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David Sandstrom, CMO of Klarna, sits down with Uptin at Cannes Lions to explain why he thinks the credit card industry is broken, and why Klarna is coming for it.
In this episode:
- Why Sandstrom says Amex lounge perks are secretly funded by people drowning in credit card debt
- The real story behind Klarna's viral Snoop Dogg ("Smooth Dogg") campaign, and the 50/50 boardroom vote that almost killed it
- How Klarna handled going viral for the wrong reasons (yes, the $18 DoorDash memes)
- Why Gen Z trusts influencers over banks, and what that means for the future of financial advice
- How AI is changing marketing, LinkedIn, and social media as we know it
- What it's really like to build a $46 billion company, survive a brutal market correction, and IPO, and the mental toll no one talks about
- Sandstrom's blunt take: "Your self-worth and your net worth are not the same thing"
Whether you love Klarna, distrust it, or just want to understand how a "boring" fintech company became one of the most talked-about brands in the world, this conversation pulls back the curtain.
🎧 New episodes of What's Uptin every week.
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