How to communicate climate change effectively

How do we talk about climate change in a way that connects with people, builds understanding and encourages action?

In the latest episode of the CIHT Podcast, host Justin Ward brings together leading voices from climate communications, transport and local government to discuss one of the profession's biggest challenges: communicating climate change effectively.  
Speakers include Sophie Vipond, Director of External Affairs at the Climate Change Committee, Emma Parker Reynolds from ADEPT, Kathryn Lock of the Yorkshire and Humber Climate Commission, and Claire Stocks from Transport for Greater Manchester and Active Travel Café.


From tackling misinformation and overcoming climate fatigue to finding messages that resonate with different audiences, the panel shares practical insights and real-world experience on what works, what doesn't and why effective communication matters more than ever.

The discussion explores how transport professionals can make climate issues relevant to everyday lives, use positive and engaging narratives, and build support for the changes needed to create more sustainable and resilient communities.

Whether you're involved in transport planning, policy, highways, infrastructure or public engagement, this conversation offers valuable ideas that can help you communicate with greater confidence and impact. If you've ever wondered how to make climate messages cut through the noise, this is a podcast worth listening to.

Listen now and hear expert perspectives, practical advice and fresh thinking on one of the most important issues facing the transport sector today.