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اپیزودهای قبلی UNDERESTIMATED: The Small Business Advantage Podcast را جستجو کن.

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Do you keep hearing, "You're too expensive?" Ouch. I know it's tempting to start chopping prices, throwing in freebies, or convincing yourself you need to "be more competitive." I'd rather chew glass. Sometimes your prices really are too high. But if you keep hearing that objection, chances are the…
Your happiest customers may love you and still never refer anyone to you. Annoying? Yes. Mysterious? Not really. Most customers aren’t walking around thinking about who they can send your way. They may not remember exactly who you help, know what to say, or even realize you want referrals. In this…
Your competitor didn't necessarily win because they were cheaper. They may have felt safer, been easier to find, shown stronger proof, or made the buying process less annoying. Shawna breaks down the reasons customers choose another business, including perceived risk, weak visibility, friction, mis…
Spending more on advertising will not fix a message people can ignore. It simply pays more people to ignore it. Shawna breaks down why so many small business ads disappear into the daily avalanche of marketing messages, then shows you how to make yours relevant, trustworthy and memorable. From prin…
You have the idea. You may even have the plan. Yet you keep waiting for the magical morning when fear disappears, every detail behaves and readiness arrives. That morning is notoriously bad at showing up. Shawna talks with Monica Graves Garcia, speaker, facilitator and founder of Soulbare Wellness,…
سلب مسئولیت: پادکست و آثار هنری تعبیه شده در این صفحه متعلق به Shawna Suckow است که متعلق به صاحب آن است و به Listen Notes، Inc وابسته یا تایید نشده است.