, by this sweet water, sweetwater, whatever it is.
00:56:00.239 --> 00:56:02.719
But yeah, which as far as I can tell, is just a shell colour.
00:56:02.960 --> 00:56:03.360
Put on there.
00:56:03.440 --> 00:56:06.639
Look, we didn't, I would love a bottle that says we did not make our own shit.
00:56:06.719 --> 00:56:07.679
Yeah, period.
00:56:07.920 --> 00:56:15.760
And then at the end, we did get this stuff from these two places, yeah, and we also did some finishing stuff at this place, buy our stuff, like that.
00:56:15.840 --> 00:56:17.920
Would be fine, just be completely honest.
00:56:18.719 --> 00:56:19.920
Nobody's gonna look at it.
00:56:20.079 --> 00:56:22.159
Oh, it was it was sourced from these two places.
00:56:22.239 --> 00:56:23.039
I'm not buying it.
00:56:23.199 --> 00:56:26.159
There's a really great company doing that called Borrowed Page.
00:56:26.480 --> 00:56:38.880
I think I've only seen chapters one and two, so it's uh it was a while, long time ago that I like to borrow the page, borrowed page, and on the front they have on it every distillery that's inside of it, and they blend it together.
00:56:39.039 --> 00:56:39.280
That's great.
00:56:39.599 --> 00:56:40.159
Nothing wrong with that.
00:56:40.320 --> 00:56:47.840
And I found it because Watershed was in was in one of it, Starlight has been in it, a bunch of craft distilleries and stuff come together and do this.
00:56:48.000 --> 00:56:49.519
As far as I know, it's still around.
00:56:49.599 --> 00:56:50.960
I dropped off of it.
00:56:51.199 --> 00:56:54.079
Uh whiskey noobs that we dropped off the page.
00:56:54.639 --> 00:56:55.679
Yeah, I dropped back, yeah.
00:56:55.840 --> 00:56:56.880
Couldn't finish the book.
00:56:57.199 --> 00:57:02.079
So uh whiskey noobs introduced me to it way back when when they were still around.
00:57:02.239 --> 00:57:07.199
But yeah, for this bottle, it's it's not a bottle for us, but that doesn't mean it's a bad bottle.
00:57:07.440 --> 00:57:10.400
Uh, I'm not I wouldn't I wouldn't even call this one a dud for me.
00:57:10.480 --> 00:57:11.599
No, like it's nope.
00:57:11.679 --> 00:57:12.880
I I and I appreciate it.
00:57:13.119 --> 00:57:14.320
I just don't like it.
00:57:14.400 --> 00:57:18.159
Yeah, I would drink if you pour this for me, I'd drink it and I wouldn't say anything.
00:57:18.400 --> 00:57:19.840
Unless you asked, Do you like that?
00:57:19.920 --> 00:57:26.239
I'd be like, eh, not really, you know, it's fine, but it looks rock and roll without being like too over the top.
00:57:26.400 --> 00:57:29.039
They did a good job with the the presentation, yeah.
00:57:29.599 --> 00:57:31.440
Yeah, in terms of branding, I actually really like it.
00:57:31.519 --> 00:57:36.480
Like you said, it doesn't scream Metallica, but it does scream rock and roll.
00:57:37.039 --> 00:57:40.880
Um they're uh rye's green, yes, the rye is green.
00:57:41.039 --> 00:57:41.920
That'd be cool, yeah.
00:57:42.239 --> 00:57:45.119
But it's like a militar, like a dark military style green.
00:57:45.280 --> 00:57:49.599
Like an OD green, like an OD, and so it's like so it so kind of goes along with that.
00:57:50.639 --> 00:57:56.159
Um, so yeah, I like the branding of it, but yeah, juice inside, not really for me.
00:57:56.320 --> 00:57:59.199
Uh lots of it, I but I can see why lots of people do like it.
00:57:59.440 --> 00:58:01.679
I can I can appreciate why other people do like it.
00:58:01.840 --> 00:58:02.480
Especially for the price.
00:58:02.719 --> 00:58:08.000
I can see this being on a shelf for a lot of people that are people that are just like casual drinkers, I think would be fine with this.
00:58:08.159 --> 00:58:10.719
Yeah, I you know, I bet Laura would love it.
00:58:11.440 --> 00:58:12.639
I bet Mary would like this.
00:58:12.880 --> 00:58:13.119
Really?
00:58:13.280 --> 00:58:18.239
Yeah, it's sweeter, and it doesn't have any of the the the the uh girth.
00:58:18.480 --> 00:58:19.199
You know what I mean?
00:58:19.280 --> 00:58:23.679
It's it doesn't have any of that like overwhelming flavor.
00:58:24.000 --> 00:58:25.039
You get what I'm saying?
00:58:25.280 --> 00:58:29.199
Like it's it's uh more subtle, like overwhelming whiskey, yeah.
00:58:29.280 --> 00:58:30.639
Whisk the whiskey flavor, yeah.
00:58:30.719 --> 00:58:33.519
The finished is is present, prevalent, right?
00:58:33.760 --> 00:58:44.000
Yeah, but the actual whiskey flavor itself, the thing that turns off a lot of people, that real broad flavor, the upfront like bite, doesn't have it.
00:58:44.320 --> 00:58:47.440
All right, well, I think that's the end of our celebrity series.
00:58:47.920 --> 00:58:48.880
It might have to be for now.
00:58:49.199 --> 00:58:51.199
For now, we'll find others if you know others.
00:58:51.280 --> 00:58:52.320
Please there's others out there.
00:58:52.639 --> 00:58:53.840
Very good celebrity stuff out there.
00:58:54.079 --> 00:58:54.800
Should we do long branch?
00:58:54.880 --> 00:58:56.159
We've done have we done Long Branch?
00:58:56.239 --> 00:58:58.320
Yeah, we do Long Branch for candy.
00:58:58.559 --> 00:58:59.440
Yeah, we do it a long time.
00:58:59.840 --> 00:59:00.960
We've done it for things, yep.
00:59:01.119 --> 00:59:02.000
Because that's a good candy.
00:59:02.400 --> 00:59:03.119
There's other uh bottles.
00:59:03.440 --> 00:59:04.239
Oh, there's tons of bottles.
00:59:04.639 --> 00:59:06.079
If you have any ideas, just let us know.
00:59:06.239 --> 00:59:11.119
Yeah, I'm sure we'll send yeah, send us a text, let us know what uh what celebrity bottles we should get.
00:59:11.440 --> 00:59:12.960
Or send us a bottle.
00:59:13.119 --> 00:59:14.320
Or yeah, send us a bottle.
00:59:14.559 --> 00:59:15.920
We did that Peyton Manning thing too.
00:59:16.079 --> 00:59:17.360
Yeah, Peyton Manning has a bottle.
00:59:17.679 --> 00:59:19.360
Not for the podcast.
00:59:19.440 --> 00:59:20.719
No, for the photos coke.
00:59:20.800 --> 00:59:21.519
No, yep.
00:59:21.760 --> 00:59:26.800
Um yeah, and so uh a listener is sending us a bottle here soon.
00:59:26.880 --> 00:59:32.079
So once we once we get that, we'll be popping it open here and and and talking about it and talking about him.
00:59:32.559 --> 00:59:33.679
Gifting something in return?
00:59:33.920 --> 00:59:37.199
Yeah, we'll we'll send something back to him because you're just gonna send us a bottle.
00:59:37.280 --> 00:59:37.840
We'll send you something.
00:59:38.000 --> 00:59:38.639
Does he smoke?
00:59:38.880 --> 00:59:39.920
I don't I don't I don't know.
00:59:40.400 --> 00:59:41.119
We have to ask.
00:59:41.280 --> 00:59:42.960
Here's the thing none of us know this person.
00:59:43.119 --> 00:59:44.159
That's the coolest part of this.
00:59:44.320 --> 00:59:46.000
Yeah, I asked Laura, I was like, Do you know this guy?
00:59:46.079 --> 00:59:47.760
She's like, nah, like I don't need that.
00:59:47.920 --> 00:59:50.480
That's the coolest part of this, is it's a it's a it's a blank listener.
00:59:50.800 --> 00:59:52.719
If he does smoke, what do you what are you willing to give, Chris?
00:59:53.039 --> 00:59:54.960
Because now I'd have to have a conversation.
00:59:55.199 --> 00:59:58.239
Now he's gonna listen to this, but like that asshole doesn't even remember me.
00:59:59.119 --> 01:00:00.079
Like, we did meet.
01:00:00.239 --> 01:00:01.599
We didn't know we did.
01:00:03.039 --> 01:00:06.480
So hopefully he is a true, like just random listener.
01:00:06.639 --> 01:00:10.320
So I don't know what his connection to us is, but uh other than just the podcast.
01:00:10.400 --> 01:00:11.440
So that's really awesome.
01:00:11.679 --> 01:00:12.559
All right, gents.
01:00:12.719 --> 01:00:14.400
Well, next week we'll try something else.
01:00:14.639 --> 01:00:15.440
Until then.
01:00:20.800 --> 01:00:22.719
Thank you for listening to the podcast.
01:00:22.880 --> 01:00:28.159
If you want more great content and other perks, be sure to support the show by clicking the link in the show notes.
01:00:28.400 --> 01:00:33.360
We can be reached on our website, whiskeychaster'sponet.com, with any ideas for the show.
01:00:33.519 --> 01:00:34.480
Thanks again.