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What if the version of success you’re chasing isn’t actually the life you want?
In this episode of the Unbreakable Mindset Podcast, Jude is joined by Natalie Costa, coach, author and founder of Power Thoughts, for a very honest conversation about purpose, success, identity and what happens when the business you built starts to become too much of who you are.
Natalie shares the reality behind building a successful coaching business — from starting out as a teacher who knew there had to be something more, to coaching thousands of children, writing books, speaking publicly and building a recognised business.
But success brings its own questions.
What happens when you’re constantly comparing yourself to everyone else? When your inner narrative tells you it isn’t working? When you’re working endlessly towards the next goal and suddenly realise you’ve forgotten who you are outside of your business?
This conversation is about coming back to what matters.
Because success isn’t just about how much you achieve. It’s about whether the life you’re building actually feels like yours.
In this episode, you’ll discover:
- Why your inner narrative can become your biggest obstacle — and why you shouldn’t believe every thought you think.
- How comparison and social media can make you feel like everyone else is succeeding while you’re falling behind.
- What Natalie learned from reaching a point where she realised, “Who am I apart from my business?”
- Why your purpose can evolve as you move through different chapters of your life.
- How to stop chasing someone else’s version of success and reconnect with what genuinely matters to you.
- Why keeping promises to yourself and repeatedly practising the mindset tools you already know can change everything.
If you’ve ever felt like you should be doing more, achieving more, earning more or becoming more — this conversation is your reminder to pause and ask a different question:
What am I actually here to do?
Sometimes the next level isn’t about chasing more.
It’s about coming back to your purpose.
Connect with Jude📲 Instagram: @judedauntcoaching
🎓 Unbreakable Mindset Academy — Train as an accredited mindset coach using the Unbreakable Mindset Methodology®.
🎙️ The Unbreakable Mindset Podcast — Real conversations about mindset, personal growth, success, resilience and creating a life that actually feels like yours.
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