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Kirsty Mitchell (FreeAgent) and Alan Broome (Acumenica) join Derek Granger to talk about marketing that doesn't feel like marketing 🌟
Kirsty explains how FreeAgent turned "we're ready for MTD" into a campaign that involved filing a tax return from space — and why it became a whole series rather than a one-off stunt. Alan talks through his Three Things Thursday email, why he'd never hire a full-time business development person again, and the difference between being authentic and being a clown on LinkedIn.
Together they get into why "best fit beats best," the risk of taking on every client just to win the business, and why an old-fashioned bus advert is still paying off two months later 🔎
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