00:00:00,595.5498157848 --> 00:00:04,795.5498157848
Sometimes what the world sees as a limitation becomes your greatest strength.
2
00:00:04,825.5498157848 --> 00:00:07,435.5498157848
My guest today, Scott Ballard, is living proof of that.
3
00:00:07,825.5498157848 --> 00:00:10,585.549815785
Growing up with dyslexia, Scott didn't just overcome a learning challenge.
4
00:00:10,585.549815785 --> 00:00:20,475.549815785
He transformed it into the foundation of an incredible entrepreneurial journey that seen him build multiple businesses, survive 10 failures, and ultimately create a thriving leadership development company.
5
00:00:20,865.549815785 --> 00:00:24,945.549815785
Scott's the founder of Confidence Coach LLC, and he's not your typical business consultant.
6
00:00:25,65.549815785 --> 00:00:35,475.549815785
He turned a hundred dollars investment into a top three market performer within five years, sold a multimillion dollar company and now dedicates his life to helping entrepreneurs and leaders unlock their potential.
7
00:00:35,925.549815785 --> 00:00:46,250.549815785
His book, The Biggest Disability Is a Bad Attitude, and his Proprietary frameworks like Developing a Game Plan and Dream Employee Builder have helped countless professionals reimagine what's possible in their career.
8
00:00:46,940.549815785 --> 00:00:47,570.549815785
And lives.
9
00:00:47,960.549815785 --> 00:01:01,820.549815785
And honestly, when you hear Scott's story today how he's guided corporate engineers into entrepreneurship supported aspiring coaches in finding their path and consistently transform struggling business owners into confident leaders, you'll understand why he's become one of the most sought after leadership coaches in the industry.
10
00:01:02,120.549815785 --> 00:01:03,710.549815785
Please welcome Scott Ballard to the show.
11
00:01:04,879.770172213 --> 00:01:06,499.770172213
Right, Scott Ballard, welcome to the show.
12
00:01:07,956.270172213 --> 00:01:08,886.270172213
I'm glad to be here.
13
00:01:08,886.270172213 --> 00:01:10,656.270172213
I'm excited for this conversation today.
14
00:01:11,749.770172213 --> 00:01:12,199.770172213
Me too.
15
00:01:12,199.770172213 --> 00:01:13,369.770172213
I'm so excited to have you on.
16
00:01:13,369.770172213 --> 00:01:19,836.270172213
So for anybody who doesn't know who you are, why don't you just let 'em know a little bit about who you are and what you do for customers? Yeah.
17
00:01:19,836.270172213 --> 00:01:20,346.270172213
Yeah.
18
00:01:20,346.270172213 --> 00:01:21,666.270172213
I'm, I'm Scott Ballard.
19
00:01:21,666.270172213 --> 00:01:23,826.270172213
I'm, I'm known as the Confidence Coach.
20
00:01:23,826.270172213 --> 00:01:27,696.270172213
And what I do is I help people build their confidence.
21
00:01:27,756.270172213 --> 00:01:36,926.270172213
I'm the Chief Belief Builder for entrepreneurs, business owners, partners anybody that is doing something and then having that.
22
00:01:37,306.270172213 --> 00:01:39,676.270172213
Problem of, oh, it's all on me.
23
00:01:39,676.270172213 --> 00:01:40,816.27017221
I feel overwhelmed.
24
00:01:40,816.27017221 --> 00:01:44,536.27017221
I feel like I'm past my skis or so to speak.
25
00:01:44,536.27017221 --> 00:01:47,86.27017221
And, and that's been my life story.
26
00:01:47,86.27017221 --> 00:01:53,86.27017221
So I'm kind of an expert at having, helping people solve that problem in the marketplace.
27
00:01:53,476.27017221 --> 00:01:58,866.27017221
I've been an entrepreneur now for 45 years and I'm kind of unemployable at this point, so.
28
00:01:59,956.27017221 --> 00:02:05,386.27017221
I say that to people jokingly, but it's the world I love and I swim in and I love the people.
29
00:02:05,386.27017221 --> 00:02:09,16.27017221
I love to serve them, and I love to see my people win.
30
00:02:09,616.27017221 --> 00:02:15,76.27017221
And we've had some pretty extraordinary wins over the last 20 years or so doing this.
31
00:02:15,76.27017221 --> 00:02:15,976.27017221
So, yeah.
32
00:02:16,169.77017221 --> 00:02:16,799.77017221
Very cool.
33
00:02:17,39.77017221 --> 00:02:20,699.77017221
Well, I've already got at least a dozen other questions, but yeah, I joke with people all the time.
34
00:02:20,729.77017221 --> 00:02:25,819.77017221
I started my business coming out of the Army and I said that being in the military cured me of ever wanting to have a boss again.
35
00:02:26,479.77017221 --> 00:02:29,389.77017221
So at this point, I can only work for myself it seems.
36
00:02:29,819.77017221 --> 00:02:31,619.77017221
You mentioned, so Confidence Coach.
37
00:02:31,619.77017221 --> 00:02:45,886.27017221
Obviously you've been an entrepreneur for a long time, so what motivated you to start this company specifically? Yeah, so our, our prior company, we were in the insurance business and started a company at our kitchen table with a hundred dollars.
38
00:02:46,96.27017221 --> 00:02:52,636.27017221
No experience in the industry, no education in the industry, no contacts in the industry.
39
00:02:53,96.27017221 --> 00:02:55,226.27017221
Struggled for three years to kind of figure out.
40
00:02:56,191.27017221 --> 00:03:01,111.27017221
We were selling one product and, and we were trying to figure out who the ideal customer was.
41
00:03:01,681.27017221 --> 00:03:03,31.27017221
And that took about three years.
42
00:03:03,31.27017221 --> 00:03:15,911.27017221
But once we hit that we went from being number 10,000 in, in selling that product in the US to number three by year seven, and then one, two, or three for the next 15 years.
43
00:03:16,421.27017221 --> 00:03:19,481.27017221
And then when the federal government took over healthcare.
44
00:03:20,291.27017221 --> 00:03:27,131.27017221
We knew that was coming two years ahead and we prepared and were able to sell our company to a large life insurance company.
45
00:03:27,701.27017221 --> 00:03:34,511.27017221
And so that's when I exited out of that and then was like, okay, what do I do with my life? I'm not a retired person.
46
00:03:34,971.27017221 --> 00:03:38,931.27017221
I was born in the fifties, but I, I, I love being in the marketplace.
47
00:03:38,931.27017221 --> 00:03:39,591.27017221
I love people.
48
00:03:39,591.27017221 --> 00:03:40,71.27017221
I loved it.
49
00:03:40,611.27017221 --> 00:03:45,591.27017221
And so I just had people that I knew in the industry who started reaching out to me saying.
50
00:03:46,111.27017221 --> 00:03:53,311.27017221
Can you help me with my leadership team? Or I got this problem, I have this huge problem, nobody else has been able to help me solve it.
51
00:03:53,581.27017221 --> 00:04:01,861.27017221
Can you come in and solve that problem with me or for me? And we didn't know it was coaching for the first five or 10 years.
52
00:04:02,101.27017221 --> 00:04:08,371.27017221
My wife is the owner of the company and she, I came home from a meeting one time, she goes, I think what you're doing is coaching.
53
00:04:08,611.27017221 --> 00:04:09,991.27017221
And I go, no, I played sports.
54
00:04:09,991.27017221 --> 00:04:10,621.27017221
I had a coach.
55
00:04:10,621.27017221 --> 00:04:11,521.27017221
This is not coaching.
56
00:04:11,791.27017221 --> 00:04:13,951.27017221
She goes, no, it's the business thing.
57
00:04:14,611.27017221 --> 00:04:16,111.27017221
So now everybody's a coach.
58
00:04:16,111.27017221 --> 00:04:17,761.27017221
Now everything is coach.
59
00:04:18,811.27017221 --> 00:04:22,501.27017221
But yeah, so that's, that's how we got into it.
60
00:04:22,531.27017221 --> 00:04:26,41.27017221
Kind of backwards and not as a strategy.
61
00:04:26,701.27017221 --> 00:04:30,481.27017221
And we haven't worked a day in 20 years because we get to do this.
62
00:04:30,481.27017221 --> 00:04:37,291.27017221
And I was just on a call with an amazing guy with a wealth advising firm that's doing incredible stuff and a client of mine.
63
00:04:37,291.27017221 --> 00:04:43,891.27017221
And yeah, we just work with amazing people all over the world and see them achieve their goals and dreams.
64
00:04:45,74.77017221 --> 00:04:45,494.77017221
That's it.
65
00:04:45,554.77017221 --> 00:04:46,244.77017221
That's excellent.
66
00:04:46,394.77017221 --> 00:04:49,824.77017221
What's been one of your favorite clients or projects or you know.
67
00:04:50,579.77017221 --> 00:04:55,469.77017221
Specific situations over the years where you, you feel like you've got a lot out of it and, and were able to have a great result.
68
00:04:57,101.27017221 --> 00:05:06,971.27017221
12 years ago I through our local church, we were doing a lot of relief work in building and schools and orphanages and.
69
00:05:07,281.27017221 --> 00:05:09,561.27017221
All kinds of things in Africa and Uganda.
70
00:05:10,401.27017221 --> 00:05:18,71.27017221
And a young guy that, that I'd been mentoring said, Hey, I want to go, I want to take my girlfriend, but I'm gonna propose to her.
71
00:05:18,251.27017221 --> 00:05:19,511.27017221
So she'll be my fiance.
72
00:05:19,511.27017221 --> 00:05:25,151.27017221
I want her to go, she's never been out of the US and I want her to go to Africa 'cause I wanna live there.
73
00:05:25,361.27017221 --> 00:05:28,571.27017221
I wanna start a business and really make a difference in the country.
74
00:05:29,351.27017221 --> 00:05:32,311.27017221
And so they came, she cried.
75
00:05:32,976.27017221 --> 00:05:33,516.27017221
Every day.
76
00:05:33,516.27017221 --> 00:05:35,736.27017221
For the first three days, I almost sent her home.
77
00:05:36,456.27017221 --> 00:05:46,686.27017221
And then he told her, you know, my dream is really to come here and start a business and teach people to fish, like, make people be self-sustaining and I have all these ideas.
78
00:05:46,686.27017221 --> 00:05:51,396.27017221
And so they got married six months later, they moved there.
79
00:05:51,446.27017221 --> 00:05:54,716.27017221
They failed in every attempt for the first five years of.
80
00:05:55,166.27017221 --> 00:06:07,806.27017221
Getting something to replicate, but I was coaching and mentoring them, and then we came upon this idea that trees, trees are a harvestable replenishable crop.
81
00:06:07,806.27017221 --> 00:06:14,346.27017221
I live in Oregon, the tree capital, timber capital of the United States, so I don't a little bit about trees.
82
00:06:15,36.27017221 --> 00:06:23,586.27017221
And so over the next couple of years, by bootstrapping and just figuring it out and learning how to grow trees in the.
83
00:06:24,81.27017221 --> 00:06:25,761.27017221
In a very harsh climate.
84
00:06:26,201.27017221 --> 00:06:30,521.27017221
We started and this year we planted 40 million trees.
85
00:06:31,31.27017221 --> 00:06:42,381.27017221
And I have 60,000 partners in northeastern Africa and are the biggest job creator or business creator incubator ever in Africa.
86
00:06:42,831.27017221 --> 00:06:45,996.27017221
And all these people are self-sustaining and their incomes are up.
87
00:06:46,786.27017221 --> 00:07:04,306.27017221
10000% because they have a crop and we buy the trees, make charcoal, and then here's the kicker of it, Rory, we didn't realize it, but we were creating a thing called carbon credits, and every big company in the world is trying to offset their carbon footprint.
88
00:07:04,786.27017221 --> 00:07:08,716.27017221
We're the biggest holder and producer of carbon credits in the world.
89
00:07:09,241.27017221 --> 00:07:21,381.27017221
So we were just able to sign with one of the 10th largest companies in the world, a multi multimillion dollar investment to buy our carbon credits over the next 10 to 20 years.
90
00:07:21,681.27017221 --> 00:07:24,411.27017221
And that's just the first of many that are lining up that are.
91
00:07:25,436.27017221 --> 00:07:28,766.27017221
The biggest companies in the world 'cause we have that bandwidth.
92
00:07:29,396.27017221 --> 00:07:35,66.27017221
So that's been a really cool journey from a lot of fail failing and failing fast.
93
00:07:35,426.27017221 --> 00:07:38,786.27017221
Doing it in a third world country, which is a huge challenge.
94
00:07:39,56.27017221 --> 00:07:46,16.27017221
People in America don't realize how much easier it is to build a business here than in Africa or other parts of the world.
95
00:07:46,496.27017221 --> 00:07:49,416.27017221
But I'm super proud of him and, and them.
96
00:07:50,196.27017221 --> 00:07:51,66.27017221
They still live there.
97
00:07:51,66.27017221 --> 00:07:56,856.27017221
They have a couple of kids now, and it's just like, there's just opportunity everywhere now.
98
00:07:56,856.27017221 --> 00:08:01,386.27017221
And Africa's the emerging economy of the next 40 years in the world.
99
00:08:01,506.27017221 --> 00:08:04,86.27017221
It's the youngest continent in the world.
100
00:08:04,476.27017221 --> 00:08:07,746.27017221
Medium age in the countries we operate is like 18 to 20.
101
00:08:08,341.27017221 --> 00:08:25,321.27017221
And so yeah, so these are young adults, so we're teaching them how to be sustainable, how to make a profit, how to run a business that's replicatable and duplicatable, and it's changing the whole face of that part of Africa.
102
00:08:25,321.27017221 --> 00:08:29,911.27017221
And we have a lot of other open doors now, so to speak.
103
00:08:30,109.77017221 --> 00:08:30,499.77017221
Yeah.
104
00:08:30,621.27017221 --> 00:08:39,271.27017221
Because it's it really works and it works and it does so much good all the way across the environment, people, the economy just in every way.
105
00:08:39,931.27017221 --> 00:08:45,91.27017221
But it was built out of tremendous failure and then willingness not to quit and get back up.
106
00:08:45,91.27017221 --> 00:08:46,381.27017221
One more time and one more time.
107
00:08:46,381.27017221 --> 00:08:49,801.27017221
In Quinn Neely, the CEO, the founder of this.
108
00:08:50,266.27017221 --> 00:08:55,376.27017221
Is, is a world class entrepreneur, phenomenal leader, phenomenal.
109
00:08:55,876.27017221 --> 00:09:09,496.27017221
But it's not easy and nobody wants to hear about the hard, the pain, the, the failures, the five years, the no, the running outta money, the borrowing money, the from your family, from your friends, from, you know, all these things.
110
00:09:09,496.27017221 --> 00:09:18,26.27017221
But my, my job and still today is to, you know, to be his coach and, and to keep the vision alive.
111
00:09:19,61.27017221 --> 00:09:20,21.27017221
Now we can do this.
112
00:09:20,21.27017221 --> 00:09:32,171.27017221
Now can we do the whole continent of Africa? Can we change the world with this simple idea? Planting a tree and harvesting it? It's so simple, but it's life changing for these people.
113
00:09:32,291.27017221 --> 00:09:41,541.27017221
It's, you know, and and their kids are getting educated now and they're getting healthcare and their villages coming alive and the center living is up.
114
00:09:41,961.27017221 --> 00:09:42,771.27017221
Enormously.
115
00:09:43,311.27017221 --> 00:09:48,651.27017221
So yeah, that's a pretty epic story for a guy like me that's been in business a long time.
116
00:09:49,341.27017221 --> 00:09:50,811.27017221
But I've spent a lot of time in Africa.
117
00:09:50,811.27017221 --> 00:09:54,111.27017221
I've spent a lot of time, I've been to 63 countries around the world.
118
00:09:54,111.27017221 --> 00:09:58,221.27017221
But it's exciting to do it there because it's a bigger accomplishment.
119
00:09:58,791.27017221 --> 00:09:59,421.27017221
It just is.
120
00:09:59,481.27017221 --> 00:10:02,271.27017221
It's just, it's such a bigger mountain to climb.
121
00:10:02,571.27017221 --> 00:10:09,741.27017221
So we went to the hardest place to see if we could do it, and we've had arguably the biggest success in that sense.
122
00:10:09,741.27017221 --> 00:10:09,981.27017221
So.
123
00:10:11,134.77017221 --> 00:10:12,34.77017221
That's very cool.
124
00:10:12,124.77017221 --> 00:10:15,904.77017221
Yeah, I think a lot of people over here take it for granted how much infrastructure and, and everything.
125
00:10:15,904.77017221 --> 00:10:20,164.77017221
You know, if you wanna start a business, you can log on online, pay a little bit of money, and boom, you have a business.
126
00:10:20,164.77017221 --> 00:10:20,674.77017221
Like no.
127
00:10:21,664.77017221 --> 00:10:27,274.77017221
in a country where there's not enough internet, you gotta walk in person to some dude who's corrupt may or may not just steal your money.
128
00:10:27,274.77017221 --> 00:10:27,484.77017221
Like.
129
00:10:28,534.77017221 --> 00:10:31,114.77017221
the, the number of problems are exponential.
130
00:10:31,114.77017221 --> 00:10:32,614.77017221
So that's, that's a really cool story.
131
00:10:32,614.77017221 --> 00:10:35,584.77017221
And obviously you, you said you knew him from the church.
132
00:10:35,614.77017221 --> 00:10:37,26.27017221
I think that was, you Yeah.
133
00:10:37,101.27017221 --> 00:10:37,431.27017221
Yeah.
134
00:10:37,431.27017221 --> 00:10:40,791.27017221
We're, we're people of faith, the local community church here.
135
00:10:40,871.27017221 --> 00:10:50,291.27017221
And I was very involved in taking young people overseas to serve and get a dose of reality of this is the majority world.
136
00:10:51,11.27017221 --> 00:10:54,431.27017221
Like this is the, this is how 80% of people live.
137
00:10:54,821.27017221 --> 00:11:07,811.27017221
And then just exercise their faith and their belief and, and really get them to reevaluate, okay, what's, what is life about? What's important and, and how blessed you are really, I mean, to be born here.
138
00:11:08,411.27017221 --> 00:11:11,831.27017221
Is the most unfair advantage of all Yeah.
139
00:11:11,847.77017221 --> 00:11:13,647.77017221
but a lot of kids.
140
00:11:13,871.27017221 --> 00:11:14,141.27017221
true.
141
00:11:14,247.77017221 --> 00:11:21,267.77017221
So we took about 500 kids over a number of years, India, Africa, Haiti.
142
00:11:21,267.77017221 --> 00:11:25,167.77017221
Spent a lot of time in Haiti trying to rebuild it after the earthquake.
143
00:11:25,167.77017221 --> 00:11:27,27.77017221
And yeah, it's great.
144
00:11:27,27.77017221 --> 00:11:30,927.77017221
It's, it, it has, it's really helped me be a much better coach.
145
00:11:31,597.77017221 --> 00:11:36,307.77017221
Because I have a worldview of like the reality of what's going on globally.
146
00:11:36,307.77017221 --> 00:11:37,186.27017221
So, Right.
147
00:11:37,387.77017221 --> 00:11:37,747.77017221
yeah.
148
00:11:38,766.27017221 --> 00:11:39,396.27017221
Very cool.
149
00:11:39,396.27017221 --> 00:11:42,66.27017221
And so obviously you've been around for a long time, which is a feat.
150
00:11:42,66.27017221 --> 00:11:49,536.27017221
All of'em its own, I mean, most small businesses, I think the average is five years, right? So most people don't survive when they have a new coaching business as an example.
151
00:11:49,816.27017221 --> 00:11:59,882.77017221
Has it been mostly referrals and warm market for you? Or what, how have you grown the business over the years? Yeah, I mean, I, it is really unsophisticated, Rory.
152
00:11:59,912.77017221 --> 00:12:03,2.77017221
I mean, it, it has really been word of mouth.
153
00:12:03,172.77017221 --> 00:12:03,442.77017221
Of course.
154
00:12:05,32.77017221 --> 00:12:08,512.77017221
Because of my career, 'cause of my other businesses.
155
00:12:08,992.77017221 --> 00:12:13,822.77017221
I mean, I, I wasn't going out there starting this not knowing anybody or whatever.
156
00:12:14,542.77017221 --> 00:12:26,162.77017221
And I've also done a lot of speaking and I love to speak and I've gotten a lot of really huge feedback and opportunities because of the speaking that I do.
157
00:12:26,732.77017221 --> 00:12:32,652.77017221
And, so it's been 90% all referral, all word of mouth.
158
00:12:32,832.77017221 --> 00:12:37,452.77017221
We have some pretty phenomenal testimonies, you know, for people to look at.
159
00:12:37,872.77017221 --> 00:12:41,982.77017221
And I'm not, you know, I'm not living in the world where I'm the coach for everybody.
160
00:12:41,982.77017221 --> 00:12:43,722.77017221
I don't want to coach a million people.
161
00:12:44,352.77017221 --> 00:12:46,512.77017221
I want to coach 20 people.
162
00:12:46,947.77017221 --> 00:12:53,667.77017221
25 people in a given year, and I want to see 20 of them have the best year of their business and their life.
163
00:12:54,207.77017221 --> 00:12:55,287.77017221
I coach the whole person.
164
00:12:55,317.77017221 --> 00:13:01,437.77017221
'cause I don't believe you can detach your personal life from your business or your business from your personal life.
165
00:13:01,977.77017221 --> 00:13:14,607.77017221
And oftentimes the real challenge or the roadblock that I find with my clients is, is actually not in their business, but it's either inside themselves or in their personal, somewhere in their personal life.
166
00:13:15,147.77017221 --> 00:13:25,797.77017221
And so so I'm certainly not a person for everybody that, you know, the person that just wants to scale and it's all numbers and they don't wanna go or talk about anything else.
167
00:13:25,857.77017221 --> 00:13:26,847.77017221
I'm not that person.
168
00:13:27,27.77017221 --> 00:13:29,727.77017221
'cause, 'cause I'm really here to serve all of you.
169
00:13:30,512.77017221 --> 00:13:37,822.77017221
Whatever that takes, whether that's walking in a graveyard, whether that's taking a trip somewhere where you're totally outside your comfort zone.
170
00:13:38,242.77017221 --> 00:13:46,592.77017221
Whether that's being at the masters and seeing what real performance is under the biggest pressure we really try to mix it up.
171
00:13:46,802.77017221 --> 00:13:49,742.77017221
Whether that's a retreat with a bunch of business owners.
172
00:13:49,742.77017221 --> 00:13:55,772.77017221
We, we do the Fearless Mastermind retreat, you know, in different locations, in different conditions.
173
00:13:56,352.77017221 --> 00:14:02,232.77017221
So we're really trying to stretch people, really trying to help them find their, what we call their God-given identity.
174
00:14:02,652.77017221 --> 00:14:14,67.77017221
Who, who are they truly? And then if they can find that, then what does that allow them to do in their business and their life? Because when we work from that true identity you, you, you just have endless.
175
00:14:14,302.77017221 --> 00:14:19,492.77017221
Resource and power, but most of us are living a lie and they're living in a false identity.
176
00:14:19,942.77017221 --> 00:14:30,562.77017221
So we have a false ability and a false vision and mission for our life, and that's why we're unhappy, or it's not fulfilling, or we don't have the results financially that we want.
177
00:14:31,172.77017221 --> 00:14:33,992.77017221
So we, we challenge people to face their fears.
178
00:14:33,992.77017221 --> 00:14:37,52.77017221
To tell the truth is how all progress begins.
179
00:14:37,682.77017221 --> 00:14:39,122.77017221
It begins by telling the truth.
180
00:14:39,127.77017221 --> 00:14:39,207.77017221
Rory.
181
00:14:39,892.77017221 --> 00:14:45,22.77017221
Until we can tell the truth about ourselves for ourselves, I, I really can't help you.
182
00:14:45,682.77017221 --> 00:14:47,872.77017221
And so sometimes that takes a one-off.
183
00:14:47,872.77017221 --> 00:14:52,582.77017221
Sometimes we work a year for a CEO of a company to go, okay.
184
00:14:52,912.77017221 --> 00:14:54,262.77017221
The truth is I'm the problem.
185
00:14:55,342.77017221 --> 00:15:03,922.77017221
My ego, my pride, my past failure is preventing the company from moving forward or doing what it needs to do.
186
00:15:04,522.77017221 --> 00:15:04,732.77017221
Yeah.
187
00:15:05,617.77017221 --> 00:15:08,527.77017221
I live for those conversations, for those moments.
188
00:15:09,17.77017221 --> 00:15:15,912.77017221
They're life changing and I want do this until it's time to, to go home.
189
00:15:17,192.77017221 --> 00:15:17,482.77017221
Yeah.
190
00:15:18,346.27017221 --> 00:15:18,976.27017221
I love that.
191
00:15:19,516.27017221 --> 00:15:23,666.27017221
And my, my friend and mentor has a saying that income improvement follows self-improvement.
192
00:15:24,26.27017221 --> 00:15:33,626.27017221
That you can't, like your, just your ability to produce or earn or have more of really anything that you want as a product of you getting better and becoming the person that you need to become.
193
00:15:33,626.27017221 --> 00:15:33,806.27017221
Right.
194
00:15:33,806.27017221 --> 00:15:39,766.27017221
And I think that's I think that's overlooked, especially for people that maybe are new to entrepreneurship or like you said, they're kind of hitting a wall.
195
00:15:39,766.27017221 --> 00:15:41,626.27017221
A lot of people are like, oh, if I could just crack.
196
00:15:43,81.27017221 --> 00:15:47,941.27017221
new customer acquisition or if I could just decrease cost, that that's the thing that's holding us back.
197
00:15:47,941.27017221 --> 00:15:53,521.27017221
And like you said, it's like it's very often is us like something we're doing right.
198
00:15:54,367.77017221 --> 00:15:57,367.77017221
Yeah, or something we're believing about ourselves.
199
00:15:57,367.77017221 --> 00:15:59,41.27017221
That's not true Yeah.
200
00:15:59,917.77017221 --> 00:16:03,667.77017221
because that, you know, that false identity.
201
00:16:04,472.77017221 --> 00:16:15,902.77017221
That, that lie that you've believed about yourself, that may be a parent, a coach, or a manager, a a friend told you that's what's blocking you from really moving forward.
202
00:16:16,606.27017221 --> 00:16:17,56.27017221
Right.
203
00:16:17,192.77017221 --> 00:16:19,832.77017221
we dig big time into that.
204
00:16:20,462.77017221 --> 00:16:22,952.77017221
And you know, for some people that's too much.
205
00:16:22,952.77017221 --> 00:16:33,62.77017221
And for other people that are like, okay, this is, I've done all those other coaching things, I have all those other, I've gone to Tony, Rob, I've done all, but I've never really personally.
206
00:16:33,647.77017221 --> 00:16:35,297.77017221
Address that for myself.
207
00:16:36,557.77017221 --> 00:16:39,857.77017221
And boom, that's where breakthrough happens.
208
00:16:39,857.77017221 --> 00:16:47,537.7701722
That's where transformation, that's where, you know, a person can go from here to here in a moment.
209
00:16:48,221.2701722 --> 00:16:48,511.2701722
Yeah.
210
00:16:49,337.7701722 --> 00:16:59,666.2701722
you know, when you change that, so And so it sounds like I mean the relationships you have with people, it sounds like these span many years, like once you get a client, it's not like a three months and they're outta here.
211
00:16:59,696.2701722 --> 00:17:02,216.2701722
It sounds like people are staying with you for quite a while.
212
00:17:02,247.7701722 --> 00:17:02,517.7701722
right.
213
00:17:03,402.7701722 --> 00:17:08,142.7701722
My, my record so far is 15 years with a client Every month.
214
00:17:08,502.7701722 --> 00:17:08,802.7701722
Yeah.
215
00:17:08,802.7701722 --> 00:17:09,822.7701722
For 15 years.
216
00:17:09,822.7701722 --> 00:17:12,512.7701722
So yeah, they, they're much longer.
217
00:17:12,512.7701722 --> 00:17:35,72.7701722
I, I don't, you know, I hear from time to time that, you know, these coaches do these one month or 90 days or six months and, and I'm like, how do you effectively serve somebody in three conversations? To the level that, I guess my expectation is like, I, I don't, I'm not interested in somebody that's looking for a 30 day fix.
218
00:17:35,732.7701722 --> 00:17:37,532.7701722
I don't, I don't even get that.
219
00:17:37,592.7701722 --> 00:17:38,72.7701722
I'm like.
220
00:17:39,47.7701722 --> 00:17:41,237.7701722
I, I don't, that's not me.
221
00:17:41,237.7701722 --> 00:17:42,977.7701722
I know there's a million people that do that.
222
00:17:43,67.7701722 --> 00:17:55,327.7701722
I have no, you know, I intend, like the 15-year-old, 15 year client actually is the most successful, most, most financially wealthy dentist in our state.
223
00:17:55,777.7701722 --> 00:17:57,727.7701722
And I met him, he was working on me.
224
00:17:58,882.7701722 --> 00:18:02,572.7701722
He was, he, he, he was telling me all the problems that he was having.
225
00:18:03,142.7701722 --> 00:18:18,862.7701722
He was a million dollars in debt and he had bought this practice so it was empty and had no patients and the insurance companies were not paying him as much anymore, and he had a bunch of debt from dental school and all these things, and so he worked doing all this restorative work on me.
226
00:18:18,862.7701722 --> 00:18:19,477.7701722
I'm like, I can't.
227
00:18:20,492.7701722 --> 00:18:24,362.7701722
I hate being at the dentist, and I'm like, I, I just want it done and get outta there.
228
00:18:25,292.7701722 --> 00:18:34,702.7701722
But, you know, we started working on it and you know, he now works three days a week, takes probably two months off a year.
229
00:18:35,122.7701722 --> 00:18:36,352.7701722
He owns three homes.
230
00:18:36,352.7701722 --> 00:18:40,887.7701722
He has a car collection that is worth millions of dollars.
231
00:18:41,482.7701722 --> 00:18:46,492.7701722
And, you know, he makes more money than any dentist.
232
00:18:47,142.7701722 --> 00:18:54,822.7701722
Our state, you know, last year he, he, he cleared personally working three days a week, over $2 million personal income.
233
00:18:55,421.2701722 --> 00:18:55,661.2701722
Wow.
234
00:18:55,662.7701722 --> 00:18:59,412.7701722
And he, you know, it's like, it's, it's almost part-time.
235
00:18:59,442.7701722 --> 00:19:00,822.7701722
'cause that was the vision.
236
00:19:01,546.2701722 --> 00:19:01,896.2701722
Right.
237
00:19:01,902.7701722 --> 00:19:10,832.7701722
And you know, I said to him a couple of months ago, I go, I go, doctor, why, why do, why do you keep hiring me? Like, why are you, he goes, oh no.
238
00:19:11,192.7701722 --> 00:19:12,482.7701722
He goes, you're my secret weapon.
239
00:19:13,397.7701722 --> 00:19:16,667.7701722
He goes, if we can do this, we can do this.
240
00:19:17,387.7701722 --> 00:19:21,587.7701722
And then he, he said, here's the new vision of what we want to do.
241
00:19:22,97.7701722 --> 00:19:22,997.7701722
And he goes, no.
242
00:19:23,57.7701722 --> 00:19:26,987.7701722
He goes, that, that is, that is something that will never change.
243
00:19:27,647.7701722 --> 00:19:32,777.7701722
And I'm, I'm, I'm looking for people that always have that greater vision.
244
00:19:33,167.7701722 --> 00:19:36,47.7701722
They're not afraid to face the challenge.
245
00:19:36,47.7701722 --> 00:19:40,187.7701722
They're not afraid to face their own fears and doubts and uncertainty.
246
00:19:40,667.7701722 --> 00:19:42,347.7701722
They're not afraid to face.
247
00:19:44,297.7701722 --> 00:19:45,257.7701722
Are holding back.
248
00:19:46,186.2701722 --> 00:19:46,486.2701722
Yeah.
249
00:19:48,46.2701722 --> 00:19:48,496.2701722
Very cool.
250
00:19:48,496.2701722 --> 00:19:57,316.2701722
And so if I was gonna say, if you're, so you, you know, if you're working with a small handful of clients and they're staying for 5, 10, 15 years, then it would, would seem like.
251
00:19:58,366.2701722 --> 00:20:03,376.2701722
As the CEO or if you're running this company, you're probably not evaluating it based on new client acquisition.
252
00:20:03,376.2701722 --> 00:20:03,556.2701722
Right.
253
00:20:03,556.2701722 --> 00:20:14,402.7701722
In terms of success, so like what does success look like for you in the business? How are you gauging, you know, if we're on the right track or we're not? No, I, I think I said this at the beginning.
254
00:20:14,402.7701722 --> 00:20:19,472.7701722
Maybe I didn't, but, but I'll say it, it, it really is in my people winning.
255
00:20:20,267.7701722 --> 00:20:28,37.7701722
Meaning my, my people are, are the people that I serve and support and I'm their coach or their chief belief builder.
256
00:20:28,37.7701722 --> 00:20:30,707.7701722
Whatever they want to call me doesn't really matter.
257
00:20:31,187.7701722 --> 00:20:39,647.7701722
That's how I measure it because ultimately in the work that I do, that's really the only true, honest measure.
258
00:20:39,647.7701722 --> 00:20:53,47.7701722
Everything else is just, kind of made up up, right? Because, because it, it, it would be like me being a doctor and, and not judging whether or not the surgery was success was successful.
259
00:20:53,617.7701722 --> 00:20:57,727.7701722
Like, no, that's the only thing that matters to me if I'm gonna have the surgery done.
260
00:20:57,727.7701722 --> 00:21:03,326.2701722
Like, how many of these have you done and how many are successful? And those people, are they alive? Right.
261
00:21:03,817.7701722 --> 00:21:08,527.7701722
I choose to look at it that way, but, but I've been in business and an entrepreneur so long.
262
00:21:09,127.7701722 --> 00:21:15,547.7701722
That to me, that that's really the only thing that's gonna matter at the end of the day, right? Is my people winning.
263
00:21:15,907.7701722 --> 00:21:18,427.7701722
Now, winning could be a better marriage.
264
00:21:18,427.7701722 --> 00:21:27,57.7701722
Winning could be attending both of their sons, you know sporting events across the country because they're college athletes Winning.
265
00:21:27,207.7701722 --> 00:21:28,377.7701722
Winning can like.
266
00:21:28,947.7701722 --> 00:21:32,277.7701722
I'm not defining it only as a business profit number.
267
00:21:32,837.7701722 --> 00:21:39,47.7701722
So we have a lot of different ways of winning, but that's, that's how we keep score.
268
00:21:39,497.7701722 --> 00:21:41,507.7701722
And I find that winning.
269
00:21:41,927.7701722 --> 00:21:56,652.7701722
When we win and other people hear about how our people are winning, then that's kind of how we've been able to not kind of how that, that's how the business has really gone for 20 years is, is really in that cycle.
270
00:21:57,916.2701722 --> 00:21:58,276.2701722
Right.
271
00:21:59,147.7701722 --> 00:22:01,682.7701722
If, if I, I know if that makes sense, but.
272
00:22:01,711.2701722 --> 00:22:02,611.2701722
No, no, it does.
273
00:22:02,611.2701722 --> 00:22:03,31.2701722
Yeah.
274
00:22:03,841.2701722 --> 00:22:04,741.2701722
Makes perfect sense.
275
00:22:04,741.2701722 --> 00:22:16,397.7701722
So have you, so you haven't really had to do any, any real marketing in terms of ads or content or anything like that? I mean, it's been mostly word of mouth, No, no, we, I mean, we, we put stuff out.
276
00:22:16,397.7701722 --> 00:22:17,837.7701722
I mean, we have a YouTube channel.
277
00:22:17,837.7701722 --> 00:22:24,897.7701722
We have, you know, I speak, I mean, I just spoke at two events in, in, in Phoenix and in down in Houston.
278
00:22:25,347.7701722 --> 00:22:27,687.7701722
Yeah, I mean, we, people find us that way.
279
00:22:27,687.7701722 --> 00:22:31,137.7701722
And then, you know, it's interesting because I am who I am.
280
00:22:31,647.7701722 --> 00:22:32,907.7701722
And I don't try to hide that.
281
00:22:33,297.7701722 --> 00:22:40,737.7701722
It either resonates really deeply and people, you know, or they're like, no, no, that scares me, or That's not the guy for me.
282
00:22:40,737.7701722 --> 00:22:46,817.7701722
Or, you know, I don't hold an MBA, I don't hold I wasn't the CEO of a Fortune 100.
283
00:22:47,207.7701722 --> 00:22:52,427.7701722
I wasn't like, you know, I mean, we grew our company to, to 4,000 people, but.
284
00:22:53,57.7701722 --> 00:22:54,317.7701722
You know, in 42 states.
285
00:22:54,317.7701722 --> 00:22:56,297.7701722
But I mean, we were privately held.
286
00:22:56,297.7701722 --> 00:23:01,817.7701722
I mean, it was our company, like, so, you know, we don't have all, I don't have all of that background.
287
00:23:02,117.7701722 --> 00:23:06,267.7701722
The other thing is I'm severely dyslexic, so I don't really read and write.
288
00:23:06,637.7701722 --> 00:23:09,217.7701722
I don't, I don't have any of those skills.
289
00:23:09,757.7701722 --> 00:23:28,837.7701722
But because I'm dyslexic, I am sub, I have a huge muscle on the right brain, and so I immediately see as an entrepreneur, like I can, somebody sit with somebody 10 minutes and they can tell me certain things and I can, I'm, I'm right 95% of the time like, okay, this is the problem here.
290
00:23:28,927.7701722 --> 00:23:34,777.7701722
Like, you know what I mean? Like, so I have an unfair advantage of being dyslexic and also.
291
00:23:35,477.7701722 --> 00:23:39,647.7701722
Being in the marketplace so long, I've pretty much seen everything.
292
00:23:40,87.7701722 --> 00:23:42,457.7701722
You know, I've lost a major lawsuit.
293
00:23:43,32.7701722 --> 00:23:47,227.7701722
I, I, I have been threatened my life because of a business.
294
00:23:47,227.7701722 --> 00:23:51,307.7701722
I started and I failed in 10 businesses in my twenties, 10 in a row.
295
00:23:51,787.7701722 --> 00:23:58,627.7701722
And my wife said, what'd you learn? What are you gonna do next time? And the 11th one was our insurance company and it just blew up.
296
00:23:58,821.2701722 --> 00:23:59,241.2701722
Mm-hmm.
297
00:23:59,257.7701722 --> 00:24:00,607.7701722
mean, I've been on all.
298
00:24:02,542.7701722 --> 00:24:03,712.7701722
I've been in every spot.
299
00:24:04,492.7701722 --> 00:24:12,772.7701722
You know, I've been without, I've been, I owed a million dollars and I had three weeks to pay it, and I didn't have, I didn't have a penny and we, we paid it.
300
00:24:13,582.7701722 --> 00:24:19,312.7701722
You know, like, so that's, that's just wisdom that comes, that's its age.
301
00:24:19,732.7701722 --> 00:24:25,312.7701722
The one benefit of being as old as I am being born in the fifties and now is that.
302
00:24:26,257.7701722 --> 00:24:37,837.7701722
There's no shortcut to real life wisdom experience like and then, and then traveling all over the world and seeing how people work and how the world works and all.
303
00:24:38,227.7701722 --> 00:24:41,137.7701722
That's all my education.
304
00:24:42,457.7701722 --> 00:24:48,81.2701722
And then I've worked with a lot of people that have done some pretty amazing things, Yeah.
305
00:24:48,367.7701722 --> 00:24:51,487.7701722
you know, and I'm just the guy in the back of the room when they're.
306
00:24:52,402.7701722 --> 00:24:53,242.7701722
Award going.
307
00:24:53,302.7701722 --> 00:24:53,602.7701722
No.
308
00:24:53,602.7701722 --> 00:24:56,2.7701722
I told you five years ago that you were gonna be the guy.
309
00:24:56,751.2701722 --> 00:24:57,171.2701722
Right.
310
00:24:57,352.7701722 --> 00:25:03,711.2701722
Like my power is, I see what they can't see in themselves till they can Mm-hmm.
311
00:25:04,162.7701722 --> 00:25:05,242.7701722
I see the greatness.
312
00:25:05,782.7701722 --> 00:25:06,622.7701722
'cause it's in you.
313
00:25:07,372.7701722 --> 00:25:08,62.7701722
It's in you.
314
00:25:08,691.2701722 --> 00:25:09,51.2701722
Yeah.
315
00:25:09,172.7701722 --> 00:25:09,622.7701722
Right.
316
00:25:09,771.2701722 --> 00:25:13,391.2701722
I'm I too, having seen so much would love to get your thoughts on ai.
317
00:25:13,421.2701722 --> 00:25:16,302.7701722
How has that affected your business? How's it affected your love it.
318
00:25:16,451.2701722 --> 00:25:17,891.2701722
are you seeing really.
319
00:25:18,57.7701722 --> 00:25:18,657.7701722
love it.
320
00:25:18,717.7701722 --> 00:25:19,437.7701722
I love it.
321
00:25:19,617.7701722 --> 00:25:23,247.7701722
In fact, I was looking, I, I didn't, I I wasn't aware of you.
322
00:25:23,457.7701722 --> 00:25:37,727.7701722
I was looking at your site and, and I love what you're doing and I was just the keynote at this event in Phoenix and one of the speakers there Trent Gillespie was the head of AI for Amazon for 20 years.
323
00:25:38,671.2701722 --> 00:25:41,477.7701722
Oh He was the head guy and he spoke there before I did.
324
00:25:41,807.7701722 --> 00:25:42,317.7701722
Wow.
325
00:25:42,857.7701722 --> 00:25:49,217.7701722
I mean, it's such a great tool and so, you know, I I, I wanna employ that.
326
00:25:49,217.7701722 --> 00:25:51,617.7701722
I wanna, I want to get those agents out there.
327
00:25:51,617.7701722 --> 00:25:56,567.7701722
I wanna, you know, like, because it's just, it's so powerful.
328
00:25:56,927.7701722 --> 00:26:04,907.7701722
And who am I not reaching because I haven't connected with 'em or they don't know the way I work, or, you know, like there's some people.
329
00:26:06,257.7701722 --> 00:26:08,477.7701722
They're on my kind of dream list of someday.
330
00:26:08,477.7701722 --> 00:26:15,757.7701722
I'd like to coach that you know, that this, I think is a vehicle that could really put us in front of them.
331
00:26:16,267.7701722 --> 00:26:23,917.7701722
And nothing, if nothing else have that conversation where I get to ask the most powerful question, you know, of them.
332
00:26:23,917.7701722 --> 00:26:36,727.7701722
What do you want? What do you really, really want? Not, not what you're supposed to say, not the speak or whatever, but like, what do you really, really want? And then, you know, really dig into that.
333
00:26:36,997.7701722 --> 00:26:44,917.7701722
And then what's stopping you, man? Like, why, like what, what is in the way? And most of the time it's not external.
334
00:26:46,131.2701722 --> 00:26:46,551.2701722
Right.
335
00:26:46,687.7701722 --> 00:26:47,17.7701722
not.
336
00:26:47,167.7701722 --> 00:26:50,241.2701722
It's, it's just not, every time, it's just, Yeah.
337
00:26:50,241.2701722 --> 00:26:51,42.7701722
There's, it's right here.
338
00:26:52,27.7701722 --> 00:26:55,507.7701722
You know? It's this nine inches, this nine inches.
339
00:26:56,317.7701722 --> 00:26:57,967.7701722
It's a big, long journey, man.
340
00:26:58,297.7701722 --> 00:26:58,897.7701722
Long journey.
341
00:26:59,646.2701722 --> 00:27:00,457.7701722
Yeah, Yeah.
342
00:27:00,636.2701722 --> 00:27:06,306.2701722
There's, there's no no new problem in business, right? Like it's all been solved.
343
00:27:06,306.2701722 --> 00:27:15,216.2701722
There's somebody has solved the revenue issue, the operations issue that like we're not inventing new problems here, but somehow we all keep facing them.
344
00:27:15,546.2701722 --> 00:27:16,956.2701722
We keep having the same issues.
345
00:27:16,956.2701722 --> 00:27:17,646.2701722
Right.
346
00:27:17,736.2701722 --> 00:27:19,26.2701722
That's just so fascinating.
347
00:27:19,342.7701722 --> 00:27:20,632.7701722
It's the human condition.
348
00:27:21,786.2701722 --> 00:27:22,86.2701722
Yeah.
349
00:27:23,857.7701722 --> 00:27:33,697.7701722
Which, you know, you know, all, all these people are, you know, they, when I spoke at this event, everybody's like, well, AI's gonna replace me and this and that, and I go.
350
00:27:34,837.7701722 --> 00:27:49,927.7701722
I think AI just amplifies what I can do because it frees me to, to, to more with my emotional intelligence, my spiritual intelligence, my business intelligence with the wisdom that I have.
351
00:27:50,437.7701722 --> 00:27:57,367.7701722
Like it just is enhances what I'm able to do for my people to so they can win like it does.
352
00:27:57,397.7701722 --> 00:27:59,467.7701722
It's, it's, it's like a rocket ship.
353
00:28:00,187.7701722 --> 00:28:03,841.2701722
Why would I not get on the rocket ship? Right.
354
00:28:04,87.7701722 --> 00:28:10,687.7701722
Well, I don't, I don't, and, and I, and I teach a lot about fear is stopping you from what you really want.
355
00:28:10,687.7701722 --> 00:28:14,827.7701722
Like we have a mastermind called the Fearless Mastermind, like a lot, there's a lot around that.
356
00:28:14,827.7701722 --> 00:28:23,287.7701722
But this ai, I mean, I, I was shocked at this event, like how afraid the room got when the, when he was talking.
357
00:28:24,37.7701722 --> 00:28:27,787.7701722
Like, it just, it was almost like, and I go, wait a second.
358
00:28:28,252.7701722 --> 00:28:35,371.2701722
Is that really a foe? Is that a fear or, or is that actually the juice you need Mm-hmm.
359
00:28:35,422.7701722 --> 00:28:40,132.7701722
really do and be more of who you are? It's an enhancer.
360
00:28:40,282.7701722 --> 00:28:44,992.7701722
It's never gonna replace me because it doesn't have the experience I have.
361
00:28:44,992.7701722 --> 00:28:46,102.7701722
It doesn't have the wisdom.
362
00:28:46,102.7701722 --> 00:28:49,72.7701722
It doesn't, it doesn't have the emotional intelligence.
363
00:28:49,582.7701722 --> 00:28:52,972.7701722
I can tell by looking at somebody before they speak what's going on.
364
00:28:53,906.2701722 --> 00:28:54,326.2701722
Mm-hmm.
365
00:28:54,622.7701722 --> 00:28:55,282.7701722
a gift I have.
366
00:28:55,282.7701722 --> 00:28:57,892.7701722
It freaks people out and I'm like, this is what you're thinking.
367
00:28:59,482.7701722 --> 00:29:04,342.7701722
How do you do that? Well, that's, I believe part of that's a gift from God.
368
00:29:04,342.7701722 --> 00:29:07,282.7701722
Like I have insight that other people don't have.
369
00:29:08,1.2701722 --> 00:29:08,331.2701722
Yeah.
370
00:29:08,452.7701722 --> 00:29:10,942.7701722
I'm gonna use that to serve you for good.
371
00:29:11,992.7701722 --> 00:29:13,222.7701722
That's all AI is.
372
00:29:13,252.7701722 --> 00:29:20,32.7701722
AI can only do what AI can only do, and that's as good as what's put into ai.
373
00:29:21,126.2701722 --> 00:29:21,476.2701722
Right.
374
00:29:22,281.2701722 --> 00:29:22,611.2701722
Yeah.
375
00:29:22,642.7701722 --> 00:29:34,717.7701722
I can never hug my clients and I can never cry with them on the phone when they lost their son and it can never do their funeral of their dad that died suddenly.
376
00:29:35,561.2701722 --> 00:29:35,811.2701722
Yeah.
377
00:29:36,67.7701722 --> 00:29:38,432.7701722
I can, I want to, I will.
378
00:29:39,501.2701722 --> 00:29:39,891.2701722
Right.
379
00:29:41,241.2701722 --> 00:29:41,511.2701722
Yeah.
380
00:29:41,511.2701722 --> 00:29:47,271.2701722
People, I, I think a lot of people worry about getting replaced by ai, but I think the much more accurate fear is being replaced.
381
00:29:48,41.2701722 --> 00:29:51,316.2701722
it should be that being replaced by somebody who's using AI when you aren't.
382
00:29:52,221.2701722 --> 00:29:58,911.2701722
Because to your point, the human element, we're a long, long way from AI even being able to get close.
383
00:29:59,121.2701722 --> 00:30:00,861.2701722
And anybody who's used it enough will know that.
384
00:30:00,861.2701722 --> 00:30:05,211.2701722
I mean, I can, I can't even hardly get it to give me a good cookie recipe half the time.
385
00:30:05,211.2701722 --> 00:30:06,651.2701722
It's got me doing things that will burn.
386
00:30:06,681.2701722 --> 00:30:11,361.2701722
You know, like there's just these fundamental little things where like AI just hallucinates and loses its mind.
387
00:30:11,361.2701722 --> 00:30:15,921.2701722
And I'm like, it's probably not gonna be, you know, managing our global defense yet.
388
00:30:15,921.2701722 --> 00:30:19,31.2701722
But but I think a lot of people just don't know, right? They're just not up to date on.
389
00:30:19,676.2701722 --> 00:30:21,326.2701722
What it can and can't do, but I agree with you.
390
00:30:21,326.2701722 --> 00:30:28,886.2701722
I think the natural side effect outsourcing and delegating more things to AI is now your brain.
391
00:30:28,886.2701722 --> 00:30:41,456.2701722
You can either work less, like you said, if that's your priority, take some time off, or now the time that you do have, you can do bigger and better problem solving because you're not QuickBooks and moving data between Google Sheets and doing these little tasks.
392
00:30:41,697.7701722 --> 00:30:43,42.7701722
I don't worry.
393
00:30:43,42.7701722 --> 00:30:44,302.7701722
I don't wanna do any of that.
394
00:30:45,296.2701722 --> 00:30:45,596.2701722
right.
395
00:30:45,762.7701722 --> 00:30:48,72.7701722
not really what's significant.
396
00:30:48,312.7701722 --> 00:30:52,452.7701722
It's not gonna allow and get my people to win.
397
00:30:52,662.7701722 --> 00:30:53,772.7701722
That's not the answer.
398
00:30:54,456.2701722 --> 00:31:11,622.7701722
Right, So it's just bringing that, it's bringing this whole group of people to realize, oh, now I, even people that have all the AI and they're using all of it, they still have, they're still like, okay, but I still don't.
399
00:31:12,567.7701722 --> 00:31:16,407.7701722
I have meaning in my work or I'm still struggling.
400
00:31:16,707.7701722 --> 00:31:26,787.7701722
The balance between me running this company and raising five kids and like, how do I do this? Well, A, I can't help you with that.
401
00:31:27,537.7701722 --> 00:31:28,647.7701722
I've done that in my own life.
402
00:31:29,846.2701722 --> 00:31:30,146.2701722
Yeah.
403
00:31:30,177.7701722 --> 00:31:36,867.7701722
I went from working 80 hours a week to four hours a month in my last company because I wanted to be there with my kids.
404
00:31:36,867.7701722 --> 00:31:48,837.7701722
I wanted, as they were teenagers, I wanted to them to come and travel the world with me and my wife and, and like we wanted to, to have him and what do they talk about now with their kids? This is what grandpa and grandma did with us.
405
00:31:49,601.2701722 --> 00:31:50,51.2701722
Yeah.
406
00:31:52,497.7701722 --> 00:31:53,457.7701722
It's more important.
407
00:31:54,221.2701722 --> 00:31:54,641.2701722
Right.
408
00:31:55,767.7701722 --> 00:31:56,667.7701722
It's more important.
409
00:31:57,611.2701722 --> 00:32:00,252.7701722
I I, I mean, I know it's obvious, it's probably obvious here.
410
00:32:00,642.7701722 --> 00:32:02,952.7701722
I'm, I have a very deep faith person.
411
00:32:02,952.7701722 --> 00:32:05,472.7701722
Like my faith is, it overrides everything.
412
00:32:05,832.7701722 --> 00:32:12,882.7701722
Like I, I can't do what I do and then say, well, I did this outside of, I did this myself.
413
00:32:12,882.7701722 --> 00:32:12,942.7701722
No.
414
00:32:14,106.2701722 --> 00:32:14,456.2701722
Right.
415
00:32:14,982.7701722 --> 00:32:19,572.7701722
This is what I call a God-given mission like is to, to help people.
416
00:32:19,782.7701722 --> 00:32:23,502.7701722
The marketplace is the greatest opportunity in the world.
417
00:32:23,682.7701722 --> 00:32:29,142.7701722
Everywhere I go, very few people go to church on Sunday, but Monday morning everybody goes to work.
418
00:32:29,292.7701722 --> 00:32:30,912.7701722
Everybody goes to the marketplace.
419
00:32:31,661.2701722 --> 00:32:32,141.2701722
Right.
420
00:32:32,952.7701722 --> 00:32:43,122.7701722
Why would I not be there? Why would I not bring the value that I can bring to those people? 'cause they're really the world changers.
421
00:32:43,991.2701722 --> 00:32:44,291.2701722
Yeah.
422
00:32:46,862.7701722 --> 00:33:00,236.2701722
I worry about these people that put all their hope in government or a politician or a party or whatever, like how, how, why can't you grasp that's not gonna, that's not never gonna be the answer Yeah.
423
00:33:02,187.7701722 --> 00:33:02,517.7701722
anyway.
424
00:33:03,267.7701722 --> 00:33:06,417.7701722
I don't mean to get too political or religious, but.
425
00:33:07,316.2701722 --> 00:33:08,306.2701722
No, I'm here for it.
426
00:33:08,366.2701722 --> 00:33:10,886.2701722
I I agree on almost every count.
427
00:33:10,886.2701722 --> 00:33:14,956.2701722
I feel like we need a lot more a lot less waiting for somebody to save us.
428
00:33:14,956.2701722 --> 00:33:17,776.2701722
What, whatever institution or thing it is, like just.
429
00:33:18,916.2701722 --> 00:33:19,906.2701722
Get, save yourself.
430
00:33:20,86.2701722 --> 00:33:29,986.2701722
Like, and goes back to what we talked about earlier, because as soon as you turn that, that, that spotlight inward, then you realize all the areas where you gotta improve and grow and get better.
431
00:33:30,46.2701722 --> 00:33:30,976.2701722
I don't know how to do this.
432
00:33:30,976.2701722 --> 00:33:31,786.2701722
We'll figure it out.
433
00:33:31,786.2701722 --> 00:33:33,316.2701722
I don't know how to Well figure it out.
434
00:33:33,316.2701722 --> 00:33:38,746.2701722
Like, you do that enough times, and like you said, you can build a life that you really, really love.
435
00:33:39,557.7701722 --> 00:33:40,907.7701722
Well, and a, and a legacy.
436
00:33:41,297.7701722 --> 00:33:45,107.7701722
You know, I'm at the age where it's like, this is not so much about me anymore.
437
00:33:45,797.7701722 --> 00:33:49,187.7701722
You know, we just had two granddaughters born last weekend, 24 hours apart.
438
00:33:49,187.7701722 --> 00:33:50,867.7701722
Our two, two daughters gave birth.
439
00:33:51,467.7701722 --> 00:33:56,687.7701722
They're thir second, third, and then we have a grandson being born in February.
440
00:33:56,687.7701722 --> 00:33:58,457.7701722
And I'm like, like.
441
00:33:58,622.7701722 --> 00:34:01,82.7701722
I, I wanna do this for them.
442
00:34:01,82.7701722 --> 00:34:09,542.7701722
I want, I want them to realize that, that their grandparents were actually, we did something significant to, to make the world better.
443
00:34:10,232.7701722 --> 00:34:17,852.7701722
Like, you know what I mean? Like, we have a lot of friends our age that have, you know, gone into retirement.
444
00:34:17,852.7701722 --> 00:34:20,882.7701722
They're chasing the white ball, their, this, their, whatever, whatever.
445
00:34:21,242.7701722 --> 00:34:21,857.7701722
They're miserable.
446
00:34:22,861.2701722 --> 00:34:23,281.2701722
Yeah.
447
00:34:23,432.7701722 --> 00:34:35,912.7701722
They're not only physical, they're mentally depressed, but they're all physically getting all these sicknesses and illness like, and I'm like, I don't think that was ever the, the, the purpose of somebody's life.
448
00:34:36,631.2701722 --> 00:34:36,961.2701722
Right.
449
00:34:37,442.7701722 --> 00:34:40,802.7701722
I mean, stopping and it all being about me.
450
00:34:41,402.7701722 --> 00:34:42,422.7701722
That's dangerous.
451
00:34:43,96.2701722 --> 00:34:45,887.7701722
Yeah, I mean, that's super mental health.
452
00:34:45,887.7701722 --> 00:34:53,327.7701722
Like you start thinking about just the mental health crisis in America and you go, well, that's because we're all focused just on us.
453
00:34:53,776.2701722 --> 00:34:54,526.2701722
exactly.
454
00:34:55,697.7701722 --> 00:35:00,647.7701722
You wanna be healthy, you wanna be well, you wanna be alive, you wanna have an exciting life.
455
00:35:01,607.7701722 --> 00:35:04,937.7701722
Go serve some somebody else deeply.
456
00:35:05,507.7701722 --> 00:35:06,377.7701722
Be there for them.
457
00:35:07,97.7701722 --> 00:35:08,872.7701722
Be there for them when it's their worst day.
458
00:35:11,597.7701722 --> 00:35:13,562.7701722
I guarantee your life will be dramatically better.
459
00:35:15,436.2701722 --> 00:35:16,261.2701722
Yeah, I agree.
460
00:35:16,502.7701722 --> 00:35:23,702.7701722
One of the things I tell my clients when I onboard them, I say, I will be the one person that will walk in when everybody else walks outta your life.
461
00:35:24,632.7701722 --> 00:35:25,682.7701722
That's my guarantee.
462
00:35:26,132.7701722 --> 00:35:30,152.7701722
I can't guarantee any financial result or any other result, but that's my G guarantee.
463
00:35:33,782.7701722 --> 00:35:35,72.7701722
Whether you're getting married.
464
00:35:35,582.7701722 --> 00:35:40,682.7701722
Or you're bearing somebody, or it's the worst day of your life for some other reason.
465
00:35:41,672.7701722 --> 00:35:45,2.7701722
That's what I, that's what I bring to this relationship.
466
00:35:46,172.7701722 --> 00:35:48,962.7701722
Then guess what? That's what most people like.
467
00:35:49,142.7701722 --> 00:35:51,212.7701722
That's what they're missing in their life, Rory.
468
00:35:51,542.7701722 --> 00:35:52,862.7701722
Like that's what they're missing.
469
00:35:53,372.7701722 --> 00:35:54,662.7701722
They don't have that person.
470
00:35:57,886.2701722 --> 00:35:58,246.2701722
Yeah.
471
00:35:59,86.2701722 --> 00:35:59,626.2701722
I agree.
472
00:36:01,396.2701722 --> 00:36:02,446.2701722
That's great stuff, Scott.
473
00:36:02,446.2701722 --> 00:36:06,826.2701722
So what are you, what are you focused on over the next year? I mean, obviously we're wrapping up this year.
474
00:36:06,966.2701722 --> 00:36:14,452.7701722
What does 2026 look like for Confidence Coach, for you personally? I mean, what are the things you're excited about and, and putting your attention on? Yeah.
475
00:36:14,827.7701722 --> 00:36:15,427.7701722
Two things.
476
00:36:15,427.7701722 --> 00:36:15,817.7701722
Thanks.
477
00:36:15,817.7701722 --> 00:36:16,837.7701722
Thanks for asking that.
478
00:36:16,837.7701722 --> 00:36:23,687.7701722
Two things, one of the things that's, that's, that's just kind of morphed on its own is a couple of years ago we.
479
00:36:23,957.7701722 --> 00:36:31,247.7701722
Know, we, we had a client and they started doing events, pretty big events for the people in their business and network.
480
00:36:31,787.7701722 --> 00:36:35,577.7701722
And we started going there and just as an a way to serve them.
481
00:36:36,87.7701722 --> 00:36:47,977.7701722
We provide a one-on-one coaching during the event, during the three days, so people could sign up, spend an hour with me, have a breakthrough, transformation, whatever, and then, and then learn what they got in it.
482
00:36:48,402.7701722 --> 00:36:50,772.7701722
In the event and really make a difference.
483
00:36:50,772.7701722 --> 00:36:52,182.7701722
Well, it just kind of blew up.
484
00:36:52,182.7701722 --> 00:36:57,882.7701722
Like I did 46 one-on-ones and two and a half days at their first event.
485
00:36:57,942.7701722 --> 00:37:08,892.7701722
And it was just like, and people were mad 'cause they didn't get, and so out of that, we're starting to do more of that where we actually go to event to serve the people in the event.
486
00:37:08,892.7701722 --> 00:37:11,441.2701722
While their mind is open, their heart is open, Right.
487
00:37:11,682.7701722 --> 00:37:13,932.7701722
re, they wanna make a change.
488
00:37:14,722.7701722 --> 00:37:20,212.7701722
And, and then, and then the adjunct of that is I've started speaking, telling my own story.
489
00:37:20,642.7701722 --> 00:37:23,832.7701722
'Cause I was suicidal at seven and eight almost.
490
00:37:23,892.7701722 --> 00:37:25,242.7701722
I tried to kill myself.
491
00:37:25,242.7701722 --> 00:37:30,282.7701722
I Oh all kinds of problems with school because I grew up in the sixties.
492
00:37:30,282.7701722 --> 00:37:36,457.7701722
There was no learning for dyslexia or any, they thought, anyway, I, I tell my story of.
493
00:37:37,442.7701722 --> 00:37:47,882.7701722
Failure and fast and believing the lie about who, who I was and until I found the truth and that once I found the truth, boom, all these other good things started happening in my life.
494
00:37:47,882.7701722 --> 00:37:52,52.7701722
And, and so now we're getting more the, so more speaking.
495
00:37:52,487.7701722 --> 00:37:59,297.7701722
In front of these business owners, entrepreneurs, these, and then more coaching, intensive coaching at these events.
496
00:37:59,687.7701722 --> 00:38:04,847.7701722
And I'll tell you, Rory, it is the biggest high of my life to like coach 15, 20 people in a day.
497
00:38:04,847.7701722 --> 00:38:06,167.7701722
Just boom, boom, boom.
498
00:38:06,257.7701722 --> 00:38:07,547.7701722
It's so energizing.
499
00:38:07,757.7701722 --> 00:38:14,567.7701722
And then to see them have a breakthrough the next morning, you know, run in and go, Hey, I called that person last night and I'm gonna fall through.
500
00:38:14,597.7701722 --> 00:38:15,917.7701722
I'm gonna get that deal.
501
00:38:15,917.7701722 --> 00:38:20,207.7701722
Or I told my wife that, you know, on Fridays I'm gonna be home now.
502
00:38:21,301.2701722 --> 00:38:21,751.2701722
Right.
503
00:38:21,812.7701722 --> 00:38:25,742.7701722
be home and like give her a break, like whatever it may be.
504
00:38:25,742.7701722 --> 00:38:27,662.7701722
Or we're gonna buy our biggest competitor.
505
00:38:28,982.7701722 --> 00:38:30,662.7701722
We're doing it, we hired the team.
506
00:38:30,692.7701722 --> 00:38:39,422.7701722
Like these are real, like, you know, it's real life and like it happens because in that event, they're ready, like their, their heart and mind is ready.
507
00:38:39,422.7701722 --> 00:38:43,322.7701722
They have courage, they have, they have more confidence, they have all that.
508
00:38:43,772.7701722 --> 00:38:50,462.7701722
So those two things going in 2026, and I just spoke and I just got all the feedback from the event in Phoenix.
509
00:38:51,992.7701722 --> 00:38:56,942.7701722
Like, God's given me the ability to communicate my story in it profoundly moves people.
510
00:38:57,512.7701722 --> 00:39:01,342.7701722
And I just wanna do more of that and you know, make a difference.
511
00:39:01,342.7701722 --> 00:39:05,602.7701722
Like, you know, like, I don't know what, I don't know if I'm gonna be around tomorrow.
512
00:39:05,632.7701722 --> 00:39:06,802.7701722
Nobody really knows that.
513
00:39:07,552.7701722 --> 00:39:10,402.7701722
But, you know, at my age it's like every day is a gift.
514
00:39:10,672.7701722 --> 00:39:11,572.7701722
Every year's a gift.
515
00:39:11,962.7701722 --> 00:39:15,57.7701722
And that's just a way of exponentially doing more good.
516
00:39:16,152.7701722 --> 00:39:17,832.7701722
Is, is doing that type of thing.
517
00:39:17,832.7701722 --> 00:39:27,612.7701722
So if you know anybody that's looking for a speaker, if you know anybody that has an event where we, we come on our own, we, we pay our way, we like and then just pour into their people.
518
00:39:28,92.7701722 --> 00:39:28,482.7701722
Wow.
519
00:39:28,572.7701722 --> 00:39:30,12.7701722
I mean, it is so cool.
520
00:39:30,132.7701722 --> 00:39:38,442.7701722
What happens? It's just, it's like a firestorm because the first couple of people, they go back into the event and they go, you need to go like this.
521
00:39:39,42.7701722 --> 00:39:42,792.7701722
You're doing this, but you gotta go do, and then it's just, boom, it blows up.
522
00:39:42,792.7701722 --> 00:39:43,812.7701722
So it's pretty exciting.
523
00:39:44,712.7701722 --> 00:39:47,502.7701722
So that's just something new we've done over the last year, year and a half.
524
00:39:48,192.7701722 --> 00:39:50,941.2701722
And it's really fun, Mm-hmm.
525
00:39:51,92.7701722 --> 00:39:56,792.7701722
for us when I mean us or my wife Orle and she runs all the logistics, all that.
526
00:39:57,212.7701722 --> 00:39:58,202.7701722
She's the CEO.
527
00:39:58,237.7701722 --> 00:40:03,692.7701722
And, and then I do, I do what I do and it's really fulfilling.
528
00:40:05,252.7701722 --> 00:40:07,652.7701722
I mean, we get to do.
529
00:40:08,506.2701722 --> 00:40:21,677.7701722
ask you, how, how do you find those events? Like, are you, are those people you know, or you just kind of landing your lap once in a while? They started landing in our lap and then, excuse me, then it's just kind of word of mouth.
530
00:40:22,907.7701722 --> 00:40:27,587.7701722
You know, these people that do these events for other business owners, entrepreneurs, whatever.
531
00:40:28,97.7701722 --> 00:40:30,707.7701722
And then it's just started to build.
532
00:40:31,97.7701722 --> 00:40:39,491.2701722
We haven't done anything to promote it, so to speak, but but we certainly are looking for it now, and we were never before, right.
533
00:40:40,827.7701722 --> 00:40:42,597.7701722
Yeah, it's really, it's really fun.
534
00:40:43,511.2701722 --> 00:40:44,81.2701722
Very cool.
535
00:40:44,261.2701722 --> 00:40:44,891.2701722
Very cool.
536
00:40:45,131.2701722 --> 00:40:49,451.2701722
Well, we're we're about to need to wrap up 'cause I wanna be respectful of your time and we're getting close to it.
537
00:40:49,701.2701722 --> 00:40:50,901.2701722
So just a couple more questions.
538
00:40:50,901.2701722 --> 00:40:55,341.2701722
So one thing, we we're, you, you mentioned the, what you're focused on for 2026.
539
00:40:55,341.2701722 --> 00:41:01,551.2701722
I'm curious if you had a magic wand and there were any frustrations or roadblocks or challenges in the business that you could just make, go away.
540
00:41:01,551.2701722 --> 00:41:10,912.7701722
Is there anything that holding you up right now? Well, I, I, I think just more, more time.
541
00:41:12,247.7701722 --> 00:41:13,807.7701722
To go deeper with people.
542
00:41:13,807.7701722 --> 00:41:18,217.7701722
Like, you know, like time is the most valuable asset that we have.
543
00:41:18,937.7701722 --> 00:41:23,917.7701722
And just finding time to do that, be more effective with that.
544
00:41:24,157.7701722 --> 00:41:26,827.7701722
And I think, I think AI is gonna be part of that.
545
00:41:27,97.7701722 --> 00:41:39,637.7701722
I mean, I'm just at the tip of learning about that, but if I can build some AI agents that can do more of that, like an AI agent to find maybe some more speaking or events where we could serve people by coaching, like.
546
00:41:40,677.7701722 --> 00:41:45,67.7701722
You know, even that or just getting my voice out you know, about those things.
547
00:41:45,677.7701722 --> 00:41:50,297.7701722
I think that'll buy me more time and and put me in better opportunities.
548
00:41:50,297.7701722 --> 00:41:55,427.7701722
Not that they're not all good, but even like the one in Phoenix was phenomenal.
549
00:41:55,547.7701722 --> 00:42:00,707.7701722
Like you couldn't have scripted better for who was there for the whole thing.
550
00:42:00,817.7701722 --> 00:42:03,997.7701722
Yeah, so just leveraging that, I think.
551
00:42:05,42.7701722 --> 00:42:16,471.2701722
It can always be more efficient as you, I mean, you know this more than I probably do, but you know, how do you leverage something that's bespoke and very custom, Right.
552
00:42:16,472.7701722 --> 00:42:31,52.7701722
know? Because what we do is very, very unique and I've had enough coaches tell me now that it's, they either say it's unique or I don't, I don't, I don't, I don't understand how that could work, but that's okay.
553
00:42:31,502.7701722 --> 00:42:32,596.2701722
You know? Very cool.
554
00:42:33,182.7701722 --> 00:42:33,542.7701722
Yeah.
555
00:42:33,616.2701722 --> 00:42:35,86.2701722
this has been a great conversation, Scott.
556
00:42:35,86.2701722 --> 00:42:35,926.2701722
I've enjoyed it thoroughly.
557
00:42:35,926.2701722 --> 00:42:45,12.7701722
Why don't just let people know where can they connect with you or where should they reach out if they, they wanna get to know more, or where's the best place to go? confidencecoach.org,
558
00:42:45,32.7701722 --> 00:42:46,82.7701722
that's our website.
559
00:42:46,82.7701722 --> 00:42:47,42.7701722
You can go there.
560
00:42:47,252.7701722 --> 00:42:48,242.7701722
I'm on LinkedIn.
561
00:42:48,242.7701722 --> 00:42:50,722.7701722
Scott Ballard, I'm very active on LinkedIn.
562
00:42:50,752.7701722 --> 00:42:54,212.7701722
I mean active, but I mean, I'm, I'm on there quite a bit.
563
00:42:54,452.7701722 --> 00:42:55,952.7701722
And yeah, just reach out.
564
00:42:56,432.7701722 --> 00:43:02,582.7701722
I'd love to have a conversation if you're doing something and you really have a vision or something really compelling.
565
00:43:03,42.7701722 --> 00:43:06,312.7701722
And the best way to know if you are is if you have a really big problem.
566
00:43:07,392.7701722 --> 00:43:11,532.7701722
I love really big problems and I love to help people solve them.
567
00:43:11,532.7701722 --> 00:43:14,802.7701722
So, yeah, I guess that's it.
568
00:43:14,836.2701722 --> 00:43:15,226.2701722
great.
569
00:43:15,496.2701722 --> 00:43:21,886.2701722
I hope somebody will take you up on that because genuinely, usually when you have a very big problem, you mentioned earlier, that's when people walk out.
570
00:43:22,6.2701722 --> 00:43:23,506.2701722
That's not when people are walking in.
571
00:43:23,956.2701722 --> 00:43:24,552.7701722
So Yeah.
572
00:43:24,646.2701722 --> 00:43:25,816.2701722
have that person in your life.
573
00:43:25,966.2701722 --> 00:43:26,536.2701722
For sure.
574
00:43:28,36.2701722 --> 00:43:28,486.2701722
Very cool.
575
00:43:28,486.2701722 --> 00:43:29,836.2701722
Well, thank you so much for your time, Scott.
576
00:43:29,836.2701722 --> 00:43:30,766.2701722
This is a great conversation.
577
00:43:30,766.2701722 --> 00:43:31,996.2701722
I'm really appreciate you coming on.
578
00:43:33,107.7701722 --> 00:43:33,947.7701722
Thank you, Rory.