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In this episode of unDUBBED, hosts Sarah and Fiona engage with Kirk Munroe, co-founder of Paint with Data, to discuss the evolution of Tableau within the Salesforce ecosystem. They explore the significance of Data360, the transition from Tableau Classic to Tableau Next, and the importance of building semantic models for effective data analytics. Kirk shares insights from his extensive experience in the field, emphasizing the need for data professionals to adapt to new technologies and embrace opportunities for growth. The conversation also touches on the future of data analytics, the role of AI, and practical advice for data teams.
- Kirk Munroe emphasizes the importance of embracing change in data analytics.
- Data360 is crucial for unifying customer profiles across multiple channels.
- Organizations often struggle with data visibility due to customization in Salesforce.
- Transitioning to Tableau Next makes sense for companies already using Salesforce.
- Building semantic models is essential for effective data analysis.
- Data professionals should focus on understanding business needs and gathering requirements.
- The future of data analytics will be more consultative and integrated.
- AI poses risks but also opportunities for data professionals.
- Tableau Next is not just a replacement but an enhancement of existing tools.
- Data analytics should be actionable and accessible to all users.
00:00 Introduction to Tableau and Kirk Munro
01:53 Understanding Tableau Next and Its Marketing Challenges
04:12 The Evolution of Data360 and Its Importance
06:36 Kirk Munro's Journey in Data and Analytics
09:44 Exploring Data360: Unified Customer Profiles
10:42 The Future of Data Applications and AI
17:42 The Challenges of Legacy Systems in Banking
17:53 Implementing Data360: Transforming Data Accessibility
20:20 Customization in Salesforce: A Double-Edged Sword
22:05 Transitioning to Tableau Next: What You Need to Know
26:04 The Future of Data Roles in the Tableau Ecosystem
30:29 Gathering Requirements: The Key to Effective Data Solutions
32:29 The Importance of Semantic Models in Data Analytics
38:17 Advice for Data Leaders: Improving Data Models
43:58 The Role of Data in Marketing Campaigns
46:14 Building Effective Data Models
48:50 Understanding Causation and Correlation in Data
51:34 The Future of Tableau Next
52:36 Strategic Recommendations for Tableau Next
01:00:35 Rapid Fire Insights on Data Analytics
Links
Kirk Munroe on LinkedIn: https://www.linkedin.com/in/kirkmunroe/
Paint with Data: https://www.paintwithdata.com/
Data Modeling with Tableau: https://www.amazon.com/Data-Modeling-Tableau-practical-building/dp/1803248025
Kirk Munroe: 4 Common Tableau Data Model Problems…and How to Fix Them: https://www.flerlagetwins.com/2023/01/data-.html
Kirk Munroe: So What is Tableau Next? https://www.flerlagetwins.com/2025/07/tableau-next-1.html
Master the Tableau Data Model & Relationships featuring Kirk Munroe: https://www.youtube.com/watch?v=OE25-cK2ZHI
Data Modeling Masterclass with Kirk Munro: https://www.nextleveltableau.com/modeling
Tableau, Salesforce, Data360, analytics, Kirk Munroe, data strategy, semantic models, Tableau Next, business intelligence, data visualization
