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Ademola Falomo did not arrive suddenly. He arrived steadily. From music to photography to filmmaking, his path was shaped by curiosity and instinct, not shortcuts. Born in Nigeria and trained across continents, he brings business sense and artistic hunger into the same frame. In this episode of Visual Intonation Podcast, Ademola talks about finding cinematography by refusing to choose between sound and image, and how a borrowed camera turned a light bulb moment into a life’s work.
Before the spotlight found artists like Tems, Ademola was already there, working alongside the pioneers of Nigeria’s alté movement. He helped shape a visual language for Santi, DRB Lasgidi, Boj, and others when the culture was still forming its spine. He recalls the chance moment that led to directing Santi’s “Gangsta Fear,” a moment that opened doors and defined a generation of work. The conversation explores why timing matters, why overexposure can dull impact, and why Ademola has often chosen alignment over money.
The episode moves into craft. Ademola breaks down how he approaches a music video, how branding guides every creative choice, and why he listens to a song obsessively before touching a camera. He reflects on key projects like Kah-Lo’s “Fake ID” and his Paris Fashion Week film, shot during the pandemic and rooted in celebrating Black culture on a global stage. Practical wisdom flows freely, from technical discipline to lessons learned from mentors and collaborators.
At the heart of the conversation is purpose. Through Family.inc, Ademola is building a home for indie filmmakers, offering tools, access, and belief to those starting with nothing but a phone and an idea. He speaks about impact, legacy, and his desire to support the next wave of African storytellers. This is not just an episode about success. It is about patience, positioning, and the quiet work that makes lasting images possible.
ademola falomo (@ademolafalomo) • Instagram photos and videos
https://vimeo.com/ademolafalomo02
ademola falomo (@ademolafalomo) / Posts / X - Twitter
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