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Tune in as I sit down with Don Le, Marketing Automation Lead at Meta. Don shares his story from starting as a telemarketer to now leading innovation at one of the world’s most influential tech companies. We cover a lot of ground:
- The first principles Don uses to evaluate new marketing technology
- How he empowers his team of enterprise marketers to be creative while making sure they remain on brand
- What it takes to successfully roll out new tools at an enterprise scale.
Teaser: documentation and strong first impressions will go a long way!
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