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Looking to improve your vegan activism? Join us as we discuss effective vegan activism with vegan activist & Vegan Squad Coaching client Sergio Pinedo! Sergio shares how documentaries like Earthlings pushed him from five years vegetarian to vegan, and how attending LA Animal Save vigils changed his perspective by confronting the reality of animal transport and slaughter, documenting animals’ lives, and providing brief relief like water and gentle touch. Sergio describes why vigils matter for both vegans and pre-vegans, the scale of slaughter, and how activism can include Cubes of Truth, marches, social media, sanctuaries, and self-care to avoid burnout. Sergio also shares his journey of gaining weight after going vegan, which lead him to working with John and losing 30+ lbs in 6 months to build confidence and become a better activist, emphasizing the important of fitness and wearing vegan shirts as a form visible vegan representation/advocacy.
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