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Felipe works behind the scenes helps some of YouTube's biggest creators reach global audiences through localization.
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In this episode, we talk about dubbing, cultural adaptation, global growth, and why translating content is only the first step.
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Felipe, thank you so much for joining me today.
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For anyone tuning in right now and they're like, who is this guy?
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How would you describe what you're doing today online?
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Hello everyone.
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My name is Felipe Caligari.
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Right now, I'm the localization manager for Brazilian Portuguese from for creators, uh, more specifically on YouTube.
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I work right now with Ben Azelard, I work with Stoke Twins, I have work with ZHC, Varmen, and so many other contents.
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It's a pleasure to be in here right now, and thank you for your attention.
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How did you originally get into this?
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I started to make content, uh, to dub content uh when I was like 15.
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It was 10 years ago.
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I started to dub content on YouTube, like uh the flash trailers, something fan-related, right?
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And in 2023, I was reached by this company, C sharp recording studios, and we and they had some some major client, some big client that was the the Darman, Darman channel.
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And Darman at the time was adapting this content for Brazil.
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And I was like, okay, what I what I will do.
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I reached some competent persons that we we make a group to look localize it this content to Brazil and to Brazilian Portuguese and reach new audiences.
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Uh Darmen Brazilian channel was already big right now here in Brazil.
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Some creators right here just react from Darmen content right here.
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We had some YouTubers like Teddy, some Mike Conquist, there was Brazilian YouTubers that react for to Darmen content, and his fan base here in Brazil was already big when I started working with him.
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And then later, later for that, we reached new creators.
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Like we was working with with Darman.
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We we are doing some we were doing some great job with him.
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And then we reached Stoke Twins.
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Like when they had 44 million subscribers, right now they're the second biggest creator on YouTube.
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They have gone to Netflix right now.
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We are on Netflix show.
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Here in Brazil, uh our work is on Netflix, and they had they like blown up on 2024.
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We are working with them at that time, so we're part of the the Stokeswins audience reach out of the world.
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At what point did you realize that doing this job localization would be much more complicated than just simply translating a script?
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Because I'm assuming there's much more to it, right?
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Yeah, it's like on the first day, on the first day, on the day one, we we knew that we will be a huge, huge new challenge.
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And it was pleasure to make because like we had this new new world to explore, and we start to work slowly, like we made at the time three videos per week.
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At the end of our Darmen contract, we were making like nine videos per week, was like two, three hours of content per week we are making on the dub content for Darmen here in Brazil.
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And then we we saw, okay, we had this problem.
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We need to uh transcript the videos, we need to reach people to dub this video, we need to also keep kept persons interested in this video.
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You have we have to make the a good dub work.
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At the time I was already a music producer, like uh uh produce producer's uh produce songs.
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I made songs from since 2020, and at the time I had three years of experience, so I had to make everything on the same way.
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I get uh transcription work, I get the dub work, and I get the the mixing and producer work all together to make the best content as possible uh I can at the time.
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So yeah, we have faced this this hard challenge to to localize Darman dub for here in Brazil.
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But some weeks of work, we we normalize it that.
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Uh what was the first project that you worked on?
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Do you remember?
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Oh, I I remember was the was a video about a guy that was like he was training on on some fighting club, I don't know.
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He was was Darman's stories I are like uh really human, so so uh the guy was struggling.
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He he's fighting, he's he's struggling, he's trying to to get at the college, receive a college application.
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So they're they're facing like a a fighting challenge.
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That's the contest of the video.
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And I made some guide that reaches him, and when he was talking to to my character, my person, my my character, there are at the car.
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This boy was uh in the car with his mom.
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So he was talking with my character at the telephone, they became so hyped, and he car crashes.
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And was the this was the video, and yeah, the journey of of him recovering himself, getting a new invitation was pretty good at the Darman.
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I remember the this video was like, if if I'm if I'm making this today, you know.
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One thing that I want to know is the process of creating a content like this.
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Like, how do they send it to you?
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And what do you keep in mind when you're actually translating this type of content?
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And what what exactly do you need to do for them?
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Like, do you guys have meetings where they explain the message that they want you guys to give to the Brazilian audience?
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What is what is the corporate like behind the scenes?
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Okay, I I cannot tell everything, because right now, then right, but uh the process is like uh for Darmen is one thing, and for other content creators, we have worked it on the other way.
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Cuz for Darmen, the videos was already made, and for other creators like Ben Azelard and Stoke Twins, we released the videos with our dub work on that.
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So it's it's it's a different approach.
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Uh so for Darmen, we had more time.
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We have like a way more videos in like one week to make.
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For creators like Ben Azelard and Stoke Twins.
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Uh, we had like one, two days to make this content.
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Because you know, uh we work in the same time of the visual effects team.
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Uh, when we receive a video, we need to these to don't be cutted anymore.
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So the cut team will like edit the video and send was a beta video, and we will dub this beta video uh based on based on what they send to us.
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We at this moment we don't have like meetings uh because we already know what we are doing.
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Uh we had some some support from C sharp.
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C sharp Recording Studios is the company that I'm working right now.
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And C sharp is like uh good them partner.
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They sent the video to us.
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We already had the transcription made with with AI.
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We had a base, like we had times, we have timestamps, we have the the base of the text.
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Um, this AI will like and market what point is the character for everyone.
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So like uh I receive the files to the video, and I need to understand what is happening right now.
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Okay, this is the content of the video.
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Right now, we had this this time, how much time we have for translate, how much time for dub, how much time for post-production, and things like that.
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Uh, the main way is like I received this video.
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We work entirely on English.
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The video came from me, and I'm like the last one on the on the I'm the first and the last one on the on this line that will understand what we are saying.
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So I'm personally translate the these videos for Brazil and I'm and open up the files, I'll the SRT files, and then I will translate and revise the these the stacks for Brazil in Portuguese, and then I'll and I'll and I will like saw how much characters we had on this video.
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If we already saw this character before, we need to send to to recognize whose person have worked with him before.
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And if a new character, we had to do designed someone for make this this character in specific.
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So I receive, I translate it, then send to my team, to the entire team.
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And if I had some character to dub on this video, I will dub my character.
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Uh on Ben Azelard specifically, I'm the Ken Bem the Builder's Brazilian voice.
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So I will make my characters, share with my team the other characters, and and then after that I will I will receive all the files uh and mix it up.
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I will like make my audio mix to to get like if we already on the same space for for better acoustics, this type of things.
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I made a pre-mix.
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Uh C sharp cares with the with the rest of the process.
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Uh we share it for them.
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Like if if the video has five characters, we'll send five characters to them.
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All dub it, or already revise it, all word revise it.
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This is this is a it's important part.
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And then they will reach for the creators with the the the final product.
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Yeah, one thing that I want to know is uh about translation, localization, and adaptation.
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What's the difference?
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Um translation is like the the first step, it's not the final step.
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It's like you you just make some scratches at a a paper, and this is not a final, a final, a final, a final draw.
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It was like a a a raft, you know.
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Uh you need to go for other steps.
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When you're adapting some content, you had other barriers that you need to break.
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Because, for example, Mr.
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Beast, the biggest one, nobody for this on YouTube.
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He was the first to break this barrier and bring this you to uh the whole public, you know?
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Yeah, the the adaptation, the dub content.
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And what Mr.
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Beast is making right now is like his team has some has made in like uh full thumbnail adaptation, is making full content adaptation for the the the content at all.
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It's not just the language, you know, it's adapting the content.
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This is the part of of working with a great team for adaptation.
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You will not only only change the language, you will you will change the perception of your your customer on the other other cultures, you know.
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I had some examples right here.
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On Mr.
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Beast's last video, we saw escaping 100 cops win$500,000.
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He released this content on August and 2026 August.
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And on this content, Mr.
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Beast made like 20 versions of Tambinails for for his video.
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Was like a huge adaptation for contest and for context.
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And he made his adaptation like different different cars, different suits for cops, different person, facial adaptations, everything to make that content more natural as possible.
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It's not like just so how sounds, how I'll sound, how I reach these audiences, but but like how I made a video that will be well recepted for for this this audiences, and how that can make the video this the best as possible as he can for people that not speak English.
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Yeah.
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And it's uh just to just to conclude, translation will like you you just one by one make a video on on other language, but you have some things that kept out of the the of the count.
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Because like we you had other icons, for example, right here on Brazil.
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Uh Gordon Ramsay is not a famous person.
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We had our own personal, we have our own personal Gordon Ramsey right here.
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His uh Eric Jacquin.
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So like it's a different content.
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If you are saying the best chef is possible, right here, Brazil, you will not tell Gordon Ramsey.
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No, not gonna be Gordon.
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One thing that I want to know is at what point did you real at what point things changed, do you think?
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Did you notice that big creators were actually seeing other countries like Brazil, Mexico, India, and seeing that this audience is not a secondary audience, but a real audience too?
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Okay, the biggest part of the YouTube is it can be shocking, but like the most part of the YouTube have don't speak English, like 66% of the YouTube audiences do not speak English.
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It's a huge fact, it's uh the main barrier for delivering your content on worldwide market, yeah.
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And then for example, or if we see um the Indian market is like so huge on YouTube, the chance of your being an Indian if you you will remake the the this phrase, like 160.
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Yeah, I get what you mean, like yeah.
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Yeah, yeah, uh, because it makes a lot of sense.
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The audience there is much, much larger, there's much more people, so if you can actually reach that market, your chances of growing is much larger.
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And for example, Brazil too is one of the countries that interact the most on social media, right?
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So there's something there, and I feel like creators are noticing that, and more people want to reach that market.
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One thing that I want to know, for example, creators like Mr.
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Beast, why do you think his content works so well in other languages?
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Okay, okay, it's a pretty good cat question.
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Mr.
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Beast content is is making is making it's breaking so so much barriers.
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Yeah.
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Mr.
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Beast has a a method to produce his video.
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It's like I need to reach as most persons I can.
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He subscribe basis like um 5,000 millions, you know?
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It's it's not the one thing you can make just in one language.
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You need to reach a a lot of more more persons than that.
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Uh it's common the we we see it's common to us to see a creator being good with his from basis, thinking thinking he reached the limit, you know, of of growing up.
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Cuz uh he reaches like the huge part of his home base on on his country, um it's like his niche.
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It's pretty common to see that.
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But we need we need to change this this setup, because uh other other countries sometimes had had more audiences for for that content than than your country, than your language.
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You know, it's it's a barrier to be broken, to reach uh new audiences, to go all over the seas, you know.
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Yeah, and Mr.
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Beast content is so has going has grown so much that US on or all English our all English market is not like uh capable to to offer to him all he needs.
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So he needs to go with new audiences all the time.
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These this is what made Mr.
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B so big, you know?
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Yeah, making always best videos, always making more, always making you know, uh shocking content, always making good to watch, you know, uh for every public.
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He's not restrict.
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Um how large do you think a creator needs to be before they actually think about doing professional localization with their content?
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Oh, it's an interesting question because it will change a lot.
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Depends on your market, where your audiences is on the entire world, how big is your market, how can you grow, how much you you can make for a fine nation for your your how much is your profit with your YouTube channel, for example.
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Yeah.
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Cause you will have some niche, some niches that will make it easier for you to adapt.
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And some niches that will need some some more money to adapt.
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Uh localization is is not as as like how high high cost.
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It's not how profitable.
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No, okay, it's profitable, but but like what was saying is like the cost is like way lower than people think it it was.
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Oh yeah.
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Yeah, yeah, I mean I should that yeah, yeah.
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It makes a lot of it's way cheaper making your content on other language than make sometimes uh a new video for live.
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We know that YouTube has growing too much.
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YouTube is facing a YouTube is right now fighting with with your attention on the the mental vision of the the house.
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So every video has growing so much at his cost for for being for be making.
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So uh dub your content will be way cheaper to reach more audiences per video.
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You will like be maxing this cut this content on his his on his approach, and it will grow in a lot and more time.
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Yeah, one thing that I want to know when it comes to localization, do you guys change visual elements too?
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Or is it just thumbnail audio titles and description?
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Uh it was it's specifically for for the creator.
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Like uh sometimes we just work with audio, sometimes uh the the the creator needs some some tips for for make this content.
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Sometimes the creator needs it depends like how much this creator wants to to grow on these audiences.
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The best one is like adapting all your content, but it will like will increase so much your costs.
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So the fewer part just want to adapt the the real content, the biggest part just wanted to dub it's like the the the basis of this, okay.
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It's the first barrier you can you can you can cross for reaching entire new audiences, but not everyone is making this right now.
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It will be the next step, it's right there on the front of everyone, and not everyone are making this.
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We saw on Mr.
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Beast Beast games like a adaptation for a video adaptation, a context adaptation.
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Cuz on specific specific videos, Mr.
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Beast has has called it some specific guests for for all the his audiences.
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Uh on America Latina and Spanish language, we had Fidi Vigivani working with Mr.
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Beast on Mr.
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Beast games.
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On French and Europe, we had a mixing work on the videos, so as Guests, and it makes makes you closest to your audience.
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Is a thing that language is not the the only thing you can make.
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Like, yeah.
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On stay wild, for example, uh, every time Ben is is making is making some jokes on the world wild, uh, on worldwide content.
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Because for example, every time we speak about football, uh soccer for US listeners, yeah.
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We had every time this thing happens on a video, they show like a lot of flags, they had they show Indian flags, they show Brazilian flags, they show four wild flags, and asking for people, uh, on what point of the world are you watching this content?
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And and it's it's a thing that that makes make the audiences reach us, you know?
00:21:06.319 --> 00:21:06.640
Yeah.
00:21:06.880 --> 00:21:12.880
One question that I have to you is uh when it comes to AI dubbing, we know it's happening a lot now.
00:21:13.039 --> 00:21:14.400
What's your take on it?
00:21:14.559 --> 00:21:21.440
How does it change your job and and are you is it something that we need to worry about?
00:21:21.599 --> 00:21:23.920
Is it is there quality in it?
00:21:24.480 --> 00:21:26.160
It's like a personal character.
00:21:26.400 --> 00:21:33.440
It's a personal question because I have lost in it some opportunities for work with creators because of the EIW.
00:21:33.759 --> 00:21:34.559
AI dub.
00:21:34.799 --> 00:21:38.880
I personally think that we're not at this point right now yet.
00:21:39.440 --> 00:21:48.559
Yes, AI will at some point will be uh uh a good work for for dub or for uh for translating some content.
00:21:49.039 --> 00:21:52.960
But this disconnect with with some last question.
00:21:53.119 --> 00:21:59.519
Uh it's not just translating, because like AI is a what we call AI right now.
00:22:00.160 --> 00:22:03.680
Is not some really artificial intelligence.
00:22:03.759 --> 00:22:06.799
Uh AI right now is some machine learning methods.
00:22:07.599 --> 00:22:10.480
So uh what AI will make for you?
00:22:10.640 --> 00:22:13.039
AI will like, okay, this is the content.
00:22:13.200 --> 00:22:14.960
I need to translate this to Portuguese.
00:22:15.119 --> 00:22:15.759
We will translate.
00:22:15.839 --> 00:22:16.000
Yeah.
00:22:16.160 --> 00:22:18.160
Okay, we had a script right now.
00:22:18.400 --> 00:22:21.440
Then just voice this and let's go.
00:22:21.759 --> 00:22:24.000
But this jumps a step.
00:22:24.240 --> 00:22:29.519
When you localize it a content for some language, not just translating, but localizing.
00:22:29.759 --> 00:22:35.759
AI had had on the most ways, uh sometimes doesn't know what to localize it.
00:22:35.920 --> 00:22:38.640
Has like the AI will it's on the internet.
00:22:38.960 --> 00:22:42.799
You will have the these these references to follow.
00:22:42.960 --> 00:22:44.880
But sometimes AI doesn't make that.
00:22:44.960 --> 00:22:51.519
And AI, right now, the the main problem I solve on right now, right now, localization right now, is the hallucination of AI.
00:22:51.759 --> 00:22:54.160
I already saw a huge problem.
00:22:54.640 --> 00:22:58.799
Things that like dozen doesn't are ready to go for public.
00:22:59.039 --> 00:23:01.279
They always go to public on Portuguese.
00:23:01.359 --> 00:23:07.440
I I will every time every time I watch a video, I will have preference to watch on my native language that is Portuguese.
00:23:07.680 --> 00:23:14.240
So every time I'm watching a video, sometimes it's AI AI dub it.
00:23:14.880 --> 00:23:23.440
The content maybe sometimes has like harsh language, will have like aspect that you don't doesn't want it to be in your content.
00:23:27.920 --> 00:23:29.680
And it's just one of the problems.
00:23:29.839 --> 00:23:31.200
It's a thing, it's a thing.
00:23:31.359 --> 00:23:42.480
AI dubbing exists, okay, and AI dub will grow grow up, but I think we had a a point that we can mix AI work with human work.
00:23:42.880 --> 00:23:54.160
Because like, as I said, uh right now I gain as so much time with AI transcript, but I don't keep the I don't get this script and and share to my team.
00:23:54.400 --> 00:23:59.440
I first made a revision, and this takes like uh eight hours in my week.
00:23:59.519 --> 00:24:01.599
It's a huge time to to solve that.
00:24:01.680 --> 00:24:04.480
I saw word by word what we are saying, what they're saying.
00:24:04.720 --> 00:24:21.279
I add some future localization, I add some I I remade some words, I make this uh the best adaptive I can as I can to make the best version for that audience, not just translating, but really reach that the audiences.
00:24:21.440 --> 00:24:23.680
You know, AI is not at the point to make that.
00:24:23.839 --> 00:24:32.079
AI will okay translate one by one, but you will not have that acceptance for the for the for the for your public.
00:24:32.880 --> 00:24:35.039
Yeah, it's my final question to you.
00:24:35.119 --> 00:24:52.799
I want to know how people can find you and if there's any creator watching this, how they can uh you know start working in this market and actually globalizing their content and how you and your team that you work with can actually help with this.
00:24:54.079 --> 00:24:54.720
Uh okay.
00:24:55.119 --> 00:25:03.599
Our main selling point right now, let's say by that, working with directly with me, you can have uh your content translated just to Portuguese.
00:25:03.920 --> 00:25:11.599
But the the main point of C Sharp Recording Studios uh and being uh so great partners is to localize it for a lot of languages.
00:25:11.680 --> 00:25:15.279
Because like C Sharp right now works with more than 25 languages.
00:25:15.440 --> 00:25:23.920
You had native dub, native artists, you have native speakers, and you have uh well persons to deliver your content as fast as you can.
00:25:24.079 --> 00:25:28.880
And like it feeds on your on your on your process, you know?
00:25:29.039 --> 00:25:31.599
Yeah, we we are fast on what we do.
00:25:32.000 --> 00:25:37.119
So right now I'm working with C sharp Recording Studios, and they're a pretty good partner.
00:25:37.440 --> 00:25:48.079
Uh I work alone with some some some work, some process, some small small creators, but C sharp has a a huge impact on this.
00:25:48.319 --> 00:25:53.599
You know, uh we can we can reach me on my LinkedIn, Felipe Calegari Paipinelli, right now.
00:25:53.920 --> 00:25:55.039
The link will be on the description.
00:25:55.200 --> 00:26:01.920
And uh you can find my team on Instagram, you we have our website, and we have our our Instagram, LinkedIn.
00:26:02.160 --> 00:26:05.359
Where are you where it most what is easier to you?
00:26:05.519 --> 00:26:07.359
We can you can you can just try it.
00:26:07.440 --> 00:26:16.640
We can you can make a demo, you can you can request a demo for us, just listen how our work will will sound, how how your voice will will sound in other languages with native speakers.
00:26:16.880 --> 00:26:18.079
We're free to to talk.
00:26:18.319 --> 00:26:22.880
It's it's completely completely completely easy to find us.
00:26:23.599 --> 00:26:24.160
Awesome.
00:26:24.400 --> 00:26:26.720
Felipe, I'll leave the links in the description.
00:26:26.880 --> 00:26:30.079
Thank you so much for doing this and joining me today.
00:26:30.400 --> 00:26:37.680
Going global isn't just about changing the language, it's about understanding culture, context, and how people actually experience the content.
00:26:37.839 --> 00:26:40.240
Subscribe, leave a comment, and I'll see you in the next episode.
00:00:00.000 --> 00:00:06.480
Felipe works behind the scenes helps some of YouTube's biggest creators reach global audiences through localization.
00:00:06.639 --> 00:00:13.439
In this episode, we talk about dubbing, cultural adaptation, global growth, and why translating content is only the first step.
00:00:13.599 --> 00:00:16.320
Felipe, thank you so much for joining me today.
00:00:16.559 --> 00:00:19.920
For anyone tuning in right now and they're like, who is this guy?
00:00:20.079 --> 00:00:22.320
How would you describe what you're doing today online?
00:00:22.559 --> 00:00:23.120
Hello everyone.
00:00:23.199 --> 00:00:24.640
My name is Felipe Caligari.
00:00:24.800 --> 00:00:30.480
Right now, I'm the localization manager for Brazilian Portuguese from for creators, uh, more specifically on YouTube.
00:00:30.879 --> 00:00:38.719
I work right now with Ben Azelard, I work with Stoke Twins, I have work with ZHC, Varmen, and so many other contents.
00:00:38.880 --> 00:00:42.000
It's a pleasure to be in here right now, and thank you for your attention.
00:00:42.240 --> 00:00:44.159
How did you originally get into this?
00:00:44.399 --> 00:00:49.520
I started to make content, uh, to dub content uh when I was like 15.
00:00:49.759 --> 00:00:51.359
It was 10 years ago.
00:00:51.520 --> 00:00:57.920
I started to dub content on YouTube, like uh the flash trailers, something fan-related, right?
00:00:58.079 --> 00:01:10.400
And in 2023, I was reached by this company, C sharp recording studios, and we and they had some some major client, some big client that was the the Darman, Darman channel.
00:01:10.480 --> 00:01:14.799
And Darman at the time was adapting this content for Brazil.
00:01:15.040 --> 00:01:19.359
And I was like, okay, what I what I will do.
00:01:19.760 --> 00:01:31.200
I reached some competent persons that we we make a group to look localize it this content to Brazil and to Brazilian Portuguese and reach new audiences.
00:01:31.359 --> 00:01:36.079
Uh Darmen Brazilian channel was already big right now here in Brazil.
00:01:36.239 --> 00:01:40.159
Some creators right here just react from Darmen content right here.
00:01:40.239 --> 00:01:52.959
We had some YouTubers like Teddy, some Mike Conquist, there was Brazilian YouTubers that react for to Darmen content, and his fan base here in Brazil was already big when I started working with him.
00:01:53.439 --> 00:01:56.959
And then later, later for that, we reached new creators.
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Like we was working with with Darman.
00:02:00.719 --> 00:02:05.680
We we are doing some we were doing some great job with him.
00:02:05.840 --> 00:02:08.000
And then we reached Stoke Twins.
00:02:08.080 --> 00:02:15.280
Like when they had 44 million subscribers, right now they're the second biggest creator on YouTube.
00:02:16.080 --> 00:02:18.080
They have gone to Netflix right now.
00:02:18.159 --> 00:02:19.759
We are on Netflix show.
00:02:20.000 --> 00:02:27.360
Here in Brazil, uh our work is on Netflix, and they had they like blown up on 2024.
00:02:27.759 --> 00:02:36.960
We are working with them at that time, so we're part of the the Stokeswins audience reach out of the world.
00:02:37.840 --> 00:02:45.840
At what point did you realize that doing this job localization would be much more complicated than just simply translating a script?
00:02:45.919 --> 00:02:48.560
Because I'm assuming there's much more to it, right?
00:02:49.680 --> 00:02:57.360
Yeah, it's like on the first day, on the first day, on the day one, we we knew that we will be a huge, huge new challenge.
00:02:57.520 --> 00:03:09.680
And it was pleasure to make because like we had this new new world to explore, and we start to work slowly, like we made at the time three videos per week.
00:03:09.840 --> 00:03:22.159
At the end of our Darmen contract, we were making like nine videos per week, was like two, three hours of content per week we are making on the dub content for Darmen here in Brazil.
00:03:22.319 --> 00:03:25.439
And then we we saw, okay, we had this problem.
00:03:25.599 --> 00:03:35.120
We need to uh transcript the videos, we need to reach people to dub this video, we need to also keep kept persons interested in this video.
00:03:35.199 --> 00:03:39.039
You have we have to make the a good dub work.
00:03:39.520 --> 00:03:45.199
At the time I was already a music producer, like uh uh produce producer's uh produce songs.
00:03:45.360 --> 00:03:57.039
I made songs from since 2020, and at the time I had three years of experience, so I had to make everything on the same way.
00:03:57.280 --> 00:04:08.319
I get uh transcription work, I get the dub work, and I get the the mixing and producer work all together to make the best content as possible uh I can at the time.
00:04:08.479 --> 00:04:14.879
So yeah, we have faced this this hard challenge to to localize Darman dub for here in Brazil.
00:04:15.199 --> 00:04:18.800
But some weeks of work, we we normalize it that.
00:04:20.160 --> 00:04:23.360
Uh what was the first project that you worked on?
00:04:23.439 --> 00:04:24.480
Do you remember?
00:04:24.959 --> 00:04:36.160
Oh, I I remember was the was a video about a guy that was like he was training on on some fighting club, I don't know.
00:04:36.399 --> 00:04:43.920
He was was Darman's stories I are like uh really human, so so uh the guy was struggling.
00:04:44.079 --> 00:04:50.879
He he's fighting, he's he's struggling, he's trying to to get at the college, receive a college application.
00:04:51.199 --> 00:04:56.800
So they're they're facing like a a fighting challenge.
00:04:57.040 --> 00:04:58.720
That's the contest of the video.
00:04:58.879 --> 00:05:08.800
And I made some guide that reaches him, and when he was talking to to my character, my person, my my character, there are at the car.
00:05:08.959 --> 00:05:11.519
This boy was uh in the car with his mom.
00:05:11.920 --> 00:05:18.560
So he was talking with my character at the telephone, they became so hyped, and he car crashes.
00:05:18.720 --> 00:05:28.800
And was the this was the video, and yeah, the journey of of him recovering himself, getting a new invitation was pretty good at the Darman.
00:05:29.040 --> 00:05:34.639
I remember the this video was like, if if I'm if I'm making this today, you know.
00:05:36.319 --> 00:05:41.360
One thing that I want to know is the process of creating a content like this.
00:05:41.519 --> 00:05:43.680
Like, how do they send it to you?
00:05:43.920 --> 00:05:48.720
And what do you keep in mind when you're actually translating this type of content?
00:05:48.959 --> 00:05:51.680
And what what exactly do you need to do for them?
00:05:51.839 --> 00:05:57.920
Like, do you guys have meetings where they explain the message that they want you guys to give to the Brazilian audience?
00:05:58.160 --> 00:06:02.319
What is what is the corporate like behind the scenes?
00:06:03.680 --> 00:06:17.519
Okay, I I cannot tell everything, because right now, then right, but uh the process is like uh for Darmen is one thing, and for other content creators, we have worked it on the other way.
00:06:17.839 --> 00:06:29.360
Cuz for Darmen, the videos was already made, and for other creators like Ben Azelard and Stoke Twins, we released the videos with our dub work on that.
00:06:29.519 --> 00:06:31.920
So it's it's it's a different approach.
00:06:32.160 --> 00:06:35.360
Uh so for Darmen, we had more time.
00:06:35.519 --> 00:06:40.399
We have like a way more videos in like one week to make.
00:06:40.800 --> 00:06:44.000
For creators like Ben Azelard and Stoke Twins.
00:06:44.079 --> 00:06:47.040
Uh, we had like one, two days to make this content.
00:06:47.360 --> 00:06:52.959
Because you know, uh we work in the same time of the visual effects team.
00:06:53.040 --> 00:06:57.920
Uh, when we receive a video, we need to these to don't be cutted anymore.
00:06:58.079 --> 00:07:10.399
So the cut team will like edit the video and send was a beta video, and we will dub this beta video uh based on based on what they send to us.
00:07:10.720 --> 00:07:16.800
We at this moment we don't have like meetings uh because we already know what we are doing.
00:07:16.959 --> 00:07:20.160
Uh we had some some support from C sharp.
00:07:20.399 --> 00:07:23.839
C sharp Recording Studios is the company that I'm working right now.
00:07:24.000 --> 00:07:27.120
And C sharp is like uh good them partner.
00:07:27.279 --> 00:07:28.720
They sent the video to us.
00:07:28.879 --> 00:07:32.399
We already had the transcription made with with AI.
00:07:32.480 --> 00:07:38.160
We had a base, like we had times, we have timestamps, we have the the base of the text.
00:07:38.240 --> 00:07:43.519
Um, this AI will like and market what point is the character for everyone.
00:07:43.759 --> 00:07:50.720
So like uh I receive the files to the video, and I need to understand what is happening right now.
00:07:50.800 --> 00:07:52.399
Okay, this is the content of the video.
00:07:52.480 --> 00:07:59.279
Right now, we had this this time, how much time we have for translate, how much time for dub, how much time for post-production, and things like that.
00:07:59.360 --> 00:08:01.839
Uh, the main way is like I received this video.
00:08:02.240 --> 00:08:04.319
We work entirely on English.
00:08:04.399 --> 00:08:14.560
The video came from me, and I'm like the last one on the on the I'm the first and the last one on the on this line that will understand what we are saying.
00:08:14.800 --> 00:08:36.320
So I'm personally translate the these videos for Brazil and I'm and open up the files, I'll the SRT files, and then I will translate and revise the these the stacks for Brazil in Portuguese, and then I'll and I'll and I will like saw how much characters we had on this video.
00:08:36.480 --> 00:08:44.159
If we already saw this character before, we need to send to to recognize whose person have worked with him before.
00:08:44.480 --> 00:08:51.039
And if a new character, we had to do designed someone for make this this character in specific.
00:08:51.200 --> 00:08:55.759
So I receive, I translate it, then send to my team, to the entire team.
00:08:55.919 --> 00:09:00.080
And if I had some character to dub on this video, I will dub my character.
00:09:00.159 --> 00:09:04.879
Uh on Ben Azelard specifically, I'm the Ken Bem the Builder's Brazilian voice.
00:09:05.360 --> 00:09:15.120
So I will make my characters, share with my team the other characters, and and then after that I will I will receive all the files uh and mix it up.
00:09:15.279 --> 00:09:24.240
I will like make my audio mix to to get like if we already on the same space for for better acoustics, this type of things.
00:09:24.320 --> 00:09:25.279
I made a pre-mix.
00:09:25.440 --> 00:09:28.799
Uh C sharp cares with the with the rest of the process.
00:09:28.960 --> 00:09:30.240
Uh we share it for them.
00:09:30.320 --> 00:09:35.200
Like if if the video has five characters, we'll send five characters to them.
00:09:35.360 --> 00:09:39.840
All dub it, or already revise it, all word revise it.
00:09:39.919 --> 00:09:42.240
This is this is a it's important part.
00:09:42.559 --> 00:09:47.440
And then they will reach for the creators with the the the final product.
00:09:47.759 --> 00:09:53.679
Yeah, one thing that I want to know is uh about translation, localization, and adaptation.
00:09:53.840 --> 00:09:55.279
What's the difference?
00:09:56.240 --> 00:10:00.639
Um translation is like the the first step, it's not the final step.
00:10:00.720 --> 00:10:11.600
It's like you you just make some scratches at a a paper, and this is not a final, a final, a final, a final draw.
00:10:12.000 --> 00:10:15.279
It was like a a a raft, you know.
00:10:15.440 --> 00:10:18.000
Uh you need to go for other steps.
00:10:18.159 --> 00:10:23.039
When you're adapting some content, you had other barriers that you need to break.
00:10:23.360 --> 00:10:25.039
Because, for example, Mr.
00:10:25.120 --> 00:10:28.159
Beast, the biggest one, nobody for this on YouTube.
00:10:28.559 --> 00:10:33.919
He was the first to break this barrier and bring this you to uh the whole public, you know?
00:10:34.000 --> 00:10:36.240
Yeah, the the adaptation, the dub content.
00:10:36.399 --> 00:10:37.279
And what Mr.
00:10:37.360 --> 00:10:51.279
Beast is making right now is like his team has some has made in like uh full thumbnail adaptation, is making full content adaptation for the the the content at all.
00:10:51.360 --> 00:10:54.240
It's not just the language, you know, it's adapting the content.
00:10:54.480 --> 00:10:58.879
This is the part of of working with a great team for adaptation.
00:10:59.120 --> 00:11:08.559
You will not only only change the language, you will you will change the perception of your your customer on the other other cultures, you know.
00:11:08.720 --> 00:11:10.480
I had some examples right here.
00:11:11.840 --> 00:11:12.320
On Mr.
00:11:12.480 --> 00:11:19.200
Beast's last video, we saw escaping 100 cops win$500,000.
00:11:19.600 --> 00:11:23.120
He released this content on August and 2026 August.
00:11:23.279 --> 00:11:24.720
And on this content, Mr.
00:11:24.799 --> 00:11:28.720
Beast made like 20 versions of Tambinails for for his video.
00:11:28.960 --> 00:11:33.279
Was like a huge adaptation for contest and for context.
00:11:33.440 --> 00:11:45.919
And he made his adaptation like different different cars, different suits for cops, different person, facial adaptations, everything to make that content more natural as possible.
00:11:46.080 --> 00:12:04.720
It's not like just so how sounds, how I'll sound, how I reach these audiences, but but like how I made a video that will be well recepted for for this this audiences, and how that can make the video this the best as possible as he can for people that not speak English.
00:12:05.120 --> 00:12:05.679
Yeah.
00:12:05.919 --> 00:12:20.799
And it's uh just to just to conclude, translation will like you you just one by one make a video on on other language, but you have some things that kept out of the the of the count.
00:12:20.960 --> 00:12:25.360
Because like we you had other icons, for example, right here on Brazil.
00:12:25.440 --> 00:12:28.000
Uh Gordon Ramsay is not a famous person.
00:12:28.159 --> 00:12:33.120
We had our own personal, we have our own personal Gordon Ramsey right here.
00:12:33.200 --> 00:12:34.720
His uh Eric Jacquin.
00:12:34.879 --> 00:12:36.480
So like it's a different content.
00:12:36.639 --> 00:12:42.399
If you are saying the best chef is possible, right here, Brazil, you will not tell Gordon Ramsey.
00:12:43.600 --> 00:12:45.200
No, not gonna be Gordon.
00:12:45.759 --> 00:12:51.200
One thing that I want to know is at what point did you real at what point things changed, do you think?
00:12:51.360 --> 00:13:03.840
Did you notice that big creators were actually seeing other countries like Brazil, Mexico, India, and seeing that this audience is not a secondary audience, but a real audience too?
00:13:05.759 --> 00:13:18.480
Okay, the biggest part of the YouTube is it can be shocking, but like the most part of the YouTube have don't speak English, like 66% of the YouTube audiences do not speak English.
00:13:19.039 --> 00:13:28.399
It's a huge fact, it's uh the main barrier for delivering your content on worldwide market, yeah.
00:13:28.720 --> 00:13:44.480
And then for example, or if we see um the Indian market is like so huge on YouTube, the chance of your being an Indian if you you will remake the the this phrase, like 160.
00:13:45.360 --> 00:13:48.240
Yeah, I get what you mean, like yeah.
00:13:49.120 --> 00:13:51.519
Yeah, yeah, uh, because it makes a lot of sense.
00:13:51.679 --> 00:14:02.720
The audience there is much, much larger, there's much more people, so if you can actually reach that market, your chances of growing is much larger.
00:14:02.799 --> 00:14:08.480
And for example, Brazil too is one of the countries that interact the most on social media, right?
00:14:08.720 --> 00:14:16.159
So there's something there, and I feel like creators are noticing that, and more people want to reach that market.
00:14:16.480 --> 00:14:19.039
One thing that I want to know, for example, creators like Mr.
00:14:19.120 --> 00:14:23.440
Beast, why do you think his content works so well in other languages?
00:14:23.679 --> 00:14:26.960
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Okay, okay, it's a pretty good cat question.
00:15:05.200 --> 00:15:05.440
Mr.
00:15:05.600 --> 00:15:11.519
Beast content is is making is making it's breaking so so much barriers.
00:15:11.759 --> 00:15:12.240
Yeah.
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Mr.
00:15:13.279 --> 00:15:16.480
Beast has a a method to produce his video.
00:15:16.559 --> 00:15:19.600
It's like I need to reach as most persons I can.
00:15:22.399 --> 00:15:25.840
He subscribe basis like um 5,000 millions, you know?
00:15:26.000 --> 00:15:30.559
It's it's not the one thing you can make just in one language.
00:15:30.720 --> 00:15:34.480
You need to reach a a lot of more more persons than that.
00:15:34.639 --> 00:15:48.720
Uh it's common the we we see it's common to us to see a creator being good with his from basis, thinking thinking he reached the limit, you know, of of growing up.
00:15:48.960 --> 00:15:56.320
Cuz uh he reaches like the huge part of his home base on on his country, um it's like his niche.
00:15:56.480 --> 00:15:58.320
It's pretty common to see that.
00:15:58.559 --> 00:16:10.720
But we need we need to change this this setup, because uh other other countries sometimes had had more audiences for for that content than than your country, than your language.
00:16:10.960 --> 00:16:17.360
You know, it's it's a barrier to be broken, to reach uh new audiences, to go all over the seas, you know.
00:16:17.600 --> 00:16:19.360
Yeah, and Mr.
00:16:19.519 --> 00:16:34.879
Beast content is so has going has grown so much that US on or all English our all English market is not like uh capable to to offer to him all he needs.
00:16:35.200 --> 00:16:38.879
So he needs to go with new audiences all the time.
00:16:39.039 --> 00:16:41.519
These this is what made Mr.
00:16:41.679 --> 00:16:43.039
B so big, you know?
00:16:43.279 --> 00:16:54.480
Yeah, making always best videos, always making more, always making you know, uh shocking content, always making good to watch, you know, uh for every public.
00:16:54.720 --> 00:16:56.000
He's not restrict.
00:16:56.639 --> 00:17:05.279
Um how large do you think a creator needs to be before they actually think about doing professional localization with their content?
00:17:05.519 --> 00:17:08.400
Oh, it's an interesting question because it will change a lot.
00:17:08.640 --> 00:17:23.680
Depends on your market, where your audiences is on the entire world, how big is your market, how can you grow, how much you you can make for a fine nation for your your how much is your profit with your YouTube channel, for example.
00:17:23.839 --> 00:17:24.480
Yeah.
00:17:25.839 --> 00:17:33.279
Cause you will have some niche, some niches that will make it easier for you to adapt.
00:17:33.599 --> 00:17:37.359
And some niches that will need some some more money to adapt.
00:17:37.599 --> 00:17:42.079
Uh localization is is not as as like how high high cost.
00:17:42.559 --> 00:17:43.839
It's not how profitable.
00:17:44.160 --> 00:17:52.400
No, okay, it's profitable, but but like what was saying is like the cost is like way lower than people think it it was.
00:17:52.640 --> 00:17:53.759
Oh yeah.
00:17:54.000 --> 00:17:57.200
Yeah, yeah, I mean I should that yeah, yeah.
00:17:57.680 --> 00:18:06.240
It makes a lot of it's way cheaper making your content on other language than make sometimes uh a new video for live.
00:18:06.400 --> 00:18:08.240
We know that YouTube has growing too much.
00:18:08.319 --> 00:18:16.720
YouTube is facing a YouTube is right now fighting with with your attention on the the mental vision of the the house.
00:18:17.039 --> 00:18:23.359
So every video has growing so much at his cost for for being for be making.
00:18:23.680 --> 00:18:30.000
So uh dub your content will be way cheaper to reach more audiences per video.
00:18:30.160 --> 00:18:39.440
You will like be maxing this cut this content on his his on his approach, and it will grow in a lot and more time.
00:18:39.839 --> 00:18:46.160
Yeah, one thing that I want to know when it comes to localization, do you guys change visual elements too?
00:18:46.319 --> 00:18:50.400
Or is it just thumbnail audio titles and description?
00:18:51.200 --> 00:18:55.279
Uh it was it's specifically for for the creator.
00:18:55.519 --> 00:19:06.240
Like uh sometimes we just work with audio, sometimes uh the the the creator needs some some tips for for make this content.
00:19:06.400 --> 00:19:13.440
Sometimes the creator needs it depends like how much this creator wants to to grow on these audiences.
00:19:13.759 --> 00:19:19.519
The best one is like adapting all your content, but it will like will increase so much your costs.
00:19:19.839 --> 00:19:30.000
So the fewer part just want to adapt the the real content, the biggest part just wanted to dub it's like the the the basis of this, okay.
00:19:30.240 --> 00:19:39.519
It's the first barrier you can you can you can cross for reaching entire new audiences, but not everyone is making this right now.
00:19:39.680 --> 00:19:44.799
It will be the next step, it's right there on the front of everyone, and not everyone are making this.
00:19:44.960 --> 00:19:46.319
We saw on Mr.
00:19:46.480 --> 00:19:52.640
Beast Beast games like a adaptation for a video adaptation, a context adaptation.
00:19:52.960 --> 00:19:56.079
Cuz on specific specific videos, Mr.
00:19:56.240 --> 00:20:02.799
Beast has has called it some specific guests for for all the his audiences.
00:20:02.960 --> 00:20:08.720
Uh on America Latina and Spanish language, we had Fidi Vigivani working with Mr.
00:20:08.799 --> 00:20:09.759
Beast on Mr.
00:20:09.839 --> 00:20:10.640
Beast games.
00:20:10.880 --> 00:20:20.559
On French and Europe, we had a mixing work on the videos, so as Guests, and it makes makes you closest to your audience.
00:20:20.880 --> 00:20:24.640
Is a thing that language is not the the only thing you can make.
00:20:24.720 --> 00:20:25.519
Like, yeah.
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On stay wild, for example, uh, every time Ben is is making is making some jokes on the world wild, uh, on worldwide content.
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Because for example, every time we speak about football, uh soccer for US listeners, yeah.
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We had every time this thing happens on a video, they show like a lot of flags, they had they show Indian flags, they show Brazilian flags, they show four wild flags, and asking for people, uh, on what point of the world are you watching this content?
00:21:01.039 --> 00:21:05.920
And and it's it's a thing that that makes make the audiences reach us, you know?
00:21:06.319 --> 00:21:06.640
Yeah.
00:21:06.880 --> 00:21:12.880
One question that I have to you is uh when it comes to AI dubbing, we know it's happening a lot now.
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What's your take on it?
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How does it change your job and and are you is it something that we need to worry about?
00:21:21.599 --> 00:21:23.920
Is it is there quality in it?
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It's like a personal character.
00:21:26.400 --> 00:21:33.440
It's a personal question because I have lost in it some opportunities for work with creators because of the EIW.
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AI dub.
00:21:34.799 --> 00:21:38.880
I personally think that we're not at this point right now yet.
00:21:39.440 --> 00:21:48.559
Yes, AI will at some point will be uh uh a good work for for dub or for uh for translating some content.
00:21:49.039 --> 00:21:52.960
But this disconnect with with some last question.
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Uh it's not just translating, because like AI is a what we call AI right now.
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Is not some really artificial intelligence.
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Uh AI right now is some machine learning methods.
00:22:07.599 --> 00:22:10.480
So uh what AI will make for you?
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AI will like, okay, this is the content.
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I need to translate this to Portuguese.
00:22:15.119 --> 00:22:15.759
We will translate.
00:22:15.839 --> 00:22:16.000
Yeah.
00:22:16.160 --> 00:22:18.160
Okay, we had a script right now.
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Then just voice this and let's go.
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But this jumps a step.
00:22:24.240 --> 00:22:29.519
When you localize it a content for some language, not just translating, but localizing.
00:22:29.759 --> 00:22:35.759
AI had had on the most ways, uh sometimes doesn't know what to localize it.
00:22:35.920 --> 00:22:38.640
Has like the AI will it's on the internet.
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You will have the these these references to follow.
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But sometimes AI doesn't make that.
00:22:44.960 --> 00:22:51.519
And AI, right now, the the main problem I solve on right now, right now, localization right now, is the hallucination of AI.
00:22:51.759 --> 00:22:54.160
I already saw a huge problem.
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Things that like dozen doesn't are ready to go for public.
00:22:59.039 --> 00:23:01.279
They always go to public on Portuguese.
00:23:01.359 --> 00:23:07.440
I I will every time every time I watch a video, I will have preference to watch on my native language that is Portuguese.
00:23:07.680 --> 00:23:14.240
So every time I'm watching a video, sometimes it's AI AI dub it.
00:23:14.880 --> 00:23:23.440
The content maybe sometimes has like harsh language, will have like aspect that you don't doesn't want it to be in your content.
00:23:27.920 --> 00:23:29.680
And it's just one of the problems.
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It's a thing, it's a thing.
00:23:31.359 --> 00:23:42.480
AI dubbing exists, okay, and AI dub will grow grow up, but I think we had a a point that we can mix AI work with human work.
00:23:42.880 --> 00:23:54.160
Because like, as I said, uh right now I gain as so much time with AI transcript, but I don't keep the I don't get this script and and share to my team.
00:23:54.400 --> 00:23:59.440
I first made a revision, and this takes like uh eight hours in my week.
00:23:59.519 --> 00:24:01.599
It's a huge time to to solve that.
00:24:01.680 --> 00:24:04.480
I saw word by word what we are saying, what they're saying.
00:24:04.720 --> 00:24:21.279
I add some future localization, I add some I I remade some words, I make this uh the best adaptive I can as I can to make the best version for that audience, not just translating, but really reach that the audiences.
00:24:21.440 --> 00:24:23.680
You know, AI is not at the point to make that.
00:24:23.839 --> 00:24:32.079
AI will okay translate one by one, but you will not have that acceptance for the for the for the for your public.
00:24:32.880 --> 00:24:35.039
Yeah, it's my final question to you.
00:24:35.119 --> 00:24:52.799
I want to know how people can find you and if there's any creator watching this, how they can uh you know start working in this market and actually globalizing their content and how you and your team that you work with can actually help with this.
00:24:54.079 --> 00:24:54.720
Uh okay.
00:24:55.119 --> 00:25:03.599
Our main selling point right now, let's say by that, working with directly with me, you can have uh your content translated just to Portuguese.
00:25:03.920 --> 00:25:11.599
But the the main point of C Sharp Recording Studios uh and being uh so great partners is to localize it for a lot of languages.
00:25:11.680 --> 00:25:15.279
Because like C Sharp right now works with more than 25 languages.
00:25:15.440 --> 00:25:23.920
You had native dub, native artists, you have native speakers, and you have uh well persons to deliver your content as fast as you can.
00:25:24.079 --> 00:25:28.880
And like it feeds on your on your on your process, you know?
00:25:29.039 --> 00:25:31.599
Yeah, we we are fast on what we do.
00:25:32.000 --> 00:25:37.119
So right now I'm working with C sharp Recording Studios, and they're a pretty good partner.
00:25:37.440 --> 00:25:48.079
Uh I work alone with some some some work, some process, some small small creators, but C sharp has a a huge impact on this.
00:25:48.319 --> 00:25:53.599
You know, uh we can we can reach me on my LinkedIn, Felipe Calegari Paipinelli, right now.
00:25:53.920 --> 00:25:55.039
The link will be on the description.
00:25:55.200 --> 00:26:01.920
And uh you can find my team on Instagram, you we have our website, and we have our our Instagram, LinkedIn.
00:26:02.160 --> 00:26:05.359
Where are you where it most what is easier to you?
00:26:05.519 --> 00:26:07.359
We can you can you can just try it.
00:26:07.440 --> 00:26:16.640
We can you can make a demo, you can you can request a demo for us, just listen how our work will will sound, how how your voice will will sound in other languages with native speakers.
00:26:16.880 --> 00:26:18.079
We're free to to talk.
00:26:18.319 --> 00:26:22.880
It's it's completely completely completely easy to find us.
00:26:23.599 --> 00:26:24.160
Awesome.
00:26:24.400 --> 00:26:26.720
Felipe, I'll leave the links in the description.
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Thank you so much for doing this and joining me today.
00:26:30.400 --> 00:26:37.680
Going global isn't just about changing the language, it's about understanding culture, context, and how people actually experience the content.
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Subscribe, leave a comment, and I'll see you in the next episode.
