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Oatly was oats mixed with water and oil. No patent. No breakthrough technology. It still took share from a dairy industry a hundred times its size. Caspar Krampe, food researcher at Wageningen University and co-founder of VGreens, explains why that happened. Big food companies rarely innovate. They…
Half of all Dutch citizens live with a chronic disease. Anke Kuik looked at that number, then looked at the supermarket, where more than 70% of the products are ultra processed, and asked the question nobody was acting on: if we know this is making us sick, why is it still the easy choice? In this …
What does the journey look like of a €2M+ Snack Brand ? In this episode of Tomorrow's Bites, we sit down with Renco Schipper, co-founder of Snack with Benefits — a Dutch vegetable snack brand that built its way to €1.1 million in revenue without ever relying on retail. Starting with a dinner for a …
An investor called Tsarona the next Oatly, the next Matcha. For most founders that's the dream. Kamogelo Thumankwe said no. Scaling fast that way meant betraying the mission the beverage brand was built on. Her business partner wasn't happy. A mentor told her to just do the milk and scale it. She t…
What do you do when you realise at 19 years old that farming alone will never pay the bills and you have no business degree, no brand experience, and one crop to work with? In this episode of Tomorrow's Bites, we sit down with Adam Palmer, regenerative farmer and founder of Littleseed, Charlie &…
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