درباره این اپیزود
Most fitness business owners we know aren't short on strategy. They've done the courses, hired the coaches, built the plans. And yet the results plateau, the patterns repeat, and the breakthrough keeps feeling just out of reach.
In this episode, Jason and Brad unpack what they've been building and testing through IGNITE Trainer HQ's flagship transformation event and the one shift that changes everything: identity.
Not habits. Not tactics. Not another 90-day plan. Identity.
They break down why behaviour change almost always fails without an identity shift underneath it, what "identity drag" actually looks like in a fitness business owner's day-to-day, and why pressure is the real test of whether anything has actually changed.
They also open up about what they saw in the room at IGNITE Bali; the patterns, the breakthroughs, and what keeps showing up across every room they've ever run.
And yes. they talk about what's coming next.
IGNITE Queenstown 2028.
Twenty years of Trainer HQ. And why this one is going to be different.
If you've ever set a goal you didn't hit, or hit a goal and still felt like something was off, this one's for you.
