340 - A Web Designer Pro Coaching Call (revenue boost strategies, support plans vs growth plans, sales tips and more)

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Welcome to the Web Design Business Podcast, with your host, josh Hall, helping you build a web design business that gives you freedom and a lifestyle you love.
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Hello, my web designer friend, welcome into a very special edition episode for the Web Design Business Podcast.
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We're going to do a first in this one.
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I am going to share with you here a recent coaching call that we did in my web design community, web Designer Pro.
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If you didn't know, one of the perks of being in pro is that every week I go live and we do group coaching call, and these calls typically consist of website reviews, member hot seats, which are like mini coaching sessions, interviews, member hot seats, which are like mini coaching sessions, and then AMAs, like ask me anythings in Q&A time, and we had a session recently.
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Every single session I've ever done since 2020, when I released what is now Web Designer Pro, has been absolutely amazing, and I realized more recently.
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I've never actually repurposed any of these publicly.
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A lot of people join Pro no-transcript.
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Get ready to come in Web Designer Pro if you want to see the kind of thing that's going on here.
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So what we're about to dive into is a few different topics, a few different hot seats.
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We talked with Shannon, who is an OG member of Web Designer Pro, one of my students from a long time ago and has done a really good job, growing her business, but she's at a place where she needs to boost up her revenue, so we really dive into some strategies on how she could do that in a way that suits her personality.
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A really good session with Angela who you're going to hear from here who has a bit of a muddy blur between her support plans and maintenance plans and then her growth plans and how to kind of offer like ongoing strategy and consulting, but how it fits along with her support plans.
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We also talked to Freya, one of our members from the UK, who wanted some tips for sales calls and how not to overwhelm clients, and even though she's super excited about what she does, she's finding that nerding out sometimes doesn't always resonate with clients.
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So we talked about some tips to help her there.
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And then one of our younger members in Web Designer Pro, landon.
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We did a website or a proposal review for him as well, so you'll get to hear about how we're structuring proposals in a way that works for clients to not overwhelm them during the proposal period as well.
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So we're going to cover all that and more in this one.
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Here is Shannon, angela, freya and Landon awesome rockstar members of Web Designer Pro.
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Again, this is just one of the many benefits that you get when you join the community, to join Web Designer Pro.
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There's going to be a link at the show notes for this episode, which is going to be found at joshhallco slash 340.
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You'll also be able to watch a video of this, because we do cover some things that are visual.
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So if you would like to see the video for this, we will have the video at the show notes at joshhallco slash 340.
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And then you can check out Web Designer Pro there, or you can just go to joshhallco slash pro Would love to serve you and help you grow your web design business and have you a part of these member calls.
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This is just some of the awesomeness that's going on every week and I would love for you to be a part of it.
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So here we go with, first time ever, a release, a public release of a web designer pro coaching call.
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What's up everybody?
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Welcome in to this Q andA, this coaching session.
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I just realized I have kiddo snot all over my shirt.
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Sorry about that.
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All the kids are sick right now.
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I think I'm getting it.
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Everybody here who are parentpreneurs you know how this goes One kid gets sick, the other kid gets sick.
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Who did they smooch you and then?
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So here we are.
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I'm so sorry you guys are going to have to deal with baby snot on the shoulder today, but good to see everybody here.
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Welcome in, we have a fun session ahead today.
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Yes, judah, one of our brand new pro members.
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Welcome in, man.
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I'm actually going to be sending you a welcome video this afternoon to talk shop and hear about where you're at in your business.
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Welcome on in.
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Good to see you here, and man, we got a fun one today.
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Guys, we're going to get right into it today.
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I do want to say a quick welcome to everyone who just joined us Jessica, who's also one of our newest members.
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Good to see you, jessica, here.
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I think this is your second Q&A right, your second coaching call, jessica.
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Pandora's in the house.
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Good see you, megan.
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Great to see you, eric.
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Mike, april ray good to see you, april.
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April.
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You have an interesting situation we could talk about at some point too, either today or soon, with your client situation going on.
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Uh, tamara, good to see you.
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Justin's in the house.
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Mark, who is not a different mark hyde, it's the same mark, hyde.
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It's just like the band photo, mark.
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Good to see you.
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Mark Debra's in the house Great to see you.
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Alexia Shannon we're going to be bringing Shannon up here in a little bit for a hot seat session.
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Paul's in the house.
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Stacey, jana good to see you.
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John Angela, who's going to be coming up as well for a hot seat.
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Steve Lauren, maggie, nick, harold great to see everybody.
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All right, so on the docket today.
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Is it docket or is it just dock?
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I think it's on the dock.
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On the dock today, one of our founding members, shannon, who is back in pro she's been back in pro for a little while she's going to be coming up.
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We're going to talk some marketing strategies and some revenue boosting tips.
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So, shannon, if you're down to come up here and probably in the next 10 minutes or so I'll bring you up We'll start with you.
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Sam, our own local SEO king, has locked in a couple of website reviews.
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Well, one website review, two page reviews.
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So we're going to do that with Sam here, and then Angela is going to come up as well.
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We're going to talk some offers and some marketing stuff and then, as always, if you're a new member, I will always make time for questions and we may have some additional time for for hot seats as well.
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So, all right, shannon, I will go ahead and make you a cohost and that's how we'll do a little hot seat here for new members hot seats.
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We got to come up with a better term.
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It's just a little mini coaching chat.
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Maybe I'll just start to call it that mini coaching chats, but uh, always have a good time here doing this.
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So, as shannon gets ready to come up, shannon was actually on the podcast.
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It's been a little while.
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Let's see when that was.
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Yeah it's been a few years.
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Let's see when that was.
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Yeah, it's been a few years.
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Hey, shannon, so good to see you again.
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How are you doing?
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Good, how are you?
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I'm doing awesome.
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It's so good to see you.
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It's been a while since we've done like a loom back and forth or a hot seat, so you are.
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For everyone who doesn't know you, you were one of the first members in pro back when it was the Web Design Club and I know you took a break for a while but came back.
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So really good to have you back.
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And I wanted to specifically say, Shannon, it is so cool to see where you are in the journey that you've stuck with it, coming from a background of being a school teacher to a web designer.
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So I know we're going to talk about some boosts and some boosting strategies and stuff.
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I just want to say publicly to oversee what you've done over the past few years is awesome.
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So thank you.
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Yeah, I've come a long way, that's for sure.
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Shannon's coming a long way.
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So yeah, I was just looking you were back in episode 136.
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So if anyone would like to check that conversation, that was a good one.
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Shannon's story from school teacher to web designer.
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We almost need to do a round two because now, how many website maintenance plan clients do you have?
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Somewhere between 50 and 60.
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That is incredible.
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That is awesome.
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Do you have clients who have multiple sites under that, or is that like 50?
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I have a few.
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Part of that is this past year.
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I had a local company find me Actually, I don't remember how they found me, but they're an IT company that was getting out of website design and they had a bunch of maintenance clients that they were no longer wanting to support.
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They weren't even really charging well for it.
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I don't some of them.
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They weren't charging at all and they were hosting all these websites and they just were like we want to give these clients to you.
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So I got a pretty little, a good little chunk of boost in my maintenance plan this past year from that client and then a lot of those companies are from that company, and then a lot of those companies are from that company.
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And then a lot of those businesses wanted to redesign as well, because a lot of their sites were like 10 years old.
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So that was, I think, part of my problem here recently is that that was probably a year ago and I had such an a crazy influx from that one referral source that I just completely haven't been doing any like well, I never really have done a lot of marketing for myself Um other than just in-person networking, and I dropped off completely doing that Cause I was just so swamped for like a year and it was awesome.
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I, like my revenue increased a lot the last 12 months or so, but then, yeah, I was talking to you about, um, I I had a the biggest month I've ever had, in April and then of this year, and then I didn't book a client, a new client, in May, june, or I booked one in July, actually the very end of July.
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So I was just starting to worry Things were slowing down.
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But yeah, I just got really comfy in that one big referral source.
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Well, you hit a hot topic term right there, shannon which is comfortable.
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All the cliches and cheesy terms end up being so true in life, I feel like.
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And when everyone says comfort is death, that is true in a lot of ways.
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You don't want to be stressed or hustling all the time, but I think everyone I found this out last year I know a lot of other entrepreneurs who get to a point where, if you do start to get comfortable, I think the danger is you stop marketing and you stop innovating.
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And there's definitely a time to market and innovate and be a little proactive, which is what I want to dive into with you here.
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And then there is a time just to do better at fulfillment and doing the work and more retention strategies with clients.
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But I think you're definitely at the point where, yeah, let's be proactive and think about some boosting revenue strategies.
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Also, we don't want to ignore the fact that you also got married.
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Was it in May that you got married?
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Is that right?
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May 3rd.
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Yeah, congrats, by the way.
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Thank you, yeah.
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I got a lot of new projects in April, but I also had been working really hard to try to wrap up a lot of projects in April, so that's why it was like the biggest month.
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And then, after I got married, I was like whew.
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And then, yeah, nothing new came for a little bit.
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But again, I wanted to stress that because I just wanted to give you some grace because, yeah, you were hustling to get stuff done there to be able to get married, and you're probably honestly I mean that's I know how much work went into our wedding.
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That is a lot all at once.
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So I definitely want to give yourself some grace for that period of take a step back.
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But now it's time to be more intentional about it.
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So one of the questions is now A lot of those clients you've had some waves of referral sources and stuff, but you're really just doing it word of mouth, right.
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Referral strategies Are you doing any other ongoing proactive marketing per se?
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No, I have actually never done any social media.
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This is so terrible.
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I've never done social media for my business.
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I've never done an email list.
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I have really.
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I started doing.
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I joined a BNI group I know you just released a podcast about that and that's where I got super busy from when I first moved to the city that I live in now.
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So I was in that group for a year and a half and and like so local networking that was.
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I met with them every Wednesday and I still, you know, I'm getting referrals and refer to people from that group and the connections I made there.
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So it's really like in-person networking there, the yeah, like still reaping the benefits of that from years ago.
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And then I get probably like a third of my leads maybe or a fourth come from just Google searches local probably, just like I ask all my most.
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Well, I'm not always consistent with that either.
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I try to remember to ask clients for Google reviews.
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So I think, just like my Google listing, probably web design is in my name, so I get a lot of local searches as well.
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Okay, nice, I didn't know.
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I think you had mentioned the BNI group, but I wasn't sure how long you're in there.
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By the way, you are on the first page of Google for Charleston, South Carolina, web designer.
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You're pulling up fifth organically, sixth organically on my end.
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So well done on that.
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I know you don't claim to be an SEO expert, so well done so on that.
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Shannon, that B&I group did you leave that completely?
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But you're still kind of getting the random referrals, or have you considered going back to that group intentionally?
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be part, like partly in BNI.
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Their rules are really strict about like attendance.
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I think you can only miss three meetings a year or something and you have to have substitutes if you miss more.
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So I, here in the last couple of months I've been visiting some other groups.
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I can't go back to that one because they have someone in my seat or similar.
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Like you can only have one person per industry in each group, but around in my city there are probably like six or seven different B&I groups, so there is one that I'm considering joining.
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It's expensive and it's a time commitment and I actually have been getting a lot more leads here recently, so I'm just hesitant.
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I also it never got easier for me, um B and I like the marketing, you know the standing up and speaking about myself every week and my business, and then, like once a month or so or once every couple of months, you have to do a 10 minute presentation and this is just never, ever gotten easier for me.
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So it is like a stretch for me to do in person public speaking, anything like that.
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So I'm like if I have to, I'll join and I know it works.
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So that's why I've been really considering it.
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Well, the good news is, with where you're at now I mean, you're what?
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4 years into your journey, yeah, and you've got 50 to 60 clients, or at least websites you're maintaining.
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You have a referral network.
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You have past clients.
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You're pulling out six on Google.
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All that to say, you have an incredible foundation, shannon.
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So the good news is, you're never going to be at a place where you're like business is dried up.
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I have no options.
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You have a multitude of options that you could do.
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Bni is one of them.
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I would definitely recommend it, especially if you do get to a place where you're like okay, I absolutely need to have a proactive approach.
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That is really almost a near guaranteed way to get clients.
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You said it yourself even a few years ago it does work.
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It is a time commitment, there is an investment, but if it works at some point, that's what I would consider doing.
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However, with where we're at right now, the first thing I would do and this would suit your personality so well, knowing you is a newsletter.
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I would do a newsletter just once a month.
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It could be fairly simple.
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I mentioned this last week on our session.
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Guys, I am going to be doing a newsletter challenge and I think I may just kick it off the next couple weeks.
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That way we could gear up for September.
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I would love to see everyone start sending newsletters once a month in September, even if it's just for 3 or 6 months.
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So I will plan on making that a challenge and show some recent pros who have newsletters.
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That's what I would do.
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To start those, shannon, because you have a network and a lot of people just need you to be top of mind and sometimes they just need to be prompted If you do have something that you can offer or serve them with.
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I hate to say upsell, but just letting them know.
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Like we just looked at Victoria's case study, that's a newsletter, even if it's just one.
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Honestly, with how many websites you've done, every one of your newsletters for the next three to six months could just be a before and after.
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You could say this month I want to showcase a design we did a while back for this company.
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This is where they were, these were the challenges, this was the goal and here's the before and after and then a testimonial.
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So the idea is basically just to repurpose your portfolio as a newsletter and if it is something where you could talk about a trend or a web design tip for small business owners awesome, but that's how I would start.
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That would be the quickest way to utilize your current network and then start to maybe proactively try to build your email list, knowing it's never going to be a huge list, but if it's 100 people and 50 of them are buying from you, that's freaking awesome.
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So that's the mindset I would have.
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I definitely want to do that.
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I would prefer to start there, and it's something also I've been thinking about the last couple of weeks.
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I've had a few people decide to leave my maintenance plan and so I'm like, you know, I'm not really talking about, I'm not really staying fresh, like fresh in their minds, like they might not really realize or remember what it is, cause maybe it's been three years since we got on the maintenance plan, even though I have, you know, in their monthly invoice it says what they're paying for.
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But I'm like I think that would be a good thing to incorporate into the newsletter, is like hey, this is the benefit of having managed hosting.
00:18:18.825 --> 00:18:23.362
You don't have to reach out, you know just the benefits and what it is that I'm actually doing.
00:18:23.362 --> 00:18:28.053
And maybe I don't know if anybody else has incorporated that into their newsletters.
00:18:28.053 --> 00:18:36.271
I would love to see how you're reminding people of the benefits of it, because, yeah, I just don't want those clients I've had on there for years to leave.
00:18:37.000 --> 00:18:38.003
That's a great point.
00:18:38.003 --> 00:18:46.303
I'm so glad you mentioned that, because what happens is maintenance plan clients get used to the invoices and they get used to reports we all do.
00:18:46.303 --> 00:18:50.762
Anytime we see something over and over and over and over again, it just becomes white noise.
00:18:50.762 --> 00:19:01.243
So if you do a monthly newsletter and I would just start out monthly because, again, knowing you, shannon, you could just sit down with a coffee and write it up and have some fun.
00:19:01.243 --> 00:19:02.246
It's low pressure.
00:19:02.747 --> 00:19:10.486
What I found with my newsletter is like I can very freely talk about Web Designer Pro and talk about courses and stuff without it being salesy.
00:19:10.486 --> 00:19:11.585
I can just talk about it.
00:19:11.585 --> 00:19:18.646
That's kind of the beauty about a newsletter is you can say, like with our maintenance plan, this is one thing we've been doing for all of our maintenance plan clients.
00:19:18.646 --> 00:19:26.104
So just remember, I'm in your corner, you know month to month and if you're not on our plan yet, you can book a call to talk about it or link to sign up.
00:19:26.104 --> 00:19:33.268
You could really talk about it without it being a sales email, which is really cool and really freeing and it will keep you top of mind.
00:19:33.407 --> 00:19:56.003
One thing I would consider doing too is I would be really open about being in Web Designer Pro Not to promote it to clients, but just to say, like I am in a community where I'm learning and staying top of mind and staying on top of trends and anything that you see in pro that is like, ooh, my clients need to know about that.
00:19:56.003 --> 00:19:58.836
You could put it in the newsletter, whether it's a whole newsletter or if it's just a piece of a newsletter.
00:19:58.836 --> 00:20:16.369
So all those things combined, I think the idea of staying top of mind, sprinkling in your services and what you're doing for maintenance plan clients, reminding them that you are there for them month to month, outside of just their normal reports I honestly think that's going to change things dramatically for you.
00:20:16.369 --> 00:20:21.731
Just right there, I almost don't know if we need to worry about anything else other than just utilizing what you already have in place.
00:20:22.980 --> 00:20:28.946
Yeah, this is good because we had talked about this and I am like, yeah, I'm going to do that.
00:20:28.946 --> 00:20:31.317
So now I'm like, okay, more accountability.
00:20:31.317 --> 00:20:38.945
I definitely need to get this started, and just when it's starting something new like this, I always can stay busy with other things.
00:20:38.945 --> 00:20:43.240
Even when I'm less busy with client work, I can always find something else to do.
00:20:43.240 --> 00:20:45.506
So I need to make this a priority.
00:20:45.926 --> 00:20:47.309
Yeah, Make it a project.
00:20:47.309 --> 00:20:49.053
And that's on me too.
00:20:49.053 --> 00:20:50.646
We've been talking about this for a while.
00:20:50.646 --> 00:20:55.846
I've been waiting to do an official challenge because I wasn't sure if I wanted to make almost like a mini.
00:20:55.846 --> 00:20:59.003
I could make a course on newsletters, but I got to reel myself in.
00:20:59.003 --> 00:21:06.260
I think if we just did a challenge, you tell me, Shannon, would you like it?
00:21:06.260 --> 00:21:07.343
And everyone else in the chat let me know.
00:21:07.644 --> 00:21:12.314
My idea is a rundown of different types of newsletters with some examples of pros.
00:21:12.314 --> 00:21:15.247
Like Leanne has one that is getting her clients.
00:21:15.247 --> 00:21:17.980
Steve in the chat right now mentioned his is working.
00:21:17.980 --> 00:21:20.326
I would love to get April Ray's.
00:21:20.326 --> 00:21:25.368
Oh, my gosh, guys, if you haven't signed up for April's email, April, your newsletter is awesome.
00:21:25.368 --> 00:21:48.249
So my idea is to put a few pro examples together and then give you some different versions and then I think if we all kept each other accountable for like three months September, October, November or maybe early December that would give us four months of newsletters, four months of newsletters, and it'd be a great case that it would.
00:21:48.249 --> 00:21:50.099
Does that speak to you to give you a little bit of a guidance and challenge behind it?
00:21:50.940 --> 00:21:52.324
Yeah, and even the link.
00:21:52.324 --> 00:21:55.903
You sent me a link I don't remember whose it was, but I looked at their newsletter.
00:21:55.903 --> 00:21:58.624
That was super helpful just to get ideas.
00:21:58.624 --> 00:22:00.710
So, yeah, I think that would be great.
00:22:01.799 --> 00:22:02.623
Okay, we'll do it.
00:22:02.623 --> 00:22:04.186
I'm going to jump on that, guys.
00:22:04.186 --> 00:22:09.069
Probably next week I'll plan to kick that off and I'll bring it up.
00:22:09.069 --> 00:22:10.575
Keep it top of mind.
00:22:10.575 --> 00:22:14.186
I know it's just been a talking point, so that's where I would start.
00:22:14.186 --> 00:22:15.991
For you, shannon, the monthly newsletter.
00:22:17.039 --> 00:22:19.886
Obviously I would encourage the BNI thing.
00:22:19.886 --> 00:22:29.490
I mean, without officially joining, I would try to, I hate to say, milk your network for all it's worth, but certainly circle back around to family friends.
00:22:29.490 --> 00:22:42.210
I know on the socials you're not posting too much about your work, but it would be a good time to just share some before and afters, even if it's once a month maybe around your newsletter time that you just share that you're doing web design and stuff.
00:22:42.210 --> 00:22:45.875
I mean I got a lead, literally.
00:22:45.875 --> 00:22:59.564
A buddy of mine made a sign for Web Designer Pro in my office over here and he took a picture and tagged me on Facebook and I got two people who reached out to me after seeing just Web Designer Pro and they asked about web design help.
00:22:59.564 --> 00:23:02.650
Sometimes it is that simple but you just need to.
00:23:02.650 --> 00:23:06.844
You don't have to harsh sell or hard sell, but just stay top of mind with web design.
00:23:07.928 --> 00:23:08.809
Yeah, that makes sense.
00:23:09.319 --> 00:23:09.641
Cool.
00:23:09.641 --> 00:23:11.226
Well, that's a good starting point.
00:23:11.226 --> 00:23:13.780
I mean we could go further into more strategies, but you're doing.
00:23:13.780 --> 00:23:15.405
You have a great foundation, Shannon.
00:23:15.405 --> 00:23:19.303
You've got a client list that you can continue to offer more and more to.
00:23:19.303 --> 00:23:23.549
We could talk about pursuing referrals from your current clients.
00:23:23.549 --> 00:23:28.749
We could get into doing a workshop for clients, but I think really all those strategies are a level back.
00:23:28.749 --> 00:23:30.446
I think you could do a lot with just the newsletter.
00:23:30.446 --> 00:23:32.086
So we'll get going on that.
00:23:32.086 --> 00:23:35.630
And, yeah, again, it's been awesome, Shannon, to see everything you've done.
00:23:35.630 --> 00:23:39.509
I'm really proud of everything you've done over the last four years.
00:23:39.509 --> 00:23:45.730
I remember when you joined, you went through all the courses initially and I was like I feel like Shannon's a rock star.
00:23:45.730 --> 00:23:46.871
I think she's going to stick with it.
00:23:46.871 --> 00:23:49.154
So to be here 4 years later with you is so cool.
00:23:49.154 --> 00:23:51.103
I love what you're up to.
00:23:51.123 --> 00:23:52.385
Thank you so much.
00:23:52.385 --> 00:23:54.671
Yeah, I would never have.
00:23:54.671 --> 00:23:55.792
Well, I don't know.
00:23:55.792 --> 00:23:57.768
I don't know what I would have done without your courses.
00:23:57.768 --> 00:24:07.314
It was coming from a completely different career and it was, yeah, your courses just covered everything that I needed to do to get started and it definitely accelerated that process.
00:24:07.314 --> 00:24:13.391
I don't know if I would have done it without your courses, but definitely made it easier and possible.
00:24:14.432 --> 00:24:15.255
Oh, that's awesome.
00:24:15.255 --> 00:24:23.287
Well, thanks so much, shannon, and keep us posted, and then I'll see you when we do our little newsletter challenge and we'll rock and roll and can't wait to see your first one.
00:24:24.420 --> 00:24:24.883
Sounds good.
00:24:24.883 --> 00:24:25.390
Thank you, all right challenge and we'll rock and roll and can't wait to see your first.
00:24:25.390 --> 00:24:25.596
Your first one sounds good.
00:24:25.519 --> 00:24:28.571
Thank you, all right thanks for coming up, shannon, awesome, awesome.
00:24:28.571 --> 00:24:33.307
All right, I'm gonna go ahead and bump shannon down here and then we are gonna move on to.
00:24:33.307 --> 00:24:36.758
Okay, shannon, got it sweet.
00:24:36.758 --> 00:24:39.243
We're gonna move on to sam.
00:24:39.243 --> 00:24:40.286
Is sam in the house?
00:24:40.286 --> 00:24:47.200
I might see if sam wants to do an actual hot seat so we may move on to Angela.
00:24:47.200 --> 00:24:51.758
If you're down, let's see here.
00:24:51.758 --> 00:24:52.981
Yeah, I don't see Sam in the house.
00:24:52.981 --> 00:24:59.809
I know he wanted a website review, but it's early in the morning over there in Oregon, so let me check the chat real quick here.
00:24:59.849 --> 00:25:00.151
Guys.
00:25:00.151 --> 00:25:02.301
Cool, cool, cool.
00:25:02.301 --> 00:25:05.305
Oh, wow, good chatter about the newsletter.
00:25:05.305 --> 00:25:08.372
Judas has monthly marketing tip.
00:25:08.372 --> 00:25:11.467
Uh, sherry would love a newsletter course.
00:25:11.467 --> 00:25:13.250
Yeah, we'll do more of a workshop style.
00:25:13.250 --> 00:25:13.972
First, sherry.
00:25:13.972 --> 00:25:17.388
Um, april ray.
00:25:17.388 --> 00:25:20.457
Yep, her newsletter template freebie on our site.
00:25:20.457 --> 00:25:22.922
If anyone's interested, absolutely okay, cool.
00:25:22.922 --> 00:25:29.653
Well, we're going to bring up angela and then, if Sam is able to join us, we will do a little hot seat website review for him.
00:25:29.653 --> 00:25:33.490
Otherwise, I might do the website review anyway, even if he's not here.
00:25:33.490 --> 00:25:40.060
All right, angela, let me get you up here For new members.
00:25:40.060 --> 00:25:44.026
Again, hot seats are just like you saw with shannon they're casual, they're fun.
00:25:44.026 --> 00:25:46.909
We just talk marketing strategy offers.
00:25:46.909 --> 00:25:49.131
Wall of awesomes.
00:25:49.131 --> 00:25:50.093
Who knows?
00:25:50.093 --> 00:25:53.576
Hey, angela, how are you doing?
00:25:56.865 --> 00:25:57.606
doing good.
00:25:57.606 --> 00:25:58.327
Can you hear me?
00:25:58.568 --> 00:25:59.490
I can hear you yep.
00:25:59.490 --> 00:26:01.493
And what do I see behind you?
00:26:01.493 --> 00:26:02.601
Is that your wall of awesome?
00:26:03.463 --> 00:26:04.887
yeah, you can see it.
00:26:04.887 --> 00:26:05.951
I got it up here.
00:26:05.951 --> 00:26:10.410
It took me a few weeks, but I was like I got to reach the deadline.
00:26:10.750 --> 00:26:13.227
Yes, that's why the challenges work.
00:26:13.227 --> 00:26:28.230
Yeah, so for everyone who didn't see, we recently did a challenge that you could absolutely join in on, called a wall of awesome, which is just a little whether it's a bulletin board or a piece on your desk or an entire wall that just has client testimonials and stuff.
00:26:28.230 --> 00:26:38.309
And Angela we have to thank Angela because you and I were DMing about that and then I think you were like maybe we could have some accountability and I was like, let's do it so awesome to see yours up.
00:26:39.733 --> 00:26:40.435
Thank you.
00:26:40.435 --> 00:26:42.163
Yeah, super, super happy with it.
00:26:42.163 --> 00:26:45.211
It'll continue to change and grow over time.
00:26:46.461 --> 00:26:50.490
Yeah, well, especially when we launch some new services and figure out your offers.
00:26:50.490 --> 00:26:54.068
So perfect segue into what you're diving into next here.
00:26:54.068 --> 00:26:54.991
Angela, take it away.
00:26:56.099 --> 00:26:56.561
Yeah.
00:26:56.561 --> 00:27:09.788
So it's funny, right before this call I was like I'm gonna look at all the courses that I can to make sure that, like this isn't covered, and I think part of it was, but I still would love to get kind of everyone's opinion.
00:27:09.788 --> 00:27:16.106
So, um, yeah, earlier this year I think in January I revamped the maintenance plan.
00:27:16.106 --> 00:27:21.041
Before I used to have one um, now I have three um.
00:27:21.041 --> 00:27:31.766
I've got everyone on the basic plan um, and I think it was through lisa right that we talked about like doing the strategy calls um.
00:27:31.766 --> 00:27:35.333
So I've included one strategy call with the basic plan.
00:27:36.240 --> 00:27:52.356
The upgraded one is, uh, the the medium tier um has four strategy calls in it, and I realized over time that I really love doing the business strategy component with my clients.
00:27:52.356 --> 00:28:02.749
For those of you that don't know, I work with mostly wellness clients, so a lot of them have the same struggles and the same business setup.
00:28:02.749 --> 00:28:23.928
Yeah, so really loving doing those strategy calls, but I'm realizing that I'm kind of undervaluing them in a way because for my maintenance clients, the Sorry, this is a long-winded question For the maintenance clients I have them discounted.
00:28:23.928 --> 00:28:27.411
Their hourly rate is set to $59 an hour.
00:28:27.411 --> 00:28:30.284
What I want to do is be charging.
00:28:30.284 --> 00:28:44.724
I'm saying that the strategy calls are $150 an hour, so I'm trying to figure out where, how to price those and make sure that people understand the value of them, if that makes sense, j Jar.
00:28:45.165 --> 00:28:47.411
So the strategy calls that you're doing, angela.
00:28:47.411 --> 00:28:51.269
Are those an upsell or are those a part of a maintenance plan offer?
00:28:52.121 --> 00:28:53.845
Yeah, so I'm including that.
00:28:53.845 --> 00:29:14.584
As you can see, I also have a business strategy add-on package that I sell to a lot of my clients because they're like just getting set up and I feel like they don't even have like the, they don't even have their business fully clear, so I'm kind of helping them with like pricing.
00:29:14.584 --> 00:29:21.123
For instance, I just added one on to a client that opened a yoga studio, um, and she needed help.
00:29:21.624 --> 00:29:32.561
So, yeah, so, basically, I guess so basically, like I'm, I'm charging for all my maintenance clients.
00:29:32.561 --> 00:29:38.452
Like they get a discounted rate of 59 an hour, um, my full rate is 90.
00:29:38.452 --> 00:29:39.555
Um.
00:29:39.555 --> 00:29:53.208
But I'm trying to figure out, like, if I should, I should price the strategy calls at a different rate for them If they, if they choose to do strategy calls outside of what is included.
00:29:53.689 --> 00:29:57.705
Okay, yeah, definitely, I would call it different.
00:29:57.705 --> 00:30:00.019
I would call it something different, so there's no confusion.
00:30:00.019 --> 00:30:07.973
I would call you have your quarterly like strategy calls for your main client, which is awesome.
00:30:07.973 --> 00:30:19.528
I would call this more of a consulting call, which can be more of an ad hoc upsell every once in a while, just to make a clear separation between the two.
00:30:19.528 --> 00:30:24.544
Because, yeah, you have, let's go to your console, okay, okay.
00:30:24.544 --> 00:30:28.010
So business strategy.
00:30:28.010 --> 00:30:29.970
I don't know if you have pricing on this page.
00:30:30.089 --> 00:30:31.814
I do yeah, I like to Okay.
00:30:31.814 --> 00:30:37.048
Do I have it on there?
00:30:37.048 --> 00:30:39.215
Is it on there, don't see it.
00:30:39.215 --> 00:30:43.310
Oh, I saw that somewhere.
00:30:44.493 --> 00:30:45.056
There we go.
00:30:45.056 --> 00:30:48.859
That's the beauty about these Interesting.
00:30:48.859 --> 00:30:52.394
So when you tell a client like out that they're like how much was it?
00:30:52.394 --> 00:30:53.426
You're like, well, did you read it?
00:30:53.426 --> 00:30:55.593
They're like, yeah, I don't see it here we go.
00:30:56.454 --> 00:31:10.935
Okay, good to know well that I'm I'm pricing at 1500 and that includes um four like weekly consecutive calls, but it also that includes me, like I set up like a plan for them.
00:31:10.935 --> 00:31:19.911
You know each week they have a to do list, like they get you know to contact me throughout the week and make sure that they're held accountable for those things.
00:31:20.512 --> 00:31:21.013
Gotcha.
00:31:21.013 --> 00:31:22.457
Yeah, the reason I mean.
00:31:22.457 --> 00:31:29.366
I like the term business strategy, but I just don't want this to be lumped in with the maintenance plan strategy calls.
00:31:29.366 --> 00:31:30.992
That's where this gets a little muddy.
00:31:30.992 --> 00:31:40.345
If you have services that are very close in name and in delivery together, then they're going to be like well, why do I need to do this if I'm already getting a strategy call?
00:31:40.345 --> 00:31:48.275
But if this is framed as like a business, it's almost like a business growth plan.
00:31:48.275 --> 00:31:53.252
That's really what this is is a growth plan that you do over the period of what?
00:31:53.252 --> 00:31:54.234
Like 4 to 6 weeks.
00:31:54.234 --> 00:31:55.498
Is that right, or how long?
00:31:56.065 --> 00:32:03.071
Yeah, I've mostly been selling it for people that are just getting their business set up and they're not even really ready.
00:32:03.071 --> 00:32:13.729
They need it before they get to the web design component, because they're not really clear in their offerings and their structure and you know kind of thing.
00:32:13.769 --> 00:32:16.675
So that's where I've really been able to sell that.
00:32:16.675 --> 00:32:26.028
But that's interesting to think about it as like a growth upsell as well, because I'm realizing that that's where I really need to like work on.
00:32:26.028 --> 00:32:33.180
Like shannon was talking, I really need need to work on nurturing and growing and upselling my existing clients.
00:32:33.740 --> 00:32:35.670
Yeah, yeah, and the newsletter will be great.
00:32:35.670 --> 00:32:37.211
Did you have a newsletter, angela?
00:32:37.211 --> 00:32:37.673
Remind me.
00:32:39.407 --> 00:32:40.230
I do.
00:32:40.230 --> 00:32:48.218
I have a nurturing campaign set up, so I think I have like six to eight emails as soon as someone signs up for one of my lead magnets.
00:32:48.218 --> 00:32:51.892
And I'm really bad Like I'm not a writer.
00:32:51.892 --> 00:32:53.651
I suck at marketing.
00:32:53.651 --> 00:32:54.990
I suck at writing emails.
00:32:56.086 --> 00:32:58.516
So I'm very much interested in this accountability.
00:33:00.607 --> 00:33:04.557
So I send one current up-to-date what's happening once a quarter.
00:33:04.557 --> 00:33:06.471
And yeah, I'm not great at it All right.
00:33:06.505 --> 00:33:09.515
Well, I completely disagree with you because your website's very clear.
00:33:09.515 --> 00:33:12.086
So I think you're totally fine.
00:33:12.086 --> 00:33:22.954
But actually, lisa had a good name idea which and I think this is right what you're really dealing with here is a business plan.
00:33:22.954 --> 00:33:24.596
So, lisa, I think you're exactly right.
00:33:24.596 --> 00:33:33.108
I think this could be framed as like a business plan and then you could probably have a growth plan like.
00:33:33.128 --> 00:33:53.058
A growth plan that comes afterwards is like an upsell, because a lot of this stuff here I mean a lot of the strategy stuff may be a little advanced for some of the beginners, like I don't know, they may not need to streamline quite yet A lead generation map, maybe the basics, but I't know they may not need to streamline quite yet A lead generation map, maybe the basics.
00:33:53.058 --> 00:34:00.090
But I'm wondering for you, angela, if we can make a really clear distinction for a getting started place.
00:34:00.090 --> 00:34:20.288
Honestly, you could sell a roadmap, a business plan roadmap, like a discovery roadmap, and then that is the plan that then could be deducted from a full website package or discounted, and then you have growth plan options, which are these sprint coaching offers that you do.
00:34:20.288 --> 00:34:24.123
I imagine you don't do them all the time, but if you did it a few times a year.
00:34:24.123 --> 00:34:29.353
You could probably sell a few of those at once, and then that can be an option too.
00:34:30.155 --> 00:34:39.952
That's what I'm seeing with this, just to make it clear, because what you have is awesome in the way of You've got web design services, you got branding, logo design.
00:34:39.952 --> 00:34:41.219
You got the full package here.
00:34:41.219 --> 00:34:43.027
You got strategy and consulting and maintenance.
00:34:43.027 --> 00:34:54.635
But it is a little confusing, for, I think, when and how and where these all work together, because I'm sure clients want to know yeah, this sounds great, but then how does this differ from support plans?
00:34:55.804 --> 00:34:58.514
So, I'm almost wondering if, yeah, you can have a.
00:34:58.514 --> 00:35:07.251
I wonder if maybe like a business plan, like a business roadmap, strategy session or something, would be the kickoff.
00:35:07.251 --> 00:35:15.273
Maybe that's even a little less expensive, but maybe it just doesn't have all the bells and whistles as a growth, like a full growth plan.
00:35:16.405 --> 00:35:26.130
Yeah, I like that of thinking about what's structuring it and packaging it for, like you're just getting started, this is what you need.
00:35:26.130 --> 00:35:39.449
I do keep the getting started one a little bit generic because I let them kind of lead what they need help with and so you know, we kind of have like a structure of like these are the core things.
00:35:39.449 --> 00:35:52.726
But you know, like brand photo shoot planning, um, a lot of my clients want help in like understanding what photos they need, like know where, like inspiration and stuff, but not everyone needs that, you know.
00:35:52.786 --> 00:36:18.887
So, um, but yeah, I like the idea of upselling to my existing clients kind of like a growth business package, cause I'm really enjoying doing that and kind of diving into their business with them and I'm also realizing I can charge a lot more hourly than I can for just doing web design or graphic design, because I feel like they're seeing a lot more like the return on investment in that.
00:36:19.329 --> 00:36:26.268
Yeah, and what I've seen from you since you've been in ProAngela is you've really moved from a web designer to a web consultant.
00:36:26.268 --> 00:36:33.681
You're're a business strategist, you're like a web business strategist consultant.
00:36:36.469 --> 00:36:37.311
You have a long time.
00:36:37.311 --> 00:36:39.048
Thank you, I love that.
00:36:39.048 --> 00:36:39.992
A web therapist.
00:36:39.992 --> 00:36:41.449
I'm going to use that.
00:36:42.244 --> 00:36:43.630
Especially in your niche.
00:36:43.630 --> 00:36:45.333
If you were the web?
00:36:45.333 --> 00:36:51.025
If you were the web, yeah, if you're the web therapist for your clients, I think they'll resonate with that, absolutely.
00:36:51.347 --> 00:36:56.079
I feel like I am man the questions I get from people.
00:36:56.320 --> 00:37:00.751
Yeah but this is important because this this goes down to the offers.
00:37:00.751 --> 00:37:03.255
Like, okay, how do we present this?
00:37:03.255 --> 00:37:04.668
And you're doing a really good job.
00:37:04.668 --> 00:37:11.193
I think we definitely just need to to clarify it and make really clear distinctions between a few different things here.
00:37:11.193 --> 00:37:29.005
So you have your support plans, your maintenance plans, which I think where that needs to sit on your order of services, I would actually put that below the web design services, just to make it so clear that you do website design and you support those are support plans.
00:37:29.005 --> 00:37:34.838
I would even probably change the terminology of maintenance plan to support plan.
00:37:34.838 --> 00:37:40.367
I know, my course is the maintenance plan course, but that's really for web designers, for clients.
00:37:40.367 --> 00:37:43.436
I think they'll resonate and understand support more.
00:37:43.436 --> 00:37:47.672
That way you can really help clients get a good feel for what is support.
00:37:47.672 --> 00:37:50.257
And then, what is growth plan?
00:37:50.257 --> 00:37:51.449
What are growth plans?
00:37:51.449 --> 00:38:03.628
So, um, yeah, I would call that support plans, which you know are your maintenance plans that include a bit of strategy every quarter, but then that is the lead-in to your, to your growth plan that you could have.
00:38:03.628 --> 00:38:07.186
That's a little more robust and you're diving deeper into their business.
00:38:07.186 --> 00:38:08.829
You're their, you're their web therapist.
00:38:09.530 --> 00:38:13.298
Um, and then again with this idea of a business starter plan.
00:38:13.298 --> 00:38:15.052
I would have that as a separate product.
00:38:15.052 --> 00:38:20.416
I could see people purchasing that before they purchase a website from you.
00:38:20.416 --> 00:38:26.411
It's like, yeah, I want the starter business plan Because a lot of things in that.
00:38:26.411 --> 00:38:33.811
Let's go back to your service page real quick, defining your target audience that's great for a business plan.
00:38:33.811 --> 00:38:35.438
Selling point, that's great.
00:38:35.438 --> 00:38:36.702
This is all great.
00:38:36.742 --> 00:38:38.568
So planning would go in the business plan.
00:38:38.568 --> 00:38:42.215
Content planning maybe not right now.
00:38:42.215 --> 00:38:48.206
Social media planning that a lot of people aren't even ready for that until they have their site like and all the offer is ready to go.
00:38:48.206 --> 00:38:50.432
So this would be a planning.
00:38:50.432 --> 00:38:50.954
That's good.
00:38:50.954 --> 00:38:59.875
Even products and services could be more of a growth thing the generation map but this would be a planning stage.
00:38:59.894 --> 00:39:06.793
So basically, half of what I see here could be in the business plan and then the rest of it would be growth.
00:39:06.793 --> 00:39:08.998
It would be like growth-style services.
00:39:08.998 --> 00:39:21.786
And one thing you could do here is if you wanted to sell a growth plan that had all of this, if somebody has not purchased your business plan, you could say, like our business plan starter kit is included in a growth plan.
00:39:21.786 --> 00:39:30.570
So if you haven't done our business strategy plan I'm kind of mixing terms, but you could basically say that comes included.
00:39:30.570 --> 00:39:37.512
So if there's any gaps that we need to identify that I would normally do in a starter plan then that's what's included in the growth plan too.
00:39:37.512 --> 00:39:48.416
But I would absolutely have two different offers for a business that needs help putting all this in place from the ground up, and then somebody who's already a client is ready to rock and roll.
00:39:48.416 --> 00:39:49.971
That's how I would think of those.
00:39:51.266 --> 00:40:13.786
I love that, yeah, and I think I need to work on some of those growth plans, even just getting an email and newsletter set up for them, or working on a lead funnel, or, once they're established and once they have their website ready and their business going and they're ready for those upgrades, to get those packaged for them.
00:40:13.786 --> 00:40:17.601
I think could be a huge upsell opportunity for me.
00:40:17.601 --> 00:40:19.045
That I'm not currently doing.
00:40:19.045 --> 00:40:21.231
I'm just sitting back and waiting.
00:40:21.231 --> 00:40:25.775
When they come to me and they're like oh, I think I need a newsletter, I'm like Great, let's get one set up.
00:40:26.246 --> 00:40:30.876
So I would experiment with doing this, probably like two or three times a year.
00:40:30.876 --> 00:40:33.293
I would do almost like a sprint on your end.
00:40:33.293 --> 00:40:37.931
By that I mean like, because it sounds quite intensive.
00:40:37.931 --> 00:40:41.193
I don't know if that's something you would want to do like every week, all the time.
00:40:41.936 --> 00:40:42.297
Of course.
00:40:43.347 --> 00:40:45.434
What I would do is we're in August right now.
00:40:45.434 --> 00:40:54.784
Leading up to like September or fall is always a really good time where people are Summer's done, kids are in school, people are focused on their business for a little while before the holidays.
00:40:54.784 --> 00:41:02.733
So in September, what I would do for this, angela, is give yourself a month to really break this out.
00:41:02.773 --> 00:41:19.695
In between, a business starter plan Again, we could probably come up with a better name Somebody chat GPT for us, let's come up with a business starter plan or it's almost like an online presence plan I don't know Something like that your web design services, your support, which are just ongoing.
00:41:19.695 --> 00:41:22.989
But then you have these marketing, these growth sprints.
00:41:22.989 --> 00:41:24.231
It's almost like a boot camp.
00:41:24.231 --> 00:41:29.148
It's like a sprint, probably a 30 or 60-day intensive.
00:41:29.148 --> 00:41:41.188
What I would do is offer that in September and I would say, depending on how intensive that is for you time-wise, I would say you have 5 spots and it's $1,500.
00:41:41.188 --> 00:41:51.574
And you offer this to your current clients or potential clients who are a little more established, and you can say we're doing a growth like a business growth intensive.
00:41:51.574 --> 00:41:55.579
It's 30 or 60 days and you get weekly calls with me.
00:41:55.579 --> 00:41:57.108
There's a start to finish.
00:41:57.708 --> 00:42:07.105
We look at your content, we look at your offers on your website and then by the end you'll have this in place and I don't know what's.
00:42:07.105 --> 00:42:09.893
Is that $7,500?
00:42:09.893 --> 00:42:13.204
If you were to do, let's see $1,500.
00:42:13.204 --> 00:42:15.914
If you sold five of those, yeah, $7,500.
00:42:15.914 --> 00:42:21.998
But you could potentially like that over 30 to 45 days.
00:42:21.998 --> 00:42:35.565
Yes, there's time involved, yes, it's intensive, but, like we talked about with Shannon, I think, with being proactive and even if someone doesn't purchase it yet, they may be like Holy cow, angela, she's really helping clients grow.
00:42:35.565 --> 00:42:44.155
And then maybe, if you offer it again in January, that person who saw it is a little jealous because now you have results and case studies they're going to hop on in January.
00:42:44.155 --> 00:42:46.007
So how do you feel about that?
00:42:46.949 --> 00:42:47.590
I love that.
00:42:47.590 --> 00:42:50.177
I love that I could definitely use that 7,500.
00:42:52.405 --> 00:42:56.405
that I love that I love that I could definitely use that 7,500 revenue in September.
00:43:01.465 --> 00:43:01.766
Let's do it.
00:43:01.766 --> 00:43:02.248
How would that sound?
00:43:02.248 --> 00:43:03.271
5 spots, $1,500.
00:43:03.271 --> 00:43:03.512
5 spots.
00:43:03.512 --> 00:43:27.273
Really clear about the results from that, because you're going to look at everything in depth and this would be for the more established people, and then that would still give you room to be able to sell the business starter plans that are less time intensive and would probably be a little more productized, I would imagine, although you might customize it here or there, but yeah, with your client base so far, and the pricing could always change, I guess.
00:43:27.273 --> 00:43:29.192
But $1,500 sounds pretty fair.
00:43:29.192 --> 00:43:35.318
It's basically like $500 to $750 a month if you do it for one or two months.
00:43:35.318 --> 00:43:39.132
Yeah, that's what I would recommend there.
00:43:39.132 --> 00:43:47.360
And then, if they got a call in the beginning and a call at the end with you or however you structure it, yeah, it would be pretty awesome, yeah.
00:43:47.485 --> 00:43:48.027
I love that.
00:43:48.027 --> 00:44:16.356
Yeah, I think that's great Because I already have a few in mind that are kind of already working on building out funnels and doing, you know like what, like an ad budget now, and they're kind of, you know, getting information from tidbits from different people and some of them are in business masterminds and I think this could be a really good way to be like let's sit down and figure out how we can, you know, maximize conversions and bring in more leads and kind of set up systems and stuff for them.
00:44:16.356 --> 00:44:21.300
That's stuff that I really like doing and researching and kind of problem solving for them.
00:44:22.806 --> 00:44:23.588
So thanks for that.
00:44:23.588 --> 00:44:35.510
Take this transcript from what you just said, and there is your copy, angela, what you just said is the sales.
00:44:35.510 --> 00:44:39.831
You just made it look like the client can kind of sit back and give you the ideas and their challenges and their problems and then you're the one who solves it.
00:44:39.831 --> 00:44:48.534
So you've now moved into this problem solver, strategist, consultant Again, long title, long tagline to put on your email signature.
00:44:48.534 --> 00:44:49.315
But that's what you are.
00:44:50.125 --> 00:44:51.409
Yeah, and a therapist, yeah.
00:44:51.409 --> 00:44:53.315
I really think you should roll with that lingo yeah.
00:44:53.315 --> 00:44:55.809
So yeah, that's what I would do.
00:44:55.809 --> 00:45:09.449
I would just To recap this let's make a really clear distinction between support plans, which are your ongoing maintenance plans, that people Every month you're in their corner, but that's very different than the growth plans.
00:45:09.449 --> 00:45:14.918
It's like an intensive offer that you do maybe two or three times a year.
00:45:15.498 --> 00:45:20.733
And then the business starter kit, the business starter plan roadmap I don't know whatever we call that.
00:45:20.733 --> 00:45:22.217
That's the kickoff.
00:45:22.217 --> 00:45:30.108
I think that would be the first thing you sell, even if you were to back that up with a, let's say, on your website.
00:45:30.108 --> 00:45:44.635
Your freebie for a while maybe three to six months, maybe even three months your freebie is the business starter plan and it's just like a half an hour training of you sharing some of your top tips that you've clients with to start their online presence.
00:45:44.635 --> 00:45:59.476
And then the upsell is like a $4.99 starter plan that's a little more productized, that gets them into your web design services and then, after they sign up for your web design services and your maintenance plan slash support plan, then you offer your intensive.
00:45:59.476 --> 00:46:04.750
You offer your 30 to 60 day sprint for growth and marketing when they're ready.
00:46:05.592 --> 00:46:09.889
And then you got this symbiotic, perfect balance.
00:46:09.889 --> 00:46:12.429
I know you're in that world, so I'm trying to fight the right catch.
00:46:12.429 --> 00:46:14.452
You know like it's all bouncing out.
00:46:14.452 --> 00:46:18.115
You got like the new, you got the early stage business owners, you got your established.
00:46:18.115 --> 00:46:23.134
You're putting a little more time over here to them and then you're working helping getting other people to that point.
00:46:23.134 --> 00:46:26.793
So yeah, Amazing.
00:46:27.034 --> 00:46:27.476
I love it.
00:46:27.476 --> 00:46:34.135
I'll be the Josh for the wellness entrepreneurs, please put that on your homepage.
00:46:34.596 --> 00:46:37.480
I'll be the Josh Hall of Wellness and see how that works.
00:46:41.375 --> 00:46:41.715
Awesome.
00:46:41.715 --> 00:46:44.905
Thank you so much for your time Thank you everyone for your comments.
00:46:45.266 --> 00:46:51.724
Yeah, I was gonna say the chat is as the kids say these days the chat is lit, um, do kids say that now or is that?
00:46:51.724 --> 00:46:54.990
Are we already like past, that we may be past?
00:46:55.371 --> 00:46:57.195
I still say totes lit.
00:46:57.356 --> 00:46:59.969
But totes lit okay, that's tote, it's tote flip.
00:46:59.969 --> 00:47:03.864
Oh my gosh, we are officially the old people trying to be cool now yeah, yeah.
00:47:04.204 --> 00:47:10.188
If there's any 20 year olds in here, they can tell us otherwise yeah, where's landon and blaze and some of our younger members?
00:47:10.208 --> 00:47:13.070
they're're probably like, oh my gosh, I'm like in with a bunch of old people.
00:47:13.070 --> 00:47:14.894
All right, sweet Angela, you got it.
00:47:14.894 --> 00:47:16.170
I'm so excited for you, thank you.
00:47:16.505 --> 00:47:19.717
I'm pumped to see this rollout All right, I'll be in touch.
00:47:19.717 --> 00:47:21.231
I'll be in touch with the rollout.
00:47:31.724 --> 00:47:32.728
I want to see 7, the win section for you.
00:47:32.728 --> 00:47:33.110
Yep, thank you.
00:47:33.110 --> 00:47:34.454
Awesome, all right, thanks, angela for coming out.
00:47:34.454 --> 00:47:35.760
Let me go ahead and bounce Angela down here.
00:47:35.760 --> 00:47:36.463
Awesome guys, great stuff.
00:47:36.463 --> 00:47:43.907
By the way, if anyone's wondering how this could apply to you, I hope you see you could really morph your offers to something very similar.
00:47:43.907 --> 00:47:45.170
It may be on a different scale.
00:47:45.170 --> 00:47:50.373
Angela is a little more established, with a foundation behind her, with clients.
00:47:50.373 --> 00:47:51.295
She's got her niche.
00:47:51.295 --> 00:47:52.364
She knows them well.
00:47:52.364 --> 00:48:01.340
But I think what I really enjoy that Angela has pinpointed is that there's an obvious need for folks who want more intensive support.
00:48:01.340 --> 00:48:18.456
So if you can offer it and constrain your offer like that, like Angela's going to do again $1, bucks for a 30 or 45 day sprint Five, you know, if you have five spots open, that's 7,500 bucks like that.
00:48:18.456 --> 00:48:22.594
So let's freaking go, as they say.
00:48:22.594 --> 00:48:24.818
All right, guys.
00:48:24.818 --> 00:48:31.713
Well, I know that Sam was interested in website review, but I think I want to wait till he can come up.
00:48:31.713 --> 00:48:38.769
I think he may want to do the next one, so we may hold off on Sam's website review stuff until he can join us live.
00:48:38.769 --> 00:48:45.271
So, with that in mind, I am happy to answer any questions here as we wrap this call.
00:48:45.311 --> 00:48:46.192
That was like the fast.
00:48:46.192 --> 00:48:49.032
Was that the fastest hour ever?
00:48:49.032 --> 00:48:51.510
If you just joined us or if you joined late?
00:48:51.510 --> 00:48:52.614
By the way, welcome in.
00:48:52.614 --> 00:48:55.655
Yes, I do have baby snot on my shoulder.
00:48:55.655 --> 00:48:58.132
I did not go like this and sneeze, I promise.
00:48:58.132 --> 00:49:00.472
So all the kiddos are sick.
00:49:00.472 --> 00:49:01.889
It's a good time.
00:49:03.106 --> 00:49:04.331
Mark said such a boomer, landon.
00:49:04.331 --> 00:49:10.516
Landon says I'm a 70-year-old in a 20-year-old body, so I have no clue.
00:49:10.516 --> 00:49:13.038
That's funny.
00:49:13.038 --> 00:49:14.422
Landon says I'm a 70 year old and a 20 year old body, so I have no clue.
00:49:14.422 --> 00:49:14.702
That's funny, landon.
00:49:14.702 --> 00:49:21.525
My brother had a friend who, I'm pretty sure, started investing in a 401k when he was like 14 and he already started wearing a belt when he was like in high school.
00:49:21.525 --> 00:49:27.469
The joke was like he was literally like a 45 year old man and a 14 year old's body.
00:49:27.469 --> 00:49:31.135
So there's pros and cons to that.
00:49:31.135 --> 00:49:35.155
Antoine says great information, tons of gems, awesome, antoine, I'm glad.
00:49:35.155 --> 00:49:37.311
Yeah, hopefully that gave you some good ideas too.
00:49:37.606 --> 00:49:55.393
Again, this idea of what we're really looking at with what Angela just went through and this could apply down to what Shannon talked about too with nurturing the current set of leads is have an intro offer of some kind that is, a low ticket item like a starter plan.
00:49:55.393 --> 00:50:05.277
Or recently I shared Ben's story about how he sold his SEO boost, which was a $500 plan that then led to a $7,500 web design project.
00:50:05.277 --> 00:50:10.032
So that's the idea is to have a lower offer like a low ticket.
00:50:10.032 --> 00:50:36.853
Offer your normal services web design, support, angela at Logo and Branding as well and then a growth style service that is either ongoing or, if you're someone who's like I don't know if I have a really clear idea of what to do in an ongoing growth plan, if you're not doing advanced SEO or advertising or marketing, then I would do this sprint model, which is more of an intensive.
00:50:36.853 --> 00:50:48.373
For anyone who's curious, that is what I have planned for Web Designer Pro here, which is this idea of a mastery program.
00:50:48.373 --> 00:50:51.472
So we'll get into that eventually.
00:50:51.472 --> 00:51:02.777
But yes, I'm looking at doing the exact same thing for pro, which is to have a smaller group of those of you who are ready to really look at a few of the higher level things to go deeper.
00:51:02.777 --> 00:51:23.114
When I did that pro survey last few weeks, one thing that was really clear to me in that was that there's a lot of members here who are at a place where you want an intensive 30 to 60-day type deal or even a 90-day sprint that dives really deep into content marketing, and so that's what I'm also planning out.
00:51:24.324 --> 00:51:26.913
Freya says I'd love to ask a question about sales.
00:51:26.913 --> 00:51:27.615
Do you still have time?
00:51:27.615 --> 00:51:28.923
Happy to Freya.
00:51:28.923 --> 00:51:30.108
Let me go ahead and bring you up.
00:51:30.108 --> 00:51:37.215
If you'd like to make this a hot seat, all right, we'll go ahead and bring Freya up from the UK.
00:51:37.215 --> 00:51:39.847
She's got the hand raised, heck.
00:51:39.847 --> 00:51:40.507
Yeah, let's do it.
00:51:40.507 --> 00:51:49.056
I know these calls say an hour on the on the events, but we never stick with an hour.
00:51:49.056 --> 00:51:49.778
We usually go.
00:51:49.778 --> 00:51:54.389
I kind of am planning on these to be 60 to 90 minutes in most cases.
00:51:54.389 --> 00:51:58.380
So always love talking shop and it goes so darn fast.
00:51:58.380 --> 00:52:00.893
So we'll welcome in Freya here.
00:52:05.862 --> 00:52:06.565
Hello, hello.
00:52:07.150 --> 00:52:07.713
Hey, good to see you, freya.
00:52:07.713 --> 00:52:08.114
How are you doing?
00:52:08.114 --> 00:52:08.335
Yeah, doing.
00:52:08.335 --> 00:52:09.922
Really good to see you, freya how are you doing?
00:52:09.942 --> 00:52:10.684
yeah, doing really good.
00:52:10.684 --> 00:52:12.692
Thank you, thanks for for making the time.
00:52:12.751 --> 00:52:20.137
I know it's nearly time up so I was like I'll see uh no, like I said, I'm I'm really very rarely am I on a time crunch for these.
00:52:20.137 --> 00:52:23.016
I try to make sure we have at least 90 90 minutes on the calendar.
00:52:23.016 --> 00:52:25.786
So, uh, yeah, I'm so excited to chat with you.
00:52:25.786 --> 00:52:26.831
First of all, welcome to pro.
00:52:26.831 --> 00:52:29.018
I think you're still in your first month, right, second month.
00:52:29.018 --> 00:52:33.853
So, yeah, first month, I love seeing you just dive right in and having some fun.
00:52:33.853 --> 00:52:35.998
And where are you at in in the uk, by the way?
00:52:35.998 --> 00:52:36.782
Are you outside of london?
00:52:36.782 --> 00:52:37.271
Is that right?
00:52:38.213 --> 00:52:40.597
I'm based in london, so I'm based in wimbledon.
00:52:40.597 --> 00:52:43.570
So yeah, crazy when the tennis was all on.
00:52:43.610 --> 00:52:47.599
But I was just gonna ask if you went to.
00:52:47.599 --> 00:52:49.143
I didn't watch any this year.
00:52:49.143 --> 00:52:53.702
I usually try to watch some wimbledon, but the time's always a little odd, so uh, yeah, do you go?
00:52:53.702 --> 00:52:54.632
Are you a tennis fan?
00:52:54.632 --> 00:53:00.851
I really don't like tennis at all all right, hold on, let me go ahead and boot freya down.
00:53:00.851 --> 00:53:01.773
We're good.
00:53:03.135 --> 00:53:08.063
Now your cup of tea, hey no, but I can hear like I can hear everything that's going on.
00:53:08.164 --> 00:53:25.413
So when it's on the tv, it'll be like we can hear people's reactions before we can see it on the tv, which is quite funny okay, now you just gave me a challenge because now I want to get you into tennis here at some point, so all right, but uh, something you're interested in sales calls, so take it away.
00:53:25.413 --> 00:53:28.686
Freya, hit me with, uh, what you want to talk about, sales-wise.
00:53:29.228 --> 00:53:29.769
Yeah, yeah.
00:53:29.769 --> 00:53:39.603
So I literally have just got off of a sales call before I jumped on this and I realized that I was basically trying to oversell myself.
00:53:39.603 --> 00:53:42.014
I'm really struggling to find the balance.
00:53:42.014 --> 00:53:50.394
When somebody gets on a sales call and they're just like I know that I need a website and that it's good, but that's all I know.
00:53:50.394 --> 00:54:13.711
And then I worry about like how much information I need to give to somebody, because they've probably already read my website and things like that and what's included in the packages, but I never know how much information they already have, how much information I need to give them to get them over the line, without just waffling and being like here's everything about websites that you need to know.
00:54:13.711 --> 00:54:17.661
So I'm trying to strike that balance that I struggle with.
00:54:18.329 --> 00:54:18.710
Do you.
00:54:18.710 --> 00:54:30.496
So my recommendation and I'm not sure if you've been through the business course in its entirety yet, but what I recommend doing is have them fill out, ideally, the quote form first, which gets a lot out of the way.
00:54:30.496 --> 00:54:39.121
That way, when you get on a call, it's super efficient and you just get really into their challenges the cool thing about that too.
00:54:39.121 --> 00:54:48.271
And either way, no matter what your process looks like right now, what I would recommend doing is I wouldn't even worry about selling, necessarily, or even talking about too much.
00:54:48.271 --> 00:54:57.380
I would just ask questions and just they will tell you where they're at, just by way of you prompting them and ask them about well, where's your website at now?
00:54:57.380 --> 00:54:58.492
What do you want it to do?
00:54:58.492 --> 00:55:02.083
What are your customers supposed to do on your website?
00:55:02.083 --> 00:55:04.170
Do you want them to fill out a form?
00:55:04.170 --> 00:55:05.431
Do you want them to get a quote?
00:55:05.431 --> 00:55:10.202
Do you them to call you and or buy something like what's the, what's the purpose of the website?
00:55:10.202 --> 00:55:13.054
And then that's going to open up, kind of where they're at.
00:55:13.775 --> 00:55:20.961
um yeah so I think in one of those cases, yeah, that's what I would do yeah, because I think, like I get on, I do do that.
00:55:21.041 --> 00:55:24.451
I have like a, a form when they actually book a call with me.
00:55:24.451 --> 00:55:33.811
So when they go to book a call, they fill out the questions, which sometimes people fill in loads of information, and this particular person barely filled in anything.
00:55:33.811 --> 00:55:39.851
It was like one sentence answers, if that about like what they're looking for, and most of them were.
00:55:39.851 --> 00:55:43.398
I don't really know what I want, I just want a website.
00:55:43.398 --> 00:55:51.376
Okay, right, let's deep dive into this and let's talk about, like what they're trying to achieve, what their what clients are they trying to attract?
00:55:51.376 --> 00:56:03.701
And their answer was basically just I want to look legit and I'm trying to grow my business and it's mostly been on Instagram and I know that I need a website to um, look more professional.
00:56:03.721 --> 00:56:13.210
Basically, I'm like, yeah, that's fantastic, like we can totally do that, and then, as I like deep dive into the questions about like, do you have any like functionality in mind?
00:56:13.210 --> 00:56:14.853
The answer is just no.
00:56:14.853 --> 00:56:24.431
I haven't really thought about it, and so I kind of concluded it as that's fine, like we can start off in the strategy call and we can talk about it then and deep dive into it.
00:56:24.431 --> 00:56:34.092
But then I can feel myself having the tendency to be like oh well, have you thought about SEO and have you thought about email marketing and all of this?
00:56:34.092 --> 00:56:38.643
Which, yeah, I don't know if I'm just being too extra.
00:56:40.190 --> 00:56:49.501
Well, I think it's a good, like it's funny, because what I see in you is where Angela is right now, where, like, you're thinking about SEO, lead generation, email marketing.
00:56:49.501 --> 00:56:51.717
You're really already a web consultant.
00:56:51.717 --> 00:57:05.655
But I think that the trick with that is you have to reel yourself back, especially in the first bit of the call, because you're probably finding out you don't want to overwhelm clients, you want to get them excited, but if you give them 9 different things they could do, they're going to be like oh my gosh.
00:57:05.655 --> 00:57:08.778
If you give them like nine different things they could do, they're going to be like, oh my gosh.
00:57:08.778 --> 00:57:10.081
So I would probably.
00:57:10.081 --> 00:57:21.523
I think in that case what I would do is, on any sales call, depending on how much information you get, I would just try to figure out their somewhat immediate needs and then maybe long-term needs.
00:57:21.523 --> 00:57:35.918
If you could split those two, if you could split their challenges into two buckets, most clients have immediate needs which are like my website sucks, we're not getting any sales, so that's going to be like okay, redesign, outline copy, messaging right now.
00:57:36.659 --> 00:57:52.630
Long term needs may be SEO, it may be more lead generation, it may be more growth level, like growth plan kind of stuff, and I almost wonder if you could present them whether it's a loom video or something, to the point where it's like almost like a phased approach.
00:57:52.630 --> 00:58:03.753
You could say like, okay, based off of our call, because this might work for you too as to where you could circle back with them with like an action plan essentially, that way you don't need to overwhelm them on a call.
00:58:03.753 --> 00:58:09.313
Plus, we all know know, if you're talking a lot on a call that's not recorded, they're going to forget everything.
00:58:09.313 --> 00:58:16.500
So what I would try to do is give your advice that's really tactical in a loom or a video that follows up.
00:58:16.500 --> 00:58:17.481
It's like an action plan.
00:58:18.010 --> 00:58:24.753
So, after a call, share a little bit with them, but then just say I'll be in touch with what I'm going to recommend as a phase one plan.
00:58:24.753 --> 00:58:35.646
And then we have some stuff that's going to, you know, may branch into more marketing services and we'll talk about what we could do, kind of more ongoing or in like a separate phase, and that's where you could really take your time.
00:58:35.646 --> 00:58:49.065
And then you could say phase one is the redesign, copy, branding, whatever, and then say and then eventually, once we do this part, then I'm going to recommend that we take SEO more seriously and lead generation email sequences.
00:58:49.065 --> 00:58:52.519
And, of course, if you want to do it all together, sounds good.
00:58:52.519 --> 00:58:53.876
We have a 10K package for that.
00:58:53.876 --> 00:58:57.355
That's where you could make an offer like this.
00:58:57.355 --> 00:59:05.405
That's either, depending on the situation, more spread out in phases or all at once as a 10, 15k package.
00:59:06.550 --> 00:59:22.295
Yeah, that makes total sense Because, yeah, when there are so many options for me to offer them, I get the I feel the need to, but when it's somebody who literally doesn't know what they want, I don't want to be like here's everything that you can do.
00:59:22.295 --> 00:59:23.775
So, yeah, that makes total sense.
00:59:23.775 --> 00:59:26.876
I've not thought of creating a Loom video and structuring it that way, so that makes total sense.
00:59:26.876 --> 00:59:28.789
I've not thought of creating a Loom video and structuring it that way, so that's really helpful.
00:59:29.409 --> 00:59:37.628
Yeah, and the worst thing is is if you have this like gold plan that you say on a call, whether it's Zoom or whether it's in person, we all know what happens.
00:59:37.628 --> 00:59:40.914
Like you get home and you're like shit, what did I say?
00:59:40.914 --> 00:59:43.695
You know you're like I had this like genius plan.
00:59:43.695 --> 00:59:45.121
I had this genius plan.
00:59:45.121 --> 00:59:55.722
So that's really the advice primarily with this is figure out the challenges and then maybe hint at your solution, but then don't feel the need to close them on the call.
00:59:55.722 --> 00:59:58.518
It takes all the pressure away too, because you don't need to.
00:59:58.971 --> 01:00:04.938
We're not in a business where you need to sell on the call and be like okay, you have to make a decision before we close the call.
01:00:04.938 --> 01:00:07.476
Here you could just say, okay, we've got everything.
01:00:07.476 --> 01:00:19.054
What I'm going to do is put all this together in an action plan and whether that is backed up with a full proposal or whether it's just like the plan that would lead to a proposal, that's how to go about it.
01:00:19.054 --> 01:00:20.099
It's on record.
01:00:20.099 --> 01:00:37.101
Everything you put let's say, freya, that you do this for a few clients moving forward and then you realize, oh my gosh, just like Angela's pinpointed, I've got starter businesses that need a set of services for a starting plan, and then I've got established businesses that need more growth services.
01:00:37.101 --> 01:00:45.353
You could maybe end up productizing offers based off of just sending these plans, these action plans, to clients.
01:00:46.155 --> 01:00:53.181
Yeah, yeah, and I really like that idea of having the trail of them as well, that I can look back on and see what suits their needs best.
01:00:53.181 --> 01:00:54.652
Basically, yeah, it makes sense.
01:00:55.072 --> 01:00:58.079
Yeah, yeah, that's exciting, yeah, that's exciting.
01:00:58.079 --> 01:01:01.498
And Luis just said I don't even call them sales call, we call them discovery calls.
01:01:01.498 --> 01:01:17.963
Yeah, so it's that same idea, and that would just give you the freedom to get all your thoughts out, but just contained in a short-term plan, long-term plan, and then the client can decide which route do they want to go in.
01:01:17.963 --> 01:01:20.565
They want to just go short-term, they want to do it all together.
01:01:21.786 --> 01:01:32.938
There we go yeah, yeah, that makes sense, I think, where I'm so such like nerd about it, I'm like this is so exciting, but to other people.
01:01:32.938 --> 01:01:33.780
It's probably like whoa come down.
01:01:33.800 --> 01:01:34.101
Yeah, well, it is.
01:01:34.101 --> 01:01:40.070
I by no means want to like dampen your excitement, because it is awesome and and clients do respond to excitement.
01:01:40.070 --> 01:01:45.677
But what I would say is, like in the sale, well, in these calls, we'll just call them calls.
01:01:45.677 --> 01:01:52.554
I would just try to avoid deep specifics when those should be saved for an action plan.
01:01:52.554 --> 01:02:06.617
But you could just, in your excited way, say like there's a lot we could do initially with the website, with the design, and then we have things we could do long term for SEO and things like that, and I'll follow up with the official plan that I'm going to recommend.
01:02:06.617 --> 01:02:07.842
That would best suit you.
01:02:07.842 --> 01:02:14.302
So, yeah, the idea is just not to flood clients with too much information all at once.
01:02:15.309 --> 01:02:17.195
Yeah, yeah, yeah, it makes total sense.
01:02:17.195 --> 01:02:20.570
Yeah, I really appreciate you taking the time, so thank you.
01:02:20.811 --> 01:02:21.411
Absolutely.
01:02:21.411 --> 01:02:27.943
One last tip Use that excitement to talk about the results for your potential clients.
01:02:27.943 --> 01:02:42.791
So if you could say, instead of talking about SEO or talking about the ins and outs of lead generation or nurture sequence, what if you frame that excitement to like what if your clients were engaged with you every month and they're buying from you more and more every month?
01:02:42.791 --> 01:02:44.233
And they're like yes, how do we do that?
01:02:44.233 --> 01:02:55.275
You're like well, that's what we do with the email sequences and lead generations and like oh, so you don't talk about the how you talk about the what Is that right?
01:02:55.275 --> 01:02:57.159
Yeah, you know what I mean.
01:02:57.159 --> 01:02:59.211
You don't just talk about the nerdiness.
01:02:59.211 --> 01:03:05.173
We would all love to talk email sequences and whether we use ConvertKit or MailChimp or whatever, but clients don't care about that.
01:03:05.173 --> 01:03:10.344
They care about like how will clients pay me over and over If you put your excitement towards the results that they get?
01:03:10.344 --> 01:03:13.233
That's where the gold is.
01:03:13.974 --> 01:03:16.460
Yes, yeah, yeah, that makes so much sense.
01:03:16.460 --> 01:03:17.603
I'm totally doable.
01:03:17.603 --> 01:03:21.367
I can keep the energy up, but it's something that they care about.
01:03:21.367 --> 01:03:22.030
Yeah, makes sense.
01:03:22.110 --> 01:03:23.052
Yeah, that's it.
01:03:23.052 --> 01:03:29.677
Yeah, because I want you to nerd out, but I want you to nerd out and pro for, like the tech, but then I want you to nerd out with results, with the clients.
01:03:29.677 --> 01:03:31.393
That's, that's the goal.
01:03:33.079 --> 01:03:33.780
That sounds good.
01:03:34.429 --> 01:03:34.692
Awesome.
01:03:34.692 --> 01:03:36.237
I have to put that on the sales page, by the way, too.
01:03:36.237 --> 01:03:36.911
That was a good line.
01:03:36.911 --> 01:03:38.418
Okay, sweet, all right, freya.
01:03:38.418 --> 01:03:42.695
Well, thanks for coming on, and I'll be in touch with you to make you a tennis fan.
01:03:42.876 --> 01:03:48.224
That's my goal, that's my we'll see if that works all right, thanks.
01:03:48.485 --> 01:03:49.085
Thanks for coming up.
01:03:49.085 --> 01:03:56.775
All right, and then last thing before we head off here, guys, I know landon had a question about his proposal.
01:03:56.775 --> 01:04:00.483
Yeah, landon, let me know if you can jump in the chat real quick.
01:04:00.483 --> 01:04:02.755
Uh, let me know.
01:04:02.755 --> 01:04:03.777
I know you had posted.
01:04:03.777 --> 01:04:05.722
Let me find it in pro here real quick.
01:04:05.722 --> 01:04:06.751
Let me know if you have a specific question.
01:04:06.751 --> 01:04:07.791
Let me find it in pro here real quick.
01:04:07.791 --> 01:04:11.534
Let me know if you have a specific question, landon, because we do have a couple of minutes.
01:04:11.534 --> 01:04:17.041
I could bring you up very briefly here if you wanted to just ask a particular question.
01:04:17.041 --> 01:04:20.943
Otherwise I'll pull up your proposal.
01:04:20.943 --> 01:04:22.405
Yeah, yeah, says Landon.
01:04:22.405 --> 01:04:23.407
Okay, we'll bring you up real quick.
01:04:23.407 --> 01:04:33.130
Let's do a little mini coaching chat here with Landon.
01:04:34.130 --> 01:04:39.978
All right, here comes Landon hey what's up?
01:04:39.998 --> 01:04:40.719
What's going on, man?
01:04:40.719 --> 01:04:41.519
Good to see you, Landon.
01:04:41.880 --> 01:04:42.481
Sorry, y'all too.
01:04:42.481 --> 01:04:42.922
Can you hear me?
01:04:43.362 --> 01:04:43.702
Yep.
01:04:44.023 --> 01:04:44.764
Okay cool.
01:04:44.905 --> 01:04:45.606
I love headphones.
01:04:45.606 --> 01:04:48.771
Threw me off.
01:04:48.771 --> 01:04:51.440
I saw the little picture of you and I was like I wasn't sure if those were like the panda ears.
01:04:51.440 --> 01:04:56.976
I know that's a thing, right no, I just sent over the.
01:04:57.438 --> 01:04:57.759
He didn't.
01:04:57.759 --> 01:05:06.621
We chatted on the phone not very long because I talked to the guy who like owns the company, like originally or like the actual owner of the company.
01:05:06.621 --> 01:05:12.512
We talked for a little bit and then he sent me over to his like buddy, I guess he's like in like supposed to just take care of everything.
01:05:12.512 --> 01:05:17.711
On that end, they both have nothing like no idea of anything that goes on internet.
01:05:17.711 --> 01:05:22.001
Wise, like you can tell um, like they don't know what like a website is, I feel like.
01:05:22.001 --> 01:05:47.018
But we, we like chatted and stuff and I kind of snubbed like just a general uh proposal because they were looking at like logo website things like that, but it's for like a steel canopy slash, like concrete business and I just kind of wanted to see what you thought on the, the proposal and if it was, like you know, just feedback because yeah, yeah.
01:05:47.320 --> 01:05:48.983
I love the structure of it.
01:05:48.983 --> 01:05:57.282
It's very, very clear Brand identity, the website itself really clear, deliverables, nice and digestible in the way of like.
01:05:57.282 --> 01:05:59.005
It's not like a 10-page document.
01:05:59.005 --> 01:06:00.673
And then you got launch.
01:06:00.673 --> 01:06:02.539
You got the launch stuff, so I think that's great.
01:06:02.539 --> 01:06:10.376
Honestly at this point, landon, if you're going to're gonna do 2800, you might as well do 3000 or like 2997.
01:06:10.396 --> 01:06:16.840
Uh, someone in the well, I was talking to somebody in the chat yesterday and they said they're like, if you're gonna do like full logo design, they they're like I would double it.
01:06:16.840 --> 01:06:20.579
So I didn't double it, but I went up to 37 what do you think?
01:06:20.599 --> 01:06:20.739
okay?
01:06:20.739 --> 01:06:21.521
Oh, yeah, I mean I was.
01:06:21.521 --> 01:06:27.094
Yeah, I mean, I know you're early on, so a three thousand3,000 win is still awesome.
01:06:27.094 --> 01:06:30.577
So, by all means, if you can get this at $3,000, awesome.
01:06:30.577 --> 01:06:34.862
That will give you the social proof for doing this type of project.
01:06:34.862 --> 01:06:39.726
And then the next one I would definitely like to see this in at least the $5,000 range.
01:06:40.130 --> 01:06:42.755
Yeah, I shot it at $37,997.
01:06:42.755 --> 01:06:47.523
And I said two payments of $18 or 30-30-40 agreement.
01:06:49.612 --> 01:06:52.016
Was that before, because this is 27.
01:06:52.016 --> 01:06:53.335
So was that before this was.
01:06:55.134 --> 01:06:56.458
Yeah, I just sent it to him.
01:06:56.900 --> 01:06:59.838
Okay, also, have you not got a response yet?
01:07:01.333 --> 01:07:03.838
No, they're having a meeting about it actually right now at 11.
01:07:03.838 --> 01:07:05.101
So we'll see.
01:07:05.329 --> 01:07:07.724
Oh man, here we go, all right, well sweet, yeah, I think yeah.
01:07:07.724 --> 01:07:08.432
Do you think that it actually right now at 11?
01:07:08.432 --> 01:07:08.634
So we'll see.
01:07:08.634 --> 01:07:10.804
Oh man, here we go, all right, well sweet, yeah, I, I think it yeah do you think that's too much?
01:07:10.824 --> 01:07:11.726
do you think that's okay?
01:07:11.726 --> 01:07:22.097
Uh, it's not enough then that's okay, because right now, since I'm so early, I'd rather charge like not enough and like get, get the gig then.
01:07:22.097 --> 01:07:25.367
Yes, yeah and exactly, exactly, landon.
01:07:25.387 --> 01:07:28.018
You're in a place where you have the time to be able to do this.
01:07:28.018 --> 01:07:30.956
And look, I mean my first year of business.
01:07:30.956 --> 01:07:34.884
If I got a $3,000 project, I would have been on cloud nine.
01:07:34.884 --> 01:07:37.175
I pulled my first night for 300.
01:07:37.175 --> 01:07:41.103
So, absolutely, you're on a really great momentum.
01:07:41.103 --> 01:07:45.621
I would take every one of these experiences as kind of a learning experience.
01:07:45.621 --> 01:07:48.871
So the next time you do this you'll have a refined process.
01:07:48.871 --> 01:07:59.530
You'll get better each time, and then I would definitely say if anyone is going to mix in brand identity strategy and web design together, that should probably be at least $5,000.
01:07:59.530 --> 01:08:04.481
With the idea I know right now we're kind of looking at like $50,000 for your goal.
01:08:04.481 --> 01:08:06.096
We want to hit $50,000.
01:08:06.096 --> 01:08:09.534
And I know you had mentioned you're serious about getting six figures.
01:08:09.534 --> 01:08:16.018
So all of this will be the foundation for eventually making sure your offers are based around six figures.
01:08:16.018 --> 01:08:20.136
But dude, heck, yeah, 3k for this.
01:08:20.136 --> 01:08:21.795
How long have you been doing it, landon?
01:08:21.795 --> 01:08:22.677
What are you at Six months?
01:08:25.408 --> 01:08:27.939
I started going actually serious in May.
01:08:28.970 --> 01:08:30.314
Okay, yeah, dude, heck.
01:08:30.314 --> 01:08:31.939
Yeah, you're freaking on it, you're killing it.
01:08:31.939 --> 01:08:34.472
Landon and congrats.
01:08:34.472 --> 01:08:36.560
I know you posted what, or did you send me?
01:08:36.560 --> 01:08:39.109
You landed like a $1,200 project recently.
01:08:39.109 --> 01:08:39.831
Yeah, he signed the contract it.
01:08:39.850 --> 01:08:40.371
Just he's not cause.
01:08:40.371 --> 01:08:42.613
He just put a down payment on like a whatever, like a facility or something.
01:08:42.613 --> 01:08:46.377
So put a down payment on like a whatever, like a facility or something.
01:08:46.377 --> 01:08:51.423
So that's right, yeah, yeah, that's right, yeah, cause uh, yeah, that's right.
01:08:51.444 --> 01:08:54.146
You said uh, you said you know you got that, got that.
01:08:54.146 --> 01:08:56.712
But I was like, is the check in the bank yet?
01:08:56.712 --> 01:08:59.261
Cause I usually recommend waiting to celebrating until the money's in the bank.
01:08:59.261 --> 01:09:03.720
But if you sign, if you sign the contract, that's really promising, so awesome.
01:09:07.810 --> 01:09:09.333
He was, he was, was, he was super cool, so I'm like I think we should be.
01:09:09.333 --> 01:09:11.398
It was a referral from the mortgage company that I did see how that works.
01:09:11.457 --> 01:09:14.484
Dude, oh my gosh, dude, you land in next year.
01:09:14.484 --> 01:09:15.672
It's gonna be wild.
01:09:15.672 --> 01:09:17.697
It's like you are I hope so.
01:09:17.716 --> 01:09:24.841
I'm like every day, I'm just like oh, like you know, you always want it to go faster than it is, which that's just like humans in general.
01:09:24.902 --> 01:09:27.088
But yeah, yeah, your generation you got to work on the delayed gratification, like again, one step at a.
01:09:27.088 --> 01:09:27.930
That's just like humans in general.
01:09:27.930 --> 01:09:28.386
But yeah, yeah, your generation.
01:09:28.386 --> 01:09:32.472
You got to work on the delayed gratification, like again, one step at a time.
01:09:32.472 --> 01:09:35.421
But, but you're, you're on the right path.
01:09:35.421 --> 01:09:36.775
Like you're building momentum, You're.
01:09:36.775 --> 01:09:38.877
I've already seen you get more clear with your offers.
01:09:38.877 --> 01:09:42.500
You're getting, you're becoming better at design and and all of the things.
01:09:42.500 --> 01:09:43.811
So all that stuff takes time.
01:09:43.811 --> 01:09:54.765
It really starts to compound and then, before you know it, when you have five to $10,000 offers, that's the six-figure business model without working 90 hours a week.
01:09:54.765 --> 01:09:56.391
That's what we'll avoid eventually.
01:09:56.391 --> 01:10:00.381
But you're in a season of life where you can hustle and work a lot if you enjoy it.
01:10:00.381 --> 01:10:01.222
I mean by golly.
01:10:02.372 --> 01:10:03.354
Oh yeah, I like it.
01:10:03.354 --> 01:10:05.820
I'm just put my head down trying to make it work, you know.
01:10:05.981 --> 01:10:13.021
Yeah, yeah, you're, you're a, yeah, you're the young entrepreneur I can tell we just need to watch how much Alex Ramosi you're watching and then, uh, really.
01:10:15.029 --> 01:10:16.456
Yeah, yeah, he's a beast.
01:10:16.850 --> 01:10:17.800
Nothing against Alex.
01:10:17.800 --> 01:10:18.929
He's a wild man, but uh.
01:10:20.252 --> 01:10:30.046
Yeah, but then I put in the bottom to like SEO and maintenance are available and recommended more details upon request, and I just put some like work that I've done and things like that.
01:10:30.046 --> 01:10:33.353
It wasn't on that screenshot, I didn't have enough room, but that's what I put on.
01:10:34.135 --> 01:10:34.496
Yeah.
01:10:35.057 --> 01:10:36.020
So we'll see, I don't know.
01:10:36.020 --> 01:10:40.931
They're comparing me and one other company and I was like well, do you know the other company's name?
01:10:40.931 --> 01:10:44.034
Well, he told me like two days ago and I forgot it.
01:10:44.034 --> 01:10:46.998
And then when we called yesterday I was like do you know?
01:10:46.998 --> 01:10:48.480
Kind of what they were pressing you and stuff.
01:10:48.480 --> 01:10:52.605
He's like no, I forgot and I was like shit, like no idea.
01:10:54.729 --> 01:10:58.006
So I wouldn't worry about it, I wouldn't worry about comparing.
01:10:58.006 --> 01:11:00.837
Yeah, yeah, I really cause like they may have a very different plan.
01:11:00.837 --> 01:11:02.072
So, yeah, just stick to your guns.
01:11:02.072 --> 01:11:03.654
It's a really good outline, dude.
01:11:03.654 --> 01:11:17.694
You got the identity, you got the nice clear set of deliverables, the website and then a little bit of launch help, and then you get them on ongoing support and then eventually offer some more growth services and then you'll be able to upsell them moving forward.
01:11:17.694 --> 01:11:18.818
Heck, yeah, dude.
01:11:19.720 --> 01:11:20.122
Okay, cool.
01:11:20.122 --> 01:11:23.418
I just want to make sure it was a decent proposal, yeah.
01:11:24.810 --> 01:11:27.279
If anything, it's undercharged.
01:11:27.338 --> 01:11:36.376
For how much work that'll be yeah, I said there's like two hours staring at the screen introduced for it, so that feeling still happens yeah, like it.
01:11:36.436 --> 01:11:36.716
Never.
01:11:36.716 --> 01:11:41.070
I think anytime you're like you're kind of going for it, which is really good.
01:11:41.070 --> 01:11:47.453
I would encourage everyone at some point, especially if you have kind of a variable priced or variable pricing on a project.
01:11:47.453 --> 01:11:47.567
Yeah, yeah, go for.
01:11:47.567 --> 01:11:48.561
Especially like if you have kind of a variable priced or variable pricing on a project.
01:11:48.561 --> 01:11:49.842
Yeah, yeah, go for.
01:11:49.842 --> 01:11:56.618
Especially like if you have your product type, services that are clear, securely in ranges, but you get that one where it's like I got nothing to lose.
01:11:56.618 --> 01:12:00.716
Might as well go for, like ben recently did with his 7500 project.
01:12:00.716 --> 01:12:03.882
That's where that feeling like oh I'm a little nervous.
01:12:03.903 --> 01:12:05.614
I just sent this are they gonna be mad?
01:12:05.614 --> 01:12:09.595
But I felt better about it because he's, I guess, the actual owner.
01:12:09.595 --> 01:12:16.158
Sorry, I'm like totally keeping everybody wait oh, you're good, you're good, uh, he's, he owns like five other companies.
01:12:16.158 --> 01:12:21.097
So I was like screw that like I'm gonna you know, he always has the money then to like invest in a website.
01:12:21.097 --> 01:12:25.454
So I was like, and if it goes well, then it'll be another project, maybe.
01:12:25.935 --> 01:12:43.483
Yeah, and always remember this too, not just for you, landon, but for everybody when you price what feels high to you, you really do have to think about this in context of the client and how much revenue could be generated from this.
01:12:43.483 --> 01:12:53.557
A $3,000 package for logo branding, the design and some strategy in there too, that's going to probably 100x their investment at least.
01:12:53.557 --> 01:13:02.110
So, yeah, our work is so much more valuable than all of us are likely charging, especially when it comes to strategy and stuff like that.
01:13:02.110 --> 01:13:04.274
But again, you're on a great path, landon.
01:13:04.274 --> 01:13:05.717
Keep this up.
01:13:05.717 --> 01:13:09.505
Your prices are currently on track to do $50,000.
01:13:09.505 --> 01:13:15.836
And then, as you start to double some of these, then we're looking at six figures as it starts to compound.
01:13:18.113 --> 01:13:18.756
I appreciate it.
01:13:18.756 --> 01:13:19.238
Thanks, josh.
01:13:19.238 --> 01:13:23.240
I was just like oh, I hope I didn't overdo it.
01:13:24.230 --> 01:13:25.134
You're right on, dude.
01:13:25.134 --> 01:13:26.198
Let me know how it goes.
01:13:26.198 --> 01:13:28.637
Either share with everybody.
01:13:28.637 --> 01:13:30.493
I can't wait to hear how it goes, man.
01:13:31.034 --> 01:13:31.617
I appreciate it.
01:13:31.617 --> 01:13:32.037
Thanks, man.
01:13:32.519 --> 01:13:33.442
Heck, yeah, dude, way to go.
01:13:33.442 --> 01:13:37.520
Landon Gosh bunch of rock stars, bunch of rock stars.
01:13:37.520 --> 01:13:39.090
So there we go, friends.
01:13:39.090 --> 01:13:40.596
I hope you enjoyed that one.
01:13:40.596 --> 01:13:46.795
Again, a huge thanks to Shannon, angela, freya and Landon for being cool to repurpose this for you.
01:13:46.975 --> 01:13:54.561
I hope everything that we covered which we covered a lot in this particular session, which is just what we do every week and I love it.
01:13:54.561 --> 01:13:57.505
These sessions are an absolute blast.
01:13:57.505 --> 01:14:03.609
It gives you a chance to have some one-on-one time with me, but we do it in a group setting and the chat is always super cool.
01:14:03.609 --> 01:14:07.461
So I would love to have you a part of this if you need help with your web design business.
01:14:07.461 --> 01:14:11.381
As you see, and as you're seeing here, we're really in pro with these calls.
01:14:11.381 --> 01:14:15.409
We're mostly diving into business strategies and revenue boosting strategies.
01:14:15.409 --> 01:14:27.363
So we're finding that a lot of members are paying off their investment to Web Designer Pro very fast, especially considering you could triple your rates almost instantaneously when you get some coaching.
01:14:27.363 --> 01:14:30.851
So, all that to say, I hope to see you in Web Designer Pro when you're ready.
01:14:30.872 --> 01:14:42.359
Go to joshhallco slash pro to connect with Shannon, angela, freya, landon and all the links and resources we mentioned for this particular coaching call episode Head over to joshhallco, slash 340.
01:14:42.359 --> 01:14:44.971
Everything will be there for you, all right friends.
01:14:44.971 --> 01:14:45.997
I hope you enjoyed this.
01:14:45.997 --> 01:14:46.237
I zero.
01:14:46.237 --> 01:14:47.599
Everything will be there for you, all right friends.
01:14:47.599 --> 01:14:48.099
I hope you enjoyed this.
01:14:48.099 --> 01:14:50.561
I hope to see it in pro and if you're not ready yet, I'll see you on the next podcast episode.
01:14:50.561 --> 01:14:54.845
Make sure you're subscribed and leave a little review, if you would, on Apple or Spotify.
01:14:54.845 --> 01:14:59.862
It would mean the world to me, helps grow the show and, um, I feel like there was something else I was going to say.
01:14:59.862 --> 01:15:00.851
I'll stop it here.
01:15:00.851 --> 01:15:03.680
I'll probably remember it, you know, right after I close this out.
01:15:03.680 --> 01:15:03.900
Cheers.