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Sales progression is taking up an extraordinary amount of estate agents’ time. But is all that chasing actually moving transactions forward?
In this episode, I’m joined by Natasha Candeias, founder of Property Progressors, who has grown her outsourced sales progression business from a one-woman operation into a team of 26 experienced progressors in just four years.
Natasha explains why effective sales progression is about far more than repeatedly asking solicitors for updates. It requires empathy, tenacity, strong processes and, most importantly, the ability to solve problems before they derail a transaction.
We discuss:
- Why sellers should be legally prepared before a buyer is found
- How poor preparation can waste the first four weeks of a transaction
- The difference between chasing activity and genuine progress
- Why estate agency CRMs still treat sales progression as an afterthought
- How outsourcing can give agents more time to win new business
- Why AI may be making negotiations between buyers and sellers even harder
- How Natasha built a team of 26 and is now turning Property Progressors into a franchise
If you or your team are spending more time managing existing sales than creating the next ones, this episode will give you plenty to think about.
