Community Over Competition with Beth Kornick of Princess & Buck

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Hello, and welcome to the Venture Boldly Podcast.
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I'm Brendan Craig, State President with First Interstate Bank, and your guest host for today's conversation.
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Downtowns are often described as the heart of a community.
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They're where people gather, where visitors form their first impressions, and where locally owned businesses help create a sense of place that can't be replicated anywhere else.
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For independent retailers, success requires more than simply opening the doors.
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It takes creativity, resilience, and a willingness to adapt as consumer habits and communities evolve.
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Joining us today is Beth Kornick, co-owner of Princess and Buck.
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Beth is a retail entrepreneur whose career spans retail, hospitality, art, education, and community engagement, giving her a unique perspective on creating memorable customer experiences.
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Together with her team, she has helped build Princess and Buck into one of downtown Calisbell's most distinctive shopping destinations.
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Well, Beth, welcome to Venture Boldly.
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We appreciate you being here.
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Thank you.
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So excited to be here.
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Excellent.
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Well, I'd like to maybe start with your story and Princess and Buck.
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For those who may not be familiar with Princess and Buck, will you tell us about the business and your journey as a retail entrepreneur and maybe in there touch on what inspired you to create the store and what's the type of experience you hope your customers have when they visit?
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Yeah, that's a lot.
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But that's a lot.
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So answer all of that in order if you could.
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I started in retail when I was very young.
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I've always been interested in front-facing hospitality services and just always loved having that customer interaction.
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I grew up part in Montana and part in Arizona in a small uh sort of touristy town.
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And so there were a lot of opportunities to meet unique people from around the world, and that was always really fun for me.
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The way that Princess and Buck actually came about, my business partner Kyle and I met through Rotary, which is a service organization.
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Right here in Cowlspell.
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Yes.
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Okay, excellent.
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And we're in separate clubs, but we were presidents of our respective clubs at the same time, and that created a lot of opportunity for us to co-president and how to integrate our clubs into more service projects together.
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Sure.
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So we became friends through that aspect, and then we traveled a lot through Rotary, and we just discovered that we both had a love for retail and interesting stories and creating spaces where people feel comfortable.
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And so we just sort of joked about it for years about opening a business in Callis Bell and how uh we felt like our idea was something that Calisbell could be open to.
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And then just one day we happened to see a for lease sign in the window of our current location, and it all just snowballed from there and very quickly um we opened in November of 2024, and we're just having a great time.
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So it's been about a year and a half.
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We're heading into our second summer season, and uh the experience that we hope customers have when they walk through the door is uh one of awe and amazement, and also just this feeling of comfort and welcoming.
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Yeah, excellent.
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And I I was perusing your website uh and it was interesting.
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I found that it was the first brick building in Calisbell, which was made originally a bank of all things.
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And so you have a photo booth that's in the original vault.
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Yeah, we had this great vault.
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After it was a bank for about 10 years, a jewelry store moved in, and that jewelry store was Wheeler Jewelry, and they were there for over a hundred years, and they used the vault, obviously.
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We did not have a use for the vault, but we wanted to do something to honor its history and uniqueness.
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And so we worked with pixelated gigs and created this really fun interactive photo booth inside, and we change it up for the seasons and different things like that.
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For the 4th of July, we'll have it all decked out and people can come in and just take a photo.
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We'll have a printer on the fourth, and uh, but normally what they do is they just text it or email it to themselves, and it's just sort of a fun thing that we can offer just to make that experience even more exciting and fun.
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Yeah, it's very neat.
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Uh so let's talk about you mentioned Callus Spell.
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You could have chosen to locate your business anywhere.
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What made downtown Calspell the right fit for Princess and Buck?
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And why do you believe a vibrant downtown retail district is important to the identity and economic health of a community?
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Well, downtown Kallispell is our home.
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You know, we've lived here for over 20 years.
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We've raised our children here, and I just felt like I had actually looked at a business in Whitefish, and it just didn't fit my lifestyle.
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And Kyle finally said, don't buy a business in Whitefish.
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Kallispell is your community.
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Yeah.
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And it is my community.
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It's where my kids went to school, it's where I, you know, have worked for the past 20 years, it's where all of my friendships are based, and it really just is my community.
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And so the focus shifted to Kalispell right away, and we realized that this downtown is vibrant.
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There are a lot of great uh shops and art galleries and restaurants coming up and different things that we wanted to be a part of helping those things grow and blossom and really get our downtown to be a more walkable, vibrant, fun place for families to come?
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Aaron Powell Yeah, well, excellent.
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Well, the energy certainly is incredible in downtown Callispo.
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The momentum continues to be in place for the community, which we're excited about.
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And so creating a sense of place, locally owned businesses do more than sell products.
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I think we know that.
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They help create a sense of place and local identity.
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What role do you think downtown retailers play in shaping the experience residents and visitors have when they come to Callisville?
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Well, I think that we are all ambassadors to our place, to this beautiful valley that we live in and to all the things that we have to offer.
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Often people are shopping in the store.
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They're looking for a trinket or something to take home as a souvenir of their time here, but they're also asking us as the locals who live here, what are the things that we really enjoy doing?
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What are the places that they shouldn't miss?
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And so Kyle and I actually created a card called Princess and Buck's Favorites.
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And we list a few, we list a few different types of businesses, places to shop, places to eat, places that have patios if you want to sit out on the patio and have a cocktail.
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And we just have a few of those bulleted on a card that we hand out, but then we also talk up all of the different other places.
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But we have the museum on there, we have the Conrad Mansion, a couple different coffee shops, a couple different breweries, and a few different stores.
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And so it's just really kind of a fun way to start that conversation because people inevitably ask, you know, where should we go for dinner?
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Where should we go for lunch?
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What's the best hike that we should take?
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And, you know, what have we missed?
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We've gone to Glacier, you know, we've done Flathead Lake.
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What else do we need to see?
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And so we really do try to curate those experiences for people.
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Don't worry, we're not giving away any of our secret spots.
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Yeah none of those secret spots, but we do tend to um try to pick out some of those hidden gems that that people may not find on their regular path.
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Yeah, absolutely.
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And I appreciate that many of those businesses that you mentioned are all walking distance right here in the downtown corridor.
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Correct.
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And it's been said community over competition.
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You've often talked about the idea of community over competition.
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What does that philosophy mean to you?
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And how have collaboration and relationships among local businesses helped strengthen downtown Kalispell?
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Well, I think we're doing a really good job with the new Downtown Forward Coalition.
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Um, lots of businesses have come together to try to just focus on the downtown and and really bring people down to see how great it is.
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I can't tell you how many times a local will come into my store and say, wow, I haven't been downtown in years.
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There's a lot of stuff happening down here.
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And so we really want people to know that we are bringing fun and vibrant ideas and community action to the downtown corridor.
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And we want people to come down.
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We're excited for the uh community concerts that are gonna be starting next week.
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And we at Princess and Buck are gonna be open on those Wednesday nights until eight.
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We're gonna be trying to make some fun times for people.
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Not everybody can shop between the hours of 10 and 5.
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You know, we all have jobs, we all have children in in um activities and things like that.
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And so we try to do this at least once a month.
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Uh, we try to stay open a little bit later for people who may not be able to get downtown.
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We offer online shopping and then you can just swing in and pick it up in the store.
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But community over competition means all of these businesses working together to make the best community that we can for all of the people that live here and all of the people that we want to serve.
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Um, it means that just because there is another boutique on the street that might sell similar things, that doesn't mean that we're we're competing with each other.
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I feel like the more vibrant businesses that are downtown, the more people are going to come.
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Absolutely.
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You know, you see the same model even with car dealerships, for instance.
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Oftentimes you'll see their competitors, but they all are located in the same a similar area.
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Yeah.
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And then I think the exactly what you said, the goal is just to bring more people uh downtown.
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And what I appreciate is just the community part of this conversation as you and all the other entrepreneurs, I'm assuming friendships are in place amongst all of you up and down Main Street.
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Yes.
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Again, Kyle and I are fairly new, but we have known several of the business owners in previous lives, and then we are trying to create those friendships with other people.
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Yes, especially on our block.
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We know a lot of the business owners and we have a great relationship.
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We try to help each other out.
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We send each other to the other businesses if they're looking for something in particular.
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And especially if they if we don't have what they're looking for and I know the other store might, I'm happily sending them down to the other store because I want them to know that Callispill is a great place to come and shop and hang out.
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Yeah, that's excellent.
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Well, uh boy, just uh in the last couple of weeks, my wife stopped here in the bank where I work and said, Hey, you want to walk downtown?
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I said, Absolutely, we're right here downtown.
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Let's go.
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And we stopped at the coffee shop right next at next.
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Bird and Billy.
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Yep, Bert and Billy, grabbed a coffee, and then we came out and we walked.
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We I had not been in your store.
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So I said, No, we haven't been in here.
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Let's check this out.
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So it was a neat experience.
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Just tell us a little bit about what your offerings are in the store.
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So we have men's and women's clothing accessories.
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We have unique gift items.
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We like to say that we brought a little bit of SAS back to Main Street.
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We have some things that maybe have some naughty words on them.
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We have a little bit of a sarcastic, I kind of like to say a rock and roll bent to our store, but you don't want to say we have something for everyone because you can't be everything for everyone.
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But we uh have very unique items.
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We try to source things that other stores don't have, even though um, you know, that's not always possible.
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There is some crossover sometimes, especially with how easy it is to shop wholesale now with online.
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You used to have to go to market and buy it in person and all of those things, but now it's really easy to curate a unique experience.
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Hopefully that's what we're trying to do.
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We want it to be a place that makes you smile, maybe makes you giggle a little bit.
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We want it to be the place that you think of when you need a unique gift for somebody.
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And so we're trying to create that type of space, but we also have a an area for people who may not be the biggest shoppers.
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We have a place where they can sit and hang out, we'll offer you a beverage while your best friend or wife or husband shops.
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You can sit and hang out.
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We just want to create a space that is welcoming.
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We are not a snobby high-end boutique that, you know, we're gonna look down our noses at anybody that walks in.
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We are super, super excited to have you come in our doors and we want to help you find the best gift that you're looking for or that treasure that you might want for yourself.
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Yeah.
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And I agree with all that from when we walked through the store.
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You had a good card stock in the back, too.
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I I was appreciative of that.
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And so what a what a good vibe you've created there right on on Main Street.
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Let's let's pivot a little bit and talk about investing in downtown's future.
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You touched on this briefly.
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You're an enthusiastic supporter of both the Calisbell Chamber and the Downtown Calisbell Forward Initiative.
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Absolutely.
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Why is the chamber membership important to you, and how do you see downtown Calisbell Forward enhancing the downtown business environment, especially as the previous Calisbell Downtown Association transitioned recently into the chamber?
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Yeah, that was a little bit tough for a minute, but again, those core members of businesses came together, decided that that wasn't something that we could let go, and picked it up and ran with it.
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And those relationships are everything for downtown.
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If you don't know the other businesses, you're not looking out for each other.
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We had somebody call me the other day to get the number of another business owner because they heard her alarm going off and they couldn't get a hold of her.
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And so it's just looking out for each other.
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It's knowing where to send somebody when they're looking for a specific thing because you know that other business has that specific thing.
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And the chamber has played a huge role in helping Princess and Buck get face forward with the community.
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Um, they've always been there from day one to support us and to help us in anything that we needed to create this business.
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They're always loudly and proudly proclaiming all of the amazing businesses in the area, including Princess and Buck, and we're so grateful for that.
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The people that work at the chamber are very involved in this community and they want to see it succeed.
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And so I think that together with the Downtown Forward, um, we can all work together towards the same goal and and create something amazing in Kallispell.
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Not that we haven't been amazing, but you know, COVID sort of took a toll on everything.
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And so I really feel like a lot of people just turned to online shopping and the ease and convenience of that, but they're really missing out, they're really missing out on the connections and the the heart of downtown Kallispell and the people that make this community what it is.
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And for every uh dollar that somebody spends at a local store, 60% of that stays in the local community, goes back to support those businesses and those people that work here and create such a thriving town.
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When you buy from a box store or you buy online, those dollars don't stay here.
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And so I think it's really important for the chamber and the downtown coalition to really help people understand that by shopping locally, you are supporting the people that you play baseball with, the people that are educating your children, the people that are um sitting next to you in church on Sunday.
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And you don't get that when you shop non-locally.
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And so, and I'm not saying you can't shop non-locally, everyone does, but really think about your choices when you are shopping and remember that these places in downtown Calisbell and the surrounding streets are really focused on your community and they're here for a reason.
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And hopefully the community will support them back.
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Yeah, boy, that was uh very well said, and I'm appreciative of it because everything you just said encapsulates a vibrant downtown.
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When people are intentional about being part of the community, the community thrives.
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And uh so very appreciative.
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I'll also give a shout out to the Cowl Spell Chamber.
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They're located right here in our first Interstate Bank building, and so we get to see their staff uh daily uh coming and going and how busy they are.
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They're always got their coolers full of supplies and they're setting up and supporting businesses.
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And so I concur with everything you said there.
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Lorraine and her team are just a bunch of rock stars, and we're thankful for them, and we're appreciative that we get to see them in our building on a daily basis.
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Well, uh wrapping up and looking ahead, uh, what excites you most about the future of downtown Calspell?
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And what would you like residents and community leaders to understand about supporting local businesses and maintaining a thriving downtown?
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I think it's really important that we just keep talking about downtown and we just keep creating events that are going to bring people downtown.
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I know the concerts in the park are a great draw for people, and I think that if we can get more businesses to try to stay open a little bit later on those nights so that people maybe can pick a concert to go to and then take a little gander down the street and do a little pop into a boutique or do a little pop into a coffee shop and grab a cookie or grab an ice cream at Sweet Peaks.
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I think that just bringing out that community and seeing your neighbors and friends walking down the street and waving and hello, and it's bringing that that Norman Rockwell vibe, if you will, back to back to Main Street.
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And I really, I really feel like we're missing a little bit of that, but I'm hoping that we can bring that back.
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And I think that a thriving downtown creates a thriving community no matter what.
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You know, people will come into our business and ask for a donation for something for one of their causes, which we are fully on board to support our local causes.
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But it's also sometimes a little bit frustrating because you've never seen these people before until they want to ask for money.
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And so it's it's just about creating the voice that everybody knows we're here and we're here for our community, and please come support us and bring your friends and walk around.
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I think walkability is a huge thing.
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And I think that if people can walk downtown, grab a coffee, grab a cocktail, sit on the sidewalk, you know, the the summer in the flathead is the most gorgeous place to be.
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And so I really feel like if we can encapsulate that in our downtown, and you know, we have our flowers out and we have all of the friendly faces in all of the places, and our doors are open, and just come on down and bring your family and enjoy all of the things that downtown Kalispell has to offer.
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Boy, I couldn't agree more.
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June, July, August, and even September are just such a wonderful time to be downtown Kalispell.
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Concerts in the park.
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You have the two breweries, uh Sunrift and Bias are kind of the bookends, if you will, on Mainstone.
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Yeah, Parkline Trail.
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There's a lot of really good energy to your point.
00:18:32.400 --> 00:18:34.880
You can grab an ice cream cone, you can go grab a cookie, coffee.
00:18:35.359 --> 00:18:36.319
Go check out some cool art.
00:18:36.720 --> 00:18:36.960
Yeah.
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It's just a great, great downtown and with such wonderful momentum.
00:18:41.279 --> 00:18:44.640
Well, Beth, thank you for joining us and for sharing your story and perspective.
00:18:44.799 --> 00:18:45.440
We appreciate it.
00:18:45.759 --> 00:18:46.000
Thank you.
00:18:46.319 --> 00:18:51.039
And thanks to all of you listening to Venture Boldly, the podcast of the Discover Calspell Chamber.
00:18:51.279 --> 00:19:02.240
We hope today's conversation highlighted not only the entrepreneurship and creativity behind one local business, but also the important role that downtown retailers play in creating a vibrant and prosperous community.
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If you enjoyed today's conversation, be sure to subscribe and share the podcast with a friend or colleague.
00:19:07.599 --> 00:19:15.039
You can find previous episodes and learn more about the chamber's work to strengthen our local economy at calispelchamber.com.
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And until next time, venture boldly, everyone.