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Emily Aborn was sitting in a conference when the presenter asked everyone to pull out their phones and fill out a quick five-question survey. Eight minutes later, Emily looked up from her phone. She had no idea what she had been doing. Neither did anyone else in the room.
That moment sent her down a rabbit hole about distraction, attention spans, and what business owners are unknowingly doing in their own content to lose their audience before they ever get to the point.
You'll learn:
- The surprising stat about how often our brains check out even when we want to pay attention
- The five most common ways business owners accidentally lose their audience
- What you need to do before you even start creating any piece of content
- Why the energy you bring to creating content directly affects how your audience receives it
- The dos that bring people back in when their attention starts to wander
- Why one call to action is almost always better than several
If you have ever wondered whether your content is actually landing, this episode will help you figure out why it might not be.
Connect with Emily Aborn:
- Podcast: Small Business Casual
- Linkedin: Emily Aborn
- Website: emilyaborn.com
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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
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