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When Rebrands Go Wrong

Sometimes, it feels like a product needs a brand refresh. A new label, a new design, a new bottle -- something. Yet as Adam, Joanna, and Zach discuss, moving away from an established design aesthetic can serve to confuse and even alienate consumers - did you not just change the packaging but the pr…
Recession indicators abound, from robust inflation to consumer sentiment. Within the hospitality industry, it's the rise of all-you-can-eat restaurants and drinks specials. How can bars and restaurants entice wary consumers, and does "value" always have to mean "cheap as hell?" Please remember to s…
Adam and Zach contemplate whether collecting beer, spirits, and wine has gone from a hobby associated with class and refinement to something that comes off as weirdo behavior. Did craft beer nerds delude themselves into thinking there would be a market for decade-old beer? Are there just too many s…
In the wake of a recent viral video showing celebrity chef Wolfgang Puck repeatedly calling a specific cocktail "girly," Adam, Joanna, and Zach discuss why this outdated and sexist way of classifying drinks remains present in some elements of the drinks industry, what harm it causes, and …
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