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In this episode, Rhodri Darch, Co-CEO of Everrati Cars, a revolutionary Oxford-based company meticulous in its craft of restoring and electrifying iconic classic cars. Rhodri offers an inside line into a company that’s not just participating in the electric vehicle revolution but carving its own unique path to growth. He shares his unconventional journey to the forefront of EV innovation, from computer games to the British Army, and how his 'scale-up' mentality has shaped Everrati's trajectory.
Rhodri explains how Everrati masterfully blends timeless design and automotive soul with high-performing, zero-emissions EV powertrains, creating truly bespoke, hyper-personalised electric vehicles. He discusses how Everrati preserves the heritage of these classics, placing customer emotion and nostalgia at the heart of every project, and how their unique approach stands out amidst the growing luxury EV market.
We discuss Everrati's innovative B2B ventures, and how the company is leveraging their cutting-edge technology and expertise beyond direct consumer sales. Rhodri provides a fascinating insight into their rigorous team building and partner selection processes within the UK's "Motorsport Triangle," ensuring unparalleled quality and a steadfast dedication to excellence.
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