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Around this time of year, I start thinking about what I want my business to look like next year. Not just my revenue goals or pricing, but the actual work I want to be doing. This year, that feels especially important because AI is changing how websites are planned, built, managed, and marketed.
In this episode, I talk about taking a fresh look at your current services and deciding what you want to keep, stop, change, or add for 2027. That includes paying attention to what clients are asking for now and considering whether things like AI chatbots, content workflows, automations, AI search, or other integrations could become part of what you offer.
You don't need to add AI services just because AI is getting so much attention. Clients need problems solved, not another shiny tool. Start with the problems your existing clients are bringing to you, choose one potential service to experiment with, and test it in your own business before you decide whether it belongs on your service list.
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About your host
Cami MacNamara, otherwise known as WebCami, is the owner of WebCami LLC, a one-person web design agency in Seattle, Washington. She is the creator of WebDesignerHabits.com, a weekly habit series for small business web designers. Cami has developed over 700 websites in her career and manages more than 200 websites each month as a solopreneur. She is a former GoDaddy Pro Ambassador and co-hosted a WordPress Meetup in Seattle from 2018–2023.
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