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In this episode, hosts Jamie Clapper and Lauren Livak Gilbert are joined by Nick Pericle, founder and owner of Tenexity, for a deep dive into the real-world application of AI in B2B e-commerce, distribution, and manufacturing. Drawing from over a decade of experience helping industrial businesses d…
Elise Barry has observed the shopper's growing control over their journey firsthand, moving from her early days managing spreadsheets on the agency side of ecommerce to her current role leading digital capabilities at Royal Canin. This evolution has placed urgent pressure on brands and retailers to…
AI is already rewriting how consumers find products, and brands that aren't paying attention are going to feel it. Ideen Rahvar, Manager of Ecommerce Data and Analytics at Beiersdorf, saw it happen in real time: a live conference demo of ChatGPT recommending sunscreen skipped right over Coppertone.…
As the squished funnel of the AI shopping conversation continues to proliferate, we are seeing strong data that indicates conversion rates are higher than traditional search-based journeys. And with studies showing that 60% of consumers blame the brand itself, not the site or retailer they got the …
The consumer journey is under one of the greatest transformations since, well, ecommerce. As AI and agents enable consumers to ask their individual questions, it is the challenger brands that are adapting to meet the moment and steal market share across many categories. Organizational silos are one…
سلب مسئولیت: پادکست و آثار هنری تعبیه شده در این صفحه متعلق به Digital Shelf Institute است که متعلق به صاحب آن است و به Listen Notes، Inc وابسته یا تایید نشده است.