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Gene Reich from Traceless joins me live at Pax8 Beyond to walk through a fresh way MSPs can protect identity, data, and high‑risk business communications from modern phishing and social engineering attacks. We talk tools, workflows, and the realities of building a security product that respects the MSP business model instead of competing with it.
This conversation starts with a simple question every MSP wrestles with: how do I really know who’s calling my helpdesk and how do I safely share passwords and sensitive details without leaving them in tickets, chat threads, or inboxes forever? From there, Gene breaks down how Traceless grew from that pain point into a broader mission of protecting business communication—beyond just email security—by layering identity verification, secure data exchange, and contextual AI on top of the tools we already use.
=== Chapters
- 00:00 Introduction from Pax8 Beyond
- 01:43 Gene Reich's MSP background
- 03:48 What Traceless does for MSPs
- 04:48 Traceless Verify and identity checks
- 06:10 Traceless Data and secure file sharing
- 08:08 AI-driven contextual DLP explained
- 10:32 Social engineering and risky workflow examples
- 12:17 How the idea for Traceless took shape
- 14:37 MSP channel strategy and market positioning
- 17:20 Pricing evolution and product growth
- 18:29 PitchIT, branding, and booth strategy
- 21:38 Where to find Traceless and closing thoughts
=== Guest: Gene Reich, Traceless
- Website: https://traceless.com
- LinkedIn: https://www.linkedin.com/in/genereich/
=== Shout-outs
- Name: Rob Rae: https://www.linkedin.com/in/robtrae/
- Name: Eric Anthony: https://www.linkedin.com/in/esanthony/
- Name: Arnie: https://www.linkedin.com/in/arniebellini/
=== Companies / Vendors / Products / Events / Organizations
- Pax8: https://www.pax8.com
- Pax8 Beyond (conference): https://www.pax8.com/beyond
- Apple Certified Consulting Network: https://consultants.apple.com
- ACES (MSP conference): https://acesconf.com
- CrowdStrike: https://www.crowdstrike.com
- PitchIT (contest): https://itnation.connectwise.com/pitchit
- Salesforce: https://www.salesforce.com
- Ultimate Frisbee (sport, used for swag context): https://usaultimate.org
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
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=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
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