Michael Morris: Building an Inbound Kansas City Business by Refusing to Chase Buyers

WEBVTT
00:00:03.839 --> 00:00:09.119
Before we jump into today's episode, I interview dozens of top producing agents every month.
00:00:09.199 --> 00:00:12.960
And I know you probably don't have the time to listen to every single conversation.
00:00:13.119 --> 00:00:15.519
So we do the listening and note taking for you.
00:00:15.679 --> 00:00:21.760
We pull out the best ideas and strategies we're hearing and regularly send you the ones worth putting to work in your business.
00:00:21.839 --> 00:00:22.879
It's completely free.
00:00:23.039 --> 00:00:25.280
Just go to undercontractnotes.com.
00:00:25.440 --> 00:00:27.679
That's undercontractnotes.com.
00:00:27.760 --> 00:00:29.920
Now let's get into today's conversation.
00:00:30.239 --> 00:00:34.240
Hey there and welcome to today's episode of Undercontract.
00:00:34.320 --> 00:00:45.920
So today's guest is Michael, big Mike Morris, a Kansas City real estate agent with EXP Realty focused heavily on the Northland, including Clay and Platte counties.
00:00:46.159 --> 00:00:53.280
Mike actually came recommended to me by Adam Olsen, who's been on the show and is someone whose opinion I really, really respect.
00:00:53.359 --> 00:00:56.880
So when Adam told me Mike was somebody I should talk to, I paid attention.
00:00:57.039 --> 00:01:06.319
And what caught my attention as I started digging into Mike is the way he's positioned himself as a genuinely useful source of local information.
00:01:06.560 --> 00:01:17.760
Through the his Northland update, uh development research and seller resources, he's gone much deeper than simply telling people whether home prices are up or down.
00:01:17.920 --> 00:01:26.319
He's also had a uh career before real estate and has gone through a pretty remarkable personal transformation, uh, including uh losing more than 100 pounds.
00:01:26.400 --> 00:01:27.680
So we're gonna talk about that too.
00:01:27.760 --> 00:01:37.760
So today I want to uh unpack the business he's built, why he's taken such a hyper-local approach, what's actually working for him today, and some of the lessons he's learned along the way.
00:01:38.000 --> 00:01:39.280
Mike, I appreciate the time.
00:01:39.359 --> 00:01:40.400
Welcome to under contract.
00:01:40.879 --> 00:01:42.879
Man, I appreciate the invite.
00:01:43.280 --> 00:01:43.840
Love it.
00:01:44.079 --> 00:01:48.480
So before real estate, you spent time working in the oil field.
00:01:48.560 --> 00:01:53.359
So, how did you go from that world into selling homes in Kansas City?
00:01:53.680 --> 00:02:01.040
So I actually failed a drug test, and my entire life I was told I'm in the wrong field, I'm in the wrong field, I'm in the wrong field.
00:02:01.200 --> 00:02:16.479
I have a little bit of a personality, and it's just like I was never far away from making good money, but it's always I I traded my time for money, and now I trade my mind for impact, and the money just seems to follow.
00:02:16.800 --> 00:02:22.479
So I now get paid for my education instead of getting paid for my body, and it's a little bit different.
00:02:22.639 --> 00:02:30.479
So I failed a drug test, and I I'm very God heavy now, and I believe God gives you everything that you need.
00:02:30.560 --> 00:02:50.240
It's just like, okay, well, that was a I didn't recognize it at the time, I do now, but every single thing that led up to after I failed that drug test from the oil field was my my school of hard knocks that God needed me to go through in order to get to where I'm at, and I still question consistently if I'm on the right path.
00:02:50.319 --> 00:02:55.599
And it's just like, well, here's here's a new knock, here's a here's a new lesson.
00:02:55.680 --> 00:03:02.240
I you pray for strength, God gives you opportunities to become strong, you pray for wisdom, he gives you opportunities to become wise.
00:03:02.479 --> 00:03:12.400
So I look at it as now, like, you know, every single thing that's happened in my life has led me to the next step, and now it's just like there's a next step after this.
00:03:12.479 --> 00:03:21.599
I don't know what it is, but Adam mentioned he was asking me a bunch of questions about what I built, and I had this entire meeting of just people asking me a lot of questions.
00:03:21.759 --> 00:03:24.400
I'm like, I'm by far the least successful person in this room.
00:03:24.560 --> 00:03:26.879
Why is everyone asking though?
00:03:27.120 --> 00:03:28.080
Uh yeah.
00:03:28.400 --> 00:03:33.599
So I I try to just take as much sponge information as possible.
00:03:33.919 --> 00:03:40.879
And when it came my time, I kind of just nonchalantly mentioned what I do, and everyone shut up and started asking me questions.
00:03:40.960 --> 00:03:43.840
And I'm like, man, I I didn't know what I was doing with anything special.
00:03:43.919 --> 00:03:47.360
I just next step in front of the other, just all right.
00:03:47.439 --> 00:03:50.240
Well, I hate cold calling, hate it with a passion.
00:03:50.400 --> 00:03:52.879
Don't like calling people that have no idea why I'm calling them.
00:03:52.960 --> 00:03:55.280
I don't like trying to convince people to work with me.
00:03:55.360 --> 00:03:56.319
So I said, you know what?
00:03:56.479 --> 00:04:03.520
Let me figure out a way to make a completely inbound-based business without having to spend money, firstly.
00:04:03.680 --> 00:04:12.080
And then secondly, how do I get as much attention as possible by spending as least amount of money as possible, but getting as recognized as I possibly can.
00:04:12.159 --> 00:04:13.199
I'm like, all right.
00:04:13.599 --> 00:04:15.520
So that's kind of where I'm at right now.
00:04:15.680 --> 00:04:18.319
So the oil field was just a learning lesson.
00:04:18.480 --> 00:04:24.079
It led me to go start driving another truck here locally from somebody that gave me an opportunity.
00:04:24.160 --> 00:04:27.920
And because of that opportunity, I started listening to the stock market, and I was like, you know what?
00:04:28.000 --> 00:04:29.040
I need a bigger life.
00:04:29.279 --> 00:04:38.879
After that opportunity, I was gonna go back to a traveling job, and another opportunity popped up, driving another truck here locally, and I'm like, you know what?
00:04:39.120 --> 00:04:40.319
Let me just hop in here.
00:04:40.399 --> 00:04:50.160
And for one year, all I did was become a student, learned everything I possibly can about business, marketing, and it led me to the crew I'm a part of now.
00:04:50.319 --> 00:05:01.199
We are of a non-traditional real estate group who just preaches biblical habits and just kind of working your ass off in real estate.
00:05:01.360 --> 00:05:08.160
So they they gave me a little bit of a direction, and thankfully, the second I learn something, I take massive immediate action on.
00:05:08.480 --> 00:05:14.000
And whether I fail or not, I'll fail 20 times before someone's still figuring out if they should go right or left.
00:05:14.240 --> 00:05:19.120
So I'm I'm fail fast, fail hard, fail quickly, then get over it as quick as possible.
00:05:19.439 --> 00:05:20.160
I love that.
00:05:20.399 --> 00:05:23.439
So, what what attracted you to real estate though?
00:05:23.600 --> 00:05:28.800
Um well, actually, I I saw all the real estate agents online and I thought it was just popping bottles.
00:05:28.879 --> 00:05:34.480
Like I thought you just become a real estate agent and all of a sudden you're successful and you just start making a bunch of money.
00:05:34.639 --> 00:05:37.920
So I was like, all right, well, I'm gonna go work this job instead.
00:05:38.000 --> 00:05:41.680
Like, I'll go make a bunch of money, and not the case at all.
00:05:42.879 --> 00:05:47.279
So before we get into everything you're doing today, help me understand the business you built.
00:05:47.439 --> 00:05:50.879
What does you know big mic sells KC look like today?
00:05:51.040 --> 00:05:53.199
Are you primarily producing yourself?
00:05:53.360 --> 00:05:56.480
Do you have a team or and how has the business evolved?
00:05:56.720 --> 00:05:57.920
I'm I'm by myself.
00:05:58.079 --> 00:05:59.120
I don't want a team.
00:05:59.439 --> 00:06:04.560
I have a multiple assistants running at all times for handling my lead generation.
00:06:04.720 --> 00:06:07.439
I have a transaction assistant that handles everything.
00:06:07.519 --> 00:06:11.439
I have once people are pre-approved, my loan officer handles everything from there.
00:06:11.680 --> 00:06:15.920
The only thing I literally do is if people have a question, they give me a call, answer it.
00:06:16.079 --> 00:06:18.560
I show houses and I meet up with listing appointments.
00:06:18.639 --> 00:06:19.199
That's it.
00:06:19.360 --> 00:06:24.399
Everything else is handled either by AI, my assistants, or uh my loan officer.
00:06:24.480 --> 00:06:30.800
So I try to get everything that I try to get as little of I want to do just I just want to show houses.
00:06:30.879 --> 00:06:31.279
That's it.
00:06:31.439 --> 00:06:32.800
Yeah, I love I love that.
00:06:32.879 --> 00:06:34.639
I this is this would be fascinating.
00:06:34.959 --> 00:06:47.519
So just so we set the table, um, if you don't mind sharing, what what type of uh production are you doing these days since you are focused solely on those few things that really move the needle in your business?
00:06:48.079 --> 00:06:49.920
Uh production numbers, I don't know.
00:06:50.000 --> 00:06:55.199
I do like seven to eight million a year, which I don't know, what is that?
00:06:55.839 --> 00:06:57.920
20, 30 grand a month, like I'm doing.
00:06:58.639 --> 00:07:00.399
And I'm just I've been coaching.
00:07:00.560 --> 00:07:04.000
I just actually hired a business coach this last week because I was like, you know what?
00:07:04.240 --> 00:07:07.199
I've accomplished all my goals that I didn't think I was gonna accomplish.
00:07:07.360 --> 00:07:13.360
I just circled October 1st was my fifth full-time year in the business from absolute scratch.
00:07:13.600 --> 00:07:14.560
And I'm like, you know what?
00:07:14.639 --> 00:07:18.959
I've already accomplished my goals, like I'm I'm not sure what the next goal is.
00:07:19.040 --> 00:07:21.360
And now it's just like I'm not gonna start a team.
00:07:21.439 --> 00:07:27.839
There's no desire for me to go help people that um I don't want to motivate other people.
00:07:28.079 --> 00:07:29.199
Yeah, yeah.
00:07:29.519 --> 00:07:32.399
And I believe starting a team like you have to motivate other people.
00:07:32.480 --> 00:07:41.360
Like, I never want to motivate a grown adult, I want somebody to join me that has skin in the game and is already motivated that I can help get to the next level.
00:07:41.519 --> 00:07:47.920
I don't want to get somebody from zero to be a producer, I want to get a producer to get into an even bigger producer.
00:07:48.000 --> 00:07:50.079
So that's kind of where my mindset is now.
00:07:51.279 --> 00:08:02.160
So it seems like when I was digging into you, it you really leaned into uh the in the northland instead of trying to serve everybody across Kansas City.
00:08:02.480 --> 00:08:03.600
Was that deliberate?
00:08:03.920 --> 00:08:04.319
100%.
00:08:04.720 --> 00:08:06.720
I don't like driving over 30 minutes.
00:08:07.439 --> 00:08:08.160
I love it.
00:08:08.399 --> 00:08:24.240
So I mean, dude, I I there was an old quote many years ago, and it was like Bill Gates hires the laziest people to do the most intricate jobs, and it's specifically because lazy people will find the easiest way to perform a job.
00:08:24.480 --> 00:08:26.240
And it's like, dude, I'm I'm lazy.
00:08:26.319 --> 00:08:26.800
I really am.
00:08:26.959 --> 00:08:30.319
I guarantee Adam works way harder than me, you work way harder than me.
00:08:30.480 --> 00:08:32.559
All my buddies work way harder than me.
00:08:32.720 --> 00:08:38.320
And yet, you know, I maybe work a couple hours a day, tops, and I do all right.
00:08:38.399 --> 00:08:42.720
Some days I have to work 10, 12, 16 hours, but it's as much as I want to do.
00:08:42.799 --> 00:08:44.240
I never have to do anything.
00:08:44.320 --> 00:08:46.799
It's all built around what do I want to do today?
00:08:46.960 --> 00:08:49.679
Which thankfully I I love being a student.
00:08:49.919 --> 00:08:51.279
I love learning.
00:08:51.679 --> 00:08:56.080
I don't I don't like chasing people down, so I'm like, I I want to avoid that at all costs.
00:08:56.240 --> 00:08:57.600
Like, I love to learn.
00:08:57.759 --> 00:09:02.159
I will go, I spent a couple hundred thousand dollars now on personal development, and I love that.
00:09:02.320 --> 00:09:16.080
I will go watch six hours of YouTube videos to better educate myself, and it's purely for fun, where people will go watch a concert, send me to a place where I can learn something with people that are like-minded.
00:09:16.240 --> 00:09:19.840
Like that is my concert, that is enjoyable for me.
00:09:20.799 --> 00:09:23.279
I love though, and you know, it's interesting.
00:09:23.440 --> 00:09:29.120
I you know, I've interviewed a lot of high achievers, and it's I'll be honest with you, and I mean this as a compliment.
00:09:29.440 --> 00:09:39.279
It is actually quite refreshing to hear someone who's kind of like it's not just about more, more, more, more.
00:09:39.360 --> 00:09:45.919
It's like I've built, I'm, I'm, I've built this nice business for myself that I'm really in enjoying life.
00:09:46.080 --> 00:09:49.360
I get to work as much or as little as well.
00:09:49.519 --> 00:09:56.159
Because like sometimes I think in the in the game of achievement, you can kind of forget, like, all right, well, what's the life you're living, right?
00:09:56.320 --> 00:10:00.480
And uh it sounds like you've built yourself a pretty good little setup over there.
00:10:00.559 --> 00:10:02.399
So I I love that uh for you.
00:10:02.480 --> 00:10:13.279
And I think that's uh an interesting reminder because you know a lot of these big ballers, if you will, uh, you know, sometimes I'm like, and by the way, I'm 45.
00:10:13.360 --> 00:10:15.440
I've gone through this uh in my 30s.
00:10:15.519 --> 00:10:17.200
I was just like more, more, more.
00:10:17.279 --> 00:10:20.320
And then I woke up one day and was like, what am I doing this for?
00:10:20.559 --> 00:10:24.480
So um I love that you've, you know, you're continuing to work on yourself.
00:10:24.720 --> 00:10:27.360
I'm a big uh proponent of personal development.
00:10:27.519 --> 00:10:29.600
And uh yeah, this is gonna be good.
00:10:29.759 --> 00:10:43.519
So because I want to get into here in just a minute about uh, you know, you were sitting around a table with a lot of very successful real estate professionals, and apparently you shared some stuff that made an impression because here we are.
00:10:43.840 --> 00:10:45.440
Adam said, I gotta talk to you.
00:10:45.600 --> 00:10:46.960
So can we talk about that?
00:10:47.120 --> 00:10:52.399
What what what were we talking about um uh during that conversation?
00:10:52.960 --> 00:11:27.279
Uh so I I built up multiple AI assistants and my from my website to my lead generation to my follow-up to my CRM to everything that doesn't require me picking up the phone, I have somebody handle it from my DMs to my Instagram to my DMs from my TikTok to my DMs from my Facebook to my comments on my Facebook to everything, to building out my videos, building out the scripts I should be reading, building out the captions I should be writing, the backgrounds I should be doing, like everything.
00:11:27.440 --> 00:11:29.360
I've made my life as easy as possible.
00:11:29.519 --> 00:11:37.919
Now, granted, people see me now, but it spent about a month of 10 to 16 hour days building all of this.
00:11:38.559 --> 00:11:42.399
And I'm like, all right, I always play the long game in everything.
00:11:42.559 --> 00:11:50.480
Like I am willing to bet my entire house on this will be beneficial in a year from now.
00:11:50.720 --> 00:11:55.600
And I and I always have looked at for the long like I used to look at everything as right here, right now.
00:11:55.679 --> 00:11:57.919
That's why I became 376 pounds.
00:11:58.080 --> 00:12:00.799
This food is more enjoyable than this food right now.
00:12:01.039 --> 00:12:03.200
Now I'm like, all right, I put on a little bit of weight.
00:12:03.279 --> 00:12:08.000
Now I I chill right around 260, learn how to eat correctly, and I'm just like, you know what?
00:12:08.080 --> 00:12:10.080
I'm happy and comfortable at 260.
00:12:10.240 --> 00:12:11.840
I've dropped down to 235.
00:12:11.919 --> 00:12:15.919
I was very hungry, I was very tired, I was exhausted all the time, and I still didn't have a six-pack.
00:12:16.080 --> 00:12:17.440
So I was like, you know what?
00:12:17.600 --> 00:12:19.279
I'm more happy at 260.
00:12:19.360 --> 00:12:20.480
This is where I'm going to chill.
00:12:20.559 --> 00:12:21.759
This is my walk around weight.
00:12:21.919 --> 00:12:23.840
If I get up to 270, I'm like, ah, you know what?
00:12:23.919 --> 00:12:24.639
Let's go ahead and drop.
00:12:24.720 --> 00:12:25.600
It's not that I feel bad.
00:12:25.679 --> 00:12:27.600
It's just like we're not gonna go that route.
00:12:27.679 --> 00:12:30.240
We're gonna stay around 260 all the time.
00:12:31.039 --> 00:12:37.919
So I just always kind of focused on I want to increase my revenue, obviously, but I want to do less work.
00:12:38.080 --> 00:12:41.039
Like it sounds insane, and everyone's like, Oh, I wish I could do that.
00:12:41.120 --> 00:12:44.960
It's just like, well, what you build today will either help you or hurt you.
00:12:45.039 --> 00:12:47.600
I can go, I was literally just having a conversation with a buddy today.
00:12:47.759 --> 00:12:51.360
I said, How I can grow in this business is go pound the phone a hundred times a day.
00:12:51.519 --> 00:12:53.600
Do it five days a week for the next three months.
00:12:53.759 --> 00:12:56.960
I was like, I don't want my business to do that, I don't want to do that.
00:12:57.120 --> 00:13:00.240
And yes, people can easily make more money than me, 100%.
00:13:00.799 --> 00:13:09.039
But I can guarantee you are working way harder than I am, and you're doing what, two or three X, and you don't like like I I couldn't care less what you say.
00:13:09.279 --> 00:13:12.720
Go pound the phone a hundred times a day and tell me you have a very fulfilled life.
00:13:12.960 --> 00:13:14.159
I don't believe you can.
00:13:14.879 --> 00:13:18.960
Because you're you're still trading your time for money, even if it is a lot of money.
00:13:19.120 --> 00:13:20.879
You can go make a couple million dollars a year.
00:13:21.039 --> 00:13:21.440
Awesome.
00:13:21.519 --> 00:13:23.519
Everyone can come up and smack you on the ass.
00:13:23.679 --> 00:13:30.080
I'm working uh an hour to two hours a day tops, and you're doing three to four X my my revenue.
00:13:30.320 --> 00:13:34.159
All right, like you you can win.
00:13:34.320 --> 00:13:36.320
Go go win, go have a blast.
00:13:36.480 --> 00:13:43.759
I'm going to build up what I'm gonna build up, and I'm gonna play the long game, and eventually I will catch up because I built all the systems.
00:13:44.000 --> 00:13:46.240
Whereas in five years from now, guess what?
00:13:46.320 --> 00:13:48.000
You still have to pound phones.
00:13:48.240 --> 00:13:49.440
Guess what I have to do?
00:13:49.679 --> 00:13:50.799
I just have to wake up.
00:13:50.960 --> 00:13:54.159
And if I don't want to answer this call, fuck it, don't care.
00:13:54.399 --> 00:14:01.919
I don't want to ever be cornered in to still having to trade my time for money, and that's just that's the ultimate goal for me.
00:14:02.799 --> 00:14:03.440
I love it.
00:14:03.600 --> 00:14:06.080
That was uh you're talking about your faith.
00:14:06.159 --> 00:14:07.919
That was that was you preaching right there, man.
00:14:08.000 --> 00:14:09.200
That was that was good right there.
00:14:09.279 --> 00:14:11.039
Uh uh that's uh right or downer.
00:14:11.600 --> 00:14:20.000
So you publish this update, uh, research developments, and you create resources to help homeowners make decisions.
00:14:20.159 --> 00:14:25.200
What made you decide to invest so much effort into becoming like a local information source?
00:14:25.279 --> 00:14:30.320
Because that's I I know about this approach, but I haven't interviewed anybody that's really like honed in on this.
00:14:30.399 --> 00:14:32.000
Uh, I'd I'd love to hear about this.
00:14:32.799 --> 00:14:36.080
So people hate real estate content.
00:14:36.399 --> 00:14:37.039
Yep.
00:14:37.519 --> 00:14:46.159
But realtors always get asked, like, real estate agents are magically supposed to know what's all going around with anything real estate related.
00:14:46.559 --> 00:14:51.919
Like, which makes sense to the general public, like, okay, maybe we have some secret, whatever.
00:14:52.240 --> 00:14:58.799
I know you're you're sitting here smiling, but I'm like, the amount of people that came up, hey uh this is going on around my house.
00:14:58.879 --> 00:15:00.480
What does it do with my house value?
00:15:00.639 --> 00:15:02.480
And I'm like, for one, I don't know where you live.
00:15:02.559 --> 00:15:04.320
For two, I don't know anything about that development.
00:15:04.399 --> 00:15:06.240
And for three, it's just like, why are you asking me?
00:15:06.399 --> 00:15:10.799
You think I have like some secret underground society that people are like, this is gonna go up.
00:15:11.039 --> 00:15:12.559
So I was like, you know what?
00:15:12.879 --> 00:15:15.440
People keep asking me this, and I kept making real estate content.
00:15:15.600 --> 00:15:21.600
My real estate content was doing all right, but I'm like, I'm attracting real estate agents, and I started deep diving.
00:15:21.679 --> 00:15:26.000
I was like, real estate content, the only people that care about real estate content are other realtors.
00:15:26.159 --> 00:15:28.000
Why am I making real estate content?
00:15:28.159 --> 00:15:29.759
How do I help the general public?
00:15:29.919 --> 00:15:32.159
Okay, the general public keeps asking me this.
00:15:32.399 --> 00:15:38.240
If one person asks me this one thing, I imagine there's at least a couple people in this world that would love to know.
00:15:38.399 --> 00:15:41.519
So I started just doing, okay, well, I could do all this research.
00:15:41.600 --> 00:15:43.360
Well, the the research is astronomical.
00:15:43.519 --> 00:15:45.120
I said, I'm never going to do this again.
00:15:45.279 --> 00:15:46.960
Like it was it was way too thorough.
00:15:47.120 --> 00:15:49.519
Thankfully, I started playing with AI a little bit beforehand.
00:15:49.600 --> 00:15:57.200
So I'm like, all right, how do I get my AI to go self-research daily on the things that I actually want to talk about?
00:15:57.440 --> 00:16:02.399
And I made my first video, very first one I popped off 160,000 views.
00:16:03.200 --> 00:16:06.000
And I became instantly overnight, dude.
00:16:06.080 --> 00:16:07.200
Thank you so much for your content.
00:16:07.279 --> 00:16:08.559
I get DMs all the time.
00:16:08.720 --> 00:16:10.240
Thank you so much for your content.
00:16:10.480 --> 00:16:21.440
Like I look at it as now is something occurring in the area that isn't like, I mean, people see the permit things on the outside everywhere you go.
00:16:21.679 --> 00:16:26.720
How about a yellow sign permit 1974, blah blah blah.
00:16:26.960 --> 00:16:31.200
And people are like, I wonder what's going on over there without knowing exactly how to look it up.
00:16:31.279 --> 00:16:32.240
So I'm like, you know what?
00:16:32.320 --> 00:16:33.919
Maybe I'll just be the the voice.
00:16:34.080 --> 00:16:37.679
Like, hey, if you ever drive past here, this is what's going up.
00:16:37.840 --> 00:16:40.799
Well, it started performing well, and I just kept doing it.
00:16:40.960 --> 00:16:47.120
And it's like whenever things are broken, people or whenever things are working, people are like, let's just do extra.
00:16:47.600 --> 00:16:54.799
And I and I like I listen to Alex Ramosy consistently, and it's just like, well, when things are working, keep making them work.
00:16:54.960 --> 00:16:56.960
Like, why try to change it up?
00:16:57.519 --> 00:17:03.679
So I kept doing it, and then it's just like video, 50,000 views, video 200,000 views, video 30,000 views.
00:17:03.759 --> 00:17:13.279
I'm like, I think like my very best video in real estate wasn't but one X or like uh sorry, point one of my worst performing content.
00:17:13.359 --> 00:17:16.640
So I'm like, okay, people would rather hear about this.
00:17:17.440 --> 00:17:22.640
So how do I go ahead and try to educate more people on things they actually want to hear?
00:17:22.799 --> 00:17:29.680
So I ended up hiring Adley, and she was the one that kind of made me think bigger and just like, okay, make content that people actually want to see.
00:17:29.839 --> 00:17:35.359
It sounds very redundant, but it's like people, real estate agents think people want to know about their house.
00:17:35.519 --> 00:17:39.359
They don't really like, yeah, let me know about my house value.
00:17:39.519 --> 00:17:44.319
What they really want to know is what's going on around them and how does it affect it?
00:17:44.400 --> 00:17:50.559
It's like I don't have to tell you your house value is gonna go up, but what I can tell you is this right here is going on around your area.
00:17:50.720 --> 00:17:53.680
If you want to think long term, does this help or not help?
00:17:53.759 --> 00:17:58.319
And it's just like sometimes I'll answer it, sometimes I'll just kind of talk about the area dependent on.
00:17:58.400 --> 00:18:01.359
But every single video, I'm tracking analytics, I'm data.
00:18:01.519 --> 00:18:02.400
Where did I lose people?
00:18:02.480 --> 00:18:03.279
Where did I gain people?
00:18:03.359 --> 00:18:05.039
Where did it where did I become strong?
00:18:05.119 --> 00:18:06.960
Where did a big drop-off happen?
00:18:07.119 --> 00:18:17.440
So I started just researching everything, and it's just like, okay, if I go ahead and just make content that people actually want to see, and I don't make it about me, but make it about the person that's actually watching.
00:18:17.599 --> 00:18:18.319
Why do they care?
00:18:18.400 --> 00:18:19.359
Why would they want to care?
00:18:19.440 --> 00:18:20.799
What would make them want to share my video?
00:18:20.880 --> 00:18:22.319
What do I want them to comment on?
00:18:22.480 --> 00:18:37.519
And I started reverse engineering all of this, and then it's just like every single video that I post now, 30,000, 40,000 views, I'm bringing in 100, 200 followers, and it's just like I'm getting recognized anywhere I walk in the north end, which is the area I want to be.
00:18:37.599 --> 00:18:40.319
Like, I like to be lazy, I don't want to drive over 30 minutes.
00:18:40.480 --> 00:18:45.519
The north end is about 30 minutes in total from my little area, and it's like 15 minutes of downtown.
00:18:45.680 --> 00:18:46.960
Don't really want to go downtown.
00:18:47.119 --> 00:18:50.400
But I'm like 20 minutes to Liberty, about 20 minutes to Plat City.
00:18:50.480 --> 00:18:51.920
I'm like 30 minutes to Carney.
00:18:52.079 --> 00:18:54.640
I'm like, I just kind of want to dominate this one area.
00:18:54.720 --> 00:19:00.160
It's just like I just I just want to make this content because that's where I want to sell.
00:19:00.240 --> 00:19:03.839
This is where I don't want to drive an hour to go do something.
00:19:04.000 --> 00:19:09.119
Like, I like being lazy, I like being comfortable, I like being in the area, I like dominating a certain area.
00:19:09.200 --> 00:19:14.400
And it's like when I show up, people don't ask me questions as far as well, what's your experience?
00:19:14.559 --> 00:19:16.400
They go, Man, it's so good to meet you.
00:19:16.480 --> 00:19:21.599
It's almost like a celebrity because it's like you see tens of thousands of views, hundreds of thousands of views.
00:19:21.680 --> 00:19:23.440
You're like, This guy's big news.
00:19:23.519 --> 00:19:26.240
So, to the general public, people are like, This guy got something going on.
00:19:26.400 --> 00:19:31.839
To me, I'm like, all right, well, let me try to pitch myself like I normally do, and now it's just a lot easier.
00:19:32.160 --> 00:19:32.640
Sure.
00:19:33.200 --> 00:19:54.160
I I love that you seem to have a so much clarity, like it maybe it comes from your laziness that you're like, I'm only gonna do uh in this area, I'm only gonna work so many hours a day, like and and and like you said, you you worked a lot of you probably put a lot of time into building the AI that's doing a lot of work for you.
00:19:54.319 --> 00:20:03.519
But I just um it's it's striking me that you you seem to be very crystallized as to what the path looks like for you.
00:20:03.680 --> 00:20:15.119
Uh, because you know, like I said, you talk to a lot of big achievers and it they they talk about a lot of things, uh, but you seem to have like this is what works for me, this is what I'm gonna do.
00:20:15.279 --> 00:20:17.119
Um now let me ask you this.
00:20:17.680 --> 00:20:19.920
Talk to me about the the lead generation.
00:20:20.079 --> 00:20:24.720
So you do you do you put out this great content, uh, you get followers.
00:20:24.960 --> 00:20:27.599
Um how does that flow look like?
00:20:27.759 --> 00:20:30.480
Are they are they entering an email list?
00:20:30.880 --> 00:20:32.400
Are they uh are they calling you?
00:20:32.480 --> 00:20:35.119
Are they DMing you, or is it kind of all the above?
00:20:35.279 --> 00:20:43.119
Have you kind of created uh so thankfully I spent many years drinking beer with a lot of people, so I know a lot of people, thankfully.
00:20:43.440 --> 00:20:48.079
And when I when I drank, I became very um outgoing.
00:20:48.240 --> 00:20:52.160
So I I know a lot a lot more people know me than I remember them, let's say that.
00:20:52.400 --> 00:20:53.119
Sure, sure.
00:20:53.279 --> 00:20:58.559
So, but on top of that, for years, I thought we should just make real estate content all the time.
00:20:58.640 --> 00:21:03.440
So I'm like, all right, well, let me just do one video a day, and I've done that for years, and it was just all real estate content.
00:21:03.519 --> 00:21:11.279
And I I would go down to places that I would see people and I'm not see like see them regularly, and they would mention to me that they see my content all the time.
00:21:11.839 --> 00:21:24.480
So I always just kind of made the content, and my business always did well, but it's like, okay, well, now if I get the views, like I've had a lot of people come up and say, Hey, my friend showed me this video, and then I recognized it was you, and I gotta tell them.
00:21:24.559 --> 00:21:33.599
So I'm like, I I want like from what Adley mentions, or the book Um Contagious, if you're familiar in all steps, yeah.
00:21:33.839 --> 00:21:39.440
Uh, in the book is when they I want other people to look like a hero by sharing my content.
00:21:39.680 --> 00:21:46.160
So when somebody like looks at their friend and goes, Hey, I wonder what's going on over there, that friend turns, hey, you know what?
00:21:46.240 --> 00:21:48.400
That's actually this is what's going on over there.
00:21:48.640 --> 00:21:51.119
And how do you know that I follow this guy right here?
00:21:51.200 --> 00:21:52.400
He just lets me know everything.
00:21:52.480 --> 00:21:57.839
So I make them look like a superhero, and that's where I I kind of get my little niches.
00:21:58.000 --> 00:21:59.839
It's not about me, it's like, how do I make superheroes?
00:22:00.160 --> 00:22:02.000
Someone else looks smart.
00:22:03.200 --> 00:22:07.519
So I'm that's how I'm I'm always looking at what what was your exact question?
00:22:08.720 --> 00:22:12.720
Uh well the question was more well by the way, that was really good.
00:22:12.880 --> 00:22:24.960
But the question was I'm thinking about you put out this great content, and as a lead gen guy, I'm thinking, okay, so they they start being attracted to you, but do you have a mechanism?
00:22:25.119 --> 00:22:26.000
Do you have a funnel?
00:22:26.079 --> 00:22:34.240
Do you have so when when people follow me, I send them an automated thing from mini chat, and I'm still working on this, I'm still trying to monetize the attention that I'm getting.
00:22:34.400 --> 00:22:40.480
So I'm I this is still a work in progress, and this is why I have my my recent business coach is I already can gain the attention.
00:22:40.559 --> 00:22:45.039
That's not the hard part, but to monetize the attention that I'm gaining, I'm still working on.
00:22:45.119 --> 00:22:52.720
So I'm like, okay, but from the people that I know, I mean, it it's I utilize my social media like my CRM to my friends and family.
00:22:52.880 --> 00:22:58.480
Like, if you're on my Facebook and you're a friend of mine, guess who's the biggest cheerleader in your Facebook?
00:22:58.559 --> 00:23:00.240
It's not your mom, it's gonna be me.
00:23:00.400 --> 00:23:02.079
Like, hey, this is so badass.
00:23:02.160 --> 00:23:02.880
I love this.
00:23:03.119 --> 00:23:07.279
And I get my AI to now comment, like it it now knows me.
00:23:07.359 --> 00:23:12.640
I built a second brain on my computer, and I can now have it actually know who I am.
00:23:12.799 --> 00:23:17.200
So it knows every single conversation I've ever had on the internet is now tied to me.
00:23:17.279 --> 00:23:21.680
So it knows my voice, it knows my cadence, it knows the way I communicate, it knows how I don't communicate.
00:23:21.839 --> 00:23:28.319
So I go tell it to go comment on 40 people's Facebooks, on people in my my thing, and they're I'm the number one cheerleader.
00:23:28.400 --> 00:23:31.279
And people are like, dude, you made me you've made me feel so good whenever you did.
00:23:31.839 --> 00:23:32.640
Hey, you're welcome.
00:23:32.799 --> 00:23:34.400
I have zero clue what it said.
00:23:34.880 --> 00:23:40.720
I have no idea, but whenever people comment back, I'm like, I'll like it because it's like okay, I just have to constantly remember.
00:23:40.799 --> 00:23:50.160
But from the algorithm perspective, when I comment on Joe Schmo's status, Facebook now knows you and Joe Schmo are besties.
00:23:50.400 --> 00:23:50.559
Yeah.
00:23:50.880 --> 00:23:54.079
Whenever you make a post, we need to make sure Joe Schmo sees it.
00:23:54.240 --> 00:23:54.480
Yeah.
00:23:54.640 --> 00:23:56.799
So after Joe Schmo sees it, well, guess what?
00:23:56.960 --> 00:23:58.079
Big Mike commented.
00:23:58.160 --> 00:24:00.079
Guess who's gonna comment and like it back?
00:24:00.319 --> 00:24:01.119
Joe Schmo.
00:24:01.599 --> 00:24:05.200
So, from what the algorithm states, he's gonna probably comment also.
00:24:05.440 --> 00:24:09.440
So Joe Schmoe's also gonna share because he now looks like a genius to his friends and family.
00:24:09.599 --> 00:24:11.119
Hey, look at this guy, look at this.
00:24:11.200 --> 00:24:14.400
You ended up asking about this at Thanksgiving or whatever, blah, blah, blah.
00:24:14.559 --> 00:24:16.079
So I'm playing such a long game.
00:24:16.160 --> 00:24:21.519
It's like, okay, I own your ass for the next month whenever you comment back to me.
00:24:21.680 --> 00:24:32.240
When I comment on yours, I'm I'm doing this all outgoing prospecting, but it's like the amount of people that see my content, like I only have to post up one thing about real estate a week.
00:24:32.480 --> 00:24:35.920
And people now know I'm 100% I'm a real estate agent.
00:24:36.079 --> 00:24:40.079
Every single person I walk into, hey, you're that realtor that talks about the development news.
00:24:40.160 --> 00:24:40.960
Hey, you're big Mike.
00:24:41.039 --> 00:24:52.160
So I'm like, all right, well, people are recognizing me, and I don't quite know how big I built it because it's like you see all these vanity metrics of hundreds of thousands of views every single video, and you're like, Well, okay, that's a neat number.
00:24:52.400 --> 00:24:58.880
Then you walk into Costco and three to five people stop you, and you're like, I have zero clue who this guy is, and I'm kind of introverted.
00:24:58.960 --> 00:25:06.640
Like, when I'm in a like, I'm we're in and out, we're we're like Navy SEALs, and whenever we're going to the store, like I want to be out of this store as quickly as possible.
00:25:06.799 --> 00:25:11.680
So when people stop me, I'm like, it's I kind of like being introverted.
00:25:11.759 --> 00:25:15.839
I want to be extroverted on my terms, not sure on yours.
00:25:16.319 --> 00:25:21.119
Yeah, I always wondered that would be a challenge of being a celebrity, uh, in your case, a local celebrity.
00:25:21.279 --> 00:25:28.240
But like, yeah, that you wouldn't sometimes I just don't want to be, uh I don't want a people, yeah, exactly.
00:25:28.319 --> 00:25:30.400
And I love people, but sometimes I don't want a people.
00:25:30.559 --> 00:25:32.880
So uh you know that I think that's fair.
00:25:33.119 --> 00:25:33.839
I love this.
00:25:33.920 --> 00:25:39.359
So it's interesting because it's you talked about playing the long game.
00:25:39.599 --> 00:25:51.359
It seems that you are definitely laying the tracks uh for for real growth um that you may not realize for a handful of years, right?
00:25:51.519 --> 00:25:58.079
Because you know, not everybody's transacting uh, you know, this year, next year, or whatever.
00:25:58.400 --> 00:26:13.920
Um if it does start to grow, are you are you or when it does, I should say, are you confident that um you know you can handle it solo plus your so I I've thought about this significantly, and this is the route I believe I'll go.
00:26:14.079 --> 00:26:15.519
Will I make a team?
00:26:15.839 --> 00:26:18.799
No, I I won't make a team, I don't think I ever will.
00:26:19.200 --> 00:26:27.279
Will I send over um a handful of agents who are absolute killers, a 50-50 combination for laydown clients?
00:26:27.440 --> 00:26:28.799
Yeah, a hundred percent.
00:26:29.039 --> 00:26:31.359
So I'm no longer responsible for their success.
00:26:31.519 --> 00:26:37.680
They still have their 100% business, but them and I have a handshake deal with actual paperwork involved for this one person.
00:26:37.839 --> 00:26:38.880
Hey, give me 50%.
00:26:39.279 --> 00:26:40.400
You get all of this.
00:26:40.640 --> 00:26:42.559
These are people already vetted by me.
00:26:42.640 --> 00:26:46.960
We're all like I'm going to do my work, they're a complete laydown client for you.
00:26:47.200 --> 00:27:01.200
That's how I'm gonna end up handling it down the line because I don't want to train somebody, I don't want to educate somebody, I don't want to teach somebody, but it's like at the same token, I can just give you people that are already laid down that like my content's already gotten them, they're convinced.
00:27:01.440 --> 00:27:07.759
All I have to say is, hey, my partner, so and so, is gonna be ended up helping you out this entire transaction.
00:27:08.240 --> 00:27:12.160
Unfortunately, I just can't take on anymore right now, but they are gonna take care of you.
00:27:12.240 --> 00:27:13.839
I'm just gonna walk away, give it to them.
00:27:14.000 --> 00:27:16.400
This person right here is gonna be an absolute killer.
00:27:16.559 --> 00:27:18.880
Um, I'm I'm gonna make sure they're an absolute killer.
00:27:18.960 --> 00:27:19.839
So I'm like, all right, cool.
00:27:19.920 --> 00:27:26.240
These people already know how to sell business, and it's like, okay, if I can give you an extra five to ten people a year, but you have to trade me 50%.
00:27:26.559 --> 00:27:29.599
But these people are just lay down, you're gonna take it.
00:27:29.680 --> 00:27:31.119
Like, I don't care who you are.
00:27:31.680 --> 00:27:32.720
Yeah, yeah.
00:27:32.799 --> 00:27:34.079
No, I I love that.
00:27:34.240 --> 00:27:46.160
Um, because my my follow-up question was gonna be, which is something I'm always interested in, is if they really love you, and then you have to pass them on, you know.
00:27:46.240 --> 00:27:48.880
I've always wondered like, uh, do you get friction there?
00:27:49.039 --> 00:27:50.319
I mean, you may not have been doing it yet.
00:27:50.559 --> 00:27:56.880
I I don't do it yet, but I believe it's a facade and everywhere mentions like if you ever want to grow a team, you have to get that out of your mind.
00:27:56.960 --> 00:28:01.440
I mean, Adam mentioned it the same, but every single team leader that has mentioned it the same thing.
00:28:02.000 --> 00:28:05.759
You have this facade that everyone wants to work with you, and you're the most important thing.
00:28:06.000 --> 00:28:14.400
No, people truly just want their problem to be solved, and when you call me, your problem is going to be solved whether I'm standing in front of you or not.
00:28:14.559 --> 00:28:26.240
Like, I literally just heard something yesterday that I can go get a showing assistant and pay them, hey, you need to show all these houses to this one person.
00:28:26.480 --> 00:28:35.359
You get 500 bucks after everything's said and done, which I'm like, five hundred dollars sounds like a lot, and really realistically, people are out, a little bit of time, a little bit of gas.
00:28:35.519 --> 00:28:40.319
But it's like normally people like agents will pay somebody 50 bucks to go show one house.
00:28:40.480 --> 00:28:56.319
Yeah, and it's like nobody ever wants to do it for 50 bucks, but it's like 500 bucks after a transaction kind of sounds like a lot, like it sounds like a lot, and realistically, like 50 bucks isn't gonna change your life, but that 500 buc could possibly add a lot of value to you where you're willing to go see 10, 20 houses.
00:28:56.400 --> 00:28:57.279
Maybe you get one.
00:28:57.440 --> 00:29:03.519
I'm gonna pitch it just like that is hey, I'd like to make a deal with you, I'll give you 500 bucks after these people close.
00:29:03.680 --> 00:29:05.599
It's a handshake deal, you gotta trust me.
00:29:05.839 --> 00:29:10.559
You are going to whether it's one house or 10 houses, 20 houses, maybe it's a hundred houses.
00:29:10.720 --> 00:29:14.319
Your only job is to show them a house, make sure they they can get into it.
00:29:14.400 --> 00:29:15.440
Is that a deal for you?
00:29:15.680 --> 00:29:17.279
And most people are gonna say yes.
00:29:17.440 --> 00:29:28.640
Like I built up a very good name, like the 500 bucks is not a big deal, and it's like, okay, I can now handle buyers again without investing any of my time, and it's all out of future profits.
00:29:28.720 --> 00:29:31.759
Like my TC handles everything, and it's all out of future profits.
00:29:31.839 --> 00:29:40.880
I'm gonna treat my showing assistants all out of future profits, and my showing assistant is gonna be the one getting it with organized for their time, and on top of that, I'm gonna just walk them through.
00:29:40.960 --> 00:29:43.200
Hey, just go turn on all the lights, you don't have to talk much.
00:29:43.359 --> 00:29:45.680
And then my clients, hey, give me a call whenever you're done.
00:29:45.759 --> 00:29:52.160
My showing assistant is educated on getting everything into the house, but just give me a call, I'll handle all your business.
00:29:52.319 --> 00:30:02.480
So I'm handling on that, and it's like, okay, well, I have now one more thing eliminated is spending my time to go drive 20 houses in a day or 10 houses in a day, or even five houses.
00:30:02.880 --> 00:30:04.240
Hell, even one house anymore.
00:30:04.319 --> 00:30:09.359
I don't want to go drive like one buyer because I I don't know if it's gonna be.
00:30:09.519 --> 00:30:18.400
Give me a listing, I'll go meet up with one for one, meet up for two hours, you get all my time, and then I leave, and then you get contracts in place, and then we start rocking.
00:30:18.640 --> 00:30:24.400
I have no guarantee that this one house is gonna be it for you, and especially if it's your first time with me.
00:30:24.640 --> 00:30:31.200
I now have to vet you, and it's just like I don't know how to vet you quite yet, so it's just like, okay, well, let's meet up the first time, maybe.
00:30:31.359 --> 00:30:36.400
And then after that, hey, I do have a showing assistant, just kind of wanted to introduce me, see if we're gonna be a good fit.
00:30:36.559 --> 00:30:41.039
I'm I'm checking them basically, are you gonna waste my fucking time?
00:30:41.599 --> 00:30:48.559
Like, that is the entire first meeting, and there's certain people like you oh, you need to do you need to meet up somewhere.
00:30:48.640 --> 00:30:50.480
Well, I'm 6'5, I trained jujitsu.
00:30:50.960 --> 00:30:57.039
I'm not too worried about anyone in this world, so I just meet up at the house, and we'll we'll get a signed agreement in place right there.
00:30:57.119 --> 00:30:59.279
Hey, you got this one agreement, it has to get signed.
00:30:59.440 --> 00:31:01.519
And if some the people are like, Well, what if they don't sign?
00:31:01.759 --> 00:31:02.720
I'm not gonna work with them.
00:31:02.799 --> 00:31:03.920
That's how easy it is.
00:31:04.160 --> 00:31:10.240
Yeah, like people that are serious are willing to play by the rules, and people that aren't serious are willing to waste their time.
00:31:10.799 --> 00:31:12.000
I I like this, man.
00:31:12.160 --> 00:31:16.000
Yeah, because this is a question that I've heard agents talk about before.
00:31:16.079 --> 00:31:24.960
Um, is like, how do I how do I have my detector up basically to know is this person gonna be a huge time waster?
00:31:25.119 --> 00:31:30.480
I love that you kind of force them to make that commitment because you're making a commitment on the other side, right?
00:31:30.640 --> 00:31:34.400
I'm committing my time, my my my driving and whatnot.
00:31:34.640 --> 00:31:47.119
Um, let me ask you this, because there's one number that I obsess over uh in my life and business, and that is a number that I try to drive up every year, which is my dollar per hour.
00:31:47.279 --> 00:31:49.039
Uh, what is what is my time worth?
00:31:49.200 --> 00:31:52.799
So are you are you thinking through that filter when you're like I don't know?
00:31:54.319 --> 00:32:02.400
I don't make enough for that yet, but it's like my time is very valuable to me.
00:32:02.720 --> 00:32:12.319
Like I would rather do anything in this world than go show a house to somebody that isn't serious about buying this one house.
00:32:12.640 --> 00:32:19.359
I mean, honestly, like I I tell people all the time, hey, if this isn't the one, we can walk in and walk out.
00:32:19.519 --> 00:32:20.799
Like, that is my very first.
00:32:20.880 --> 00:32:22.079
Like, I'm never tied to anything.
00:32:22.160 --> 00:32:27.440
When people think real estate agents are pushing, it's like, hey, we don't have to do anything at any given moment.
00:32:27.519 --> 00:32:29.359
I'm willing to walk away at any given moment.
00:32:29.519 --> 00:32:30.880
Just want you to know.
00:32:31.920 --> 00:32:34.079
So that's just kind of my mindset.
00:32:34.240 --> 00:32:36.400
So when what was the question again?
00:32:36.480 --> 00:32:37.519
I'm sorry.
00:32:38.000 --> 00:32:43.759
No, I just wondered if if you look at things like when I know part of your oh, time for out.
00:32:44.079 --> 00:32:45.920
Yes, so that you're lazy.
00:32:47.519 --> 00:32:49.920
My time is the most valuable asset that I own.
00:32:50.079 --> 00:32:54.559
That if I can get any bit of my time back, the money's worth it.
00:32:54.799 --> 00:33:00.480
Like it's just like a dying man, sorry, a healthy man has a million wishes, a dying man has one.
00:33:00.720 --> 00:33:08.079
And it's like that's just how I look at everything in my life now is I have one wish, and it's just like I want my time freedom as much as possible.
00:33:08.240 --> 00:33:18.640
And I and I get it, we live in the era where if you don't answer your phone and willing to make a move, like somebody else will, at that same token, it's just like that's where the personal brand is.
00:33:18.720 --> 00:33:27.839
Like Joe Schmo down the street may be able to show you a house in 30 minutes, but I just got 150,000 views on the video that you saw.
00:33:28.000 --> 00:33:30.000
Who do you think is gonna build up more credibility?
00:33:30.160 --> 00:33:34.559
And it's like, I want you to look like a genius, also, because you're gonna be like, hey, I hired Big Mike.
00:33:34.720 --> 00:33:37.119
Oh no shit, that that guy gets a lot more views.
00:33:37.440 --> 00:33:37.839
How was he?
00:33:37.920 --> 00:33:39.039
Man, he took care of me.
00:33:39.119 --> 00:33:44.799
Like, I want everyone to like I had I didn't recognize this until a buddy of mine like recommended his buddy.
00:33:44.960 --> 00:33:53.440
He's like, Yeah, I offered my real order to him, and I'm like, I'm making people look smart by offering me because of the value that I already provide.
00:33:54.000 --> 00:34:04.559
And it's like if I have to drop everything I'm doing to accommodate this one individual, for one, I didn't do my job good enough to qualify them to not reach out to me.
00:34:04.720 --> 00:34:16.239
Yeah, and for two, it's I if somebody needs me to drop everything I'm doing and make something happen in 30 minutes on their time, they're not as serious as I think they are.
00:34:16.400 --> 00:34:24.960
Like I have yet to ever meet somebody that is a serious home buyer that needs everything done immediately.
00:34:25.199 --> 00:34:26.639
Like, I just haven't met them.
00:34:26.800 --> 00:34:29.280
If you're trying to sell a house, it takes a couple weeks.
00:34:29.440 --> 00:34:32.880
What's an extra hour out of your day to be able to knock this out?
00:34:33.119 --> 00:34:39.920
If you're a home buyer, the entire process, I very rarely have the very first house ever do anything.
00:34:40.159 --> 00:34:45.039
So it's like if you're trying to go buy a house, it's like if you can't wait that time, you're not serious.
00:34:45.199 --> 00:34:50.000
You want to be a looky Lou and you're willing to waste anybody's time because you have the time right now.
00:34:50.239 --> 00:34:57.440
So I just recognize that I look at everything in the long game as when people are getting extra pushy, I will back up every hey, you know what?
00:34:57.599 --> 00:34:58.800
I just don't work like that.
00:34:58.960 --> 00:35:02.960
If that's how you want to work, you might need to go find someone else that you can kind of walk all over.
00:35:03.119 --> 00:35:08.079
But if you need the service and the the what I provide, just work with me.
00:35:08.159 --> 00:35:09.920
I'm a little bit busy today, just like I told you.
00:35:10.000 --> 00:35:13.360
Hey, I had a situation blow up that gets my immediate attention.
00:35:13.599 --> 00:35:15.760
Clients of mine are my number one priority.
00:35:15.840 --> 00:35:17.760
That is my bread and butter, that's what happens.
00:35:17.920 --> 00:35:19.840
It's like all this extracurricular thing.
00:35:20.000 --> 00:35:24.800
Sorry, it has to get put on the back end because it's sure when we sign that contract, you're number one.
00:35:24.960 --> 00:35:27.840
Until we're under contract, couldn't care less.
00:35:28.719 --> 00:35:30.000
Yeah, I love that.
00:35:30.159 --> 00:35:36.559
Let me ask you this when you look at growing the business from where it is today, where do you think the the biggest opportunity is?
00:35:36.719 --> 00:35:44.000
Is it bringing in more new business or is it getting more out of the opportunities you already have, or or something entirely different?
00:35:44.320 --> 00:35:53.280
So the Northland Update is a newsletter that just ultimately it's the number one video that I produced for the week.
00:35:53.519 --> 00:35:54.800
AI makes it all.
00:35:55.039 --> 00:35:57.119
It goes and searches for my last week.
00:35:57.280 --> 00:35:58.320
What are all my videos?
00:35:58.400 --> 00:36:00.639
And what's the number one video that did the best?
00:36:00.800 --> 00:36:03.039
And we just hyper dive on it.
00:36:03.360 --> 00:36:12.800
But people look forward to that because I have a 65% open rate, and I only have like 100-110 people signed up now, but it's completely from scratch, only two months ago.
00:36:13.039 --> 00:36:14.719
110 people signed up.
00:36:15.039 --> 00:36:21.840
65 or what is that, 70, 75 people open up every single one of my emails every single time I send it, and it's all automated.
00:36:22.159 --> 00:36:27.440
So I'm like, okay, and the very last line it's give, give, give, take, or jab, jab, jab, right, hook, Gary V.
00:36:28.000 --> 00:36:28.639
Very last line.
00:36:28.800 --> 00:36:32.000
Hey, if you're wondering what this might do to your home value, this is what I do for a living.
00:36:32.159 --> 00:36:33.119
Feel free to reach out.
00:36:33.280 --> 00:36:40.800
I've had one person reach out to me so far, and I'm like, okay, if out of every hundred people that I attract, I get one person to reach out to me.
00:36:41.119 --> 00:36:42.639
How fast can I get up to a thousand?
00:36:42.719 --> 00:36:44.239
How fast can I get up to 10,000?
00:36:44.480 --> 00:36:52.480
And then if I stay like 65%, there's no way it's going to stay that high, especially with all these new people that I may not be feeding as good as possible.
00:36:52.639 --> 00:37:07.039
Even if I consistently get 35 to 40% open rates, which I think is very doable, even at 10,000, every single week I'll get what is that 30 to 40 people sign, like raising their hand in some way, shape, or form.
00:37:07.119 --> 00:37:10.960
If I have a 1%, I'm like, okay, well, I can I can handle that.
00:37:11.039 --> 00:37:18.639
Like, I can't handle that, but it's playing the long game, is I don't know how like what Adam mentioned.
00:37:18.719 --> 00:37:20.559
I don't know exactly what I've built.
00:37:20.719 --> 00:37:29.039
I'm just focused on today, and then it just keeps building, and it's just like, and this is all I've done in five years, and this all happened in the last three months.
00:37:29.280 --> 00:37:33.360
It's like, give me another three months, give me another year, give me two years of doing this.
00:37:34.000 --> 00:37:40.239
Like, this is from absolute scratch, the Northland update is already at a hundred people.
00:37:40.559 --> 00:37:43.840
And yeah, middle of July is whenever I began it.
00:37:43.920 --> 00:37:48.320
My website, I said, I want my website to be the biggest inbound lead generator as possible.
00:37:48.480 --> 00:37:52.639
Getting 7,000 impressions a month, and I'm getting 200 clicks all organically.
00:37:52.960 --> 00:37:58.079
Like, it has yet to turn into business, but give it a year.
00:37:58.320 --> 00:38:00.960
I imagine I'll at least have two or three people reach out.
00:38:01.039 --> 00:38:08.719
Like, you can't just consistently get 200 people that click on your website and not play on it a little bit and not have anybody ever reach out.
00:38:09.840 --> 00:38:12.559
So I don't know what I've built.
00:38:12.639 --> 00:38:15.440
That's what I would yeah.
00:38:15.599 --> 00:38:19.760
Well, it's gonna be fun to keep track of you and and see what what comes of this?
00:38:19.840 --> 00:38:29.199
Yeah, I think a lot of what you're talking about are leading indicators to um future deals, and uh, I think that thing's just gonna keep growing and compounding.
00:38:29.360 --> 00:38:31.920
I want to change uh subject for just a second.
00:38:32.079 --> 00:38:37.440
Uh, you know, we mentioned you talked publicly about losing more than 100 plus pounds.
00:38:37.920 --> 00:38:44.559
Did going through that transformation change the way you approach discipline, consistency, or business?
00:38:48.960 --> 00:38:55.840
So we all have a business car that we walk around in, and I recognized mine I wasn't fond of.
00:38:56.239 --> 00:39:05.119
So instead of hiring a graphic designer, which we can all throw money at a problem, it was I needed to change that problem because I didn't like the business car that I had.
00:39:06.159 --> 00:39:12.800
So the business card that I have now, yeah, I got some loose skin, but realistically, like people look at me and they go, Man, you are big.
00:39:12.880 --> 00:39:16.960
I'm 6'5, I'm 260, I got some muscle on me, and I'm pretty tatted.
00:39:17.119 --> 00:39:21.360
I'm already kind of a walking anonymous anonymous anonymous.
00:39:22.400 --> 00:39:25.920
And I just I didn't like the business card I was in.
00:39:26.079 --> 00:39:28.960
So I said, Okay, I got one, I got one of two decisions I can make.
00:39:29.119 --> 00:39:31.840
I can either stay the same or I can change.
00:39:32.079 --> 00:39:37.119
And that's just where I was, and it's like most people and people ask me all the time, how do I lose weight?
00:39:37.199 --> 00:39:44.559
And they're like, Oh, let me go get the shoes, let me go get the attire, let me go get the diet, let me go get the the routine, let me go get the headphones.
00:39:44.719 --> 00:39:54.239
They spend all this astronomical amount of money, and then they still haven't built the foundation that actually gets the results.
00:39:54.719 --> 00:40:02.320
I don't care how much you want it, I don't care how much money you've spent, I don't care what you've done to get you uh started.
00:40:02.880 --> 00:40:05.440
If you do not have a good foundation, you will fail.
00:40:06.480 --> 00:40:10.079
Like, this is where I look at my business as now is where is my foundation?
00:40:10.239 --> 00:40:17.519
My foundation, even if I don't do anything today, I'm still getting views on Google, I'm still getting views on social media.
00:40:17.760 --> 00:40:26.639
I do a minute-long video every single day, and it maybe takes me 10 to 15 minutes a day to completely edit it, basic edit, roll on with my life.
00:40:26.719 --> 00:40:38.079
And it's like, even if I only do those three things, I'm still getting recognized, people are still knowing who I am, and it's like, okay, so I can take it easier, and my business is still growing.
00:40:38.400 --> 00:40:41.199
So I built a good foundation.
00:40:41.440 --> 00:40:44.239
My body is a foundation for everything in my life.
00:40:44.480 --> 00:40:53.599
The discipline came because it's like, okay, I didn't recognize I didn't want, I always wanted to lose weight, but it was like, all right, I'm only focusing on going to the gym today.
00:40:53.760 --> 00:41:00.800
I made small bite-sized pieces, and then when I was getting kind of comfortable, that's when I ranked up.
00:41:00.960 --> 00:41:05.039
Like I believe people don't fail because they they don't know or are bad at what they do.
00:41:05.119 --> 00:41:10.079
I think people fail because they take on too much at once and they don't build a good foundation to accomplish anything.
00:41:10.159 --> 00:41:14.480
Now I go to jujitsu five days a week and I lifted for months six days a week.
00:41:14.639 --> 00:41:16.480
My my AI was always gassed.
00:41:16.559 --> 00:41:21.280
My AI mentioned I fed it all my blood work, I fed it everything, and it was like you're training too hard.
00:41:21.440 --> 00:41:25.760
You're essentially you're and I bet it explained to me as a third grader.
00:41:26.000 --> 00:41:32.880
So your battery constantly goes down to zero, and every single day you charge it back up to 40, and then you go back to zero every single day.
00:41:33.119 --> 00:41:39.360
Your problem isn't that you can't do it, your problem is you're not resting enough to be able to have your body accomplish the goals that you're after.
00:41:39.519 --> 00:41:47.280
So I go Monday, Wednesday, Saturday to the gym now, and I do five days a week, jujitsu, and it feels weird now that if I don't do it.
00:41:47.519 --> 00:41:50.960
So the foundation that you mentioned, it's like that has changed everything in my life.
00:41:51.039 --> 00:41:53.840
Like the best way to eat an elephant one bite at a time.
00:41:53.920 --> 00:42:01.920
And it's like most people want to take 70 bites of an elephant real quick in order to change their entire life, their entire habits.
00:42:02.079 --> 00:42:03.119
Like it's insane to me.
00:42:03.199 --> 00:42:06.079
Like when people ask me, man, I'm looking to lose weight, how do we do it?
00:42:06.239 --> 00:42:07.920
I'll just walk into the gym and walk out.
00:42:08.159 --> 00:42:11.519
And people, well, I don't think that could do it for like three days.
00:42:11.679 --> 00:42:15.440
Just walk into the gym, scan your card, walk out immediately.
00:42:15.599 --> 00:42:17.679
Build the habit of walking into the gym.
00:42:17.920 --> 00:42:19.920
After that, go in, squat once.
00:42:20.079 --> 00:42:22.480
Go in, walk on the treadmill for a minute.
00:42:22.639 --> 00:42:25.360
Like the the foundation's getting set.
00:42:25.519 --> 00:42:27.199
Okay, I need to go to the gym.
00:42:27.360 --> 00:42:30.480
When you're ready, your body will let you know like take five minutes.
00:42:30.639 --> 00:42:39.360
Like, on top of that, you're not getting super sore because your your body from zero to work my ass off like big Mike is you're gonna be sore.
00:42:39.599 --> 00:42:44.079
But your body to five minutes walking, you you hey, you know what?
00:42:44.159 --> 00:42:44.960
I accomplished it.
00:42:45.039 --> 00:42:47.599
You need to feel the dopamine that I feel.
00:42:47.760 --> 00:42:50.639
I feel the dopamine from getting killed every single day.
00:42:50.800 --> 00:42:55.920
Like, but that's not from day one, that is year five in this journey.
00:42:56.639 --> 00:42:59.599
Like, don't compare your your chapter one to somebody's chapter 20.
00:42:59.760 --> 00:43:06.960
And I heard that all my life, and it's like, okay, now people can't keep up with me, so I slow it down for them if they want to work out with me.
00:43:07.039 --> 00:43:09.840
I I have a lighter workout because I'm like, you know what?
00:43:10.000 --> 00:43:12.719
I'll go do 70 energy every single day.
00:43:13.039 --> 00:43:14.159
Like I said, I'm lazy.
00:43:14.320 --> 00:43:21.519
I'll go do 70 energy every single day compared to your 100% for a week, and then you quit the next week because you're too tired.
00:43:21.679 --> 00:43:23.760
Then you took two weeks off because you're too tired.
00:43:24.000 --> 00:43:25.760
I did 70% every single day.
00:43:25.920 --> 00:43:29.440
Next week, I might go 50, 80, I might go 90.
00:43:29.679 --> 00:43:31.360
I'm gonna go 20 because I went a little hard.
00:43:31.440 --> 00:43:34.559
Like, I'm consistently showing up, even if it's not 100%.
00:43:34.880 --> 00:43:43.519
Like, people have this preconceived notion they need to show up 100%, gassed out, wrapped out of when you're driving a car like that, your your car's gonna break.
00:43:43.920 --> 00:43:45.440
Like, let's ignore the cops.
00:43:45.519 --> 00:43:51.840
But if you want to run the entire time, look at boats all the time, all you do is just throttle it all the way up all the time.
00:43:52.000 --> 00:43:53.199
People are like, Yeah, my broke.
00:43:53.440 --> 00:43:56.079
Like every single person I know, their boat goes to the shop.
00:43:56.159 --> 00:43:59.760
It's like no engine's meant to run a hundred percent, a hundred percent of the time.
00:44:00.559 --> 00:44:01.199
Yep.
00:44:01.519 --> 00:44:02.159
No, I love that.
00:44:02.239 --> 00:44:04.400
And by the way, I'm seeing a recurring theme here.
00:44:04.639 --> 00:44:08.719
You it seems like you've got a long game approach.
00:44:09.440 --> 00:44:11.920
I make it as easy as possible today.
00:44:12.159 --> 00:44:18.320
And then when I'm ready, like when it becomes too easy and it gets too boring, that's when I level up.
00:44:18.559 --> 00:44:19.039
Got it.
00:44:19.199 --> 00:44:19.679
Got it.
00:44:19.920 --> 00:44:20.960
That makes sense.
00:44:21.199 --> 00:44:21.599
All right.
00:44:21.920 --> 00:44:24.400
So we we talked about AI before.
00:44:24.719 --> 00:44:25.840
I'll be curious.
00:44:26.079 --> 00:44:41.599
Um what are is there anything that you're particularly have your eye on that you think you could build or that could be built that you think really could change the game in in real estate uh with AI?
00:44:42.559 --> 00:44:43.840
In real estate?
00:44:44.159 --> 00:44:44.480
No.
00:44:45.440 --> 00:44:45.760
Okay.
00:44:46.400 --> 00:44:47.440
Maybe not real estate.
00:44:48.480 --> 00:44:52.880
There's there's so many things in this world AI can handle for everybody.
00:44:53.199 --> 00:44:53.840
Yep.
00:44:55.119 --> 00:45:10.320
But real estate, I mean, past emails, past follow-up, past outbound reaching, real estate isn't ever gonna like AI, AI assistants that call, biggest hoax.
00:45:10.400 --> 00:45:12.079
Like that is a complete money grab.
00:45:12.239 --> 00:45:16.559
There's not a single AI person that's ever called me that's gonna convert me.
00:45:16.800 --> 00:45:22.960
Like, if I answer the phone and you don't answer within the first three seconds or I hear anything, I'm hanging up.
00:45:23.199 --> 00:45:27.039
Number two, if you answer and it's just a straight robot voice, I'm hanging up.
00:45:27.280 --> 00:45:28.559
Like I couldn't care less.
00:45:28.719 --> 00:45:34.480
So it's like AI now will replace, I think, a lot of the communications that we see online.
00:45:34.559 --> 00:45:41.039
Like realistically, you could send me an email and my AI could email you back within seconds.
00:45:41.280 --> 00:45:44.480
And an entire you could be like, hey Mike, tell me your business plan.
00:45:44.719 --> 00:45:48.639
It'll reply back with a novel sounding like who I am.
00:45:48.800 --> 00:45:54.239
It'll even say shit, and you won't even know, and I won't even know that you sent me an email.
00:45:54.400 --> 00:45:55.760
Like, that's how scary it is.
00:45:55.920 --> 00:46:05.280
Like, you're in the future, if you're not talking to somebody physically on the phone or face-to-face, I believe it'll end up changing that aspect.
00:46:05.360 --> 00:46:10.559
But I don't the the real face-to-face communications, I don't think will ever go away.
00:46:10.800 --> 00:46:23.039
It may like I think real estate down the line will become more easily accessible to the general public as far as they can go schedule up their own appointments, sure.
00:46:23.360 --> 00:46:28.800
But realtors in general kind of make that as difficult as possible.
00:46:29.039 --> 00:46:33.360
So I don't think that's anywhere near as close as people are assuming.
00:46:35.039 --> 00:46:40.159
Like you could go open up a lockbox, I could give you the code, sure.
00:46:40.320 --> 00:46:48.000
But it's like I am now responsible for you, and you better believe it is a fat fine to give that out.
00:46:48.400 --> 00:46:52.000
That's why Zillows fail, that's why Red Fence fail, that's why open doors fail.
00:46:52.159 --> 00:47:00.960
They all try to skip over real estate agents, but then real estate agents just literally make them crash, and they're like, okay, let's just partner instead.
00:47:01.280 --> 00:47:08.800
So they've they've all tried to do it, making it more, but it's like I hate saying this.
00:47:09.280 --> 00:47:12.960
But the general public is not as smart as we all give them credit.
00:47:13.679 --> 00:47:20.480
And could I could literally I literally have made videos on this is how you can sell your house on your own.
00:47:20.639 --> 00:47:25.360
And people have literally messaged me saying, Will you sell my house after I've made those videos?
00:47:25.599 --> 00:47:27.679
I I am so not a gatekeeper.
00:47:27.760 --> 00:47:28.719
I will give you everything.
00:47:28.880 --> 00:47:30.159
I've had people call me.
00:47:30.400 --> 00:47:31.360
This is what you need to do.
00:47:31.440 --> 00:47:34.000
Make sure your house is on every single website as possible.
00:47:34.079 --> 00:47:35.760
Make sure you get a professional photographer.
00:47:35.840 --> 00:47:37.440
It's the best money you could possibly do.
00:47:37.599 --> 00:47:41.280
Spend a thousand bucks on total marketing on the back end of Facebook.
00:47:41.440 --> 00:47:44.000
Like, I will tell them exactly what to do.
00:47:44.400 --> 00:47:46.480
Like, hey, how much do you charge?
00:47:46.719 --> 00:47:49.440
I charge this much, but it's only if I'm successful.
00:47:49.679 --> 00:47:51.119
It makes it pretty easy.
00:47:52.079 --> 00:47:54.000
Like, I like people call me all the time.
00:47:54.159 --> 00:47:56.239
Hey, I'm I'm gonna try to do this myself.
00:47:56.320 --> 00:47:57.760
Here, this is everything I do.
00:47:58.000 --> 00:48:02.159
Now, I will give you, because I know everything's 100% price.
00:48:02.559 --> 00:48:06.559
I might give you the very high point I think you're gonna see your house.
00:48:06.719 --> 00:48:11.920
I might look up Zillow's price on your house and be like, all right, your house could sell for$450 today.
00:48:12.079 --> 00:48:13.360
Zillow's saying$500.
00:48:13.440 --> 00:48:14.800
I'm just gonna say, you know what?
00:48:14.880 --> 00:48:17.599
The very peak you could probably get it$500.
00:48:17.760 --> 00:48:21.119
So now everyone's tied to this$500 number, it's never gonna sell for that.
00:48:22.079 --> 00:48:24.480
But I am now this is just me.
00:48:24.639 --> 00:48:26.880
Like, that is the absolute peak.
00:48:27.199 --> 00:48:31.760
But no matter how good you are, no matter everything, like I'm gonna tell you that I don't I don't know what your house is gonna sell for.
00:48:31.840 --> 00:48:34.480
I don't think a single agent in the world knows what your house is gonna sell for.
00:48:34.639 --> 00:48:37.119
Your house is gonna sell for what the market determines.
00:48:37.440 --> 00:48:46.880
But this is the absolute peak, and without me seeing your house, without me walking in your house, without me smelling your house, without anything, hey, the absolute peak I can see your house for is this.
00:48:47.679 --> 00:48:58.719
Whether I see 450, 500, whatever, it's just like okay, I so I'm always gonna tell people the high number, and I'm a hundred percent confident you are never gonna sell for the absolute peak selling it yourself.
00:48:58.960 --> 00:49:00.320
You couldn't convince me otherwise.
00:49:00.480 --> 00:49:01.760
Well, I sold my house on my own.
00:49:01.840 --> 00:49:02.400
Cool, dude.
00:49:02.480 --> 00:49:04.400
You left money on the table if you sold it.
00:49:04.559 --> 00:49:06.000
Well, no, I got full asking.
00:49:06.079 --> 00:49:07.840
Okay, then you left money on the table because you sold it.
00:49:07.920 --> 00:49:40.960
Like, yeah, the only thing real estate agents do is every single website, all thousands of websites in this world that have access to MLS information and houses, that is all a real estate agent does is get you on there, and then their expertise of making sure your house isn't cluttered, making sure your house is nice and lit, making sure your your house is cleaned up enough for professional photography, making sure your house doesn't smell like all that expertise to actually get your house sold, you get one chance at a first impression, and most people suck at that one first impression.
00:49:41.199 --> 00:49:47.599
So I'll like whenever I tell people this is everything you need to do, people are like, oh, just we take care of this.
00:49:47.840 --> 00:49:49.440
For one, they don't spend a single dollar.
00:49:49.519 --> 00:49:53.840
Most people don't want to spend a thousand bucks, fifteen hundred bucks to get their house ready for sale.
00:49:54.159 --> 00:49:59.679
But it's like when I when I I come in and say, Hey, this is what I think, this is what your numbers are, these are what you need to invest in.
00:49:59.920 --> 00:50:05.280
Are you are you prepared to list your house at a price it's gonna sell for, or do you want to test the market and wait indefinitely?
00:50:05.360 --> 00:50:06.559
What would you like to do?
00:50:06.880 --> 00:50:09.360
Most people are I'm willing to list at a price that's willing to sell for.
00:50:09.440 --> 00:50:09.840
Okay, cool.
00:50:09.920 --> 00:50:15.280
So we're listed it always conservatively because I know for a fact you cannot underprice a house.
00:50:15.440 --> 00:50:16.400
And I'll say that to people.
00:50:16.480 --> 00:50:17.599
Well, I want to list it up here.
00:50:17.679 --> 00:50:18.639
Tell me about that.
00:50:18.960 --> 00:50:21.119
Well, I just think, okay, well, why do you think that?
00:50:21.199 --> 00:50:25.280
Like, what kind of expert came in and mentioned like this is why your house should be listed out here?
00:50:25.440 --> 00:50:26.880
And I just ask questions.
00:50:27.199 --> 00:50:30.239
So there's a lot of psychology on all of this.
00:50:30.400 --> 00:50:38.639
Um, the disciplinary part of my life has disciplined me into educating myself, which has gotten me to implementing it to other people.
00:50:38.800 --> 00:50:42.239
Like I would say my my entire life changed after losing the weight.
00:50:42.480 --> 00:50:46.719
I was not a very I was actually a I believe everyone's a very disciplined person.
00:50:47.760 --> 00:50:50.960
But you're either disciplined on healthy habits or on unhealthy habits.
00:50:51.760 --> 00:50:56.079
Like me going to McDonald's, I was I was disciplined on going to McDonald's every single day.
00:50:56.159 --> 00:50:58.880
I'm now disciplined on eating chicken and rice more.
00:51:00.000 --> 00:51:08.079
Like we all have a choice, and it's just like making bad choices or making good choices is still a choice at the end of the day.
00:51:10.880 --> 00:51:12.000
It's comfort.
00:51:12.239 --> 00:51:14.719
It's uncomfortable to do something new.
00:51:15.039 --> 00:51:18.320
It's also uncomfortable to go back to something old.
00:51:19.679 --> 00:51:20.320
That's good.
00:51:20.480 --> 00:51:21.920
Yeah, no, I love that.
00:51:22.239 --> 00:51:26.000
Um okay, so before we wrap up, I want to ask you a question.
00:51:26.239 --> 00:51:29.760
Is there anything I didn't ask you that you think I should have?
00:51:29.920 --> 00:51:35.519
Maybe something important about your business, your journey, or or something you've learned along the way that we haven't touched on?
00:51:38.000 --> 00:51:43.519
No, I mean I I believe I believe any person in this world could sell a house.
00:51:43.760 --> 00:51:45.840
That that part I'm I'm confident in.
00:51:47.199 --> 00:51:55.920
To sell your house in an effective time frame and still get yourself for the best amount of money is where skill comes into play.
00:51:56.719 --> 00:52:06.000
And it's like you get two opportunities in this world by either taking the easy route or the hard route.
00:52:06.239 --> 00:52:08.639
And it's like the hard route is normally the right route.
00:52:09.119 --> 00:52:12.800
And it's like you can go the easy route of this real estate agent specifically.
00:52:12.960 --> 00:52:15.519
You can go the easy route of contacting your your aunt.
00:52:16.480 --> 00:52:17.440
That's the easy route.
00:52:17.599 --> 00:52:21.599
The harder route is contacting someone you never met before who you think can help you better.
00:52:22.000 --> 00:52:23.519
And it's like that's the hard route.
00:52:23.760 --> 00:52:27.599
The easy route is eating the comfort food that we all know and love.
00:52:27.760 --> 00:52:33.039
The hard route is eating a more disciplined diet, but yeah, the that that's more that's the harder route.
00:52:33.199 --> 00:52:35.039
The hard route is learning AI.
00:52:35.360 --> 00:52:38.000
The easy route is just making phone calls indefinitely.
00:52:38.159 --> 00:52:41.199
Like, how can AI make your business better?
00:52:41.519 --> 00:52:49.440
It's like, no matter what, like the right and the hard route are normally one of the same, and everyone wants the easy route.
00:52:49.679 --> 00:52:51.199
I want the easy route too.
00:52:51.280 --> 00:52:58.480
Okay, well, what steps do I need to take that are hard that I can eventually make it easy?
00:53:00.159 --> 00:53:09.039
So I I for any of your audience, like that's how I I look at life is what steps can I take today to make my life easier tomorrow?
00:53:09.199 --> 00:53:13.519
Like the steps I took four months ago has made my life very easy today.
00:53:13.679 --> 00:53:17.599
And eventually it's going to be I'm not going to be tied to Kansas City.
00:53:17.679 --> 00:53:19.039
I'll be tied to wherever.
00:53:19.280 --> 00:53:20.239
Pick up the phone.
00:53:20.400 --> 00:53:22.079
I'm going to do Zoom calls with people.
00:53:22.239 --> 00:53:24.000
Hey, will you please show me your house?
00:53:24.159 --> 00:53:27.119
I'm going to make my life easier because that's what I want to do.
00:53:27.440 --> 00:53:28.480
I don't need to be local.
00:53:28.559 --> 00:53:31.760
I mean, realistically, I spend an hour in someone's house and they let me list it anyway.
00:53:31.920 --> 00:53:37.679
If I can eliminate that one hour, I can, I'm no longer tied to the city that I'm selling real estate in.
00:53:38.320 --> 00:53:40.079
So that's the ultimate goal.
00:53:40.239 --> 00:53:48.480
Um, I'm currently working on I hired a coach to be able to monetize my audience better and how to how to actually do that.
00:53:48.960 --> 00:53:53.119
Because then, okay, if I can get the views, then I can get the monetized audience.
00:53:53.280 --> 00:53:58.159
Those are two steps to be able to no longer be tied to a geographic location.
00:53:58.400 --> 00:54:01.920
And then I can go ahead and compensate an agent for showing buyers.
00:54:02.000 --> 00:54:04.639
Okay, I no longer have to spend my time on showing buyers.
00:54:04.800 --> 00:54:12.000
And if I can communicate with somebody, maybe an assistant, or um have a Zoom call with somebody, hey, will you please show me your house?
00:54:12.079 --> 00:54:13.440
Let's just go ahead and walk through it.
00:54:13.519 --> 00:54:16.719
That now eliminates my my time constraint, also.
00:54:16.800 --> 00:54:22.000
So I'm just looking at the long-term game, and I'm always like, okay, down the line, what is something that I want to do?
00:54:22.079 --> 00:54:24.960
And then reverse engineering it all the way backwards.
00:54:26.000 --> 00:54:26.800
I love that.
00:54:27.039 --> 00:54:29.280
Mike, I can see why Adam recommended you, man.
00:54:29.440 --> 00:54:32.960
Where can uh our listeners follow you?
00:54:34.000 --> 00:54:35.360
Big Mike sells KC.
00:54:35.840 --> 00:54:37.679
Big Mike sells KC anywhere.
00:54:38.960 --> 00:54:48.400
You type in Big Mike sells KC on Google, you're gonna find my badass website, you're gonna find my badass Instagram, TikTok, Facebook, you're gonna find my everything.
00:54:48.559 --> 00:54:54.880
You're gonna find my YouTube channel, you're gonna find hell the podcast interviews that people have done with me on on YouTube.
00:54:54.960 --> 00:55:04.719
You're gonna find every single thing possible about Big Mike sells KC, but it's like now it's getting to the point where I'm starting to get recognized as Michael Morris, not just Big Mike sells KC.
00:55:04.880 --> 00:55:05.840
Okay, love that.
00:55:06.079 --> 00:55:08.000
So it's it's indefinite.
00:55:08.159 --> 00:55:15.440
It's uh and as long as I continue to try to give more and more, more and more people are talking about Big Mike online too.
00:55:15.840 --> 00:55:27.599
I'm now popping in, like I'm getting tagged on different home, um, not home, like home groups or like neighborhood.
00:55:27.679 --> 00:55:29.280
Hey, what's going on over here?
00:55:29.440 --> 00:55:32.559
Um, Michael Moritz just tagged this, and they'll tag my video.
00:55:32.639 --> 00:55:40.320
Like, I'm getting recommended in these groups by other people, and I'm like, the steps from Contagious, that's all I focus on.
00:55:40.400 --> 00:55:43.679
Like my AI is educated significantly on steps.
00:55:43.760 --> 00:55:46.480
I told it to read the book, I told it to check everything.
00:55:46.559 --> 00:55:50.239
I ended up getting a PDF document from my Amazon Kindle, put it in there.
00:55:50.320 --> 00:56:01.840
Like my second brain is familiar on that, and then all the five thousand dollar coaching I spent on Adley, it now knows how to structure my my captions and a script into a certain way to produce it to people.
00:56:02.000 --> 00:56:05.199
And I'm like, okay, that is that is the big goal.
00:56:05.360 --> 00:56:08.000
Um, so you can find me on Big Mike Sells KC.
00:56:08.079 --> 00:56:12.880
I'm I'm actually I'm just I'm excited because it's it's just a game.
00:56:13.119 --> 00:56:19.039
Like it's a game because I I can help people, but how many people in this world know I can help them?
00:56:19.199 --> 00:56:21.039
That's a bigger game for me.
00:56:22.000 --> 00:56:23.039
It's a great, I love that.
00:56:23.119 --> 00:56:24.400
That's a great distinction.
00:56:24.559 --> 00:56:30.159
Uh so here's a question if people hit you up there, are they gonna be talking to you or are they gonna be talking to AI?
00:56:30.719 --> 00:56:32.719
Well, if you send me an email, you ain't talking to me.
00:56:32.960 --> 00:56:33.599
Okay, fair.
00:56:33.840 --> 00:56:35.360
But you won't you won't know.
00:56:35.599 --> 00:56:37.840
You send me a text, you'll get a reply.
00:56:37.920 --> 00:56:39.679
You if you call me, you'll get a reply.
00:56:39.760 --> 00:56:42.559
If you leave me a voicemail, I'll definitely call you back.
00:56:43.599 --> 00:56:46.480
But you send me an email, you'll have zero clue.
00:56:46.719 --> 00:56:49.519
You're like, for one, why did you respond in 30 30 seconds?
00:56:49.679 --> 00:56:51.280
And why did he send me three paragraphs?
00:56:51.360 --> 00:56:52.320
He's pretty good.
00:56:52.639 --> 00:56:54.079
Yeah, yeah, yeah.
00:56:54.320 --> 00:56:56.480
Yeah, that's a that's a great distinction.
00:56:56.639 --> 00:56:57.360
I love it, man.
00:56:57.440 --> 00:56:59.440
Mike, you're as good as I advertise.
00:56:59.760 --> 00:57:01.039
I appreciate the time.
00:57:01.119 --> 00:57:04.480
And uh, everybody listening, definitely go follow what Mike's doing.
00:57:04.639 --> 00:57:15.360
I think uh he's making serious moves now that I think will be really interesting to watch how these play out uh in the coming months and next couple years.
00:57:15.440 --> 00:57:16.719
So definitely check him out.
00:57:16.880 --> 00:57:18.480
Appreciate the time, Mike.
00:57:18.880 --> 00:57:19.599
Appreciate it.
00:57:19.760 --> 00:57:21.440
Thanks for listening to Under Contract.
00:57:21.519 --> 00:57:26.079
If you don't have time to catch every episode, we'll do the listening and the note taking for you.
00:57:26.239 --> 00:57:35.039
We pull out the best ideas and strategies we're hearing from top producing agents and regularly send you the ones we're putting to work in your business.
00:57:35.280 --> 00:57:39.440
Get the notes completely free at undercontract notes.com.
00:57:39.599 --> 00:57:41.760
That's undercontractnotes.com.
00:57:41.920 --> 00:57:43.840
I'll see you on the next episode.